Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 6.3% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM) is a financial technology company that offers buy now, pay later solutions and is listed on the NASDAQ.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 6.3% on Oct 30, 2025 16:51

• AFRM stock witnessed a 4.29% decline in a bearish movement today.
• The market's negative response to the Federal Reserve's hawkish comments caused a widespread downturn, impacting AFRM as well.
• Despite the recent drop, there are expectations of potential earnings growth, hinting at a potential recovery down the line.
• Earlier, the stock had surged following an expansion partnership reveal with Worldpay and a Buy rating from Citigroup analyst Bryan Keane, underscoring its volatile performance.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Affirm Holdings ( AFRM ) Earnings Expected to Grow: Should You Buy?

Affirm Holdings (AFRM) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

https://www.zacks.com/stock/news/2781567/affirm-holdings-afrm-earnings-expected-to-grow-should-you-buy

Affirm Holdings ( AFRM ) Stock Moves -4.29%: What You Should Know

The latest trading day saw Affirm Holdings (AFRM) settling at $72.66, representing a -4.29% change from its previous close.

https://www.zacks.com/stock/news/2780754/affirm-holdings-afrm-stock-moves--429-what-you-should-know

Affirm ( AFRM ) Stock Slides Amid Hawkish Fed Commentary - Affirm Holdings ( NASDAQ:AFRM )

Affirm Holdings ( NASDAQ:AFRM ) shares are trading lower on Wednesday afternoon, caught in a broader market downdraft after the Federal Reserve's latest policy announcement. Here's what investors need to know.

https://www.benzinga.com/trading-ideas/movers/25/10/48511308/affirm-afrm-stock-slides-amid-hawkish-fed-commentary

Is Flux Power ( FLUX ) Stock Outpacing Its Computer and Technology Peers This Year?

Here is how Flux Power Holdings, Inc. (FLUX) and Affirm Holdings (AFRM) have performed compared to their sector so far this year.

https://www.zacks.com/stock/news/2776331/is-flux-power-flux-stock-outpacing-its-computer-and-technology-peers-this-year

Why Is Affirm Holdings Stock Soaring Thursday? - Affirm Holdings ( NASDAQ:AFRM )

Affirm Holdings, Inc. ( NASDAQ:AFRM ) stock climbed higher Thursday after announcing a major expansion of its partnership network with global payments firm Worldpay. On October 22, Citigroup analyst Bryan Keane began coverage on Affirm with a Buy rating and set a $100 price forecast.

https://www.benzinga.com/trading-ideas/movers/25/10/48389207/worldpay-integrates-affirm-to-deliver-transparent-payment-plans-at-checkout

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Affirm Holdings Inc. Price History

10.09.2025 - AFRM Stock was down 6.4%

• Today's bearish movement of Affirm could be linked to limited positive market sentiment despite a heightened partnership with Google on the Google Agent Payments Protocol (AP2).
• Although analysts on Wall Street are bullish, it did not immediately boost Affirm's stock value, resulting in a sell-off of shares.
• Positive endorsements from Jim Cramer and an analyst upgrade by Harry Bartlett from Rothschild & Co did not outweigh general market trends and investor sentiment towards the company.
• The performance of the sector as a whole, along with news about PayPal's cashback offers for BNPL services, might have also influenced the downturn in Affirm's stock price.

10.09.2025 - AFRM Stock was down 5.4%

• Affirm Holdings made a strategic decision to support Google Agent Payments Protocol, which could have positive implications. However, the market's reaction to this news may have been negative for various reasons.
• Despite optimism from Wall Street analysts and a recommendation from Jim Cramer to purchase the stock, investor sentiment could have been influenced by broader market trends or company-specific factors.
• Analysts' positive projections and an upgrade from Neutral to Buy with an increased price target suggest long-term growth potential for Affirm Holdings. Nevertheless, short-term market conditions may have overshadowed these positives.
• The downward movement in Affirm's stock may also be attributable to industry developments, such as PayPal's introduction of a cash back promotion for Buy Now Pay Later (BNPL) services. This move could be viewed as intensifying competition within the sector and impacting Affirm's market position.

20.09.2025 - AFRM Stock was up 5.1%

• Affirm's BNPL strategy, coupled with a significant 55% surge in its stock value, underscores a rising investor confidence in the company's innovative payment approach.
• A comparison drawn with Visa underscores a changing payment industry landscape, showcasing heightened competition for traditional credit card firms from more modern fintech entrants like Affirm.
• The market activity can be linked to positive perceptions about Affirm's potential to disrupt established players like Visa, signaling a potential consumer shift towards alternative payment methods.
• The bullish market trend mirrors investor enthusiasm towards Affirm's growth opportunities and potential to revolutionize digital payments, consequently driving the stock's value upwards.

22.09.2025 - AFRM Stock was down 5.0%

• The recent expansion of Affirm Holdings' partnership with Wayfair Inc. (NYSE: W) was viewed positively, although it appears that this update did not have a notable impact on market sentiment.
• The collaboration with Fanatics to offer flexible payment solutions for sports enthusiasts may have contributed to the company's future growth potential.
• Despite these favorable developments, the stock's performance might have been influenced by overall market dynamics or actions by institutional investors looking to secure profits.
• Comparisons to Visa and the changing landscape for traditional credit card firms could have played a part in shaping investor confidence, potentially contributing to today's downward movement in Affirm's stock value.

15.08.2025 - AFRM Stock was up 5.2%

• Affirm Holdings (AFRM) closed at $83.08 today, marking a +2.05% increase from the previous trading day.
• A 10.86% rise in short interest could potentially have caused a short squeeze, boosting the stock price.
• Despite a minor 1.42% decline in the current market session, Affirm Holdings (AFRM) has shown an overall upward trend of 11.70% in the past month and 130.43% in the past year, indicating strong investor confidence in the company's growth trajectory.
• Bearish sentiment from major investors in the options market might have been outweighed by positive market trends and the company's continuous expansion in the buy-now-pay-later industry.

30.09.2025 - AFRM Stock was down 5.5%

• AFRM witnessed a bearish trend, with its stock price decreasing by 4.29%.
• The stock was impacted by a general market decline following comments from the Federal Reserve.
• Despite recent positive developments concerning partnership expansion and a Buy rating from Citigroup, these were overshadowed by the overall market sentiment and the Fed's announcement, resulting in the bearish movement of AFRM's stock price.

30.09.2025 - AFRM Stock was down 6.3%

• AFRM stock witnessed a 4.29% decline in a bearish movement today.
• The market's negative response to the Federal Reserve's hawkish comments caused a widespread downturn, impacting AFRM as well.
• Despite the recent drop, there are expectations of potential earnings growth, hinting at a potential recovery down the line.
• Earlier, the stock had surged following an expansion partnership reveal with Worldpay and a Buy rating from Citigroup analyst Bryan Keane, underscoring its volatile performance.

26.08.2025 - AFRM Stock was down 5.2%

• AFRM experienced a notable downward movement, closing at $78 today, marking a -4.33% decrease from the previous day.
• Unusual options activity displaying a positive outlook on AFRM may suggest conflicting investor sentiments, leading to heightened fluctuations.
• Despite outperforming the general market in recent times, today's bearish movement could be linked to profit-taking or a market correction.
• Market uncertainty and potential profit realization by traders likely played a role in the bearish trend observed in Affirm Holdings (AFRM) today.

21.09.2025 - AFRM Stock was up 5.3%

• Affirm's partnership with Fanatics to provide flexible payment options for sports fans likely contributed to the bullish movement.
• The comparison between Affirm and Visa in the BNPL space, with Affirm's strong data-driven approach and stock surge, could have boosted investor confidence in the company's growth potential.
• The overall positive sentiment towards Affirm as a disruptive force in the payment industry may have attracted more investors, leading to the bullish market movement today.

30.08.2025 - AFRM Stock was down 5.4%

• Affirm Holdings Inc. (AFRM) witnessed a significant decrease of -4.33% in its stock price, performing weaker compared to the overall market.
• The stock had already dropped by 12.86% over the last month, signaling a downward trajectory.
• The recent negative movement in the stock could be linked to investors selling off their holdings to lock in profits following a previous surge of 88.83% within the last year.
• The absence of favorable developments or catalysts within recent discussions may have contributed to the pessimistic investor sentiment surrounding Affirm Holdings Inc.

23.09.2025 - AFRM Stock was up 8.4%

• Affirm Holdings saw a surge in its stock price following the announcement of a substantial expansion in its partnership network with global payments firm Worldpay, indicating promising growth ahead for the company.
• Analyst Bryan Keane of Citigroup initiated coverage on Affirm Holdings with a Buy rating and a price target of $100, boosting positive sentiment and attracting more investors to the stock.
• Affirm's collaborations with Wayfair and Fanatics, as well as its data-driven BNPL growth, demonstrate strategic partnerships and innovative strategies in the digital payments sector, driving the stock's upward trajectory.
• The company's competition with Visa in the BNPL industry and the significant increase in its stock price underscore Affirm's potential to disrupt traditional payment methods and compete in the market, further elevating investor confidence in the company's future prospects.

23.08.2025 - AFRM Stock was down 5.1%

• Despite recent bullish options activity, Affirm Holdings (AFRM) saw a significant bearish movement today.
• The expansion of AFRM's BNPL services into new partnerships with ServiceTitan and Vagaro may have been overshadowed by broader market trends.
• The comparison with other fintech stocks like Block highlights AFRM's growth potential, but market sentiment today seemed to favor other investment opportunities.
• The positive change in stock price from the previous close may indicate some resilience in the face of the bearish market movement, suggesting potential for recovery in the near future.