Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 5.1% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM) is a financial technology company that offers Buy Now, Pay Later (BNPL) services. Today, the stock experienced a strong bearish movement in the market.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 5.1% on Sep 23, 2025 18:40

• Despite recent bullish options activity, Affirm Holdings (AFRM) saw a significant bearish movement today.
• The expansion of AFRM's BNPL services into new partnerships with ServiceTitan and Vagaro may have been overshadowed by broader market trends.
• The comparison with other fintech stocks like Block highlights AFRM's growth potential, but market sentiment today seemed to favor other investment opportunities.
• The positive change in stock price from the previous close may indicate some resilience in the face of the bearish market movement, suggesting potential for recovery in the near future.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Looking At Affirm Holdings's Recent Unusual Options Activity - Affirm Holdings ( NASDAQ:AFRM )

Investors with a lot of money to spend have taken a bullish stance on Affirm Holdings AFRM. We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga. Whether these are institutions or just wealthy individuals, we don't know.

https://www.benzinga.com/insights/options/25/09/47798439/looking-at-affirm-holdingss-recent-unusual-options-activity

Affirm Holdings ( AFRM ) Outpaces Stock Market Gains: What You Should Know

The latest trading day saw Affirm Holdings (AFRM) settling at $92.18, representing a +2.52% change from its previous close.

https://www.zacks.com/stock/news/2754462/affirm-holdings-afrm-outpaces-stock-market-gains-what-you-should-know

Affirm Expands BNPL Reach With ServiceTitan & Vagaro Partnerships

AFRM deepens its BNPL footprint with new ServiceTitan and Vagaro deals, expanding into home repairs, beauty, fitness and wellness services.

https://www.zacks.com/stock/news/2753013/affirm-expands-bnpl-reach-with-servicetitan-vagaro-partnerships

Affirm vs. Block: Which Fintech Stock Has More Growth Potential?

AFRM's BNPL momentum, merchant expansion and earnings growth give it stronger upside than XYZ's diversified but slower portfolio.

https://www.zacks.com/stock/news/2752925/affirm-vs-block-which-fintech-stock-has-more-growth-potential

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Affirm Holdings Inc. Price History

15.08.2025 - AFRM Stock was up 5.2%

• Affirm Holdings (AFRM) closed at $83.08 today, marking a +2.05% increase from the previous trading day.
• A 10.86% rise in short interest could potentially have caused a short squeeze, boosting the stock price.
• Despite a minor 1.42% decline in the current market session, Affirm Holdings (AFRM) has shown an overall upward trend of 11.70% in the past month and 130.43% in the past year, indicating strong investor confidence in the company's growth trajectory.
• Bearish sentiment from major investors in the options market might have been outweighed by positive market trends and the company's continuous expansion in the buy-now-pay-later industry.

12.07.2025 - AFRM Stock was up 5.1%

• Affirm Holdings (AFRM) experienced a bullish movement, closing at $78.96, up +2.17% from the previous trading session, despite a slip in the overall market.
• The increase in short percent of float for AFRM might have triggered a short squeeze, leading to the bullish movement.
• Analysts and investors appear optimistic about Affirm's future earnings potential, with the stock receiving a buy endorsement from industry experts.
• Despite concerns regarding heavy spending and competition affecting margins, investors seem to be focusing on Affirm Holdings' growth potential, contributing to the positive market sentiment and bullish movement.

20.07.2025 - AFRM Stock was down 5.6%

• Affirm Holdings (AFRM) saw a significant decrease in its stock price today, closing at $73.86, marking a -5.6% decline from the previous trading day.
• The high valuation of AFRM and increased competition within the BNPL sector likely influenced investor apprehension and the downward trend in the market.
• Notwithstanding the decline, Affirm's recent collaboration with Stripe to extend BNPL services to more brick-and-mortar stores could enhance its market share and revenue in the future.
• It is advisable for investors to monitor how Affirm manages competition and utilizes its partnerships to foster growth amidst market fluctuations.

22.07.2025 - AFRM Stock was up 6.0%

• Affirm's strong bullish movement today can be attributed to the market's optimism surrounding the company's impressive 94% repeat transaction rate and surging revenues, indicating sustainable growth in the BNPL sector.
• The upcoming earnings report, with Wall Street expectations of earnings growth, has likely fueled investor confidence in Affirm's future performance.
• Despite a recent drop in stock price compared to the general market, Affirm's positive fundamentals such as cash flow, repeat usage, and global expansion continue to attract investors.
• The premium valuation of AFRM and increasing competition in the BNPL market may pose challenges, but for now, the market sentiment remains positive towards Affirm's growth prospects.

22.07.2025 - AFRM Stock was up 8.1%

• The recent crossover of the stock above the 20-day simple moving average, known as the golden cross signal, likely attracted more investors, suggesting a possible upward trend.
• Affirm's strong rate of repeat transactions and growing revenues point to promising growth opportunities in the competitive BNPL sector, bolstering investor confidence.
• Positive expectations for earnings growth in the upcoming period may have fueled optimism and buying activity in AFRM.
• Despite experiencing a larger decline compared to the broader market on a recent trading day, Affirm's favorable fundamentals including cash flow, repeat customer engagement, and global expansion efforts continue to underpin its positive momentum.

29.07.2025 - AFRM Stock was up 8.8%

• Affirm's stock saw a strong uptrend today, driven by the following factors:
• Doubled EPS estimates, outperformed revenue projections, and achieved record growth in Gross Merchandise Volume (GMV), demonstrating robust financial performance.
• Successful implementation of 0% APR loans strategy resulting in increased customer acquisition, higher transaction volumes, and repeat business.
• Analysts raised price targets for Affirm following better-than-expected earnings and sales, boosting investor confidence in the company's future prospects.
• Q4 earnings and revenues surpassed estimates by a notable margin, indicating Affirm's capability to exceed market expectations and hinting at potential future growth.

29.07.2025 - AFRM Stock was up 22.6%

• Affirm Holdings (AFRM) experienced a strong bullish movement today following its Q4 earnings.
• The company delivered impressive earnings and revenue figures, surpassing market expectations by a significant margin.
• The positive earnings report indicates strong performance and growth potential for Affirm, boosting investor confidence in the stock.
• Despite facing competition from players like PayPal in the BNPL sector, Affirm's solid financial results and strategic partnerships have positioned it favorably in the market, driving the stock's upward momentum.

29.07.2025 - AFRM Stock was up 10.5%

• Affirm's stock experienced a strong bullish movement following the release of better-than-expected Q4 earnings and revenue.
• Analysts raised price targets for Affirm after the positive results, contributing to the upward momentum in the stock price.
• The outperformance in earnings and revenue for the quarter ended June 2025 fueled investor optimism and confidence in Affirm's growth potential.
• Despite the positive movement, there are comparisons being drawn between Affirm and PayPal in the BNPL space, highlighting the competitive landscape and factors influencing investor decisions.

19.07.2025 - AFRM Stock was down 5.3%

• Today's decrease in AFRM stock could be linked to profit-taking by investors following a recent uptrend.
• Despite the favorable updates on partnerships and product expansions, the market's reaction may reflect concerns about valuation or overall market conditions.
• The upcoming Q3 earnings announcement might have prompted some investors to sell off shares to lock in profits.
• Investor caution amidst market fluctuations could be contributing to the downward pressure on AFRM stock, despite the company's positive advancements.

19.07.2025 - AFRM Stock was down 5.0%

• Despite expanding partnerships and positive developments, Affirm's stock faced bearish movement.
• Investor caution may have been influenced by the company's premium valuation and increasing competition in the BNPL sector.
• The introduction of Chrome Autofill aimed at boosting consumer purchasing power and transaction growth did not fully alleviate concerns about valuation and competition.
• The recent uptrend in stock price may have prompted investors to take profits, contributing to the bearish movement despite the company's favorable advancements.

28.07.2025 - AFRM Stock was up 5.3%

• Prior to its Q4 earnings announcement, Affirm's stock price showed a notable increase, reflecting strong investor excitement and confidence in the company's upcoming performance.
• The market surge can be linked to increasing revenue, impressive consumer expansion, and strategic partnerships, despite facing challenges with valuation and competitors.
• Optimism surrounding robust financial results and potential business growth through collaborations with Purdys, Caleres, and Uncle Sharkii likely influenced the positive market sentiment.
• Furthermore, the occurrence of a "golden cross" signal, a technical indicator indicating short-term moving average surpassing the long-term moving average, may have further bolstered investor trust in Affirm's future growth possibilities.

23.08.2025 - AFRM Stock was down 5.1%

• Despite recent bullish options activity, Affirm Holdings (AFRM) saw a significant bearish movement today.
• The expansion of AFRM's BNPL services into new partnerships with ServiceTitan and Vagaro may have been overshadowed by broader market trends.
• The comparison with other fintech stocks like Block highlights AFRM's growth potential, but market sentiment today seemed to favor other investment opportunities.
• The positive change in stock price from the previous close may indicate some resilience in the face of the bearish market movement, suggesting potential for recovery in the near future.