Equifax Inc. ($EFX) Stock Forecast: Up 5.0% Today

What is Equifax Inc.?

Equifax (NYSE: EFX) operates as a global data, analytics, and technology company, offering insights for both organizations and individuals to support decision-making. The company provides a diverse range of solutions, including services in credit reporting, fraud detection, and identity verification.

Why is Equifax Inc. going up?

EFX stock is up 5.0% on Apr 14, 2026 14:41

• The recent introduction of "The Work Number Record Indicator" by Equifax has potentially fueled a positive market response. This tool aims to simplify loan processes and improve decision-making for lenders, leading to potential revenue growth and enhanced market confidence.
• Anticipation surrounding Equifax's upcoming Q1 2026 earnings release, combined with favorable analyst forecasts, may have contributed to the current optimism regarding the company's stock.
• Despite a price target decrease by UBS, Equifax continues to exhibit strong performance indicators and increased dividend payouts, supporting an overall positive market sentiment.
• The data breach incident at RCI Hospitality Holdings, though unrelated to Equifax, underscores the critical importance of data security. This event could indirectly emphasize the value of Equifax's data protection services, further strengthening investor confidence in the company.

EFX Price Chart

EFX Technical Analysis

EFX News

Equifax adds a tool that flags who can take a paperless loan path

Equifax (NYSE: EFX) has launched "The Work Number Record Indicator" for auto and personal loans, integrating income and employment availability signals with consumer credit reports. This new tool allows lenders to segment workflows, fast-track eligible applicants through paperless paths, and identify those needing manual documentation, aiming to accelerate approvals and reduce friction. The solution aims to enhance decision-making, operational efficiency, and the borrower experience by providing immediate clarity on income and employment verification availability.

https://www.stocktitan.net/news/EFX/equifax-introduces-the-work-number-record-indicator-for-auto-or-myy47sl1wj5s.html

Equifax (EFX) to Release Quarterly Earnings on Tuesday

Equifax (EFX) is scheduled to release its Q1 2026 earnings before market open on Tuesday, April 21st, with analysts forecasting $1.70 EPS and $1.6121 billion in revenue. The company had previously guided Q1 EPS between $1.63 and $1.73 and full-year 2026 EPS of $8.30–$8.70. Equifax recently increased its quarterly dividend to $0.56, while several analysts adjusted their price targets, resulting in a "Moderate Buy" rating and an average price target of $237.86.

https://www.marketbeat.com/instant-alerts/equifax-efx-to-release-quarterly-earnings-on-tuesday-2026-04-14/

EFX Maintained by UBS -- Price Target Lowered to $220

UBS has maintained a "Buy" rating for Equifax (EFX) but lowered the price target from $230 to $220, suggesting a cautious outlook despite long-term value. GuruFocus indicates EFX is 32.7% undervalued with a GF Value™ of $277.00, and a strong GF Score™ of 81/100, driven by growth and profitability. However, recent insider selling of $10.4 million against $0.5 million in purchases raises questions about short-term sentiment.

https://www.gurufocus.com/news/8790399/efx-maintained-by-ubs-price-target-lowered-to-220

Equifax (NYSE:EFX) Price Target Cut to $220.00 by Analysts at UBS Group

UBS Group has reduced its price target for Equifax (NYSE:EFX) to $220.00 from $230.00, while maintaining a "buy" rating, indicating an 18.16% potential upside. This adjustment follows Equifax's strong Q4 performance, which beat EPS and revenue estimates, and a positive FY2026 guidance. Despite some insider selling, institutional investors hold a significant majority of the stock.

https://www.marketbeat.com/instant-alerts/equifax-nyseefx-price-target-cut-to-22000-by-analysts-at-ubs-group-2026-04-13/

RCI Hospitality Holdings Data Breach Exposes Sensitive Info Including SSNs

RCI Hospitality Holdings Inc. disclosed a data breach that exposed sensitive personal information, including names, dates of birth, Social Security numbers, and driver's license numbers, of independent contractors. The cybersecurity incident began on March 19, 2026, and was discovered four days later, stemming from an insecure direct object reference vulnerability. The company is in the process of identifying affected individuals and plans to provide notifications and regulatory disclosures, while stressing that customer information or financial systems were not compromised.

https://www.claimdepot.com/data-breach/rci-hospitality-holdings-2026

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Equifax Inc. Price History

10.03.2026 - EFX Stock was down 2.4%

• The stock price of Equifax Inc. (EFX) declined despite beating quarterly EPS estimates, strong FY2026 guidance, and an increased quarterly dividend.
• The adjustment of Equifax's price target by BNP Paribas from $235 to $210, while maintaining a Neutral rating, suggests a moderated outlook for the company.
• Equifax's stock underperformed its competitors as the S&P 500 and Dow Jones Industrial Average rose, contributing to the downward pressure on the stock price.
• Despite strong financial results in Q4 2025 and efforts to return value to shareholders, Equifax faces challenges in the U.S. mortgage market and international growth, potentially influencing investor sentiment and the bearish market movement.

24.01.2026 - EFX Stock was up 2.1%

• Institutional investors, including Generation Investment Management LLP, increasing their holdings in Equifax likely bolstered investor confidence in the company's future outlook, leading to a surge in the stock price.
• The introduction of Optimal Path, an AI-powered credit planning tool by Equifax, may have showcased the company's commitment to innovation and adaptability to market dynamics, influencing the positive market trajectory.
• Despite encountering challenges with a decrease in shareholder return, the stock's significant intrinsic discount and perceived undervaluation possibly attracted value investors, boosting demand and lifting the stock price.
• Recent reports of the Conduent data breach, a major incident exposing personal information in the U.S., could have indirectly favored Equifax as investors turned towards more secure and established companies in the credit services industry, potentially contributing to Equifax's bullish market performance.

26.01.2026 - EFX Stock was up 5.4%

• EFX announced a significant 12% increase in its quarterly dividend to $0.56 per share, reflecting improved cash flow and profitability, which likely attracted income-seeking investors.
• The company reported strong quarterly results, surpassing EPS and revenue expectations, and provided optimistic guidance for FY2026, instilling confidence in investors.
• Despite insider selling by the CEO and EVP, institutional investors like Mitsubishi UFJ Asset Management Co. Ltd. increased their stake, signaling confidence in Equifax's future performance.
• Mar Vista Investment Partners LLC reduced its position in Equifax, but other hedge funds increased their holdings, showcasing a mixed sentiment among investors.

26.01.2026 - EFX Stock was up 5.0%

• Mar Vista Investment Partners LLC decreased its stake in Equifax by 46.1% in the third quarter, while other hedge funds like Brighton Jones LLC and Empowered Funds LLC raised their positions, illustrating mixed sentiments among investors.
• Equifax declared a 12% increase in its quarterly dividend, reflecting enhanced cash flow and profitability, which likely drew income-seeking investors.
• Despite EVP John Gamble Jr. selling 4,500 shares, Equifax disclosed robust Q4 results, surpassing expectations, and offered positive FY2026 guidance, maintaining a "Moderate Buy" consensus rating with an average target price of $240.33.
• Fair Isaac Corp. (FICO) outperformed competitors on a strong trading day, demonstrating individual strength amid a mixed broader market, potentially influencing positive sentiment towards Equifax as well.

05.01.2026 - EFX Stock was up 5.0%

• Despite a pessimistic forecast, Equifax's Q4 earnings beat estimates and the company provided positive guidance for FY 2026, instilling confidence in investors.
• The diverse analyst views and price target adjustments indicate a mixed sentiment around the stock, with some concerns about return on equity and assets.
• Equifax's focus on new product innovation, AI capabilities, and government services opportunities for reducing improper payments are seen as drivers for strong growth in 2026.
• The bullish movement could be attributed to the positive earnings report, future growth prospects, and potential upside highlighted by analysts, overshadowing short-term concerns and rating adjustments.

11.01.2026 - EFX Stock was down 5.1%

• Equifax delivered solid Q4 2025 results, with revenue exceeding analyst estimates, but its Q1 2026 adjusted EPS guidance fell slightly short, leading to investor concerns and a bearish market movement.
• Oppenheimer Asset Management Inc. significantly increased its stake in Equifax, indicating confidence in the company's performance, but this positive sentiment might have been overshadowed by the slightly disappointing guidance.
• The accurate prediction of a decline in FICO shares by InvestingPro's Fair Value model might have raised caution among investors regarding overvaluation in the sector, impacting Equifax's stock negatively.
• The mixed results reported by Fiserv, with declining revenues despite beating earnings estimates, could have contributed to a broader sectoral weakness, further influencing Equifax's bearish movement.

24.02.2026 - EFX Stock was down 6.1%

• The bearish movement in Equifax's stock price today could be attributed to the ongoing investigation into FICO's pricing practices for mortgage credit scores. This scrutiny on a key competitor in the credit scoring space may have raised concerns about potential regulatory challenges and increased competition for Equifax.
• Despite Equifax's strong Q4 results and dividend raise, the significant insider selling of shares might have spooked investors, leading to a sell-off in the stock.
• The increased stake in Equifax by Threadgill Financial LLC could indicate confidence in the company's long-term growth prospects, but the overall market sentiment today seems to have been influenced more by external factors such as regulatory concerns and insider selling.

24.02.2026 - EFX Stock was down 6.5%

• The bearish movement in EFX stock today can be attributed to the negative impact of a U.S. Director's comments on the need for more affordable credit score pricing, aligning with an investigation into FICO's practices.
• The average American FICO score decline to 714, primarily due to economic trends affecting different income groups, has raised concerns about financial stability and creditworthiness across the population.
• Senator Josh Hawley's probe into FICO's mortgage credit score pricing practices has added regulatory pressure on the industry, leading to uncertainties and potential challenges for companies like Equifax.
• The combination of regulatory scrutiny, economic trends affecting credit scores, and concerns about pricing practices in the credit market has likely contributed to the bearish movement in EFX stock today.

24.02.2026 - EFX Stock was down 5.7%

• The bearish movement in Equifax's stock price could be attributed to the investigation launched into FICO's mortgage credit score pricing. This probe, along with concerns about FICO's market dominance and potential anticompetitive practices, may have raised regulatory uncertainties in the financial services sector, impacting Equifax's stock negatively.
• The average FICO score dipping to 714 due to various economic factors could have also contributed to the bearish sentiment, as it reflects challenges in the credit market that Equifax operates in.
• The undervaluation of TransUnion's stock and the spotlight on AI tools in the insurance industry at a conference might have diverted investor attention away from Equifax, leading to a relative decline in its stock price compared to competitors.
• The identification of Equifax as one of the significantly undervalued 5-star stocks by a research firm, despite the bearish movement, suggests that there may be long-term growth potential for the company once regulatory uncertainties and market challenges are addressed.

06.01.2026 - EFX Stock was up 6.8%

• The U.S. property/casualty insurance industry's underwriting gain of $35.3 billion due to reduced losses from extreme weather events could have positively impacted EFX, as it may have reduced potential liabilities for the company.
• Gen Digital Inc.'s strong Q3 earnings, exceeding market expectations and announcing a strategic partnership with Equifax, could have contributed to EFX's bullish movement through positive market sentiment and potential synergies between the companies.
• CFRA's downgrade of Equifax Inc. shares to Hold from Buy, without specific reasons provided, might have initially caused some uncertainty in the market, but the overall positive news and partnerships could have outweighed this impact, leading to the bullish movement in EFX.

11.02.2026 - EFX Stock was down 5.4%

• A significant decrease in institutional ownership by Swiss National Bank by 5.2% during the third quarter could indicate wavering confidence in Equifax's future.
• While Equifax holds a "Moderate Buy" rating from analysts with a consensus target price of $240.33, recent price target adjustments by certain entities may have contributed to the current bearish sentiment.
• The decline in institutional ownership of Rollins, Inc. coupled with the underperformance of Verisk Analytics relative to the Nasdaq Composite may have bolstered the prevailing negative market outlook, affecting Equifax's stock price.
• In sum, the collective impact of diminished institutional stakes in related companies and broader market dynamics likely played a role in the bearish movement witnessed in Equifax's stock today.

14.03.2026 - EFX Stock was up 5.0%

• The recent introduction of "The Work Number Record Indicator" by Equifax has potentially fueled a positive market response. This tool aims to simplify loan processes and improve decision-making for lenders, leading to potential revenue growth and enhanced market confidence.
• Anticipation surrounding Equifax's upcoming Q1 2026 earnings release, combined with favorable analyst forecasts, may have contributed to the current optimism regarding the company's stock.
• Despite a price target decrease by UBS, Equifax continues to exhibit strong performance indicators and increased dividend payouts, supporting an overall positive market sentiment.
• The data breach incident at RCI Hospitality Holdings, though unrelated to Equifax, underscores the critical importance of data security. This event could indirectly emphasize the value of Equifax's data protection services, further strengthening investor confidence in the company.