Macy's Inc ($M) Stock Forecast: Down 5.2% Today

What is Macy's Inc?

Macy's (M) is a prominent department store chain currently addressing challenges in the retail industry attributed to the online shopping trend. Despite recent positive consumer spending trends, the company has initiated layoffs and store closures as part of its strategic realignment efforts.

Why is Macy's Inc going down?

M stock is down 5.2% on Feb 23, 2026 16:11

• The decline in Macy's stock today follows the announcement of layoffs and the closure of five stores, highlighting the ongoing difficulties the company faces in adapting to online shopping.
• Despite successful results from Macy's holiday fundraising campaign and the appointment of a new Senior Vice President, the focus on operational streamlining and ongoing business revitalization efforts appear to have dampened investor sentiment.
• Macy's "Bold New Chapter" turnaround strategy, showing promise with pilot stores, may not fully alleviate concerns about the broader restructuring and competition in the retail sector.
• Market response indicates vigilant monitoring of Macy's ability to navigate challenges and effectively implement strategic initiatives in a swiftly evolving retail landscape.

M Price Chart

M Technical Analysis

M News

Macy’s Annual Holiday Fundraising Campaign Raises & Directs $4.7 Million to Support Big Brothers Big Sisters and Mentorship Across the Country

Macy's and Big Brothers Big Sisters (BBBS) successfully concluded their 2023 holiday fundraising campaign, channeling $4.7 million into youth mentorship programs nationwide. This marks the second year of their multi-year partnership under Macy's "Mission Every One" social purpose platform. The funds, raised through customer donations and Macy's grants, will expand BBBS's mentoring model, connecting more young people with transformative experiences.

https://www.bbbs.org/2024/01/macys-annual-holiday-fundraising-campaign-raises-directs-4-7-million-to-support-big-brothers-big-sisters/

Which Macy's stores are closing? Iconic department store chain shutting down 5 locations, laying off over 2,000 employees

Macy's is set to lay off approximately 2,350 employees, representing about 3.5% of its workforce, and close five of its stores as part of a new strategy to adapt to the online-shopping era. The closures affect stores in Virginia, California, Hawaii, and Florida, aiming to streamline operations despite recent positive trends in consumer spending. This move follows ongoing struggles against competition and a reported buyout offer, highlighting the company's continuous efforts to revitalize its business after a significant stock price drop and numerous store closures since 2015.

https://abc11.com/post/macys-closing-store-stores-news/14340569/

Dayna Ziegler Leaves Saks Global for Macy’s

Dayna Ziegler has been appointed Senior Vice President and General Merchandise Manager for women’s ready-to-wear at Macy’s, effective March 2nd. Ziegler, formerly from Saks Global, will report to Macy's chief merchandising officer, Nata Dvir, and will be responsible for leading the ready-to-wear team in evolving its brand mix. This move comes as Macy's continues its "Bold New Chapter" strategy, focusing on luxury, online sales, and store remodels.

https://wwd.com/business-news/retail/dayna-ziegler-jumps-from-saks-global-to-macys-1238618770/

Macy’s Turnaround Plan Is Delivering Results Despite Layoffs And Store Closures

Macy's is implementing its "Bold New Chapter" turnaround plan, which includes layoffs, store closures, and investments in modernizing its supply chain and customer experience. Despite the painful closures, pilot "Reimagine" stores are showing positive comparable sales growth, leading the company to raise its year-end guidance. CEO Tony Spring emphasizes strengthening stores, simplifying operations, and investing in customer experiences for long-term success.

https://www.furninfo.com/furniture-industry-news/25740

Macy’s Welcomes Retail Veteran Dayna Ziegler as Senior Vice President, General Merchandise Manager – Ready to Wear

Macy's has announced the appointment of Dayna Ziegler as Senior Vice President, General Merchandise Manager for Ready-to-Wear, effective March 2, 2026. Ziegler brings extensive experience from other department stores and specialty retail, including senior buying leadership roles at Saks Global, Saks Fifth Avenue, and Neiman Marcus. In her new role, she will focus on curating customer-centric assortments and strengthening Macy's brand portfolio.

https://www.macysinc.com/newsroom/news/news-details/2026/Macys-Welcomes-Retail-Veteran-Dayna-Ziegler-as-Senior-Vice-President-General-Merchandise-Manager--Ready-to-Wear--2026-uiByYhCj0k/default.aspx

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Macy's Inc Price History

14.10.2025 - M Stock was down 5.3%

• Today's downward movement in Macy's stock could be linked to profit-taking by investors following a recent strong rally.
• Despite hopeful expectations of a positive earnings surprise for Macy's, some underlying factors affecting the company's performance might have left investors disillusioned.
• Although the reintroduction of bowling in the Macy's Thanksgiving Day Parade likely boosted brand visibility, this did not seem to immediately uplift market sentiment towards the stock.

10.09.2025 - M Stock was down 5.1%

• Potential underperformance in the retail-wholesale sector could have affected Macy's stock.
• A comparative analysis with Arhaus, Inc. (ARHS) underscored potential weaknesses in Macy's performance.
• Investor worries regarding Macy's competitive position in the retail market might have driven the bearish movement.
• General market sentiment towards traditional retail firms, including Macy's, likely influenced the downward trajectory.

05.10.2025 - M Stock was up 5.6%

• Macy's stock (M) experienced a significant bullish movement, closing at $19.94 with a +2.31% change from the previous close.
• The announcement of Shaggy performing on the Macy's Thanksgiving Day Parade float could have generated positive sentiment around Macy's, potentially attracting more attention and interest in the company.
• The Macy's Thanksgiving Day Parade is a widely recognized event that could have increased brand visibility and consumer engagement with Macy's products, contributing to the bullish market movement.
• The combination of positive news surrounding Macy's participation in the parade and the overall market sentiment likely contributed to the stock's strong performance today.

23.01.2026 - M Stock was down 5.2%

• The decline in Macy's stock today follows the announcement of layoffs and the closure of five stores, highlighting the ongoing difficulties the company faces in adapting to online shopping.
• Despite successful results from Macy's holiday fundraising campaign and the appointment of a new Senior Vice President, the focus on operational streamlining and ongoing business revitalization efforts appear to have dampened investor sentiment.
• Macy's "Bold New Chapter" turnaround strategy, showing promise with pilot stores, may not fully alleviate concerns about the broader restructuring and competition in the retail sector.
• Market response indicates vigilant monitoring of Macy's ability to navigate challenges and effectively implement strategic initiatives in a swiftly evolving retail landscape.

06.01.2026 - M Stock was up 5.3%

• The stock price of Macy's Inc surged by 3.75% on February 2nd, hitting an intraday high and closing positively. This bullish movement can be attributed to several factors:
• Despite the reduction in stake by Retirement Systems of Alabama, Macy's recent beat on quarterly earnings expectations and positive FY2025 guidance have likely instilled confidence in investors, leading to an increase in buying activity.
• The average target price of $21.76 by analysts, indicating a potential upside, might have attracted more investors to the stock.
• The overall positive sentiment in the market towards retail stocks and the broader economic outlook could have also contributed to the bullish movement of Macy's Inc today.

15.00.2026 - M Stock was down 6.1%

• Macy's stock (M) experienced a strong bearish movement today.
• The closure of multiple Macy's stores across different states as part of the company's "Bold New Chapter" strategy has likely contributed to the negative market sentiment.
• Investors may be concerned about the impact of store closures on Macy's revenue and profitability in the short term.
• The strategic decision to focus on more productive locations and digital capabilities, while necessary for long-term growth, could be seen as a challenging transition period for the company, leading to the bearish market movement.

21.10.2025 - M Stock was up 5.0%

• Macy's stock experienced a strong bullish movement, closing at $19.51, indicating a +1.88% increase from the previous day.
• Despite potential market downturns, Macy's demonstrated positive growth, contrasting the overall market performance.
• Macy's stock outperformed despite general market conditions, hinting at promising developments within the company like robust sales or strategic initiatives.
• Positive investor response to Macy's recent performance or news likely fueled the uptrend in the stock price.

22.07.2025 - M Stock was up 5.1%

• Macy's stock (M) had a strong bullish movement despite the overall market decline, showcasing resilience and investor confidence in the company.
• The -1.23% decline in Macy's stock price from the preceding trading day might have been a temporary setback, possibly due to profit-taking or market fluctuations.
• Investors might be optimistic about Macy's future performance, potentially driven by positive news, strong sales projections, or strategic business decisions by the company.
• The bullish movement in Macy's stock could also be attributed to favorable economic indicators or consumer sentiment, indicating potential growth opportunities for the retail sector.

18.01.2026 - M Stock was up 5.1%

• Macy's stock (M) experienced a strong bullish movement, outperforming the overall market indices.
• The increase in Macy's stock price could be attributed to LSV Asset Management acquiring a significant stake in the company, indicating confidence in its future performance.
• Despite projected declines in earnings and revenue, Macy's stock is trading at a discount compared to its industry, which may have attracted investors seeking value opportunities.
• The combination of positive Q3 earnings results, FY2025 guidance, and increased institutional investment could have contributed to the bullish momentum in Macy's stock today.

22.00.2026 - M Stock was down 5.0%

• A notable increase in stake by Dupree Financial Group LLC and a significant decrease by the State of Alaska Department of Revenue suggest differing views among institutional investors, potentially impacting the stock's performance.
• Macy's positive earnings exceeding expectations and the announcement of a quarterly dividend were overshadowed by mixed analyst ratings and an EVP's stock sale, leading to uncertainty and selling pressure on the stock.
• CEO Tony Spring remains optimistic about the future of department stores, emphasizing initiatives to enhance customer experience and drive sales. However, these efforts may not fully counterbalance short-term market concerns and selling pressure.
• Despite Macy's strategic initiatives, the market remains cautious towards traditional retail chains, evaluating their capacity to adapt to evolving consumer preferences and industry trends amid broader economic uncertainties.

11.11.2025 - M Stock was up 6.1%

• Macy's stock (M) experienced a strong bullish movement today following the release of its Q3 2025 financial results, which exceeded expectations and showcased positive growth in net sales and comparable sales.
• The insider selling activity by Macy's CEO of Bloomingdale's might have initially raised concerns among investors, but the overall market sentiment was likely buoyed by the company's successful execution of its strategic initiatives.
• The announcement of the former Macy's store in Houston being redeveloped into a grocery-anchored marketplace could have also contributed to the positive investor outlook, signaling potential for diversification and new revenue streams.
• Despite facing challenges in a competitive market and insider selling, Macy's ability to deliver on its strategic plan and demonstrate growth in key areas has instilled confidence in investors, leading to today's bullish market movement.

06.00.2026 - M Stock was up 4.3%

• Macy's stock experienced a strong bullish movement today despite the news of multiple store closures in 2026. This could be attributed to:
• Investor confidence stemming from Hennessy Advisors Inc.'s significant investment in Macy's, signaling a positive outlook on the company's future prospects.
• The market reacting positively to Macy's recent earnings beat and dividend declaration, showing resilience and potential for growth despite store closures.
• The strategic shift towards closing underperforming stores as part of Macy's "Bold New Chapter" strategy might be seen as a proactive move to streamline operations and focus on stronger locations, which could be viewed favorably by investors.