Mattel Inc. ($MAT) Stock Forecast: Up 5.1% Today

What is Mattel Inc.?

Mattel Inc. (MAT) is a global toy company recognized for iconic brands such as Barbie, Hot Wheels, and Fisher-Price. The company is navigating challenges in the toy industry amidst changing consumer preferences and trade dynamics.

Why is Mattel Inc. going up?

MAT stock is up 5.1% on Oct 23, 2025 13:50

• Despite falling short of Q3 earnings and revenue expectations, Mattel's stock showed a positive trend.
• The recent collaboration with Netflix to create toys inspired by the animated movie KPop Demon Hunters might have triggered investor confidence.
• The market seems to interpret the decline in North American sales and earnings miss as potential opportunities for Mattel to expand its product range.
• Investors are possibly anticipating improved future performance for Mattel, driven by the success of new toy collections and partnerships, which could explain the uptrend in the stock.

MAT Price Chart

MAT Technical Analysis

MAT News

Mattel Q3 Earnings and Revenues Lag Estimates, Stock Down

MAT's Q3 sales and profit fell short of expectations amid global trade pressures and shifting retailer orders.

https://www.zacks.com/stock/news/2774258/mattel-q3-earnings-and-revenues-lag-estimates-stock-down

KPop Demon Hunters headed to toy stores as Netflix taps Mattel, Hasbro

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film KPop Demon Hunters into toys, deepening a consumer-goods push that could help diversify its revenue. The partnerships, announced on Tuesday, will produce toys, collectibles, games and role-play products based on ...

https://www.scmp.com/business/companies/article/3329875/kpop-demon-hunters-headed-screen-toy-stores-netflix-taps-mattel-hasbro

Mattel ( MAT ) Q3 Earnings and Revenues Miss Estimates

Mattel (MAT) delivered earnings and revenue surprises of -15.24% and -4.06%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2773607/mattel-mat-q3-earnings-and-revenues-miss-estimates

Mattel misses Wall Street estimates as North American sales sink

During Mattel's third quarter, global sales of Barbie and Fisher-Price declined by double digits.

https://www.cnbc.com/2025/10/21/mattel-mat-earnings-q3-2025.html

Mattel Stock Drops After Q3 Earnings: Here's Why - Mattel ( NASDAQ:MAT )

Mattel, Inc. ( NASDAQ:MAT ) shares fell after the company missed earnings and revenue estimates in its third-quarter financial report after Tuesday's closing bell. Here's a look at the key figures from the quarter.

https://www.benzinga.com/markets/earnings/25/10/48341756/mattel-stock-drops-after-q3-earnings-heres-why

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Mattel Inc. Price History

10.09.2025 - MAT Stock was down 5.0%

• The partnership with MoMA and the launch of a new capsule collection could enhance Mattel's brand image and appeal to art and design-conscious consumers.
• However, the collaboration with OpenAI and the focus on AI in toy design may have sparked concerns among investors about the company's core business strategy and innovation capabilities.
• The bearish movement in the stock price might be linked to investor uncertainty about Mattel's direction, with some viewing the AI collaboration as a departure from its traditional strengths.
• Despite aiming to explore new opportunities and adapt to a tech-driven environment through partnerships with MoMA and OpenAI, the market's response indicates some investor skepticism or caution about Mattel's future prospects.

24.06.2025 - MAT Stock was down 6.5%

• Mattel stock faced a decline today following decreased Barbie sales in the second quarter, resulting in both a sales shortfall and a downward revision of full-year guidance.
• In spite of Q2 earnings exceeding expectations, the market sentiment was negatively impacted by the effects of tariffs on Barbie sales.
• While the company's strong brand partnerships and core growth showed promise, challenges such as margin pressures and retail caution added to the stock's downward trajectory.
• Investors are keenly observing any strategic moves by Mattel to navigate the complex toy industry landscape and restore confidence in the market.

06.10.2024 - MAT Stock was down 7.3%

• Mattel's stock might have seen a bearish movement possibly due to underperformance compared to its sector peers in the consumer discretionary industry.
• A comparison with Adtalem Global Education could have pointed out weaknesses in Mattel's financial performance or growth prospects, prompting a sell-off.
• Concerns among investors regarding Mattel's competitive standing within the sector may have contributed to a decrease in stock value.

25.09.2024 - MAT Stock was up 5.2%

• Mattel's stock surged after reporting third-quarter results that exceeded analyst expectations, with EPS beating estimates.
• Despite lowering guidance for 2024 along with competitor Hasbro, Mattel's strong Q3 performance and revised outlook boosted investor confidence.
• The company's focus on the Optimizing for Profitable Growth program seems to be paying off, as evident from the positive sales trends in the third quarter.
• Analysts are optimistic about Mattel's future performance, especially as the holiday season approaches, despite concerns about soft consumer demand in the toy industry.

05.01.2025 - MAT Stock was up 14.7%

• Mattel (MAT) reported Q4 earnings that surpassed estimates by a significant margin, indicating strong financial performance.
• The company's impressive earnings surprise history and positive outlook for future earnings suggest investor confidence and optimism in its growth prospects.
• The robust demand for Hot Wheels, one of Mattel's popular products, likely contributed to the strong quarterly performance and positive market sentiment towards the stock.
• Overall, the bullish movement in Mattel's stock can be attributed to the better-than-expected earnings results and the anticipation of continued success in its product offerings.

05.01.2025 - MAT Stock was up 15.0%

• Strong bullish movement in Mattel Inc. (MAT) stock post better-than-expected fourth-quarter earnings.
• Analysts express optimism about the company's growth potential, foreseeing market share expansion and positive 2025 guidance.
• Potential impact of tariffs on toy prices may increase costs for consumers, but Mattel's efficient supply chain and cost-saving initiatives are enhancing margins.
• Earnings beat and positive revenue surprises are driving the stock's upward trend, showcasing investor faith in the company's performance and future prospects.

05.01.2025 - MAT Stock was up 14.8%

• The uptick in Mattel's stock today is linked to the strong Q4 earnings performance, surpassing expectations and displaying robust margins from efficiency improvements in the supply chain and cost-cutting initiatives.
• Despite worries about possible price hikes from tariffs, investors appear positive about Mattel's ability to navigate these obstacles and sustain profitability.
• The expected high demand for Hot Wheels in the fourth quarter likely added to the optimistic outlook on the stock.
• Backed by a track record of impressive earnings results and a promising future outlook, investors seem confident in Mattel's potential for sustained success in the toy industry.

23.09.2025 - MAT Stock was up 5.1%

• Despite falling short of Q3 earnings and revenue expectations, Mattel's stock showed a positive trend.
• The recent collaboration with Netflix to create toys inspired by the animated movie KPop Demon Hunters might have triggered investor confidence.
• The market seems to interpret the decline in North American sales and earnings miss as potential opportunities for Mattel to expand its product range.
• Investors are possibly anticipating improved future performance for Mattel, driven by the success of new toy collections and partnerships, which could explain the uptrend in the stock.

07.04.2025 - MAT Stock was up 5.8%

• Mattel's stock experienced a strong bullish movement today despite pausing its 2025 guidance due to tariff uncertainty.
• The company's beat on Q1 earnings and revenue estimates, along with margin improvement and strong cash reserves, contributed to the positive market sentiment.
• Mattel's decision to raise prices to offset the impact of tariffs on China, amidst President Trump's predictions of higher prices for toys, could have reassured investors about the company's proactive approach to mitigate cost impacts.
• The robust sales in North America and the company's strategic actions to address tariff concerns seem to have instilled confidence in investors, driving the bullish movement in the stock.

10.03.2025 - MAT Stock was down 7.3%

• Mattel's stock (MAT) recently saw a significant decrease in value, even after a notable 8.0% increase.
• Despite a temporary rise in trading volume, the stock's positive momentum was short-lived.
• Speculations suggest that alterations in earnings projections could be impacting investor confidence, contributing to the stock's downward trend.
• Concerns regarding Mattel's future performance may have triggered a wave of selling, overriding the initial optimism.

06.04.2025 - MAT Stock was up 1.7%

• Mattel (MAT) experienced a strong bullish movement today following the release of its first-quarter 2025 financial results, which exceeded expectations.
• The company's robust sales in North America contributed to narrower losses than estimated and surpassed revenue expectations, instilling confidence in investors.
• Despite the positive performance, Mattel paused its full-year 2025 guidance due to uncertainties surrounding tariffs and the volatile macro-economic environment, which could be a factor to watch for future market movements.
• The decision to wind down its Hot Wheels Virtual Garage NFTs might have also impacted the stock positively, as it shows a strategic shift in focus towards core operations and away from potentially risky ventures.

15.09.2025 - MAT Stock was up 5.5%

• Despite expectations of a decline in Q3 earnings, Mattel's stock saw a strong bullish movement, indicating potential positive sentiment from investors.
• The partnership with MoMA showcasing a new design collaboration could have sparked investor interest and optimism in the company's future growth prospects.
• The market might be focusing more on the long-term strategic initiatives and partnerships of Mattel rather than short-term earnings fluctuations, driving the bullish movement in the stock today.