Equifax Inc. ($EFX) Stock Forecast: Down 5.4% Today

What is Equifax Inc.?

Equifax (EFX) is a prominent credit reporting company known for its robust financial health and valuation metrics. Despite facing regulatory scrutiny, the company has maintained positive analyst sentiment and a strong balance sheet.

Why is Equifax Inc. going down?

EFX stock is down 5.4% on Jan 6, 2026 18:25

• Equifax (EFX) experienced a strong bearish movement, dropping 2.3% in premarket trading.
• The criticism from the Federal Housing Finance Agency regarding the pricing models of credit reporting companies, including Equifax, led to the decline in EFX shares.
• Despite the company's solid financial health and potential undervaluation, ongoing regulatory scrutiny and insider selling contributed to the negative market sentiment.
• The renewed scrutiny on credit bureaus, as highlighted by Director Bill Pulte, further intensified the downward pressure on Equifax's stock price.

EFX Price Chart

EFX Technical Analysis

EFX News

Equifax (EFX) Faces Scrutiny Over Pricing Models, Shares Fall

Equifax (EFX) shares dropped 2.3% in premarket trading after the Federal Housing Finance Agency criticized the pricing strategies of credit reporting companies. Despite current stock declines, Equifax maintains strong financial health, indicated by robust margins and a solid balance sheet, yet faces ongoing regulatory scrutiny and some insider selling. The company's valuation metrics suggest potential undervaluation, and analyst sentiment remains positive.

https://www.gurufocus.com/news/4096914/equifax-efx-faces-scrutiny-over-pricing-models-shares-fall

Equifax, TransUnion stocks dip after Pulte comments on credit bureaus (EFX:NYSE)

Equifax (EFX) and TransUnion (TRU) stocks saw dips in premarket trading after Federal Housing Finance Agency Director Bill Pulte reiterated his criticism of credit reporting companies' pricing models. This renewed scrutiny on credit bureaus led to declines of 2.3% for Equifax and 2.5% for TransUnion.

https://seekingalpha.com/news/4536948-equifax-transunion-stocks-dip-after-pulte-comments-on-credit-bureaus

Is Fair Isaac Corp the Secret Power Play Wall Street Won’t Shut Up About?

Fair Isaac Corp (FICO), the company behind credit scores, is gaining attention from investors and finance creators despite not being a meme stock. While some consumers are frustrated by its market dominance, investors are impressed by FICO's continued role as the default score for banks amidst emerging fintechs. The article explores FICO's stock performance, product power, and its position against competitors, concluding that it's a long-term play for those seeking entrenched players in critical financial infrastructure.

https://www.ad-hoc-news.de/boerse/ueberblick/is-fair-isaac-corp-the-secret-power-play-wall-street-won-t-shut-up/68462017

GAM Holding AG Takes Position in Equifax, Inc. $EFX

GAM Holding AG has acquired a new stake of 7,046 shares in Equifax (NYSE:EFX) during Q3, valued at approximately $1.81 million. Equifax surpassed Q3 estimates with $2.04 EPS and $1.54 billion in revenue, also providing strong Q4 2025 and full-year 2025 guidance. While insiders have sold shares, institutional investors hold a significant 96.2% of the company's stock, and analysts maintain a "Moderate Buy" rating.

https://www.marketbeat.com/instant-alerts/filing-gam-holding-ag-takes-position-in-equifax-inc-efx-2026-01-04/

S&P Global stock drops again to start 2026 — here’s what SPGI investors watch next

S&P Global (SPGI) shares fell 1.9% on Friday, extending a three-session slide, despite the Dow and S&P 500 ending higher. Investors are closely watching upcoming U.S. jobs and activity data, the Federal Reserve's rate outlook, and the company's fourth-quarter results for 2026 guidance. The stock's performance is often seen as a barometer for credit-market activity and corporate spending on data and analytics, making rate expectations and market sentiment crucial factors for SPGI.

https://ts2.tech/en/sp-global-stock-drops-again-to-start-2026-heres-what-spgi-investors-watch-next/

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Equifax Inc. Price History

22.03.2025 - EFX Stock was up 8.7%

• Equifax (EFX) had a strong bullish movement today after releasing its Q1 earnings.
• The earnings and revenue exceeded estimates by 9.29% and 1.89% respectively, contributing to the positive market sentiment.
• Expectations of strong mortgage performance and global growth driving the company's revenue in Q1 boosted investor confidence.
• Despite concerns about anticipated earnings decline, the actual results appear to have reassured investors about Equifax's future outlook, leading to the bullish market movement.

02.00.2026 - EFX Stock was down 0.9%

• The bearish movement in EFX stock today can be attributed to the regulatory shift in the mortgage lending industry, as the FHFA dismantles FICO's monopoly on credit assessments. This move has caused market disruption for traditional credit bureaus like Equifax, impacting their revenue streams and market position.
• The increased competition from alternative scoring models like VantageScore 4.0 and FICO 10 T, which offer more inclusive credit assessment methods, might have raised concerns about Equifax's market share and profitability in the long run.
• Investors are likely reacting to the evolving landscape in the credit industry, where companies like Equifax may face challenges in maintaining their dominant position amidst regulatory changes and technological advancements introduced by competitors like TransUnion.

02.09.2025 - EFX Stock was down 11.2%

• EFX stock had a strong bearish movement possibly due to escalating credit card fraud in Canada.
• The negative sentiment surrounding rising credit card fraud may have led investors to be cautious about Equifax's data security measures and potential financial implications.
• The overall market trend, with some big stocks like Fidus Investment Corp experiencing a decline in pre-market trading, might have contributed to the downward pressure on EFX shares as well.

21.09.2025 - EFX Stock was down 0.5%

• Despite surpassing earnings and revenue estimates in Q3, Equifax (EFX) witnessed a significant bearish trend in the market.
• The negative market reaction could be linked to concerns regarding future growth potential or company guidance.
• Investors may have anticipated better performance or outlook, prompting them to offload the stock.
• Macro-economic influences or industry-specific challenges could also have played a role in the downward movement of Equifax's stock price.

22.06.2025 - EFX Stock was down 8.5%

• The bearish movement in EFX today could be attributed to profit-taking by investors ahead of the upcoming Q2 earnings report.
• Despite expectations of rising EPS and revenues, investors might be cautious due to uncertainties in the market and potential economic challenges.
• The market might be reacting to concerns about the company's ability to sustain its growth momentum, leading to a temporary dip in the stock price.
• Traders could be adjusting their positions based on a mix of technical indicators and market sentiment, contributing to the downward pressure on EFX shares.

16.05.2025 - EFX Stock was up 2.7%

• Equifax (EFX) stock saw a bullish movement as Canadian businesses are facing increasing debt pressure.
• Rising delinquencies and falling credit demand in sectors like retail and food services could be driving forces behind the bullish movement.
• Investors might be optimistic about Equifax's role in providing insights and solutions to businesses navigating challenging credit environments.
• The market movement could reflect confidence in Equifax's ability to address the evolving needs of businesses amidst growing debt concerns in Canada.

29.09.2025 - EFX Stock was down 5.5%

• The increased short interest in Equifax Inc. suggests that investors are bearish on the stock, leading to selling pressure and a decline in its price.
• Survey findings revealing one in three Canadians being targeted by scam texts may have raised concerns about data security and privacy issues, impacting investor sentiment negatively.
• Despite a recent price spike, the overall downward trend in the stock price over the past month and year indicates a lack of confidence in the company's performance, further contributing to the bearish market movement today.

06.00.2026 - EFX Stock was down 5.4%

• Equifax (EFX) experienced a strong bearish movement, dropping 2.3% in premarket trading.
• The criticism from the Federal Housing Finance Agency regarding the pricing models of credit reporting companies, including Equifax, led to the decline in EFX shares.
• Despite the company's solid financial health and potential undervaluation, ongoing regulatory scrutiny and insider selling contributed to the negative market sentiment.
• The renewed scrutiny on credit bureaus, as highlighted by Director Bill Pulte, further intensified the downward pressure on Equifax's stock price.

06.00.2026 - EFX Stock was down 5.2%

• Equifax (EFX) and TransUnion (TRU) stocks experienced a decline after criticism from a notable figure regarding credit reporting companies' pricing models. This led to a 2.3% drop in Equifax's stock.
• Despite the overall market trend, Equifax showcased resilience compared to competitors like Unity Software.
• GAM Holding AG acquired a new stake in Equifax during Q3. This, along with strong Q3 results and positive guidance, indicates the company's underlying strength despite market challenges.
• Investors are paying close attention to various market indicators, such as U.S. jobs data and the Federal Reserve's rate outlook. These factors potentially influenced the bearish movement of Equifax's stock amid broader market conditions.

27.05.2025 - EFX Stock was down 2.2%

• Analysts downgraded Equifax and reduced their estimates due to concerns surrounding the company's cloud services lacking a competitive advantage.
• BofA's decreased 2025 EPS estimate and price target for Equifax resulted in a bearish trend in the stock.
• The company's lowered revenue forecast for 2025, as opposed to consensus estimates, also influenced negative market sentiment.
• Questions about the strength of Equifax's cloud services may have caused uncertainty among investors regarding the company's future growth prospects, contributing to the downward movement in the market.

11.11.2025 - EFX Stock was up 5.4%

• The acquisition of additional shares by State Street Corp and the positive quarterly earnings report exceeding analyst expectations have likely boosted investor confidence in Equifax, leading to a bullish market movement.
• The introduction of the new product, Income Qualify, aimed at providing income and employment insights to mortgage lenders earlier in the lending process, has been well-received by the market, showcasing Equifax's commitment to innovation and meeting industry needs.
• The strategic pricing initiative by Equifax to offer VantageScore 4.0 mortgage credit scores at a discounted rate compared to FICO 2026 prices demonstrates the company's competitive positioning and willingness to adapt to market demands, further contributing to the positive sentiment surrounding the stock.

22.09.2025 - EFX Stock was up 5.4%

• Equifax (EFX) experienced a strong bullish movement today following its Q3 earnings update.
• The company surpassed earnings and revenue estimates, with a significant year-over-year increase, leading to a raise in full-year guidance.
• Steady revenue gains across its Workforce, USIS, and International units fueled profit growth, showcasing the company's diversified revenue streams.
• The positive results and outlook from the recent performance likely instilled confidence in investors, driving the bullish momentum in Equifax's stock price.