Equifax Inc. ($EFX) Stock Forecast: Down 5.0% Today

What is Equifax Inc.?

Equifax Inc. (US2944291051) is a major credit reporting agency that plays a critical role in the US consumer credit market. The company provides data and analytics services, influencing lending trends and regulatory changes.

Why is Equifax Inc. going down?

EFX stock is down 5.0% on May 13, 2026 16:21

• Equifax stock (EFX) experienced a strong bearish movement, dropping 5.2% to $166.76 on May 12, 2026, extending its year-to-date decline to 23%.
• The decline in Equifax's stock price could be attributed to the broader negative sentiment towards the credit reporting industry, as evidenced by Fair Isaac Corp (FICO) also facing a 3.5% drop on the same day.
• Shareholders approving board proposals at Equifax's annual meeting may have failed to instill confidence in investors, despite analysis suggesting the company is undervalued.
• The legal developments in the Wilson v. TransUnion case, where FCRA claims can proceed without explicit proof of damages, could have added regulatory uncertainty to the credit reporting industry, further impacting Equifax's stock performance.

EFX Price Chart

EFX Technical Analysis

EFX News

Fair Isaac Corp stock (US3032501047): Down 3.5% to $1086 on May 12

Fair Isaac Corp (FICO) shares dropped 3.5% to $1086.00 on May 12, 2026, extending a three-day losing streak despite being considered undervalued by GuruFocus. The company, known for its FICO Score and decision management software, remains a key player in the analytics industry, crucial for US lending and consumer credit health. This decline presents a potential entry point for value-oriented US retail investors looking at fintech analytics.

https://www.ad-hoc-news.de/boerse/news/ueberblick/fair-isaac-corp-stock-us3032501047-down-3-5-percent-to-1086-on-may-12/69325699

Equifax stock (US2944291051): Shares drop 5.2% to $166.76 amid YTD decline

Equifax Inc. shares dropped 5.2% to $166.76 on May 12, 2026, bringing its year-to-date decline to 23%. This drop occurred as shareholders approved board proposals at the annual meeting. The company, a major credit reporting agency, continues to be vital for the US consumer credit market, with investors monitoring lending trends and regulatory changes.

https://www.ad-hoc-news.de/boerse/news/ueberblick/equifax-stock-us2944291051-shares-drop-5-2-percent-to-166-76-amid-ytd/69323867

Equifax stock (US2944291051): Shares gain 3.12% to $245.86 on July 23

Equifax Inc. stock (US2944291051) saw a 3.12% increase, closing at $245.86 on July 23, 2025, amidst ongoing market activity and shareholder approvals at its annual meeting. The company, a global data and analytics firm, plays a critical role in the US credit economy, with its performance influenced by economic signals and its adaptation to technological and regulatory shifts. US investors closely track Equifax due to its exposure to domestic consumer health and its significant market share in the credit bureau industry.

https://www.ad-hoc-news.de/boerse/news/ueberblick/equifax-stock-us2944291051-shares-gain-3-12-percent-to-245-86-on-july/69323521

Equifax shareholders approve board proposals and elect directors at annual meeting

Equifax shareholders approved all board proposals and elected ten directors at its 2026 annual meeting. Despite its stock trading near a 52-week low, InvestingPro analysis suggests the company is undervalued. Shareholders also approved the compensation of named executive officers and the appointment of Ernst & Young LLP as its independent registered public accounting firm, while rejecting a proposal to lower the special meeting threshold.

https://www.investing.com/news/sec-filings/equifax-shareholders-approve-board-proposals-and-elect-directors-at-annual-meeting-93CH-4683733

Wilson v. TransUnion: FCRA Claims Survive Without Proof

A Colorado federal court has denied TransUnion's motion to dismiss a Fair Credit Reporting Act (FCRA) claim in the case of Wilson v. TransUnion. The court ruled that the plaintiff's FCRA claims can proceed even without explicit proof of actual damages, indicating a lower bar for consumers to pursue such cases. This decision is significant for the accounts receivable management industry, particularly concerning credit reporting and dispute resolution.

https://www.acainternational.org/daily-decision/wilson-v-transunion-fcra-claims-survive-without-proof/

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Equifax Inc. Price History

22.03.2026 - EFX Stock was down 6.0%

• Despite Equifax's strong Q1 earnings, the stock witnessed a bearish movement today.
• Reduction of price targets by Wells Fargo and Citigroup, along with concerns related to mortgage rates and global tensions, likely influenced the negative market sentiment.
• Analyst opinions are divided, with differing price targets and ratings, reflecting uncertainty about Equifax's future performance.
• The company's strategic focus on AI-driven innovation and cloud-based infrastructure may pave the way for long-term growth. However, current market conditions and conservative guidance are affecting investor confidence in the near term.

10.03.2026 - EFX Stock was down 2.4%

• The stock price of Equifax Inc. (EFX) declined despite beating quarterly EPS estimates, strong FY2026 guidance, and an increased quarterly dividend.
• The adjustment of Equifax's price target by BNP Paribas from $235 to $210, while maintaining a Neutral rating, suggests a moderated outlook for the company.
• Equifax's stock underperformed its competitors as the S&P 500 and Dow Jones Industrial Average rose, contributing to the downward pressure on the stock price.
• Despite strong financial results in Q4 2025 and efforts to return value to shareholders, Equifax faces challenges in the U.S. mortgage market and international growth, potentially influencing investor sentiment and the bearish market movement.

24.01.2026 - EFX Stock was up 2.1%

• Institutional investors, including Generation Investment Management LLP, increasing their holdings in Equifax likely bolstered investor confidence in the company's future outlook, leading to a surge in the stock price.
• The introduction of Optimal Path, an AI-powered credit planning tool by Equifax, may have showcased the company's commitment to innovation and adaptability to market dynamics, influencing the positive market trajectory.
• Despite encountering challenges with a decrease in shareholder return, the stock's significant intrinsic discount and perceived undervaluation possibly attracted value investors, boosting demand and lifting the stock price.
• Recent reports of the Conduent data breach, a major incident exposing personal information in the U.S., could have indirectly favored Equifax as investors turned towards more secure and established companies in the credit services industry, potentially contributing to Equifax's bullish market performance.

26.01.2026 - EFX Stock was up 5.4%

• EFX announced a significant 12% increase in its quarterly dividend to $0.56 per share, reflecting improved cash flow and profitability, which likely attracted income-seeking investors.
• The company reported strong quarterly results, surpassing EPS and revenue expectations, and provided optimistic guidance for FY2026, instilling confidence in investors.
• Despite insider selling by the CEO and EVP, institutional investors like Mitsubishi UFJ Asset Management Co. Ltd. increased their stake, signaling confidence in Equifax's future performance.
• Mar Vista Investment Partners LLC reduced its position in Equifax, but other hedge funds increased their holdings, showcasing a mixed sentiment among investors.

26.01.2026 - EFX Stock was up 5.0%

• Mar Vista Investment Partners LLC decreased its stake in Equifax by 46.1% in the third quarter, while other hedge funds like Brighton Jones LLC and Empowered Funds LLC raised their positions, illustrating mixed sentiments among investors.
• Equifax declared a 12% increase in its quarterly dividend, reflecting enhanced cash flow and profitability, which likely drew income-seeking investors.
• Despite EVP John Gamble Jr. selling 4,500 shares, Equifax disclosed robust Q4 results, surpassing expectations, and offered positive FY2026 guidance, maintaining a "Moderate Buy" consensus rating with an average target price of $240.33.
• Fair Isaac Corp. (FICO) outperformed competitors on a strong trading day, demonstrating individual strength amid a mixed broader market, potentially influencing positive sentiment towards Equifax as well.

24.02.2026 - EFX Stock was down 6.1%

• The bearish movement in Equifax's stock price today could be attributed to the ongoing investigation into FICO's pricing practices for mortgage credit scores. This scrutiny on a key competitor in the credit scoring space may have raised concerns about potential regulatory challenges and increased competition for Equifax.
• Despite Equifax's strong Q4 results and dividend raise, the significant insider selling of shares might have spooked investors, leading to a sell-off in the stock.
• The increased stake in Equifax by Threadgill Financial LLC could indicate confidence in the company's long-term growth prospects, but the overall market sentiment today seems to have been influenced more by external factors such as regulatory concerns and insider selling.

24.02.2026 - EFX Stock was down 6.5%

• The bearish movement in EFX stock today can be attributed to the negative impact of a U.S. Director's comments on the need for more affordable credit score pricing, aligning with an investigation into FICO's practices.
• The average American FICO score decline to 714, primarily due to economic trends affecting different income groups, has raised concerns about financial stability and creditworthiness across the population.
• Senator Josh Hawley's probe into FICO's mortgage credit score pricing practices has added regulatory pressure on the industry, leading to uncertainties and potential challenges for companies like Equifax.
• The combination of regulatory scrutiny, economic trends affecting credit scores, and concerns about pricing practices in the credit market has likely contributed to the bearish movement in EFX stock today.

24.02.2026 - EFX Stock was down 5.7%

• The bearish movement in Equifax's stock price could be attributed to the investigation launched into FICO's mortgage credit score pricing. This probe, along with concerns about FICO's market dominance and potential anticompetitive practices, may have raised regulatory uncertainties in the financial services sector, impacting Equifax's stock negatively.
• The average FICO score dipping to 714 due to various economic factors could have also contributed to the bearish sentiment, as it reflects challenges in the credit market that Equifax operates in.
• The undervaluation of TransUnion's stock and the spotlight on AI tools in the insurance industry at a conference might have diverted investor attention away from Equifax, leading to a relative decline in its stock price compared to competitors.
• The identification of Equifax as one of the significantly undervalued 5-star stocks by a research firm, despite the bearish movement, suggests that there may be long-term growth potential for the company once regulatory uncertainties and market challenges are addressed.

13.04.2026 - EFX Stock was down 5.0%

• Equifax stock (EFX) experienced a strong bearish movement, dropping 5.2% to $166.76 on May 12, 2026, extending its year-to-date decline to 23%.
• The decline in Equifax's stock price could be attributed to the broader negative sentiment towards the credit reporting industry, as evidenced by Fair Isaac Corp (FICO) also facing a 3.5% drop on the same day.
• Shareholders approving board proposals at Equifax's annual meeting may have failed to instill confidence in investors, despite analysis suggesting the company is undervalued.
• The legal developments in the Wilson v. TransUnion case, where FCRA claims can proceed without explicit proof of damages, could have added regulatory uncertainty to the credit reporting industry, further impacting Equifax's stock performance.

23.03.2026 - EFX Stock was down 7.1%

• Analysts have mixed opinions on Equifax, with some maintaining a Hold rating and others reiterating a Buy rating, leading to uncertainty in investor sentiment.
• The news of Fannie Mae and Freddie Mac adopting new credit scoring models to boost competition has put pressure on traditional credit scoring companies like Fair Isaac Corp. (FICO), potentially impacting Equifax's market performance.
• Despite Equifax reporting a record quarter and positive outlook for 2026, the bearish movement could be attributed to profit-taking by investors following the recent strong performance.
• The sale of TransUnion's CLO shares at an undervalued price might have raised concerns about the valuation of data and analytics companies in the industry, contributing to the bearish trend in Equifax's stock.

11.02.2026 - EFX Stock was down 5.4%

• A significant decrease in institutional ownership by Swiss National Bank by 5.2% during the third quarter could indicate wavering confidence in Equifax's future.
• While Equifax holds a "Moderate Buy" rating from analysts with a consensus target price of $240.33, recent price target adjustments by certain entities may have contributed to the current bearish sentiment.
• The decline in institutional ownership of Rollins, Inc. coupled with the underperformance of Verisk Analytics relative to the Nasdaq Composite may have bolstered the prevailing negative market outlook, affecting Equifax's stock price.
• In sum, the collective impact of diminished institutional stakes in related companies and broader market dynamics likely played a role in the bearish movement witnessed in Equifax's stock today.

14.03.2026 - EFX Stock was up 5.0%

• The recent introduction of "The Work Number Record Indicator" by Equifax has potentially fueled a positive market response. This tool aims to simplify loan processes and improve decision-making for lenders, leading to potential revenue growth and enhanced market confidence.
• Anticipation surrounding Equifax's upcoming Q1 2026 earnings release, combined with favorable analyst forecasts, may have contributed to the current optimism regarding the company's stock.
• Despite a price target decrease by UBS, Equifax continues to exhibit strong performance indicators and increased dividend payouts, supporting an overall positive market sentiment.
• The data breach incident at RCI Hospitality Holdings, though unrelated to Equifax, underscores the critical importance of data security. This event could indirectly emphasize the value of Equifax's data protection services, further strengthening investor confidence in the company.