Wingstop Inc. ($WING) Stock Forecast: Up 5.1% Today

What is Wingstop Inc.?

Wingstop (WING) is a popular restaurant chain known for its flavorful chicken wings and unique sauces. The company has been making strategic moves to enhance its brand and attract both customers and investors.

Why is Wingstop Inc. going up?

WING stock is up 5.1% on Jan 26, 2026 20:35

• Wingstop's strong bullish movement today can be attributed to the positive reception of its new limited-time flavor launches and brand partnerships, particularly the collaboration with PopUp Bagels for the "Lemon Pepper Schmear."
• Discussions highlight the company's focus on brand-led growth and operational efficiency, which has likely boosted investor confidence in Wingstop's future performance.
• Despite concerns about the stock's high valuation and potential execution risks, the market seems to be responding favorably to Wingstop's innovative flavor offerings and strategic collaborations, driving the bullish market movement.

WING Price Chart

WING Technical Analysis

WING News

Wingstop (WING) Valuation Check As New Flavor Launches Draw Fresh Customer And Investor Attention

Wingstop (WING) is drawing customer and investor attention with new limited-time flavor launches and brand partnerships. The article assesses Wingstop's valuation, presenting a "Most Popular Narrative" suggesting it is 15% undervalued at $319 per share, largely due to operational efficiency improvements. However, an alternative Discounted Cash Flow (DCF) model suggests the stock is currently expensive at its $271.39 price, valuing it at $242.24 per share.

https://simplywall.st/stocks/us/consumer-services/nasdaq-wing/wingstop/news/wingstop-wing-valuation-check-as-new-flavor-launches-draw-fr

Do Wingstop’s (WING) New Flavor Tie-ins Reveal a Deeper Brand-Led Growth Strategy?

Wingstop's (WING) recent introduction of limited-time flavors and the reinstatement of a Chief Operating Officer role indicate a focus on brand-led growth and operational discipline. While new flavor tie-ins reinforce Wingstop's brand, the article suggests they are unlikely to significantly impact the stock compared to upcoming Q4 results, new store openings, and global operations efficiency. The report highlights Wingstop's high valuation and the amplified execution risk for investors.

https://simplywall.st/stocks/us/consumer-services/nasdaq-wing/wingstop/news/do-wingstops-wing-new-flavor-tie-ins-reveal-a-deeper-brand-l

PopUp Bagels, Wingstop team up for lemon pepper schmear

PopUp Bagels and Wingstop are collaborating to introduce a limited-edition Lemon Pepper Schmear, combining Wingstop's iconic Lemon Pepper seasoning with PopUp Bagels' cream cheese. This unique flavored schmear will be available at all PopUp Bagels locations starting January 29 until supplies run out. The partnership aims to offer fans a bold new flavor experience for their bagels, reflecting the popularity of both brands.

https://www.bakemag.com/articles/21171-popup-bagels-wingstop-team-up-for-lemon-pepper-schmear

Wingstop and PopUp Bagels Team Up on "Lemon Pepper Schmear" for Bold Flavor, All Day Long

Wingstop and PopUp Bagels have partnered to create a limited-edition "Lemon Pepper Schmear," combining Wingstop's iconic seasoning with PopUp Bagels' cream cheese. Available from January 29, 2026, the collaboration aims to bring Wingstop's bold flavor to morning routines and game-day celebrations. This partnership highlights both brands' focus on distinctive flavors and fan obsession.

https://www.nasdaq.com/press-release/wingstop-and-popup-bagels-team-lemon-pepper-schmear-bold-flavor-all-day-long-2026-01

Wingstop and PopUp Bagels Team Up on "Lemon Pepper Schmear" for Bold Flavor, All Day Long

Wingstop and PopUp Bagels have partnered to create a limited-edition "Lemon Pepper Schmear," combining Wingstop's iconic seasoning with PopUp Bagels' cream cheese. This collaboration aims to bring the popular Lemon Pepper flavor to morning routines and game-day celebrations. The schmear will be available at all PopUp Bagels locations starting January 29 until supplies last.

https://www.prnewswire.com/news-releases/wingstop-and-popup-bagels-team-up-on-lemon-pepper-schmear-for-bold-flavor-all-day-long-302667304.html

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Wingstop Inc. Price History

02.00.2026 - WING Stock was up 6.3%

• Upgraded "Buy" rating following a share price decline and sector-wide negativity indicates renewed investor confidence in the company's growth prospects.
• Increase in stake by Copeland Capital Management LLC by 18.5% reflects a bullish sentiment towards Wingstop's future performance, despite the stock being down previously.
• Successful debut of a new Wingstop location in Erie, generating excitement and positive reception among customers, likely contributed to the overall positive market sentiment.
• Despite missing revenue expectations, Wingstop's strong adjusted EBITDA growth, margin improvement, and expansion pipeline position the company for future outperformance, driving the bullish movement in its stock price.

04.10.2025 - WING Stock was up 9.6%

• Wingstop (WING) experienced a strong bullish movement today, following a slight -1.84% decrease in the stock price during the previous trading day.
• The company exceeded Q3 earnings estimates by a significant margin (+19.78%), reflecting robust financial performance.
• Analysts from Wall Street have expressed optimism about Wingstop (WING), advising investors to consider buying the stock, potentially influencing the positive market sentiment.
• Well-capitalized investors have also displayed a positive sentiment towards Wingstop (WING), further strengthening confidence in the stock among investors.

04.10.2025 - WING Stock was up 10.1%

• Wingstop's stock experienced a strong bullish movement recently, with a significant surge in its share price.
• The company's third-quarter earnings surpassed expectations, with earnings per share increasing to $1.09 from 89 cents a year earlier, showcasing strong financial performance.
• Even though revenue came in below forecasts, the positive earnings results and bullish sentiment from investors have contributed to the stock's upward momentum.
• The market reaction indicates investor confidence in Wingstop's growth potential and future prospects, leading to the bullish movement in the stock price.

14.10.2025 - WING Stock was down 5.9%

• The bearish movement in Wingstop's stock today could be attributed to profit-taking by investors after a period of strong performance.
• The news of Tom Grogan, co-founder of Wingstop UK, expressing dissatisfaction with his wealth might have raised concerns among investors about potential leadership or strategic changes within the company.
• Investors may interpret Grogan's return to work as a lack of confidence in the future growth prospects of Wingstop, leading to a sell-off of the stock.
• Overall, the market sentiment towards Wingstop today seems to be influenced by both profit-taking behavior and concerns about the company's leadership and growth trajectory.

05.10.2025 - WING Stock was up 5.3%

• Wingstop's stock experienced a strong bullish movement today.
• The company reported better-than-expected earnings in the third quarter, with earnings per share surpassing estimates.
• Despite revenue falling below Wall Street forecasts, the positive earnings results potentially boosted investor confidence.
• Analysts hold a bullish outlook on Wingstop, with the average brokerage recommendation indicating it as a buy, potentially attracting more investors to the stock.
• The bullish sentiment from prominent investors, as evidenced by public options records, might have contributed to the upward momentum in Wingstop's stock price.

21.00.2026 - WING Stock was down 6.6%

• The introduction of a limited-time Hot Honey Trio menu and the reinstatement of the Chief Operating Officer role at Wingstop may have raised questions about the company's valuation and future growth prospects.
• Despite positive customer reception and expansion of the hot honey lineup, a decision to lower the price target for Wingstop from $363 to $345 could have contributed to the bearish market movement.
• The mixed short-term returns and overvaluation concerns by some analysts might have overshadowed the long-term growth potential and product innovation efforts at Wingstop, leading to the downward pressure on the stock price.
• Investors may be cautious about the stock's valuation and potential upside, waiting for further clarity on the company's operational execution and financial performance before committing to bullish positions.

12.00.2026 - WING Stock was up 2.7%

• The collaboration between Teremana Tequila and Wingstop on the "Fans of Flavor" campaign appears to have resonated positively with consumers, generating a favorable buzz around Wingstop and potentially boosting foot traffic and sales.
• Positive sentiments from analysts and confidence from Stephens in Wingstop's growth potential post a challenging 2025 have likely fueled investor optimism, resulting in a stock price increase.
• Wingstop's recognition as one of the top restaurant stocks at the moment reinforces the company's promising outlook, supported by its growth strategy and solid financial performance in the market.

11.11.2025 - WING Stock was down 5.2%

• Despite Wingstop's ongoing revenue and net income growth, the stock saw a significant pullback of 15% year-to-date, raising questions about its current valuation.
• A new substantial investment of $118.21 million in Wingstop by Norges Bank during the second quarter may have initially boosted investor confidence but could not halt the bearish movement.
• Varied valuation assessments from different sources, suggesting both undervaluation and overvaluation, likely added uncertainty and contributed to the stock's downward pressure.
• The mixed financial performance, surpassing EPS estimates but falling short of revenue consensus, along with potential risks such as softer demand, probably influenced investors to adopt a cautious approach, leading to the bearish market movement.

16.11.2025 - WING Stock was up 5.8%

• A $350 price target by Jefferies underlines confidence in Wingstop's growth potential, especially in international markets and same-store sales acceleration.
• Increased stakes by Ranger Investment Management L.P., Headlands Technologies LLC, and Benchstone Capital Management LP suggest growing institutional interest in Wingstop's long-term prospects.
• Analysts maintain a "Moderate Buy" consensus with an average price target of $337.81, despite slight overvaluation signals from DCF analysis, reflecting high investor expectations for future performance.

30.09.2025 - WING Stock was down 9.9%

• The stock of Wingstop (WING) experienced a bearish movement today, closing at $259.14 with a -1.43% shift from the previous trading day.
• Despite bullish sentiment from deep-pocketed investors, the stock faced downward pressure, possibly due to profit-taking or market corrections.
• The upcoming earnings report for Wingstop is anticipated to show growth, but the market may be reacting to uncertainty or cautious investor sentiment.
• Overall, the bearish movement in Wingstop's stock could be a result of profit concerns or general market conditions, despite positive expectations for earnings growth.

26.00.2026 - WING Stock was up 5.1%

• Wingstop's strong bullish movement today can be attributed to the positive reception of its new limited-time flavor launches and brand partnerships, particularly the collaboration with PopUp Bagels for the "Lemon Pepper Schmear."
• Discussions highlight the company's focus on brand-led growth and operational efficiency, which has likely boosted investor confidence in Wingstop's future performance.
• Despite concerns about the stock's high valuation and potential execution risks, the market seems to be responding favorably to Wingstop's innovative flavor offerings and strategic collaborations, driving the bullish market movement.

31.09.2025 - WING Stock was down 5.5%

• Despite being viewed favorably by Wall Street analysts, Wingstop (WING) saw a decline of -1.84% in its stock price.
• While large investors showed optimism towards the company, the general market sentiment seemed to overshadow their positive outlook.
• The upcoming earnings report, anticipated to show growth by Wall Street, could potentially influence the recent stock decline as investors prepare for the results.