Omnicom Health rebrands FCB Health New York to Olixir New York
Omnicom Health has rebranded FCB Health New York to Olixir New York, a move that follows Omnicom's takeover of IPG and another recent rebranding of DDB Health to Remedy Edge. Linda Bennett and Kathleen Nanda will continue to lead Olixir New York as president and chief creative officer, respectively, building on FCB Health New York's legacy as a top medical marketing agency. The new name combines "elixir" with the "O" from Omnicom and is expected to expand globally after its U.S. launch.
https://www.mmm-online.com/news/omnicom-health-rebrands-fcb-health-new-york-to-olixir-new-york/