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Macy's Inc ($M) Stock Forecast: Up 5.3% Today

Morpher AI identified a bullish signal. The stock price may continue to rise based on the momentum of the good news.

What is Macy's Inc?

Macy's Inc (M) is a well-known American department store chain that offers a wide range of products from clothing to home goods. The stock experienced a strong bullish movement today.

Why is Macy's Inc going up?

M stock is up 5.3% on Feb 6, 2026 16:36

  • The stock price of Macy's Inc surged by 3.75% on February 2nd, hitting an intraday high and closing positively. This bullish movement can be attributed to several factors:
  • Despite the reduction in stake by Retirement Systems of Alabama, Macy's recent beat on quarterly earnings expectations and positive FY2025 guidance have likely instilled confidence in investors, leading to an increase in buying activity.
  • The average target price of $21.76 by analysts, indicating a potential upside, might have attracted more investors to the stock.
  • The overall positive sentiment in the market towards retail stocks and the broader economic outlook could have also contributed to the bullish movement of Macy's Inc today.

M Price Chart

M Technical Analysis

M News

Macy's Inc (M) Stock Price Up 3.75% on Feb 2

Macy's Inc (M) stock price increased by 3.75% on February 2nd, reaching an intraday high of $20.86 and closing at $20.77. This places the stock 14.91% below its 52-week high and 112.81% above its 52-week low. Analyst forecasts show an average target price of $21.76, implying a 4.75% upside, though GuruFocus estimates a GF Value of $14.54, suggesting a potential 30% downside.

https://www.gurufocus.com/news/8574308/macys-inc-m-stock-price-up-375-on-feb-2

0 Missing News Article Image Macy's Inc (M) Stock Price Up 3.75% on Feb 2

Retirement Systems of Alabama Sells 458,790 Shares of Macy's, Inc. $M

Retirement Systems of Alabama significantly reduced its stake in Macy's, Inc. by 58.3% in the third quarter, selling 458,790 shares. The fund now holds 328,307 shares, valued at approximately $5.89 million. Macy's recently beat quarterly earnings expectations and provided a positive FY2025 guidance, yet analysts generally rate the stock as "Hold."

https://www.marketbeat.com/instant-alerts/filing-retirement-systems-of-alabama-sells-458790-shares-of-macys-inc-m-2026-01-31/

1 News Article Image Retirement Systems of Alabama Sells 458,790 Shares of Macy's, Inc. $M

Macy's Inc Price History

14.10.2025 - M Stock was down 5.3%

  • Today's downward movement in Macy's stock could be linked to profit-taking by investors following a recent strong rally.
  • Despite hopeful expectations of a positive earnings surprise for Macy's, some underlying factors affecting the company's performance might have left investors disillusioned.
  • Although the reintroduction of bowling in the Macy's Thanksgiving Day Parade likely boosted brand visibility, this did not seem to immediately uplift market sentiment towards the stock.

10.09.2025 - M Stock was down 5.1%

  • Potential underperformance in the retail-wholesale sector could have affected Macy's stock.
  • A comparative analysis with Arhaus, Inc. (ARHS) underscored potential weaknesses in Macy's performance.
  • Investor worries regarding Macy's competitive position in the retail market might have driven the bearish movement.
  • General market sentiment towards traditional retail firms, including Macy's, likely influenced the downward trajectory.

22.06.2025 - M Stock was up 5.2%

  • Macy's stock (M) closed at $12.21, marking a significant increase of +2.18% from the previous trading day.
  • The uptrend in the stock price could be linked to upbeat earnings reports or announcements of new strategic partnerships.
  • Positive reactions from investors may have stemmed from reports of increased consumer spending and optimistic economic indicators, influencing the stock's rise.
  • Macy's outperformance compared to the broader market reflects investor confidence in the company's ability to navigate retail sector challenges and seize opportunities.

05.10.2025 - M Stock was up 5.6%

  • Macy's stock (M) experienced a significant bullish movement, closing at $19.94 with a +2.31% change from the previous close.
  • The announcement of Shaggy performing on the Macy's Thanksgiving Day Parade float could have generated positive sentiment around Macy's, potentially attracting more attention and interest in the company.
  • The Macy's Thanksgiving Day Parade is a widely recognized event that could have increased brand visibility and consumer engagement with Macy's products, contributing to the bullish market movement.
  • The combination of positive news surrounding Macy's participation in the parade and the overall market sentiment likely contributed to the stock's strong performance today.

06.01.2026 - M Stock was up 5.3%

  • The stock price of Macy's Inc surged by 3.75% on February 2nd, hitting an intraday high and closing positively. This bullish movement can be attributed to several factors:
  • Despite the reduction in stake by Retirement Systems of Alabama, Macy's recent beat on quarterly earnings expectations and positive FY2025 guidance have likely instilled confidence in investors, leading to an increase in buying activity.
  • The average target price of $21.76 by analysts, indicating a potential upside, might have attracted more investors to the stock.
  • The overall positive sentiment in the market towards retail stocks and the broader economic outlook could have also contributed to the bullish movement of Macy's Inc today.

15.00.2026 - M Stock was down 6.1%

  • Macy's stock (M) experienced a strong bearish movement today.
  • The closure of multiple Macy's stores across different states as part of the company's "Bold New Chapter" strategy has likely contributed to the negative market sentiment.
  • Investors may be concerned about the impact of store closures on Macy's revenue and profitability in the short term.
  • The strategic decision to focus on more productive locations and digital capabilities, while necessary for long-term growth, could be seen as a challenging transition period for the company, leading to the bearish market movement.

21.10.2025 - M Stock was up 5.0%

  • Macy's stock experienced a strong bullish movement, closing at $19.51, indicating a +1.88% increase from the previous day.
  • Despite potential market downturns, Macy's demonstrated positive growth, contrasting the overall market performance.
  • Macy's stock outperformed despite general market conditions, hinting at promising developments within the company like robust sales or strategic initiatives.
  • Positive investor response to Macy's recent performance or news likely fueled the uptrend in the stock price.

22.07.2025 - M Stock was up 5.1%

  • Macy's stock (M) had a strong bullish movement despite the overall market decline, showcasing resilience and investor confidence in the company.
  • The -1.23% decline in Macy's stock price from the preceding trading day might have been a temporary setback, possibly due to profit-taking or market fluctuations.
  • Investors might be optimistic about Macy's future performance, potentially driven by positive news, strong sales projections, or strategic business decisions by the company.
  • The bullish movement in Macy's stock could also be attributed to favorable economic indicators or consumer sentiment, indicating potential growth opportunities for the retail sector.

22.00.2026 - M Stock was down 5.0%

  • A notable increase in stake by Dupree Financial Group LLC and a significant decrease by the State of Alaska Department of Revenue suggest differing views among institutional investors, potentially impacting the stock's performance.
  • Macy's positive earnings exceeding expectations and the announcement of a quarterly dividend were overshadowed by mixed analyst ratings and an EVP's stock sale, leading to uncertainty and selling pressure on the stock.
  • CEO Tony Spring remains optimistic about the future of department stores, emphasizing initiatives to enhance customer experience and drive sales. However, these efforts may not fully counterbalance short-term market concerns and selling pressure.
  • Despite Macy's strategic initiatives, the market remains cautious towards traditional retail chains, evaluating their capacity to adapt to evolving consumer preferences and industry trends amid broader economic uncertainties.

11.11.2025 - M Stock was up 6.1%

  • Macy's stock (M) experienced a strong bullish movement today following the release of its Q3 2025 financial results, which exceeded expectations and showcased positive growth in net sales and comparable sales.
  • The insider selling activity by Macy's CEO of Bloomingdale's might have initially raised concerns among investors, but the overall market sentiment was likely buoyed by the company's successful execution of its strategic initiatives.
  • The announcement of the former Macy's store in Houston being redeveloped into a grocery-anchored marketplace could have also contributed to the positive investor outlook, signaling potential for diversification and new revenue streams.
  • Despite facing challenges in a competitive market and insider selling, Macy's ability to deliver on its strategic plan and demonstrate growth in key areas has instilled confidence in investors, leading to today's bullish market movement.

29.04.2025 - M Stock was up 5.2%

  • In the first quarter, Macy's surpassed estimates for earnings and sales, despite a decrease in year-over-year (Y/Y) comparable store sales. This favorable performance likely fueled the uptick in the stock.
  • Initially, there might have been some uncertainty among investors when the company reduced its profit forecast for the year citing factors such as tariffs and consumer spending concerns. Despite this, the market responded positively to the overall earnings beat.
  • Prior to the earnings announcement, analysts had adjusted their predictions for Macy's, expecting a drop in quarterly earnings compared to the previous year. The actual earnings surprise of 14.29% could have sparked investor optimism and propelled the stock's bullish trend.
  • Even with challenges like weakness in its core brand and tariff impacts, the market's reaction to the earnings and revenue results surpassing expectations indicates investor optimism regarding Macy's future prospects.

06.00.2026 - M Stock was up 4.3%

  • Macy's stock experienced a strong bullish movement today despite the news of multiple store closures in 2026. This could be attributed to:
  • Investor confidence stemming from Hennessy Advisors Inc.'s significant investment in Macy's, signaling a positive outlook on the company's future prospects.
  • The market reacting positively to Macy's recent earnings beat and dividend declaration, showing resilience and potential for growth despite store closures.
  • The strategic shift towards closing underperforming stores as part of Macy's "Bold New Chapter" strategy might be seen as a proactive move to streamline operations and focus on stronger locations, which could be viewed favorably by investors.
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Disclaimer
Morpher is not liable for the content of the AI investment insights. Like most GPT-powered tools, these summaries may contain AI hallucinations and inaccurate information. Morpher is not presenting you with any investment advice. All investments involve risk, and the past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. These summaries do not constitute investment advice.