Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 8.4% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM): Affirm Holdings is a fintech company that offers installment loans for online purchases. Today, the stock experienced a strong bearish movement in the market.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 8.4% on Nov 6, 2025 20:01

• Options trading trends for Affirm Holdings revealed a higher percentage of bearish trades, showing a negative sentiment among financial giants.
• Investor patience could be challenged by the premium valuation of AFRM stock prior to its Q1 earnings report.
• These factors, along with the overall bearish market movement, probably played a role in the significant downward trend in Affirm Holdings' stock price today.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Unpacking the Latest Options Trading Trends in Affirm Holdings - Affirm Holdings ( NASDAQ:AFRM )

Financial giants have made a conspicuous bearish move on Affirm Holdings. Our analysis of options history for Affirm Holdings ( NASDAQ:AFRM ) revealed 55 unusual trades. Delving into the details, we found 32% of traders were bullish, while 40% showed bearish tendencies.

https://www.benzinga.com/insights/options/25/11/48699292/unpacking-the-latest-options-trading-trends-in-affirm-holdings

Microchip to Report Q2 Earnings: What's in Store for the Stock?

MCHP eyes modest Q2 revenue growth as inventory cuts, design wins, and strong demand in aerospace and AI drive optimism.

https://www.zacks.com/stock/news/2784895/microchip-to-report-q2-earnings-whats-in-store-for-the-stock

Should You Buy, Hold or Sell Affirm Stock Before Q1 Earnings Report?

AFRM heads into its Q1 FY2026 report with strong revenue and earnings growth estimates, but its premium valuation will likely test investor patience.

https://www.zacks.com/stock/news/2784766/should-you-buy-hold-or-sell-affirm-stock-before-q1-earnings-report

DoorDash Set to Report Q3 Earnings: What's in Store for the Stock?

DASH's third-quarter 2025 results are likely to benefit from strong total orders and Marketplace GOV.

https://www.zacks.com/stock/news/2783777/doordash-set-to-report-q3-earnings-whats-in-store-for-the-stock

Hut 8 Set to Report Q3 Earnings: What's in Store for the Stock?

HUT's Q3 results are likely to benefit from digital infrastructure expansion and partnerships, despite Bitcoin volatility and rising AI competition.

https://www.zacks.com/stock/news/2782977/hut-8-set-to-report-q3-earnings-whats-in-store-for-the-stock

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Affirm Holdings Inc. Price History

10.09.2025 - AFRM Stock was down 6.4%

• Today's bearish movement of Affirm could be linked to limited positive market sentiment despite a heightened partnership with Google on the Google Agent Payments Protocol (AP2).
• Although analysts on Wall Street are bullish, it did not immediately boost Affirm's stock value, resulting in a sell-off of shares.
• Positive endorsements from Jim Cramer and an analyst upgrade by Harry Bartlett from Rothschild & Co did not outweigh general market trends and investor sentiment towards the company.
• The performance of the sector as a whole, along with news about PayPal's cashback offers for BNPL services, might have also influenced the downturn in Affirm's stock price.

10.09.2025 - AFRM Stock was down 5.4%

• Affirm Holdings made a strategic decision to support Google Agent Payments Protocol, which could have positive implications. However, the market's reaction to this news may have been negative for various reasons.
• Despite optimism from Wall Street analysts and a recommendation from Jim Cramer to purchase the stock, investor sentiment could have been influenced by broader market trends or company-specific factors.
• Analysts' positive projections and an upgrade from Neutral to Buy with an increased price target suggest long-term growth potential for Affirm Holdings. Nevertheless, short-term market conditions may have overshadowed these positives.
• The downward movement in Affirm's stock may also be attributable to industry developments, such as PayPal's introduction of a cash back promotion for Buy Now Pay Later (BNPL) services. This move could be viewed as intensifying competition within the sector and impacting Affirm's market position.

20.09.2025 - AFRM Stock was up 5.1%

• Affirm's BNPL strategy, coupled with a significant 55% surge in its stock value, underscores a rising investor confidence in the company's innovative payment approach.
• A comparison drawn with Visa underscores a changing payment industry landscape, showcasing heightened competition for traditional credit card firms from more modern fintech entrants like Affirm.
• The market activity can be linked to positive perceptions about Affirm's potential to disrupt established players like Visa, signaling a potential consumer shift towards alternative payment methods.
• The bullish market trend mirrors investor enthusiasm towards Affirm's growth opportunities and potential to revolutionize digital payments, consequently driving the stock's value upwards.

22.09.2025 - AFRM Stock was down 5.0%

• The recent expansion of Affirm Holdings' partnership with Wayfair Inc. (NYSE: W) was viewed positively, although it appears that this update did not have a notable impact on market sentiment.
• The collaboration with Fanatics to offer flexible payment solutions for sports enthusiasts may have contributed to the company's future growth potential.
• Despite these favorable developments, the stock's performance might have been influenced by overall market dynamics or actions by institutional investors looking to secure profits.
• Comparisons to Visa and the changing landscape for traditional credit card firms could have played a part in shaping investor confidence, potentially contributing to today's downward movement in Affirm's stock value.

30.09.2025 - AFRM Stock was down 5.5%

• AFRM witnessed a bearish trend, with its stock price decreasing by 4.29%.
• The stock was impacted by a general market decline following comments from the Federal Reserve.
• Despite recent positive developments concerning partnership expansion and a Buy rating from Citigroup, these were overshadowed by the overall market sentiment and the Fed's announcement, resulting in the bearish movement of AFRM's stock price.

30.09.2025 - AFRM Stock was down 6.3%

• AFRM stock witnessed a 4.29% decline in a bearish movement today.
• The market's negative response to the Federal Reserve's hawkish comments caused a widespread downturn, impacting AFRM as well.
• Despite the recent drop, there are expectations of potential earnings growth, hinting at a potential recovery down the line.
• Earlier, the stock had surged following an expansion partnership reveal with Worldpay and a Buy rating from Citigroup analyst Bryan Keane, underscoring its volatile performance.

26.08.2025 - AFRM Stock was down 5.2%

• AFRM experienced a notable downward movement, closing at $78 today, marking a -4.33% decrease from the previous day.
• Unusual options activity displaying a positive outlook on AFRM may suggest conflicting investor sentiments, leading to heightened fluctuations.
• Despite outperforming the general market in recent times, today's bearish movement could be linked to profit-taking or a market correction.
• Market uncertainty and potential profit realization by traders likely played a role in the bearish trend observed in Affirm Holdings (AFRM) today.

21.09.2025 - AFRM Stock was up 5.3%

• Affirm's partnership with Fanatics to provide flexible payment options for sports fans likely contributed to the bullish movement.
• The comparison between Affirm and Visa in the BNPL space, with Affirm's strong data-driven approach and stock surge, could have boosted investor confidence in the company's growth potential.
• The overall positive sentiment towards Affirm as a disruptive force in the payment industry may have attracted more investors, leading to the bullish market movement today.

30.08.2025 - AFRM Stock was down 5.4%

• Affirm Holdings Inc. (AFRM) witnessed a significant decrease of -4.33% in its stock price, performing weaker compared to the overall market.
• The stock had already dropped by 12.86% over the last month, signaling a downward trajectory.
• The recent negative movement in the stock could be linked to investors selling off their holdings to lock in profits following a previous surge of 88.83% within the last year.
• The absence of favorable developments or catalysts within recent discussions may have contributed to the pessimistic investor sentiment surrounding Affirm Holdings Inc.

23.09.2025 - AFRM Stock was up 8.4%

• Affirm Holdings saw a surge in its stock price following the announcement of a substantial expansion in its partnership network with global payments firm Worldpay, indicating promising growth ahead for the company.
• Analyst Bryan Keane of Citigroup initiated coverage on Affirm Holdings with a Buy rating and a price target of $100, boosting positive sentiment and attracting more investors to the stock.
• Affirm's collaborations with Wayfair and Fanatics, as well as its data-driven BNPL growth, demonstrate strategic partnerships and innovative strategies in the digital payments sector, driving the stock's upward trajectory.
• The company's competition with Visa in the BNPL industry and the significant increase in its stock price underscore Affirm's potential to disrupt traditional payment methods and compete in the market, further elevating investor confidence in the company's future prospects.

06.10.2025 - AFRM Stock was down 8.4%

• Options trading trends for Affirm Holdings revealed a higher percentage of bearish trades, showing a negative sentiment among financial giants.
• Investor patience could be challenged by the premium valuation of AFRM stock prior to its Q1 earnings report.
• These factors, along with the overall bearish market movement, probably played a role in the significant downward trend in Affirm Holdings' stock price today.

06.10.2025 - AFRM Stock was down 5.2%

• A strong downward movement was observed in Affirm's stock, possibly due to concerns regarding its high valuation.
• Investor uncertainty surrounding the upcoming Q1 earnings release may have contributed to the sell-off of shares.
• Despite positive revenue and earnings growth forecasts, there is a sense of caution in the market regarding Affirm's ability to meet expectations.
• The bearish trajectory in Affirm's stock price could be impacted by macroeconomic conditions or challenges specific to the fintech sector.