Coty Inc. Class A ($COTY) Stock Forecast: Up 5.4% Today

What is Coty Inc. Class A?

Coty (COTY) is a renowned beauty company with a wide range of fragrance, skincare, and cosmetics brands. The stock showed significant growth today.

Why is Coty Inc. Class A going up?

COTY stock is up 5.4% on Feb 10, 2026 15:21

• Coty posted a Q2 EPS loss and a net income loss, raising doubts about its profitability and ability to meet earnings projections. Despite having a low P/S ratio and trading below DCF fair value, the company's irregular profitability poses risks to executing plans and challenges optimistic views.
• Partnerships with OpenAI and the introduction of a Bridgerton-inspired fragrance collection demonstrate Coty's efforts to modernize its operations and explore new product ideas essential for its recovery from previous stock declines.
• Emphasizing core brands under interim CEO Markus Strobel and the "Coty. Curated" approach, the company aims to boost financial performance and stock value by simplifying operations and reallocating resources, such as divesting its stake in Wella.
• Implementing ChatGPT Enterprise globally illustrates Coty's dedication to innovation and operational effectiveness, potentially enhancing its investment outlook. Nevertheless, concerns about declining revenues, decreasing EPS, and execution challenges in the Consumer Beauty segment continue to impact investor confidence.

COTY Price Chart

COTY Technical Analysis

COTY News

Coty (COTY) Q2 EPS Loss Revives Concerns Around Bullish Profitability Narratives

Coty (COTY) reported a Q2 2026 EPS loss of US$0.14 and a net income loss of US$126.9 million, contrasting with a profit in the previous quarter. This has raised concerns regarding the company's profitability and the ability to achieve forecasted earnings growth, especially given its inconsistent profitability over recent periods. Despite a low P/S ratio and a significant discount to DCF fair value, the persistent losses highlight execution risk and challenge bullish narratives.

https://www.sahmcapital.com/news/content/coty-coty-q2-eps-loss-revives-concerns-around-bullish-profitability-narratives-2026-02-07

Coty Pairs OpenAI Deal With Bridgerton Fragrance Test For Turnaround

Coty has announced a partnership with OpenAI to integrate AI tools across its global operations and launched a limited-edition Bridgerton-inspired fragrance collection with Netflix and Shondaland. These initiatives aim to modernize Coty's technology and test new product concepts in the fragrance market. While the stock has seen short-term gains, it has experienced significant declines over the past year and three years, making these moves crucial for its turnaround strategy.

https://www.sahmcapital.com/news/content/coty-pairs-openai-deal-with-bridgerton-fragrance-test-for-turnaround-2026-02-06

Coty shifts focus to core brands under new CEO, withdraws full-year outlook

Coty Inc. has withdrawn its full-year guidance as it implements a new strategic focus on core brands under interim CEO Markus Strobel. Strobel aims to improve discipline and execution to reverse the company's sluggish financial performance and declining share price. The strategy, "Coty. Curated," will reduce complexity and reallocate resources to key assets like Kylie Cosmetics and long-term licenses, while the company also reduced debt by selling its remaining stake in Wella.

https://www.sahmcapital.com/news/content/coty-shifts-focus-to-core-brands-under-new-ceo-withdraws-full-year-outlook-2026-02-06

Coty’s ChatGPT Enterprise Rollout Could Be A Game Changer For Coty (COTY)

Coty has partnered with OpenAI to deploy ChatGPT Enterprise across its global organization, positioning itself as an early AI adopter in the beauty industry. This move aims to enhance operational efficiency, creativity, and cross-functional collaboration, potentially influencing Coty's investment narrative through improved innovation cycles and leaner operations. While this fosters optimism, investors remain cautious due to ongoing concerns about underperforming revenues, falling EPS, and execution risks within its Consumer Beauty division.

https://www.sahmcapital.com/news/content/cotys-chatgpt-enterprise-rollout-could-be-a-game-changer-for-coty-coty-2026-02-04

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Coty Inc. Class A Price History

07.10.2024 - COTY Stock was down 5.1%

• Analysts downgraded Coty Inc., potentially impacting investor sentiment and leading to the bearish movement in the stock.
• A shift in the outlook by a major Wall Street analyst may have sparked concerns about the company's future performance, prompting investors to sell off their positions.
• The analyst's downgrade could suggest underlying issues within the company, causing a negative market response and contributing to the bearish movement in COTY stock.

21.07.2024 - COTY Stock was up 5.2%

• Coty's bullish movement today is due to robust FY24 results and strong FY25 guidance, disclosed in their quarterly earnings.
• Although quarterly losses of 3 cents per share were reported, missing analyst estimates, the double-digit revenue growth in FY24 and outperformance in both Prestige and Consumer Beauty segments have impressed investors.
• The filing of the annual report on Form 10-K for the fiscal year ended June 30, 2024, has enhanced transparency and market confidence in Coty's financial health and strategic direction.
• Investor optimism is apparent regarding Coty's expansion and growth prospects in the global beauty market, driving today's bullish stock price movement.

21.07.2024 - COTY Stock was up 6.2%

• Coty posted robust fourth-quarter and fiscal-year results, offering optimistic FY25 guidance, likely boosting investor confidence and contributing to the bullish trend.
• The company's strong double-digit growth in FY24, surpassing the beauty market, highlighted its resilience and growth potential, resonating positively with investors.
• The general bullish sentiment towards Coty may have been influenced by the upbeat trend in the U.S. stock market today, with stocks like Toll Brothers also experiencing gains.
• The release of the annual report on Form 10-K for the fiscal year ended June 30, 2024, provided investors with transparency on the company's financial status, potentially fostering trust and attracting more interest in the stock.

08.09.2025 - COTY Stock was up 5.2%

• Despite being under investigation for possible securities fraud, COTY showed strong bullish movement, indicating investor confidence in the company's ability to address any arising issues.
• A significant 21% decrease in stock value mentioned earlier may have been an initial response to the news, but subsequent bullish movement portrays investors' view of this as a buying opportunity or belief in limited impacts of the investigation.
• Other factors like positive earnings, new product launches, and industry trends could have influenced the market movement. Investors should stay vigilant regarding investigation updates and market dynamics for well-informed decisions.

15.09.2024 - COTY Stock was down 11.9%

• Coty's preliminary Q1 results fell short of earlier estimates, with sales growth coming in lower than expected at 4%-5% compared to the initial projection of 6%.
• The slower sales growth could have contributed to the bearish movement in Coty's stock as investors may have been disappointed by the performance.
• The reacceleration of cost savings by Coty could indicate efforts to mitigate the impact of slower sales growth, but it may not have been enough to offset the market's reaction to the underwhelming results.
• Investors may be closely monitoring Coty's future strategies to drive sales growth and enhance profitability to regain market confidence and reverse the bearish trend.

06.01.2026 - COTY Stock was down 20.5%

• The downward trajectory of Coty's stock today may be linked to worries about its declining revenues and operational risks within the Consumer Beauty division.
• Despite the collaboration with OpenAI for implementing ChatGPT Enterprise and the launch of the Bridgerton-inspired fragrance collection at Ulta Beauty, investors are exercising caution regarding Coty's financial performance.
• The market response could be a result of uncertainties about how efficiently these endeavors will impact sustained demand and brand growth for Coty, particularly in light of its recent stock downturn in the past few years.

08.04.2025 - COTY Stock was up 6.3%

• Despite a recent downgrade from a prominent financial analyst, Coty experienced a significant bullish trend, indicating strength amidst changing opinions from analysts.
• The market's positive response could be linked to potential strategic shifts or operational enhancements within Coty Inc., leading to a rise in investor confidence.
• Investors appear hopeful about Coty's capacity to overcome obstacles and seize opportunities in the competitive beauty market, resulting in an increase in the stock price.
• This upward movement may suggest that investors are focusing on the long-term growth prospects of Coty Inc., rather than short-term analyst evaluations.

02.01.2026 - COTY Stock was up 5.0%

• The launch of the Bridgerton-inspired fragrance collection exclusively at Ulta Beauty, in partnership with Netflix and Shondaland, has sparked investor interest and excitement in Coty.
• This strategic move not only aims to leverage the popularity of the streaming franchise but also signals a potential turnaround for Coty's fragrance business, which has faced challenges in recent years.
• Investors are optimistic about how this limited-access, entertainment-linked product could drive sustained demand and contribute to the future brand-building success of Coty, leading to the bullish movement in the stock price today.

15.07.2024 - COTY Stock was up 5.2%

• The recent surge in Coty's stock value is believed to be connected with the new collaboration between Sally Hansen and Warner Bros. for a special nail polish collection inspired by the movie "Beetlejuice Beetlejuice." This partnership likely created excitement among consumers, boosting investor confidence in Coty's future sales.
• Despite facing industry-wide challenges like inflation and reduced consumer spending on beauty products, Coty Inc. has distinguished itself through investments in digital capabilities and innovation. These measures have helped Coty gain a competitive edge in the market, attracting investors seeking growth opportunities.
• The positive outlook for Coty's stock, highlighted by Citi, specifically focusing on growth in the prestige sector, may have contributed to increased investor confidence. Favorable evaluations from reputable financial institutions often lead to heightened market confidence and heightened interest from investors in the company's stock.

21.07.2025 - COTY Stock was down 18.5%

• Coty's stock price dropped by more than 16% in after-hours trading after releasing its mixed fourth-quarter fiscal results. While the revenue surpassed projections, the earnings fell short of what analysts had predicted.
• Investors reacted unfavorably to Coty's adjusted loss of 5 cents per share in the fourth quarter, which was a deviation from the anticipated positive earnings of 2 cents per share.
• The unsatisfactory financial report likely triggered the substantial decrease in Coty's stock value as investors reassessed the company's financial health.
• The decline in Coty's stock value today highlights the significance of meeting or surpassing analyst forecasts in quarterly earnings reports to uphold investor trust and promote stability in stock prices.

21.07.2025 - COTY Stock was down 22.0%

• Following the mixed Q4 earnings report, Coty's stock dropped by over 16% in after-hours trading, as the company outperformed revenue projections but underperformed in earnings.
• Analysts adjusted their forecasts for Coty downward after the disappointing quarterly results, resulting in a further decline in the stock price.
• The unexpected loss of 5 cents per share in the fourth quarter, coupled with multiple analysts reducing their price targets, contributed to the negative outlook surrounding Coty.
• Amid a general negative market sentiment, indicated by lower U.S. stock futures, Coty's weak performance in pre-market trading intensified the stock's downward trend.

10.01.2026 - COTY Stock was up 5.4%

• Coty posted a Q2 EPS loss and a net income loss, raising doubts about its profitability and ability to meet earnings projections. Despite having a low P/S ratio and trading below DCF fair value, the company's irregular profitability poses risks to executing plans and challenges optimistic views.
• Partnerships with OpenAI and the introduction of a Bridgerton-inspired fragrance collection demonstrate Coty's efforts to modernize its operations and explore new product ideas essential for its recovery from previous stock declines.
• Emphasizing core brands under interim CEO Markus Strobel and the "Coty. Curated" approach, the company aims to boost financial performance and stock value by simplifying operations and reallocating resources, such as divesting its stake in Wella.
• Implementing ChatGPT Enterprise globally illustrates Coty's dedication to innovation and operational effectiveness, potentially enhancing its investment outlook. Nevertheless, concerns about declining revenues, decreasing EPS, and execution challenges in the Consumer Beauty segment continue to impact investor confidence.