Macy's Inc ($M) Stock Forecast: Up 6.1% Today

What is Macy's Inc?

Macy's Inc. (M) is a well-known American department store chain that has been implementing a strategic plan called "A Bold New Chapter" to revitalize its business in a competitive retail landscape.

Why is Macy's Inc going up?

M stock is up 6.1% on Dec 11, 2025 14:56

• Macy's stock (M) experienced a strong bullish movement today following the release of its Q3 2025 financial results, which exceeded expectations and showcased positive growth in net sales and comparable sales.
• The insider selling activity by Macy's CEO of Bloomingdale's might have initially raised concerns among investors, but the overall market sentiment was likely buoyed by the company's successful execution of its strategic initiatives.
• The announcement of the former Macy's store in Houston being redeveloped into a grocery-anchored marketplace could have also contributed to the positive investor outlook, signaling potential for diversification and new revenue streams.
• Despite facing challenges in a competitive market and insider selling, Macy's ability to deliver on its strategic plan and demonstrate growth in key areas has instilled confidence in investors, leading to today's bullish market movement.

M Price Chart

M Technical Analysis

M News

Macy's, Inc. SEC 10-Q Report

Macy's, Inc. released its Q3 2025 Form 10-Q report, detailing its financial performance and strategic initiatives. The company reported a slight revenue increase to $4,913 million, driven by credit card revenues, though net income and diluted EPS decreased due to lower operating income and debt extinguishment losses. Macy's is continuing to execute its 'A Bold New Chapter' strategy, focusing on store reimagining, product assortment revitalization, and technology investments.

https://www.tradingview.com/news/tradingview:371d4192693a9:0-macy-s-inc-sec-10-q-report/

Macy’s Lacks an Edge in a Crowded and Evolving Market, but Its Plans Have Brought Some Stability

Macy's is struggling to remain relevant in a competitive retail market and is implementing its "Bold New Chapter" plan, which includes closing underperforming stores and investing in continuing locations, smaller formats, and luxury expansion. While these strategic actions have brought some stability, the company's revenue and operating margins are expected to remain below historical highs due to store closures and a lack of consistent organic growth. Morningstar forecasts long-term operating margins at 4.5% with slightly negative annual revenue growth, suggesting that despite ongoing efforts, Macy's faces significant challenges.

https://www.morningstar.com/company-reports/1373329-macys-lacks-an-edge-in-a-crowded-and-evolving-market-but-its-plans-have-brought-some-stability

Insider Sell: Olivier Bron Sells 13,500 Shares of Macy's Inc (M)

Olivier Bron, CEO of Bloomingdale's, sold 13,500 shares of Macy's Inc (M) on December 8, 2025, reducing his holdings to 5,302 shares. This transaction is part of a pattern of insider selling at Macy's, with 0 insider buys and 19 insider sells over the past year. Macy's stock is currently trading at $22.21, significantly overvalued compared to its GF Value of $15.11.

https://www.gurufocus.com/news/3240285/insider-sell-olivier-bron-sells-13500-shares-of-macys-inc-m

Former Macy's to become grocery-anchored market hall with retail, restaurants

The former Macy's anchor store at Almeda Mall in southeast Houston, which closed earlier this year, is set to be redeveloped into a grocery-anchored indoor marketplace named The Market at Almeda. Developer Read King plans to include a grocery store, restaurants, and a fitness center in the 290,000-square-foot space. The company is currently negotiating with potential tenants for these new offerings.

https://www.khou.com/article/money/business/houston-business-journal/former-macys-grocery-market-hall-retail-restaurants/285-a2b430d0-3d24-4ba2-9fe0-b676c821b0bd

Macy's, Inc. Reports Third Quarter 2025 Results

Macy's, Inc. reported strong financial results for the third quarter of 2025, with net sales exceeding guidance and comparable sales up 2.5% on an owned basis. The company's "Bold New Chapter" strategy is showing positive results, with Bloomingdale's and Reimagine 125 locations performing particularly well. Macy's also updated its annual guidance, raising net sales and adjusted diluted EPS expectations, while returning $99 million to shareholders through dividends and share repurchases.

http://hfbusiness.com/hfbnow/ArticleId/27914/macys-inc-reports-third-quarter-2025-results

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Macy's Inc Price History

07.02.2025 - M Stock was up 5.4%

• Despite Macy's Q4 earnings surpassing estimates, the stock had a bullish movement due to the positive surprise in earnings and revenue.
• The market reacted positively to Macy's cost-cutting measures and turnaround strategy, which are starting to show results.
• The gross margin decline and lower y/y revenues were overshadowed by the earnings beat, indicating investor confidence in Macy's future prospects.
• Macy's cautious outlook and profit shortfall warning did not deter investors, as the focus shifted towards the company's efforts to close underperforming stores and invest in better-performing locations.

14.10.2025 - M Stock was down 5.3%

• Today's downward movement in Macy's stock could be linked to profit-taking by investors following a recent strong rally.
• Despite hopeful expectations of a positive earnings surprise for Macy's, some underlying factors affecting the company's performance might have left investors disillusioned.
• Although the reintroduction of bowling in the Macy's Thanksgiving Day Parade likely boosted brand visibility, this did not seem to immediately uplift market sentiment towards the stock.

10.09.2025 - M Stock was down 5.1%

• Potential underperformance in the retail-wholesale sector could have affected Macy's stock.
• A comparative analysis with Arhaus, Inc. (ARHS) underscored potential weaknesses in Macy's performance.
• Investor worries regarding Macy's competitive position in the retail market might have driven the bearish movement.
• General market sentiment towards traditional retail firms, including Macy's, likely influenced the downward trajectory.

22.06.2025 - M Stock was up 5.2%

• Macy's stock (M) closed at $12.21, marking a significant increase of +2.18% from the previous trading day.
• The uptrend in the stock price could be linked to upbeat earnings reports or announcements of new strategic partnerships.
• Positive reactions from investors may have stemmed from reports of increased consumer spending and optimistic economic indicators, influencing the stock's rise.
• Macy's outperformance compared to the broader market reflects investor confidence in the company's ability to navigate retail sector challenges and seize opportunities.

28.04.2025 - M Stock was up 2.5%

• Macy's had Q1 earnings and revenues that surpassed estimates, indicating strong performance for the quarter.
• Despite the positive earnings surprise, Macy's reduced its profit forecast for 2025 due to the impact of tariffs and promotional activities affecting its business.
• An activist investor reconsidering a takeover bid for Macy's may have sparked investor optimism.
• The combination of better-than-expected financial results and potential strategic changes from activist investors likely contributed to the bullish market movement of Macy's stock today.

24.03.2025 - M Stock was down 6.1%

• Macy's stock price closed at $10.80 today, experiencing a -0.28% change from the previous close, contrary to the overall positive market movement.
• The introduction of YSL BEAUTY ART OF FLOWERS at the 50th Macy's Flower Show created excitement around Macy's, but this did not translate into an upward stock performance.
• Previously, Macy's stock showed a +1.09% shift to close at $11.13, outperforming the market on that day. However, this positive momentum was not sustained, leading to the bearish movement observed today.

05.10.2025 - M Stock was up 5.6%

• Macy's stock (M) experienced a significant bullish movement, closing at $19.94 with a +2.31% change from the previous close.
• The announcement of Shaggy performing on the Macy's Thanksgiving Day Parade float could have generated positive sentiment around Macy's, potentially attracting more attention and interest in the company.
• The Macy's Thanksgiving Day Parade is a widely recognized event that could have increased brand visibility and consumer engagement with Macy's products, contributing to the bullish market movement.
• The combination of positive news surrounding Macy's participation in the parade and the overall market sentiment likely contributed to the stock's strong performance today.

08.03.2025 - M Stock was down 6.7%

• Macy's stock (M) closed with a -0.26% shift from the previous trading day, indicating a slight decline in value.
• The bearish movement could be attributed to overall market uncertainty or specific company-related factors affecting investor sentiment.
• Investors may be cautious about Macy's performance amidst changing consumer preferences and the competitive retail landscape.
• It is essential to monitor further market trends and company developments to assess the future direction of Macy's stock.

21.10.2025 - M Stock was up 5.0%

• Macy's stock experienced a strong bullish movement, closing at $19.51, indicating a +1.88% increase from the previous day.
• Despite potential market downturns, Macy's demonstrated positive growth, contrasting the overall market performance.
• Macy's stock outperformed despite general market conditions, hinting at promising developments within the company like robust sales or strategic initiatives.
• Positive investor response to Macy's recent performance or news likely fueled the uptrend in the stock price.

22.07.2025 - M Stock was up 5.1%

• Macy's stock (M) had a strong bullish movement despite the overall market decline, showcasing resilience and investor confidence in the company.
• The -1.23% decline in Macy's stock price from the preceding trading day might have been a temporary setback, possibly due to profit-taking or market fluctuations.
• Investors might be optimistic about Macy's future performance, potentially driven by positive news, strong sales projections, or strategic business decisions by the company.
• The bullish movement in Macy's stock could also be attributed to favorable economic indicators or consumer sentiment, indicating potential growth opportunities for the retail sector.

11.11.2025 - M Stock was up 6.1%

• Macy's stock (M) experienced a strong bullish movement today following the release of its Q3 2025 financial results, which exceeded expectations and showcased positive growth in net sales and comparable sales.
• The insider selling activity by Macy's CEO of Bloomingdale's might have initially raised concerns among investors, but the overall market sentiment was likely buoyed by the company's successful execution of its strategic initiatives.
• The announcement of the former Macy's store in Houston being redeveloped into a grocery-anchored marketplace could have also contributed to the positive investor outlook, signaling potential for diversification and new revenue streams.
• Despite facing challenges in a competitive market and insider selling, Macy's ability to deliver on its strategic plan and demonstrate growth in key areas has instilled confidence in investors, leading to today's bullish market movement.

29.04.2025 - M Stock was up 5.2%

• In the first quarter, Macy's surpassed estimates for earnings and sales, despite a decrease in year-over-year (Y/Y) comparable store sales. This favorable performance likely fueled the uptick in the stock.
• Initially, there might have been some uncertainty among investors when the company reduced its profit forecast for the year citing factors such as tariffs and consumer spending concerns. Despite this, the market responded positively to the overall earnings beat.
• Prior to the earnings announcement, analysts had adjusted their predictions for Macy's, expecting a drop in quarterly earnings compared to the previous year. The actual earnings surprise of 14.29% could have sparked investor optimism and propelled the stock's bullish trend.
• Even with challenges like weakness in its core brand and tariff impacts, the market's reaction to the earnings and revenue results surpassing expectations indicates investor optimism regarding Macy's future prospects.