Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 5.6% Today

What is Affirm Holdings Inc.?

Affirm (AFRM) is a financial technology company that offers Buy Now, Pay Later (BNPL) services, allowing consumers to make purchases and pay for them over time. Today, the stock experienced a significant bearish movement amidst a volatile market.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 5.6% on Dec 3, 2025 14:51

• Affirm's stock saw a strong bearish movement today despite its BNPL-driven surge and increasing transaction volume.
• The contrasting dynamics between Affirm's rapid growth in transactions and its rich valuation seem to have spooked investors, leading to the price decline.
• The market may be questioning the sustainability of Affirm's rally, as concerns over its valuation and rising risks come into play, overshadowing its impressive performance in the BNPL sector.
• Investors are weighing Affirm's velocity in the BNPL space against the stability of established players like Mastercard, which could be contributing to the stock's volatile movement.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Mastercard's Stability Vs. Affirm's Velocity: Which Has More Upside?

AFRM's BNPL-driven surge puts it ahead, while MA's global scale reach keeps it firmly in the race as flexible credit rapidly reshapes spending.

https://www.zacks.com/stock/news/2796814/mastercards-stability-vs-affirms-velocity-which-has-more-upside

Affirm is Winning Transactions, But the Price Tag Bites Hard

AFRM's soaring transactions and expanding ecosystem fuel investor excitement, but its rich valuation and rising risks test the rally's durability.

https://www.zacks.com/stock/news/2796202/affirm-is-winning-transactions-but-the-price-tag-bites-hard

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Affirm Holdings Inc. Price History

19.10.2025 - AFRM Stock was down 5.1%

• The bearish movement in AFRM today could be attributed to the growing concerns among deep-pocketed investors who have adopted a bearish approach towards the company, as highlighted in the options trading trends.
• Despite the rapid growth of Affirm's card and the surge in spending fueled by cash-flow underwriting, the market sentiment seems to have shifted towards a more cautious stance, possibly due to concerns about valuation or future growth prospects.
• The market may be reacting to the perceived risks associated with the rapid expansion of Affirm's user base, especially younger users, and the potential impact on the company's profitability and sustainability in the long run.

30.09.2025 - AFRM Stock was down 5.5%

• AFRM witnessed a bearish trend, with its stock price decreasing by 4.29%.
• The stock was impacted by a general market decline following comments from the Federal Reserve.
• Despite recent positive developments concerning partnership expansion and a Buy rating from Citigroup, these were overshadowed by the overall market sentiment and the Fed's announcement, resulting in the bearish movement of AFRM's stock price.

30.09.2025 - AFRM Stock was down 6.3%

• AFRM stock witnessed a 4.29% decline in a bearish movement today.
• The market's negative response to the Federal Reserve's hawkish comments caused a widespread downturn, impacting AFRM as well.
• Despite the recent drop, there are expectations of potential earnings growth, hinting at a potential recovery down the line.
• Earlier, the stock had surged following an expansion partnership reveal with Worldpay and a Buy rating from Citigroup analyst Bryan Keane, underscoring its volatile performance.

03.11.2025 - AFRM Stock was down 5.6%

• Affirm's stock saw a strong bearish movement today despite its BNPL-driven surge and increasing transaction volume.
• The contrasting dynamics between Affirm's rapid growth in transactions and its rich valuation seem to have spooked investors, leading to the price decline.
• The market may be questioning the sustainability of Affirm's rally, as concerns over its valuation and rising risks come into play, overshadowing its impressive performance in the BNPL sector.
• Investors are weighing Affirm's velocity in the BNPL space against the stability of established players like Mastercard, which could be contributing to the stock's volatile movement.

07.10.2025 - AFRM Stock was up 5.1%

• AFRM surpassed Q1 earnings and revenue expectations by a significant margin, signaling impressive financial performance and promising growth opportunities.
• Despite bearish trends seen in options trading, the overall market sentiment towards AFRM appears positive post-earnings announcement.
• The upcoming Q1 FY2026 earnings report for AFRM is expected to reveal robust revenue and earnings growth projections, although the stock's premium valuation could impact investor sentiment.
• The favorable performance of Affirm Holdings is believed to stem from market optimism regarding the company's financial results and growth potential, despite some caution from options trading trends.

07.10.2025 - AFRM Stock was up 6.2%

• Affirm's stock saw a significant surge today, attributed to the release of impressive fiscal first-quarter results that outperformed analyst predictions. This demonstrates the company's growth potential and resonated well with investors.
• Exceeding Q1 earnings and revenue expectations by a substantial margin further drove the positive momentum, highlighting Affirm's robust financial performance.
• Despite some observed bearish trends in options trading, the overall sentiment towards Affirm in the market remained optimistic, potentially influenced by analysts' positive feedback and the enduring partnership with Amazon.
• The market's positive outlook on Affirm was likely buoyed by the anticipation surrounding the upcoming Q1 FY2026 earnings report and the strong growth projections for the company's revenue and earnings. Investors were assessing potential outcomes, contributing to the bullish movement in the stock.

12.10.2025 - AFRM Stock was up 5.0%

• AFRM saw a significant 15% increase in its shares following the announcement of Q1 earnings that exceeded expectations.
• The strong earnings were fueled by a notable increase in Gross Merchandise Volume (GMV), active merchants, and repeat transactions, showcasing promising growth prospects.
• Analysts' positive assessments and a strategic partnership with Amazon have further enhanced market sentiment towards AFRM, instilling confidence among investors.
• The introduction of PayPal's "Pay in 4" Buy Now, Pay Later service in Canada might have also contributed to the positive trend in the BNPL sector, amplifying the optimistic outlook for AFRM.

12.10.2025 - AFRM Stock was up 5.0%

• Experienced a strong bullish movement today.
• The surge in AFRM stock can be attributed to the company's impressive Q1 earnings report, which exceeded expectations and showcased strong growth metrics such as surging GMV, active merchants, and repeat transactions.
• Additionally, the positive sentiment around Affirm was further fueled by analyst praise, a long-term partnership with Amazon, and the overall bullish outlook on the buy-now, pay-later sector.
• The market's reaction to Affirm's performance also reflects the growing demand for such services, as highlighted by PayPal's expansion of its "Pay in 4" BNPL service and the overall optimism surrounding the sector's growth potential.

21.10.2025 - AFRM Stock was down 6.4%

• Affirm (AFRM) saw a decline in the market, possibly due to concerns about rising competition in the BNPL sector.
• The collaboration between Visa and Afterpay introducing a pay-over-time debit feature could pose a challenge to Affirm's market position, resulting in a sell-off of AFRM shares.
• Despite the growth of Affirm's card and its popularity among younger consumers, it may not have been sufficient to counterbalance the negative outlook related to increased competition in the BNPL industry.
• Investors might be reassessing Affirm's growth potential in response to changing dynamics in the payment landscape, contributing to the downward movement of AFRM shares.

23.09.2025 - AFRM Stock was up 8.4%

• Affirm Holdings saw a surge in its stock price following the announcement of a substantial expansion in its partnership network with global payments firm Worldpay, indicating promising growth ahead for the company.
• Analyst Bryan Keane of Citigroup initiated coverage on Affirm Holdings with a Buy rating and a price target of $100, boosting positive sentiment and attracting more investors to the stock.
• Affirm's collaborations with Wayfair and Fanatics, as well as its data-driven BNPL growth, demonstrate strategic partnerships and innovative strategies in the digital payments sector, driving the stock's upward trajectory.
• The company's competition with Visa in the BNPL industry and the significant increase in its stock price underscore Affirm's potential to disrupt traditional payment methods and compete in the market, further elevating investor confidence in the company's future prospects.

06.10.2025 - AFRM Stock was down 8.4%

• Options trading trends for Affirm Holdings revealed a higher percentage of bearish trades, showing a negative sentiment among financial giants.
• Investor patience could be challenged by the premium valuation of AFRM stock prior to its Q1 earnings report.
• These factors, along with the overall bearish market movement, probably played a role in the significant downward trend in Affirm Holdings' stock price today.

06.10.2025 - AFRM Stock was down 5.2%

• A strong downward movement was observed in Affirm's stock, possibly due to concerns regarding its high valuation.
• Investor uncertainty surrounding the upcoming Q1 earnings release may have contributed to the sell-off of shares.
• Despite positive revenue and earnings growth forecasts, there is a sense of caution in the market regarding Affirm's ability to meet expectations.
• The bearish trajectory in Affirm's stock price could be impacted by macroeconomic conditions or challenges specific to the fintech sector.