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Equifax Inc. ($EFX) Stock Forecast: Up 5.4% Today

Morpher AI identified a bullish signal. The stock price may continue to rise based on the momentum of the good news.

What is Equifax Inc.?

Equifax, Inc. (EFX) is a leading global data, analytics, and technology company, providing insights and knowledge to help individuals and businesses make informed decisions. The company operates in various sectors, including financial services, insurance, and mortgage lending.

Why is Equifax Inc. going up?

EFX stock is up 5.4% on Dec 11, 2025 14:51

  • The acquisition of additional shares by State Street Corp and the positive quarterly earnings report exceeding analyst expectations have likely boosted investor confidence in Equifax, leading to a bullish market movement.
  • The introduction of the new product, Income Qualify, aimed at providing income and employment insights to mortgage lenders earlier in the lending process, has been well-received by the market, showcasing Equifax's commitment to innovation and meeting industry needs.
  • The strategic pricing initiative by Equifax to offer VantageScore 4.0 mortgage credit scores at a discounted rate compared to FICO 2026 prices demonstrates the company's competitive positioning and willingness to adapt to market demands, further contributing to the positive sentiment surrounding the stock.

EFX Price Chart

EFX Technical Analysis

EFX News

State Street Corp Acquires 66,914 Shares of Equifax, Inc. $EFX

State Street Corp increased its stake in Equifax, Inc. (NYSE:EFX) by 1.4% during the second quarter, acquiring an additional 66,914 shares. This acquisition brings State Street Corp's total holdings to 4,968,897 shares, valued at approximately $1.28 billion. Other institutional investors also adjusted their positions, while company insiders sold over 54,000 shares worth more than $12.5 million.

https://www.marketbeat.com/instant-alerts/filing-state-street-corp-acquires-66914-shares-of-equifax-inc-efx-2025-12-11/

0 News Article Image State Street Corp Acquires 66,914 Shares of Equifax, Inc. $EFX

CIBC Asset Management Inc Lowers Holdings in Equifax, Inc. $EFX

CIBC Asset Management Inc reduced its stake in Equifax, Inc. (NYSE:EFX) by 4.7% in the second quarter, now holding 202,326 shares valued at $51.8 million. This comes as company insiders, including CEO Mark W. Begor, have also sold significant amounts of Equifax stock. The company recently reported strong quarterly earnings, beating analyst expectations, and declared a quarterly dividend of $0.50 per share.

https://www.marketbeat.com/instant-alerts/filing-cibc-asset-management-inc-lowers-holdings-in-equifax-inc-efx-2025-12-11/

1 News Article Image CIBC Asset Management Inc Lowers Holdings in Equifax, Inc. $EFX

Equifax Introduces Income Qualify to Deliver Insights Earlier in the Mortgage Lending Process and Help Lenders Manage Costs

Equifax has launched Income Qualify, a new product designed for mortgage lenders to gain income and employment insights earlier in the prequalification and pre-approval phases. This offering leverages data from The Work Number, helping lenders assess borrower eligibility faster, reduce risk, manage costs, and support home ownership affordability. The product provides key data points such as employer name, tenure, and prior-year total income to streamline the lending process.

https://www.prnewswire.com/news-releases/equifax-introduces-income-qualify-to-deliver-insights-earlier-in-the-mortgage-lending-process-and-help-lenders-manage-costs-302637176.html

2 News Article Image Equifax Introduces Income Qualify to Deliver Insights Earlier in the Mortgage Lending Process and Help Lenders Manage Costs

Equifax Introduces Income Qualify to Deliver Insights Earlier in the Mortgage Lending Process and Help Lenders Manage Costs

Equifax has launched "Income Qualify," a new product leveraging The Work Number data to provide mortgage lenders with income and employment insights earlier in the prequalification and pre-approval stages. This initiative aims to help lenders assess borrower eligibility faster, reduce risk, manage costs, and support homeownership affordability. The new offering provides crucial data points like employer name, tenure, and prior-year total income alongside traditional credit reports.

https://www.marketscreener.com/news/equifax-introduces-income-qualify-to-deliver-insights-earlier-in-the-mortgage-lending-process-and-he-ce7d51d3d08cf220

3 News Article Image Equifax Introduces Income Qualify to Deliver Insights Earlier in the Mortgage Lending Process and Help Lenders Manage Costs

Equifax (NYSE: EFX) rolls out Income Qualify to give lenders earlier income and job data

Equifax (NYSE: EFX) has launched Income Qualify, a new product that provides verified income and employment data from The Work Number to mortgage lenders during the prequalification and pre-approval phases. This initiative aims to speed up initial assessments, reduce borrower burden, and help lenders manage costs. Additionally, Equifax announced it will offer VantageScore 4.0 mortgage credit scores at a significant discount compared to FICO 2026 prices, committing to a $4.50 price for two years, and including a free VantageScore with each FICO score purchased.

https://www.stocktitan.net/news/EFX/equifax-introduces-income-qualify-to-deliver-insights-earlier-in-the-1xp6jd5rw517.html

4 News Article Image Equifax (NYSE: EFX) rolls out Income Qualify to give lenders earlier income and job data

Equifax Inc. Price History

22.03.2025 - EFX Stock was up 8.7%

  • Equifax (EFX) had a strong bullish movement today after releasing its Q1 earnings.
  • The earnings and revenue exceeded estimates by 9.29% and 1.89% respectively, contributing to the positive market sentiment.
  • Expectations of strong mortgage performance and global growth driving the company's revenue in Q1 boosted investor confidence.
  • Despite concerns about anticipated earnings decline, the actual results appear to have reassured investors about Equifax's future outlook, leading to the bullish market movement.

02.09.2025 - EFX Stock was down 11.2%

  • EFX stock had a strong bearish movement possibly due to escalating credit card fraud in Canada.
  • The negative sentiment surrounding rising credit card fraud may have led investors to be cautious about Equifax's data security measures and potential financial implications.
  • The overall market trend, with some big stocks like Fidus Investment Corp experiencing a decline in pre-market trading, might have contributed to the downward pressure on EFX shares as well.

21.09.2025 - EFX Stock was down 0.5%

  • Despite surpassing earnings and revenue estimates in Q3, Equifax (EFX) witnessed a significant bearish trend in the market.
  • The negative market reaction could be linked to concerns regarding future growth potential or company guidance.
  • Investors may have anticipated better performance or outlook, prompting them to offload the stock.
  • Macro-economic influences or industry-specific challenges could also have played a role in the downward movement of Equifax's stock price.

22.06.2025 - EFX Stock was down 8.5%

  • The bearish movement in EFX today could be attributed to profit-taking by investors ahead of the upcoming Q2 earnings report.
  • Despite expectations of rising EPS and revenues, investors might be cautious due to uncertainties in the market and potential economic challenges.
  • The market might be reacting to concerns about the company's ability to sustain its growth momentum, leading to a temporary dip in the stock price.
  • Traders could be adjusting their positions based on a mix of technical indicators and market sentiment, contributing to the downward pressure on EFX shares.

09.03.2025 - EFX Stock was down 5.3%

  • The bullish perspective on Equifax's sustained growth and value proposition contrasts with the bearish movement in the stock today.
  • Despite positive indicators, the market reaction may relate to broader economic dynamics or sector-specific challenges affecting EFX.
  • Investors are advised to watch for any shifts in market sentiment or external influences impacting Equifax's stock performance.
  • Evaluating investment choices in Equifax should account for both company-specific developments and broader market conditions.

06.01.2025 - EFX Stock was down 5.4%

  • Despite exceeding Q4 earnings estimates, Equifax (EFX) saw a downward trend in its stock performance.
  • The anticipated revenue growth from strong mortgage activities did not resonate well with the market.
  • The absence of key elements necessary for a potential earnings outperformance might have influenced the negative market trend.
  • Investors potentially anticipated stronger outcomes considering the favorable earnings surprises.

16.05.2025 - EFX Stock was up 2.7%

  • Equifax (EFX) stock saw a bullish movement as Canadian businesses are facing increasing debt pressure.
  • Rising delinquencies and falling credit demand in sectors like retail and food services could be driving forces behind the bullish movement.
  • Investors might be optimistic about Equifax's role in providing insights and solutions to businesses navigating challenging credit environments.
  • The market movement could reflect confidence in Equifax's ability to address the evolving needs of businesses amidst growing debt concerns in Canada.

29.09.2025 - EFX Stock was down 5.5%

  • The increased short interest in Equifax Inc. suggests that investors are bearish on the stock, leading to selling pressure and a decline in its price.
  • Survey findings revealing one in three Canadians being targeted by scam texts may have raised concerns about data security and privacy issues, impacting investor sentiment negatively.
  • Despite a recent price spike, the overall downward trend in the stock price over the past month and year indicates a lack of confidence in the company's performance, further contributing to the bearish market movement today.

27.05.2025 - EFX Stock was down 2.2%

  • Analysts downgraded Equifax and reduced their estimates due to concerns surrounding the company's cloud services lacking a competitive advantage.
  • BofA's decreased 2025 EPS estimate and price target for Equifax resulted in a bearish trend in the stock.
  • The company's lowered revenue forecast for 2025, as opposed to consensus estimates, also influenced negative market sentiment.
  • Questions about the strength of Equifax's cloud services may have caused uncertainty among investors regarding the company's future growth prospects, contributing to the downward movement in the market.

11.11.2025 - EFX Stock was up 5.4%

  • The acquisition of additional shares by State Street Corp and the positive quarterly earnings report exceeding analyst expectations have likely boosted investor confidence in Equifax, leading to a bullish market movement.
  • The introduction of the new product, Income Qualify, aimed at providing income and employment insights to mortgage lenders earlier in the lending process, has been well-received by the market, showcasing Equifax's commitment to innovation and meeting industry needs.
  • The strategic pricing initiative by Equifax to offer VantageScore 4.0 mortgage credit scores at a discounted rate compared to FICO 2026 prices demonstrates the company's competitive positioning and willingness to adapt to market demands, further contributing to the positive sentiment surrounding the stock.

04.03.2025 - EFX Stock was down 8.3%

  • The bearish movement in EFX stock could be attributed to a recent downgrade by a top Wall Street analyst, potentially signaling a shift in market sentiment towards the company.
  • The analyst's change in outlook may have sparked concerns among investors regarding the future prospects of Equifax Inc., resulting in a sell-off of the stock.
  • Investor reactions to the revised rating by the analyst seem to be influencing EFX stock price negatively, as they adjust their positions based on this new information.

22.09.2025 - EFX Stock was up 5.4%

  • Equifax (EFX) experienced a strong bullish movement today following its Q3 earnings update.
  • The company surpassed earnings and revenue estimates, with a significant year-over-year increase, leading to a raise in full-year guidance.
  • Steady revenue gains across its Workforce, USIS, and International units fueled profit growth, showcasing the company's diversified revenue streams.
  • The positive results and outlook from the recent performance likely instilled confidence in investors, driving the bullish momentum in Equifax's stock price.
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Disclaimer
Morpher is not liable for the content of the AI investment insights. Like most GPT-powered tools, these summaries may contain AI hallucinations and inaccurate information. Morpher is not presenting you with any investment advice. All investments involve risk, and the past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. These summaries do not constitute investment advice.