Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 5.4% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM) is a fintech company offering Buy Now, Pay Later (BNPL) services, challenging traditional payment industry players like Visa.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 5.4% on Jul 22, 2025 16:51

• Despite positive forecasts and strong earnings, AFRM saw a notable bearish movement.
• Market reactions could be linked to fintech sector volatility or specific growth concerns for AFRM.
• AFRM's vertical integration strategy to boost profitability might have been overshadowed by short-term market fluctuations over long-term outlook.
• AFRM’s performance compared to JAKKS Pacific, noted as Bull and Bear of the Day, might have influenced investor views on AFRM.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Visa vs. Affirm: Old Guard or Fintech Fire - Who Wins the Payment War?

AFRM surges with 127.5% gains and 101.8% EPS growth forecast. Can its BNPL model outpace V's global payments dominance?

https://www.zacks.com/stock/news/2603608/visa-vs-affirm-old-guard-or-fintech-fire---who-wins-the-payment-war

Affirm Holdings ( AFRM ) Stock Declines While Market Improves: Some Information for Investors

In the most recent trading session, Affirm Holdings (AFRM) closed at $66.75, indicating a -3.12% shift from the previous trading day.

https://www.zacks.com/stock/news/2601103/affirm-holdings-afrm-stock-declines-while-market-improves-some-information-for-investors

How Vertical Integration Is Fueling Affirm's Profitability in BNPL

AFRM bets on vertical integration to cut costs, boost margins, and gain an edge in the challenging BNPL landscape.

https://www.zacks.com/stock/news/2592369/how-vertical-integration-is-fueling-affirms-profitability-in-bnpl

Affirm and JAKKS Pacific have been highlighted as Zacks Bull and Bear of the Day

AFRM surges on bullish earnings trends and industry strength, while JAKK sinks under weak guidance and negative revisions.

https://www.zacks.com/stock/news/2588341/affirm-and-jakks-pacific-have-been-highlighted-as-zacks-bull-and-bear-of-the-day

Bull of the Day: Affirm Holdings ( AFRM )

A robust merchant network is fueling expansion with new alliances across travel, healthcare, and international markets.

https://www.zacks.com/commentary/2586543/bull-of-the-day-affirm-holdings-afrm

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Affirm Holdings Inc. Price History

11.06.2025 - AFRM Stock was down 3.0%

• Profit-taking by investors post a recent uptrend in AFRM's stock price could explain the bearish movement today.
• Despite positive updates on the company's merchant base and transaction growth, concerns over heightened competition in the fintech sector may be impacting investor sentiment.
• Some investors may have shifted out of AFRM and into other sectors or stocks with stronger momentum due to the overall bullish trend in the stock market today.
• AFRM's slight outperformance compared to the broader market's upswing might suggest lingering investor optimism about the company's long-term prospects, despite today's bearish movement.

11.05.2025 - AFRM Stock was up 5.3%

• Investment brokers are suggesting investing in Affirm Holdings, showing positive sentiment towards the stock.
• Affirm's stock surpassing its 200-day Simple Moving Average (SMA) is seen as a bullish technical sign, attracting more investors.
• Growth in the company's products, a dedicated user base, and expansion into global markets are driving investor interest and contributing to the stock's bullish movement.
• In sum, favorable analyst recommendations, technical indications, and robust business fundamentals likely underlie the bullish movement in Affirm Holdings' stock today.

13.05.2025 - AFRM Stock was down 5.2%

• The decline in AFRM today may stem from investors seizing profits following a period of strong upward movement.
• Despite the positive developments such as an increase in active merchants and heightened options activity, concerns raised by brokers questioning the stock's exuberance might have influenced a shift in market sentiment.
• Uncertainty regarding the reliability of Wall Street analysts' suggestions and the debate on AFRM's viability as an investment could have contributed to the stock's downward pressure.
• In summary, today's bearish trend in AFRM seems to reflect a mix of profit-taking, conflicting analyst views, and market participants reevaluating their positions within the BNPL sector.

03.05.2025 - AFRM Stock was up 5.2%

• Affirm's upward trend today is linked to the expansion of its collaboration with Williams-Sonoma to introduce BNPL services in Canada.
• The alliance with Williams-Sonoma, a renowned premium brand retailer, broadens Affirm's outreach to a diverse customer base, including popular brands such as West Elm and Pottery Barn.
• This strategic decision not only boosts Affirm's market reach but also solidifies its position in the competitive BNPL sector, fostering positive investor sentiment and driving up the stock price.

21.04.2025 - AFRM Stock was down 5.2%

• A decline in Affirm Holdings' short percent of float initially suggested optimism. However, concerns regarding escalating expenses, substantial debt, and intense competition have dampened investor sentiment.
• Despite forming new partnerships with Costco and Mattress Firm, questions arise about the sustainability of Affirm's growth.
• Drawing comparisons with Mastercard, a company consistently surpassing earnings projections, reveals Affirm's struggles in a competitive payments sector.
• The launch of 'Buy Now, Pay Later' services for Costco patrons may have been overshadowed by general market uncertainties, driving the stock's bearish performance today.

21.04.2025 - AFRM Stock was down 5.0%

• The bearish movement in AFRM stock today could be attributed to several factors:
• Despite forming strategic partnerships with companies like Cali Pass, Costco, and Mattress Firm, concerns may exist about the company's ability to maintain profitability and market share in the competitive payment industry.
• The decrease in AFRM's short percent of float indicates a potential decline in short-term investor confidence, potentially influencing the stock's downward trend.
• While Affirm Holdings has been surpassing earnings estimates and expanding transaction volumes, comparisons to established payment giants like Mastercard may be leading to a reevaluation of AFRM's market valuation.
• Overall, the market sentiment towards Affirm Holdings could be cautious due to uncertainties regarding its competitive positioning and long-term growth prospects, contributing to the bearish movement in the stock today.

29.04.2025 - AFRM Stock was up 5.1%

• There is notable bullish sentiment among institutional investors towards AFRM options, as evidenced by a significant number of trades initiated in a positive direction.
• Affirm Holdings recently expanded its travel payment services in collaboration with KAYAK to the Canadian market. This development could have played a role in the stock's upward movement.
• The surge in bullish options activity combined with the company's expansion into new territories likely boosted investor confidence, leading to an increase in the stock price.

08.06.2025 - AFRM Stock was up 5.9%

• Affirm Holdings (AFRM) closed at $69.19, marking a +1.2% increase from the previous day.
• The stock's positive movement could be linked to the company's strong financial performance and potential growth opportunities in the fintech sector.
• Recent developments concerning Affirm Holdings might have spurred investor optimism and propelled the stock price upwards.
• The bullish performance of AFRM may also have been influenced by the overall market sentiment and current trends in the fintech industry.

05.05.2025 - AFRM Stock was up 5.4%

• AFRM stock surged above its 200-day Simple Moving Average (SMA), reflecting a favorable trajectory in the stock price.
• Extending its collaboration with Williams-Sonoma to introduce BNPL services in Canada is seen as a strategic step, broadening Affirm's footprint among high-end brands and potentially expanding its customer base.
• The growth in products, dedicated user base, global reach, and partnerships such as the one with Williams-Sonoma have captured investor attention, driving the positive momentum in AFRM stock.
• The optimistic updates regarding Affirm's business ventures and partnerships have fueled the strong bullish movement in the market today.

22.06.2025 - AFRM Stock was down 5.2%

• Today's downturn in AFRM's stock price may be linked to market sentiments impacting the financial technology industry.
• While AFRM is striving for increased profitability and market reach through vertical integration, there are concerns among investors about maintaining margins amidst growing competition.
• AFRM's active pursuit of growth opportunities through increased transactions and partnerships is evident, but there are market worries about potential margin pressures from 0% APR loans.
• AFRM's varying performance compared to JAKK (JAKKS Pacific) could also be shaping investor perceptions, with AFRM being favored for its earnings trends and industry positioning.

22.06.2025 - AFRM Stock was down 5.4%

• Despite positive forecasts and strong earnings, AFRM saw a notable bearish movement.
• Market reactions could be linked to fintech sector volatility or specific growth concerns for AFRM.
• AFRM's vertical integration strategy to boost profitability might have been overshadowed by short-term market fluctuations over long-term outlook.
• AFRM’s performance compared to JAKKS Pacific, noted as Bull and Bear of the Day, might have influenced investor views on AFRM.

24.05.2025 - AFRM Stock was up 5.1%

• AFRM's bullish movement can be attributed to the positive news surrounding the company, including the addition of BNPL data to credit scores by Fair Isaac (NYSE: FICO), which may attract more users and boost its growth.
• The pass-through loan facility from PGIM could also be seen as a positive development for AFRM, as it can help the company scale its BNPL offerings faster and reduce funding risks and costs.
• Despite some bearish options trading trends reported, AFRM's decision to raise its fiscal 2025 guidance after strong Q3 results signals sustainable growth, driven by factors such as Gross Merchandise Volume (GMV) and repeat customers, which likely contributed to the bullish market movement.