J.M. Smucker Company (The) ($SJM) Stock Forecast: Up 7.8% Today

What is J.M. Smucker Company (The)?

J.M. Smucker Company (SJM) is a prominent food and beverage company, particularly known for its coffee and sweet snacks segments. Lately, the company has encountered obstacles like elevated coffee prices and issues related to its Hostess Brands acquisition.

Why is J.M. Smucker Company (The) going up?

SJM stock is up 7.8% on Feb 26, 2026 18:11

• SJM stock displayed a robust upward trend after the announcement of appointing two new independent directors to its board under an agreement with activist investor Elliott Investment Management.
• The market responded favorably to the company's initiatives aimed at fostering sustainable shareholder value through collaboration and strategic leadership.
• Despite challenges in specific segments, exceeding expectations in quarterly earnings and strategic steps to bolster shareholder value played a role in the substantial surge in SJM stock price.
• This positive trend demonstrates investors' trust in the company's future prospects and its capacity to navigate existing hurdles while concentrating on long-term growth and profitability.

SJM Price Chart

SJM Technical Analysis

SJM News

JM Smucker adds 2 board members in deal with activist investor

J.M. Smucker is appointing two independent directors, Woo-Sung (Bruce) Chung and David Singer, to its board as part of an agreement with activist investor Elliott Investment Management. This move follows "constructive engagement" with Elliott and comes as Smucker navigates challenges, including higher coffee prices and issues with its Hostess Brands acquisition. The company recently reported a 7% increase in net sales for its third quarter, driven by its coffee business, despite struggles in its sweet baked snacks segment.

https://www.fooddive.com/news/jm-smucker-adds-2-board-members-in-deal-with-activist/813198/

JM Smucker adds to board after deal with activist investor

JM Smucker has appointed two new directors, David Singer and Woo-Sung Chung, to its board following an agreement with activist investor Elliott Investment Management. This move comes as the company presented third-quarter results showing higher sales but a loss due to impairment charges on its sweet-snacks business, a segment that has faced challenges. The deal aims to drive sustainable shareholder value through collaboration and strategic leadership.

https://www.just-food.com/news/jm-smucker-adds-to-board-after-deal-with-activist-investor/

J.M. Smucker adds two board directors in pact with activist Elliott Investment Management

J.M. Smucker Co. has appointed two new directors to its board, Woo-Sung Chung and David Singer, as part of an agreement with activist investor Elliott Investment Management. This pact aims to boost shareholder value through disciplined capital allocation and operational improvements. The announcement coincided with Smucker's fiscal third-quarter results, which showed increased net sales but a net loss and a slightly reduced sales forecast due to an earlier fire at a manufacturing facility.

https://www.crainscleveland.com/manufacturing/smucker-adds-two-board-directors-pact-activist-elliott

Smucker Company Adds Two New Board Members Following Investor Deal

The J.M. Smucker Company has appointed two new independent directors to its board after engaging in "constructive engagement" with Elliott Investment Management. This move, coupled with better-than-expected quarterly earnings, led to a nearly 7% jump in the food giant's stock. The newly appointed board members are Woo-Sung Chung and David Singer, and Smucker's has also established an information-sharing partnership with Elliott to create sustainable value for shareholders.

https://www.finedayradio.com/news/tv-delmarva-channel-33/smucker-company-adds-two-new-board-members-following-investor-deal/

J. M. Smucker (NYSE:SJM) Exceeds Q4 CY2025 Expectations, Stock Soars

J. M. Smucker (NYSE:SJM) surpassed Wall Street's Q4 CY2025 expectations for both revenue and adjusted EPS, with sales up 7% year-on-year to $2.34 billion and non-GAAP profit reaching $2.38 per share. The company's adjusted EBITDA also beat estimates significantly, contributing to a 7.2% jump in its stock price post-announcement. Despite this strong quarter, the article notes a continued struggle with sales volumes, which fell 2% year-on-year, and a relatively sluggish compounded annual growth rate in revenue over the last three years.

https://finviz.com/news/323099/j-m-smucker-nyse-sjm-exceeds-q4-cy2025-expectations-stock-soars

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J.M. Smucker Company (The) Price History

28.07.2024 - SJM Stock was down 7.0%

• Despite reporting strong Q1 FY25 earnings with adjusted EPS beating estimates, SJM's stock experienced a bearish movement.
• Concerns about future growth prospects or guidance provided by the company may have contributed to this negative market reaction.
• High investor expectations for earnings or revenue could have led to profit-taking and a decline in the stock price.
• Macroeconomic factors or challenges specific to the industry might have influenced market sentiment towards SJM, overshadowing its positive earnings performance.

11.08.2023 - SJM Stock was down 7.9%

• The bearish movement in SJM's stock today can be attributed to the news of its potential acquisition of Hostess Brands, the maker of Twinkies. Despite the excitement surrounding the deal, investors may have concerns about the financial implications and integration challenges. Additionally, the unexpected resignation of Alibaba's ex-CEO Daniel Zhang from the company's cloud unit may have created some negative sentiment in the market, impacting SJM's stock.

28.07.2024 - SJM Stock was down 5.3%

• Strong Q1 earnings were reported by SJM with adjusted EPS surpassing estimates, while quarterly sales slightly fell short of expectations.
• Despite the positive earnings, SJM revised its FY25 outlook downwards, which impacted the market sentiment, leading to a bearish movement.
• The US market sentiment saw a slight decrease today, potentially contributing to the downward trend of SJM stock.
• Concerns from investors about the company's future revenue targets may have influenced the bearish movement in SJM stock.

26.01.2026 - SJM Stock was up 7.8%

• SJM stock displayed a robust upward trend after the announcement of appointing two new independent directors to its board under an agreement with activist investor Elliott Investment Management.
• The market responded favorably to the company's initiatives aimed at fostering sustainable shareholder value through collaboration and strategic leadership.
• Despite challenges in specific segments, exceeding expectations in quarterly earnings and strategic steps to bolster shareholder value played a role in the substantial surge in SJM stock price.
• This positive trend demonstrates investors' trust in the company's future prospects and its capacity to navigate existing hurdles while concentrating on long-term growth and profitability.

26.01.2026 - SJM Stock was up 5.4%

• SJM stock surged nearly 7% following the appointment of two new directors to its board, Woo-Sung Chung and David Singer, as part of an agreement with activist investor Elliott Investment Management.
• The market responded positively to the news of enhanced shareholder value strategies and operational improvements aimed at driving sustainable growth.
• Despite facing challenges in its sweet-snacks business segment and a net loss in the latest quarter, the strategic collaboration with Elliott Investment Management seems to have instilled confidence in investors, leading to the bullish market movement.
• The company's ability to exceed Wall Street's expectations for revenue and adjusted EPS in the latest quarter also contributed to the stock's significant jump, showcasing resilience and potential for future growth.

06.09.2023 - SJM Stock was down 6.0%

• J.M. Smucker Co.'s stock SJM has been on a downward trend, losing 7.5% of its value in the past seven days.
• The stock has fallen for nine out of the past ten days, indicating a consistent bearish sentiment.
• One possible factor contributing to the bearish movement could be the company's acquisition of Twinkies parent Hostess Brands, which was announced in September. Investors may have concerns about the financial impact of this deal.
• The stock's decline of 26% year-to-date, compared to the S&P 500's gain of 11%, further highlights the negative sentiment surrounding J.M. Smucker Co.
• Overall, the bearish movement in SJM's stock could be attributed to concerns about the company's recent acquisition and its overall performance in the market.

28.05.2023 - SJM Stock was down 2.6%

• The stock had a strong bearish movement today.
• Gulf International Bank UK Ltd reduced its position in SJM, which could have contributed to the bearish movement.
• The insider selling by Chair Board Mark Smucker may have also influenced the market movement.
• The article about intense competition in the pet food industry may have raised concerns about SJM's competitive position, impacting the stock negatively.

06.05.2024 - SJM Stock was up 5.7%

• SJM exceeded Q4 earnings forecasts, signaling a remarkable improvement from the previous year.
• Although falling slightly short of revenue projections, the positive earnings report likely bolstered investor trust in the company.
• The market responded favorably to SJM's earnings, reflecting optimism regarding the company's financial condition and future prospects.
• The strong upward movement in SJM's stock price may also be linked to the general positive market sentiment towards consumer goods firms.

06.05.2023 - SJM Stock was down 2.6%

• SJM reported Q4 2023 financial results, with net sales increasing by 10%, which is a positive sign for the company.
• Despite SJM topping earnings and guidance estimates, its shares fell, possibly due to concerns about the smaller decline in annual sales and higher prices.
• The market may have reacted negatively to SJM's pricing actions, which helped the company top Q4 earnings estimates, but could lead to reduced demand in the future.
• Overall, the bearish movement in SJM's stock today could be attributed to a combination of factors, including concerns about sales and pricing, as well as broader market trends.

06.05.2024 - SJM Stock was up 5.5%

• SJM stock experienced a strong bullish movement today.
• The acquisition of Hostess Brands and better-than-expected quarterly profit contributed to the stock's rise.
• Despite slightly missing revenue estimates, the company's cost-cutting measures and higher prices boosted investor confidence.
• The positive Q4 earnings report, with a significant improvement in EPS compared to the previous year, also played a role in driving the stock price higher.

06.05.2024 - SJM Stock was up 5.3%

• A positive forecast and $128 price target for SJM shares likely boosted investor confidence and contributed to the bullish movement.
• Despite missing revenue estimates for Q4 2024, SJM beat earnings per share expectations, showcasing strong financial performance.
• The recent acquisition of Hostess Brands and cost-cutting measures leading to better-than-expected profits also played a role in driving SJM stock higher.
• The combination of positive forecasts, earnings beat, and strategic acquisitions propelled SJM stock to a strong bullish movement today.