Crocs Balances International Growth And Buybacks With HeyDude Reset And Loss
Crocs, Inc. (NasdaqGS:CROX) reported better-than-expected Q4 and full-year results, driven by double-digit international sales growth and strong direct-to-consumer performance. Despite a full-year net loss due to HeyDude impairments, the company plans continued international expansion, new product focus, and cost savings, alongside a significant share repurchase program. The strategy aims to stabilize HeyDude and streamline North American operations, balancing growth initiatives with shareholder returns, while 2026 revenue is expected to be flat to slightly down.
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