Mattel Inc. ($MAT) Stock Forecast: Up 2.6% Today

What is Mattel Inc.?

Mattel Inc. (MAT) is a well-known toy company recognized for its brands like Barbie and Hot Wheels. The company has been adapting to changing consumer preferences in a competitive market environment.

Why is Mattel Inc. going up?

MAT stock is up 2.6% on Jan 5, 2026 18:25

• Despite falling short of earnings expectations, Mattel Inc. (MAT) has experienced a notable upward trend, supported by its franchise strategy and the continued popularity of brands such as Barbie.
• Analysts' careful optimism and the company's focus on licensing, entertainment, and AI-driven merchandising have contributed to the positive movement in its stock.
• The stock's potential for a near-term recovery, bolstered by key technical indicators and a prevailing bullish trend, reflects investor confidence in Mattel's ability to overcome challenges and seize growth opportunities.
• The market's reaction may stem from a reassessment of the company's future outlook, including consumer spending patterns, progress in its entertainment plans, and the integration of technology for enhanced predictability, despite the recent quarterly earnings shortfall.

MAT Price Chart

MAT Technical Analysis

MAT News

Mattel Inc stock: steady holiday gains, cautious optimism as Wall Street weighs brand power against streaming headwinds

Mattel Inc's stock has seen modest gains towards year-end, driven by its franchise strategy and the lingering "Barbie" effect, despite a slow-growth consumer backdrop. Analysts are cautiously optimistic but remain split on the toy maker's ability to leverage licensing, entertainment, and AI-driven merchandising. The company's future prospects hinge on consumer spending, execution of its entertainment roadmap, and the adoption of technology to improve predictability.

https://www.ad-hoc-news.de/boerse/ueberblick/mattel-inc-stock-steady-holiday-gains-cautious-optimism-as-wall-street/68444085

Mattel price tries to gather positive momentum - Forecast today - 30-12-2025

Mattel, Inc. (MAT) experienced a decline in its latest intraday trading as it attempts to build positive momentum for recovery. Supported by its 50-period simple moving average and the main bullish trend, the stock shows potential for a near-term rebound. Analysts predict a price increase, provided support at 19.72 holds, targeting key resistance at 21.45.

https://www.economies.com/stocks/united-states-analysis/mattel-price-tries-to-gather-positive-momentum---forecast-today---30-12-2025-123770

Mattel, Inc. (NASDAQ:MAT) Given Consensus Recommendation of "Hold" by Analysts

Ten analysts have issued a "Hold" consensus rating for Mattel, Inc. (NASDAQ:MAT), with an average 12-month target price of $22.57, despite recent quarterly earnings missing expectations. The company reported $0.89 EPS against an anticipated $1.05 and $1.74B revenue versus $1.86B expected for the quarter, and set its FY2025 guidance at $1.540-$1.660 EPS. Shares are currently trading around $19.98, with a market capitalization of $6.21 billion.

https://www.marketbeat.com/instant-alerts/mattel-inc-nasdaqmat-given-consensus-recommendation-of-hold-by-analysts-2025-12-30/

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Mattel Inc. Price History

10.09.2025 - MAT Stock was down 5.0%

• The partnership with MoMA and the launch of a new capsule collection could enhance Mattel's brand image and appeal to art and design-conscious consumers.
• However, the collaboration with OpenAI and the focus on AI in toy design may have sparked concerns among investors about the company's core business strategy and innovation capabilities.
• The bearish movement in the stock price might be linked to investor uncertainty about Mattel's direction, with some viewing the AI collaboration as a departure from its traditional strengths.
• Despite aiming to explore new opportunities and adapt to a tech-driven environment through partnerships with MoMA and OpenAI, the market's response indicates some investor skepticism or caution about Mattel's future prospects.

24.06.2025 - MAT Stock was down 6.5%

• Mattel stock faced a decline today following decreased Barbie sales in the second quarter, resulting in both a sales shortfall and a downward revision of full-year guidance.
• In spite of Q2 earnings exceeding expectations, the market sentiment was negatively impacted by the effects of tariffs on Barbie sales.
• While the company's strong brand partnerships and core growth showed promise, challenges such as margin pressures and retail caution added to the stock's downward trajectory.
• Investors are keenly observing any strategic moves by Mattel to navigate the complex toy industry landscape and restore confidence in the market.

09.11.2025 - MAT Stock was down 5.2%

• A notable decline in Panagora Asset Management Inc.'s holdings of Mattel implies skepticism regarding the company's future performance, impacting the stock's downward trend.
• Analysts collectively rate Mattel a "Hold," reflecting a cautious stance following the company's recent earnings setback and revised guidance.
• Despite market bearishness, Diametric Capital LP's investment in Mattel may indicate confidence in the company's prospective recovery.
• The prevailing market sentiment appears to be swayed by Mattel's recent financial results rather than external influences, driving a significant drop in the stock price.

05.01.2025 - MAT Stock was up 15.0%

• Strong bullish movement in Mattel Inc. (MAT) stock post better-than-expected fourth-quarter earnings.
• Analysts express optimism about the company's growth potential, foreseeing market share expansion and positive 2025 guidance.
• Potential impact of tariffs on toy prices may increase costs for consumers, but Mattel's efficient supply chain and cost-saving initiatives are enhancing margins.
• Earnings beat and positive revenue surprises are driving the stock's upward trend, showcasing investor faith in the company's performance and future prospects.

05.01.2025 - MAT Stock was up 14.8%

• The uptick in Mattel's stock today is linked to the strong Q4 earnings performance, surpassing expectations and displaying robust margins from efficiency improvements in the supply chain and cost-cutting initiatives.
• Despite worries about possible price hikes from tariffs, investors appear positive about Mattel's ability to navigate these obstacles and sustain profitability.
• The expected high demand for Hot Wheels in the fourth quarter likely added to the optimistic outlook on the stock.
• Backed by a track record of impressive earnings results and a promising future outlook, investors seem confident in Mattel's potential for sustained success in the toy industry.

23.09.2025 - MAT Stock was up 5.1%

• Despite falling short of Q3 earnings and revenue expectations, Mattel's stock showed a positive trend.
• The recent collaboration with Netflix to create toys inspired by the animated movie KPop Demon Hunters might have triggered investor confidence.
• The market seems to interpret the decline in North American sales and earnings miss as potential opportunities for Mattel to expand its product range.
• Investors are possibly anticipating improved future performance for Mattel, driven by the success of new toy collections and partnerships, which could explain the uptrend in the stock.

07.04.2025 - MAT Stock was up 5.8%

• Mattel's stock experienced a strong bullish movement today despite pausing its 2025 guidance due to tariff uncertainty.
• The company's beat on Q1 earnings and revenue estimates, along with margin improvement and strong cash reserves, contributed to the positive market sentiment.
• Mattel's decision to raise prices to offset the impact of tariffs on China, amidst President Trump's predictions of higher prices for toys, could have reassured investors about the company's proactive approach to mitigate cost impacts.
• The robust sales in North America and the company's strategic actions to address tariff concerns seem to have instilled confidence in investors, driving the bullish movement in the stock.

21.10.2025 - MAT Stock was up 5.3%

• The positive movement in Mattel Inc. (MAT) could be linked to favorable sentiment following its recent earnings report, which unveiled promising results, instilling confidence among investors.
• The uptick in short interest might have also played a role in the positive movement, with short sellers potentially initiating the covering of their positions, subsequently boosting the stock price.
• In sum, the combination of robust earnings performance and short covering activity likely propelled the upward trend in Mattel's stock today.

10.03.2025 - MAT Stock was down 7.3%

• Mattel's stock (MAT) recently saw a significant decrease in value, even after a notable 8.0% increase.
• Despite a temporary rise in trading volume, the stock's positive momentum was short-lived.
• Speculations suggest that alterations in earnings projections could be impacting investor confidence, contributing to the stock's downward trend.
• Concerns regarding Mattel's future performance may have triggered a wave of selling, overriding the initial optimism.

06.04.2025 - MAT Stock was up 1.7%

• Mattel (MAT) experienced a strong bullish movement today following the release of its first-quarter 2025 financial results, which exceeded expectations.
• The company's robust sales in North America contributed to narrower losses than estimated and surpassed revenue expectations, instilling confidence in investors.
• Despite the positive performance, Mattel paused its full-year 2025 guidance due to uncertainties surrounding tariffs and the volatile macro-economic environment, which could be a factor to watch for future market movements.
• The decision to wind down its Hot Wheels Virtual Garage NFTs might have also impacted the stock positively, as it shows a strategic shift in focus towards core operations and away from potentially risky ventures.

05.00.2026 - MAT Stock was up 2.6%

• Despite falling short of earnings expectations, Mattel Inc. (MAT) has experienced a notable upward trend, supported by its franchise strategy and the continued popularity of brands such as Barbie.
• Analysts' careful optimism and the company's focus on licensing, entertainment, and AI-driven merchandising have contributed to the positive movement in its stock.
• The stock's potential for a near-term recovery, bolstered by key technical indicators and a prevailing bullish trend, reflects investor confidence in Mattel's ability to overcome challenges and seize growth opportunities.
• The market's reaction may stem from a reassessment of the company's future outlook, including consumer spending patterns, progress in its entertainment plans, and the integration of technology for enhanced predictability, despite the recent quarterly earnings shortfall.

15.09.2025 - MAT Stock was up 5.5%

• Despite expectations of a decline in Q3 earnings, Mattel's stock saw a strong bullish movement, indicating potential positive sentiment from investors.
• The partnership with MoMA showcasing a new design collaboration could have sparked investor interest and optimism in the company's future growth prospects.
• The market might be focusing more on the long-term strategic initiatives and partnerships of Mattel rather than short-term earnings fluctuations, driving the bullish movement in the stock today.