Is Crocs' Digital Momentum Strong Enough to Drive 2025 Growth?
Crocs (CROX) is leveraging digital engagement, including a month-long 24/7 livestream experiment and strong performance on TikTok Shop, to boost growth and customer acquisition. While North American revenue saw a slight decline, international direct-to-consumer sales surged, positioning digital channels as a key driver for 2025 growth. The company, which currently holds a Zacks Rank #1 (Strong Buy), exhibits a favorable valuation with a forward P/E ratio less than the industry average, despite anticipated earnings decline in 2025.
https://www.tradingview.com/news/zacks:1982c00b3094b:0-is-crocs-digital-momentum-strong-enough-to-drive-2025-growth/