Etsy Inc. ($ETSY) Stock Forecast: Up 5.7% Today

What is Etsy Inc.?

Etsy Inc. (NASDAQ: ETSY) is an e-commerce platform known for its unique and handmade goods, connecting buyers with independent sellers. The stock had a strong bullish movement today, reflecting positive investor sentiment.

Why is Etsy Inc. going up?

ETSY stock is up 5.7% on Jan 7, 2026 16:01

• Insider selling: Despite insider selling by Josh Silverman, Etsy's CEO, the market remained bullish, indicating that investors are focusing more on the company's recent strong quarterly earnings and $750 million share buyback program rather than insider actions.
• Analysts' rating: The stock's bullish movement could be attributed to the positive quarterly earnings report and the share buyback program, which are boosting investor confidence, despite an analyst rating of "Hold," suggesting a cautious outlook.
• Market sentiment: The company's cost-cutting successes and potential for margin expansion appear to outweigh concerns about long-term growth, driving the bullish movement amidst choppy trading.
• Competition and momentum: Etsy, recognized as an Amazon competitor, is benefiting from renewed momentum and an increased Momentum score, supported by a share repurchase program, positioning the company favorably in the market and contributing to today's bullish movement.

ETSY Price Chart

ETSY Technical Analysis

ETSY News

Insider Selling: Etsy (NASDAQ:ETSY) Insider Sells 86,666 Shares of Stock

Etsy (NASDAQ:ETSY) insider Josh Silverman sold 86,666 shares of the company's stock on January 2nd, reducing his stake by nearly half. The sale, valued at $4.98 million, leaves him with 90,661 shares. This comes after Etsy's board authorized a $750 million share buyback program in December and the company recently reported strong quarterly earnings, beating analyst expectations.

https://www.marketbeat.com/instant-alerts/insider-selling-etsy-nasdaqetsy-insider-sells-86666-shares-of-stock-2026-01-05/

Etsy, Inc. (NASDAQ:ETSY) Receives Average Rating of "Hold" from Analysts

Etsy, Inc. (NASDAQ:ETSY) has received a consensus "Hold" rating from 31 research firms, with an average 12-month price target of $64.24. The company recently authorized a $750 million stock buyback plan and saw insider stock sales totaling $3.62 million in the last quarter. Institutional investors and hedge funds own 99.53% of Etsy's stock, demonstrating significant professional interest despite the "Hold" recommendation.

https://www.marketbeat.com/instant-alerts/etsy-inc-nasdaqetsy-receives-average-rating-of-hold-from-analysts-2026-01-04/

Etsy’s Stock Between Revival Hopes and Platform Reality: What The Market Is Really Pricing In

Etsy's stock has recently experienced choppy trading after a strong fourth-quarter rebound, leaving investors divided between the company's cost-cutting successes and concerns about its long-term growth. The market is weighing the potential for margin expansion against the risk of the platform's core business maturing. While the stock has seen a significant recovery over the past year, its future trajectory depends on reigniting growth in gross merchandise sales and continuing platform modernization.

https://www.ad-hoc-news.de/boerse/news/ueberblick/etsy-s-stock-between-revival-hopes-and-platform-reality-what-the-market/68454574

This Amazon Competitor Is Starting To Flare Up Following A Muted 2025: Momentum Score Surges

Etsy Inc. (NASDAQ: ETSY), a rival to Amazon.com Inc. (NASDAQ: AMZN), is showing renewed momentum after a subdued 2025, with its Momentum score increasing significantly. The stock, which had largely lagged peers, is seeing an upward trend, supported by a recently announced $750 million share repurchase program. This indicates a potential period of consolidation or indecision in the market following modest returns.

https://www.sahmcapital.com/news/content/this-amazon-competitor-is-starting-to-flare-up-following-a-muted-2025-momentum-score-surges-2026-01-02

The Truth About Etsy Inc: Is This ‘Small Seller’ Giant Still Worth Your Money?

This article scrutinizes Etsy Inc, evaluating its current standing from the perspectives of shoppers, sellers, and investors. It explores the company's social media popularity versus its Wall Street performance, detailing the pros and cons for each user group. Ultimately, the piece concludes that Etsy is no longer a guaranteed win, but its value depends on how individuals engage with the platform.

https://www.ad-hoc-news.de/boerse/ueberblick/the-truth-about-etsy-inc-is-this-small-seller-giant-still-worth/68444827

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Etsy Inc. Price History

07.00.2026 - ETSY Stock was up 5.7%

• Insider selling: Despite insider selling by Josh Silverman, Etsy's CEO, the market remained bullish, indicating that investors are focusing more on the company's recent strong quarterly earnings and $750 million share buyback program rather than insider actions.
• Analysts' rating: The stock's bullish movement could be attributed to the positive quarterly earnings report and the share buyback program, which are boosting investor confidence, despite an analyst rating of "Hold," suggesting a cautious outlook.
• Market sentiment: The company's cost-cutting successes and potential for margin expansion appear to outweigh concerns about long-term growth, driving the bullish movement amidst choppy trading.
• Competition and momentum: Etsy, recognized as an Amazon competitor, is benefiting from renewed momentum and an increased Momentum score, supported by a share repurchase program, positioning the company favorably in the market and contributing to today's bullish movement.

06.00.2026 - ETSY Stock was up 5.2%

• Etsy's stock had a strong bullish movement today, possibly driven by the company's recent announcement of a $750 million stock buyback plan, indicating confidence in its future performance.
• Despite receiving a consensus "Hold" rating from analysts, the stock's upward momentum could be fueled by investors' optimism surrounding Etsy's cost-cutting successes and potential for margin expansion.
• The market's positive reaction may also be influenced by the company's ongoing efforts to reignite growth in gross merchandise sales and modernize its platform, addressing concerns about long-term sustainability.
• Overall, Etsy's bullish movement reflects a balancing act between investor patience and the company's strategic initiatives to differentiate itself in a competitive e-commerce landscape, suggesting a cautious yet optimistic sentiment among market participants.

24.09.2025 - ETSY Stock was up 6.0%

• Etsy is expected to report strong earnings growth, which has likely contributed to the bullish movement in its stock price.
• Anticipation of positive earnings results is driving investor confidence and interest in buying ETSY shares.
• The market is responding favorably to the potential for Etsy to outperform expectations, leading to increased buying activity and pushing the stock price higher.

30.09.2025 - ETSY Stock was down 7.3%

• Etsy's stock experienced a strong bearish movement due to a combination of factors:
• Weaker Gross Merchandise Sales (GMS) trends overshadowed the strong earnings reported by the company, leading to investor concerns.
• The announcement of a CEO transition, with Josh Silverman stepping down and being replaced by Kruti Patel Goyal from Depop, added uncertainty and clouded near-term momentum.
• Despite beating earnings and revenue estimates for the third quarter, the market sentiment was impacted by the leadership change and GMS trends.
• The bullish stance taken by investors in the options market did not seem to offset the negative impact of the CEO change and sales trends on Etsy's stock performance.

29.09.2025 - ETSY Stock was down 6.6%

• The bearish movement in Etsy's stock price can be attributed to the downbeat earnings report and the news of CEO Josh Silverman stepping down, which often creates uncertainty and leads to a negative investor sentiment.
• Despite beating earnings and revenue estimates in Q3, the sudden CEO change might have overshadowed the positive financial results, causing investors to react negatively to the news.
• The bullish stance observed in Etsy's options market dynamics may indicate that some investors are still optimistic about the company's long-term prospects, but the immediate reaction to the CEO change seems to have outweighed this sentiment, resulting in the bearish movement in the stock price.

04.10.2025 - ETSY Stock was down 5.2%

• Etsy's stock declined after the disclosure of disappointing earnings and a CEO alteration, which was met with disapproval from investors.
• Although surpassing expectations in Q3 for earnings and revenue, the stock price dropped due to lower Gross Merchandise Sales (GMS) trends and a transition in the CEO position.
• The appointment of Kruti Patel Goyal, formerly of Depop, as the new CEO in place of Josh Silverman introduced uncertainty, casting a shadow over the company's immediate momentum.
• Despite analysts' optimism and increased price targets, concerns regarding the company's performance and leadership changes prevailed, driving the bearish market activity for Etsy's stock.

29.08.2025 - ETSY Stock was up 13.6%

• Etsy's stock experienced a strong bullish movement attributed to the unveiling of OpenAI's "Buy it in ChatGPT" feature with instant checkout.
• The introduction of this feature sparked investor optimism regarding Etsy's potential for increased sales and enhanced user experience.
• Investor response was positive, leading to an uptick in Etsy's stock price as anticipation for growth and innovation in the e-commerce sector grows.
• This event demonstrates how technological progress and user-friendly additions can impact stock performance within the e-commerce realm.

29.09.2025 - ETSY Stock was down 9.1%

• Following the recent announcement of disappointing earnings and a change in leadership, Etsy stock witnessed a significant decline. Josh Silverman resigned as CEO, and Kruti Patel Goyal assumed the position, further impacting the stock's performance.
• Despite the overall bearish market sentiment, the options market for Etsy displayed signs of optimism, with some investors showing confidence in the company's prospects.
• Initially, the expectation of strong earnings growth may have generated positive outlooks for Etsy. However, the subsequent news of the CEO transition and lower-than-expected earnings contributed to the prevailing bearish trend in the market.

03.09.2025 - ETSY Stock was up 5.2%

• The bullish movement in Etsy's stock could be attributed to the positive sentiment surrounding the company's latest options trends, indicating investor confidence in its future performance.
• Despite concerns over consumer confidence and economic sentiment affecting retail stocks, Etsy's resilience and potential growth opportunities, such as the integration gains from ChatGPT, may have contributed to its upward trajectory.
• While a competitor's expansion into social commerce and a specific feature developed by a different technology company may have positively impacted e-commerce stocks like Shopify and Etsy, it seems that Etsy's unique market positioning and recent developments have particularly resonated with investors, driving its stock higher.

04.11.2025 - ETSY Stock was down 5.1%

• A 12.6% decrease in Etsy's stock value post its last earnings announcement hints at possible investor dissatisfaction with the company's performance.
• The recent negative movement is likely tied to Etsy's earnings and guidance falling below expectations, triggering a wave of selling among investors.
• Concerns about Etsy's future growth trajectory could be fueling the current pessimism in the market.
• Investors are keen on monitoring upcoming announcements or news regarding Etsy to assess the company's prospects for recovery and sustained profit.

01.09.2025 - ETSY Stock was up 7.0%

• The notable surge in Etsy's stock price is linked to the positive market outlook driven by the implementation of ChatGPT for seamless checkout, thereby enhancing user experience and convenience.
• Despite declining consumer confidence and apprehensions surrounding a potential government shutdown affecting the retail sector, Etsy displayed resilience, demonstrating its ability to navigate broader market challenges.
• The recent expansion of eBay into social commerce has attracted investor attention to e-commerce platforms, potentially benefiting Etsy and contributing to its upward trajectory in the market.

30.08.2025 - ETSY Stock was down 9.3%

• The decline in Etsy's stock value today may be linked to a broader decrease in consumer confidence and economic outlook, resulting in selling pressure on retail and consumer discretionary shares.
• Additionally, the diminishing momentum from the collaboration with ChatGPT may have contributed to the stock's drop, as the initial enthusiasm surrounding this integration faded.
• While the previous day saw a surge in Etsy's stock price fueled by positive developments related to the integration of OpenAI's Instant Checkout feature, today's downturn suggests that investors could be reassessing the lasting effects of these partnerships on Etsy's financial performance.