Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 5.2% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM) is a significant player in the Buy Now, Pay Later (BNPL) space, experiencing notable growth in its merchant base and Gross Merchandise Volume (GMV) as it expands globally.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 5.2% on Jun 13, 2025 14:21

• The decline in AFRM today may stem from investors seizing profits following a period of strong upward movement.
• Despite the positive developments such as an increase in active merchants and heightened options activity, concerns raised by brokers questioning the stock's exuberance might have influenced a shift in market sentiment.
• Uncertainty regarding the reliability of Wall Street analysts' suggestions and the debate on AFRM's viability as an investment could have contributed to the stock's downward pressure.
• In summary, today's bearish trend in AFRM seems to reflect a mix of profit-taking, conflicting analyst views, and market participants reevaluating their positions within the BNPL sector.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Affirm's Active Merchants Rise: A Strategic Advantage in BNPL Space?

AFRM's merchant count hits 358K with strong GMV growth and global expansion fueling its BNPL momentum.

https://www.zacks.com/stock/news/2496640/affirms-active-merchants-rise-a-strategic-advantage-in-bnpl-space

Affirm Holdings Unusual Options Activity - Affirm Holdings ( NASDAQ:AFRM )

Deep-pocketed investors have adopted a bullish approach towards Affirm Holdings AFRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today.

https://www.benzinga.com/insights/options/25/06/45892467/affirm-holdings-unusual-options-activity

Brokers Suggest Investing in Affirm Holdings ( AFRM ) : Read This Before Placing a Bet

According to the average brokerage recommendation (ABR), one should invest in Affirm Holdings (AFRM). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?

https://www.zacks.com/stock/news/2492341/brokers-suggest-investing-in-affirm-holdings-afrm-read-this-before-placing-a-bet

Trending Today

Affirm Holdings Inc. Price History

11.05.2025 - AFRM Stock was up 5.3%

• Investment brokers are suggesting investing in Affirm Holdings, showing positive sentiment towards the stock.
• Affirm's stock surpassing its 200-day Simple Moving Average (SMA) is seen as a bullish technical sign, attracting more investors.
• Growth in the company's products, a dedicated user base, and expansion into global markets are driving investor interest and contributing to the stock's bullish movement.
• In sum, favorable analyst recommendations, technical indications, and robust business fundamentals likely underlie the bullish movement in Affirm Holdings' stock today.

15.04.2025 - AFRM Stock was down 8.1%

• The decline in AFRM stock today may be due to several factors:
• Despite solid fiscal Q3 results and an increase in repeat customers, worries about escalating expenses, significant debt, and strong competition could be restraining investor optimism.
• The market's response might be influenced by analysts' opinions that there are no clear positive catalysts for Affirm Holdings stock, even though it posted revenues in line with expectations and raised guidance for Q4.
• The comparison with Upstart Holdings regarding growth potential might also be impacting investor sentiment and contributing to the bearish trend in AFRM stock.
• While the collaborations with Costco and Mattress Firm are geared towards meeting seasonal demand for high-value items, investors appear to be more concerned about the company's competitive position and financial prospects, leading to the stock's downward trajectory.

13.05.2025 - AFRM Stock was down 5.2%

• The decline in AFRM today may stem from investors seizing profits following a period of strong upward movement.
• Despite the positive developments such as an increase in active merchants and heightened options activity, concerns raised by brokers questioning the stock's exuberance might have influenced a shift in market sentiment.
• Uncertainty regarding the reliability of Wall Street analysts' suggestions and the debate on AFRM's viability as an investment could have contributed to the stock's downward pressure.
• In summary, today's bearish trend in AFRM seems to reflect a mix of profit-taking, conflicting analyst views, and market participants reevaluating their positions within the BNPL sector.

03.05.2025 - AFRM Stock was up 5.2%

• Affirm's upward trend today is linked to the expansion of its collaboration with Williams-Sonoma to introduce BNPL services in Canada.
• The alliance with Williams-Sonoma, a renowned premium brand retailer, broadens Affirm's outreach to a diverse customer base, including popular brands such as West Elm and Pottery Barn.
• This strategic decision not only boosts Affirm's market reach but also solidifies its position in the competitive BNPL sector, fostering positive investor sentiment and driving up the stock price.

21.04.2025 - AFRM Stock was down 5.2%

• A decline in Affirm Holdings' short percent of float initially suggested optimism. However, concerns regarding escalating expenses, substantial debt, and intense competition have dampened investor sentiment.
• Despite forming new partnerships with Costco and Mattress Firm, questions arise about the sustainability of Affirm's growth.
• Drawing comparisons with Mastercard, a company consistently surpassing earnings projections, reveals Affirm's struggles in a competitive payments sector.
• The launch of 'Buy Now, Pay Later' services for Costco patrons may have been overshadowed by general market uncertainties, driving the stock's bearish performance today.

21.04.2025 - AFRM Stock was down 5.0%

• The bearish movement in AFRM stock today could be attributed to several factors:
• Despite forming strategic partnerships with companies like Cali Pass, Costco, and Mattress Firm, concerns may exist about the company's ability to maintain profitability and market share in the competitive payment industry.
• The decrease in AFRM's short percent of float indicates a potential decline in short-term investor confidence, potentially influencing the stock's downward trend.
• While Affirm Holdings has been surpassing earnings estimates and expanding transaction volumes, comparisons to established payment giants like Mastercard may be leading to a reevaluation of AFRM's market valuation.
• Overall, the market sentiment towards Affirm Holdings could be cautious due to uncertainties regarding its competitive positioning and long-term growth prospects, contributing to the bearish movement in the stock today.

29.04.2025 - AFRM Stock was up 5.1%

• There is notable bullish sentiment among institutional investors towards AFRM options, as evidenced by a significant number of trades initiated in a positive direction.
• Affirm Holdings recently expanded its travel payment services in collaboration with KAYAK to the Canadian market. This development could have played a role in the stock's upward movement.
• The surge in bullish options activity combined with the company's expansion into new territories likely boosted investor confidence, leading to an increase in the stock price.

05.05.2025 - AFRM Stock was up 5.4%

• AFRM stock surged above its 200-day Simple Moving Average (SMA), reflecting a favorable trajectory in the stock price.
• Extending its collaboration with Williams-Sonoma to introduce BNPL services in Canada is seen as a strategic step, broadening Affirm's footprint among high-end brands and potentially expanding its customer base.
• The growth in products, dedicated user base, global reach, and partnerships such as the one with Williams-Sonoma have captured investor attention, driving the positive momentum in AFRM stock.
• The optimistic updates regarding Affirm's business ventures and partnerships have fueled the strong bullish movement in the market today.

14.04.2025 - AFRM Stock was up 5.9%

• Affirm Holdings posted revenues in line with expectations and raised guidance for Q4, yet saw a decline in its stock performance.
• Analysts point out a lack of clear positive triggers that might explain the disconnect between strong financial results and the stock's downturn.
• The ongoing scrutiny by a legal firm acting on behalf of investors could have contributed to the negative market sentiment surrounding the company.
• Investor apprehension about Affirm's future growth trajectory appears evident in the cautious market response, despite the company's Q3 results surpassing expectations.

14.04.2025 - AFRM Stock was up 5.4%

• Affirm's collaboration with Costco to offer "Buy Now, Pay Later" services for purchases exceeding $500 on Costco.com likely influenced the stock's positive movement.
• Despite worries about increasing expenses, substantial debt, and market competition, robust fiscal Q3 results and revised Q4 expectations boosted investor sentiment.
• An inquiry by Pomerantz Law Firm may have initially led to uncertainty, but optimistic financial projections from the company allayed worries and drove the stock price higher.
• The comparison with Upstart Holdings in terms of growth potential could have attracted investors seeking promising fintech stocks, further propelling Affirm's upward momentum.

09.04.2025 - AFRM Stock was down 14.7%

• The company delivered robust Q3 results, surpassing expectations in Gross Merchandise Volume (GMV) and elevating guidance for Q4, typically a positive sign. Yet, the stock's downward movement indicates a discrepancy between performance and market response.
• Speculation sparked by the Pomerantz Law Firm investigation may have unsettled investors, eroding confidence in the stock even after the favorable earnings disclosure.
• Although Affirm exceeded Q3 earnings and revenue projections, its stock declined, hinting that market sentiment or external variables might be overshadowing the company's financial achievements.
• The decline in Affirm's stock could be attributed to investors taking profits, uncertainties surrounding future market conditions, or broader industry trends influencing investor confidence.

09.04.2025 - AFRM Stock was down 15.7%

• Today's downward trend in AFRM stock can be linked to several factors:
• Despite exceeding expectations in Q3 earnings, the stock experienced a decline, suggesting that investors' anticipations may have been higher or they may have concerns about future performance.
• An investigation by Pomerantz Law Firm regarding claims on behalf of investors might have generated uncertainty and negative sentiment surrounding the stock.
• Market sentiment and broader economic conditions could have influenced the stock's drop, with investors possibly feeling uncertain about the company's future in a evolving financial environment.