GoPro Inc. ($GPRO) Stock Forecast: Down 5.1% Today

What is GoPro Inc.?

GoPro (GPRO) is a well-known American technology company that specializes in action cameras and drones. The company has a strong presence in the consumer electronics market, particularly among adventure enthusiasts and content creators.

Why is GoPro Inc. going down?

GPRO stock is down 5.1% on Feb 20, 2026 14:55

• The bearish movement in GoPro's stock today could be attributed to the significant leadership changes announced by the company.
• The transition of Brian McGee from CFO to President & COO, and the promotion of Brian Tratt to CFO may have caused uncertainty among investors about the company's future direction and financial management.
• The market might be reacting negatively to the news of executive reshuffling, as investors may be concerned about potential disruptions or changes in the company's strategic priorities.
• Investors may be waiting to see how the new leadership team performs and whether they can effectively steer the company towards growth and profitability in the future.

GPRO Price Chart

GPRO Technical Analysis

GPRO News

GoPro (NASDAQ: GPRO) elevates McGee and appoints Tratt as CFO

GoPro (NASDAQ: GPRO) has announced significant leadership changes effective March 17, 2026. Brian McGee will transition from EVP, CFO, and COO to President & Chief Operating Officer, while Brian Tratt, currently VP of Finance, will be promoted to Chief Financial Officer. Tratt's compensation includes a base salary of $385,000, an annual bonus eligibility up to 60% of his pro-rated salary, and participation in equity incentive plans, with no changes to McGee's compensation in his new role.

https://www.stocktitan.net/sec-filings/GPRO/8-k-go-pro-inc-reports-material-event-21da517f80a1.html

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GoPro Inc. Price History

26.07.2025 - GPRO Stock was up 25.5%

• The strong bullish movement in GoPro's stock today could be a result of profit-taking after a significant 30% rally driven by heavy trading and options activity the previous day.
• The launch of an AI content initiative by the company might have also generated positive sentiment among investors, contributing to the bullish movement.
• The pullback today could indicate that some investors are taking a more cautious approach after the rapid surge in stock price, leading to a temporary cooling off period.
• Overall, the combination of options-fueled rally and the new AI content initiative could have created volatility in GoPro's stock, with investors closely monitoring the developments in the company.

20.01.2026 - GPRO Stock was down 5.1%

• The bearish movement in GoPro's stock today could be attributed to the significant leadership changes announced by the company.
• The transition of Brian McGee from CFO to President & COO, and the promotion of Brian Tratt to CFO may have caused uncertainty among investors about the company's future direction and financial management.
• The market might be reacting negatively to the news of executive reshuffling, as investors may be concerned about potential disruptions or changes in the company's strategic priorities.
• Investors may be waiting to see how the new leadership team performs and whether they can effectively steer the company towards growth and profitability in the future.

22.09.2025 - GPRO Stock was up 7.4%

• Following the introduction of a new line of 360-degree camera accessories designed for their latest MAX2 360 camera model, GoPro's stock saw a significant increase in value today.
• The market responded positively to the announcement, as these pioneering accessories are anticipated to boost the camera's creative capabilities, potentially expanding GoPro's customer base and boosting sales.
• This surge in stock value signifies investor belief in GoPro's ongoing innovation and its ability to meet the needs of its audience, setting the stage for potential growth in the challenging consumer electronics sector.

15.08.2025 - GPRO Stock was up 5.0%

• Despite concerns about a potential collapse in the consumer sector, GoPro (GPRO) experienced a significant bullish movement today.
• The stock surged by 32.5% since the last earnings report, indicating positive sentiment and potential growth expectations.
• This bullish trend could be attributed to better-than-expected earnings results, leading to increased investor confidence and optimism in the company's future prospects.
• Investors may be overlooking the warning signs, focusing instead on the recent financial performance and growth potential of GoPro (GPRO).

12.07.2025 - GPRO Stock was down 6.8%

• Reported a wider than expected loss in Q2, despite surpassing revenue forecasts.
• Revenues were down year-over-year, indicating a challenging market environment.
• Upcoming hardware and software launches suggest that GoPro is aiming for a growth rebound, but investors might be cautious due to the current performance.

07.09.2025 - GPRO Stock was up 5.3%

• A collaboration with ASUS ProArt to streamline creator workflows with AI technology could potentially enhance GoPro's market position and attract more content creators to use their products.
• The launch of MAX2 with advanced features like 8K 360 video and the DaVinci Resolve plugin indicates GoPro's commitment to innovation and staying ahead in the competitive market.
• These positive developments in product offerings and partnerships likely contributed to the bullish movement in GPRO stock as investors see potential for increased sales and market growth in the future.

10.11.2025 - GPRO Stock was down 5.3%

• Despite winning top industry awards and recognition for its innovative GoPro MAX2 360 camera, the news did not result in a bullish trend for the stock.
• Investors may have been anticipating higher sales forecasts or market impact for the new camera to boost the stock price, leading to disappointment and selling pressure.
• The market may have reacted negatively over concerns about GoPro's ability to stay competitive in the fast-paced technology industry, especially with growing competition from other camera and tech firms.

07.10.2025 - GPRO Stock was down 7.1%

• Today, there was a significant downward movement in GoPro's stock, possibly linked to the disappointing Q3 earnings performance where the company reported a loss well below market expectations.
• While GoPro slightly exceeded revenue projections, a substantial earnings miss of -200.00% likely raised concerns among investors regarding the company's finances and future profitability.
• The pessimistic sentiment following the earnings release may have triggered a stock sell-off as investors reconsidered their positions and future outlook on GoPro's performance.

07.10.2025 - GPRO Stock was down 12.3%

• GoPro's Q3 results showed a larger loss than anticipated, alongside a 37% decrease in year-over-year revenues.
• While the company exceeded revenue expectations, the significant earnings shortfall likely contributed to today's bearish trend.
• Investors might be wary of GoPro's prospects for recovery, despite upcoming hardware launches and cost-reduction efforts planned for Q4 and beyond.
• The conflicting signs from the earnings update could be unsettling investors, fueling the pronounced bearish movement in the stock today.

01.09.2025 - GPRO Stock was up 5.1%

• The bullish movement in GPRO stock today can be attributed to the positive market reception of its latest product launch, the MAX2, which offers enhanced 360 video capabilities and new editing features.
• The introduction of the DaVinci Resolve plugin further expands GoPro's editing ecosystem, catering to the needs of content creators and potentially increasing its user base.
• By continuously innovating and improving its product offerings, GoPro is positioning itself as a leader in the action camera market, driving investor confidence and contributing to the stock's upward momentum.

17.01.2026 - GPRO Stock was down 5.4%

• The partnership between GoPro and the Freeride World Tour to produce a new YouTube series could be seen as a positive development, showcasing the capabilities of GoPro's latest camera models.
• Despite the positive development, the bearish movement in GPRO's stock price today may be attributed to broader market conditions, profit-taking by investors, or concerns about the company's financial performance.
• Investors might be looking for more concrete evidence of GoPro's ability to translate such partnerships into increased sales and revenue, leading to a lack of immediate positive impact on the stock price.
• It's possible that market participants are awaiting further details on the potential impact of the YouTube series on GoPro's brand visibility and market share before adjusting their positions on the stock.

11.01.2026 - GPRO Stock was down 6.5%

• The recent decline in GPRO stock value may be linked to investor expectations prior to the upcoming earnings release.
• There appears to be investor unease regarding GoPro's financial results for Q4 2025, prompting a sell-off of shares.
• Market sentiment around GoPro seems cautious as investors await the earnings webcast, potentially impacting today's stock value.