Mattel Inc. ($MAT) Stock Forecast: Down 5.0% Today

What is Mattel Inc.?

Mattel Inc. (MAT) is a well-known American multinational toy manufacturing company, famous for brands like Barbie, Hot Wheels, and Fisher-Price. The company has a significant presence in the global toy market.

Why is Mattel Inc. going down?

MAT stock is down 5.0% on Oct 10, 2025 16:42

• The partnership with MoMA and the launch of a new capsule collection could enhance Mattel's brand image and appeal to art and design-conscious consumers.
• However, the collaboration with OpenAI and the focus on AI in toy design may have sparked concerns among investors about the company's core business strategy and innovation capabilities.
• The bearish movement in the stock price might be linked to investor uncertainty about Mattel's direction, with some viewing the AI collaboration as a departure from its traditional strengths.
• Despite aiming to explore new opportunities and adapt to a tech-driven environment through partnerships with MoMA and OpenAI, the market's response indicates some investor skepticism or caution about Mattel's future prospects.

MAT Price Chart

MAT Technical Analysis

MAT News

Mattel Partners With MoMA in Five-Year Art & Design Collaboration

MAT deepens its global and cultural reach with MoMA through a five-year design partnership, debuting a seven-product capsule collection.

https://www.zacks.com/stock/news/2764794/mattel-partners-with-moma-in-five-year-art-design-collaboration

Mattel And OpenAI Team Up: A New Era In Toy Design? - Mattel ( NASDAQ:MAT ) , NVIDIA ( NASDAQ:NVDA )

Toymaker Mattel Inc. ( NASDAQ:MAT ) will team up with OpenAI to test the ChatGPT maker's artificial intelligence video model, Sora 2. OpenAI's CEO, Sam Altman, announced the collaboration at the company's Developer Day conference in San Francisco on Monday.

https://www.benzinga.com/news/retail-sales/25/10/48099013/mattel-and-openai-team-up-a-new-era-in-toy-design

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Mattel Inc. Price History

10.09.2025 - MAT Stock was down 5.0%

• The partnership with MoMA and the launch of a new capsule collection could enhance Mattel's brand image and appeal to art and design-conscious consumers.
• However, the collaboration with OpenAI and the focus on AI in toy design may have sparked concerns among investors about the company's core business strategy and innovation capabilities.
• The bearish movement in the stock price might be linked to investor uncertainty about Mattel's direction, with some viewing the AI collaboration as a departure from its traditional strengths.
• Despite aiming to explore new opportunities and adapt to a tech-driven environment through partnerships with MoMA and OpenAI, the market's response indicates some investor skepticism or caution about Mattel's future prospects.

24.06.2025 - MAT Stock was down 6.5%

• Mattel stock faced a decline today following decreased Barbie sales in the second quarter, resulting in both a sales shortfall and a downward revision of full-year guidance.
• In spite of Q2 earnings exceeding expectations, the market sentiment was negatively impacted by the effects of tariffs on Barbie sales.
• While the company's strong brand partnerships and core growth showed promise, challenges such as margin pressures and retail caution added to the stock's downward trajectory.
• Investors are keenly observing any strategic moves by Mattel to navigate the complex toy industry landscape and restore confidence in the market.

06.10.2024 - MAT Stock was down 7.3%

• Mattel's stock might have seen a bearish movement possibly due to underperformance compared to its sector peers in the consumer discretionary industry.
• A comparison with Adtalem Global Education could have pointed out weaknesses in Mattel's financial performance or growth prospects, prompting a sell-off.
• Concerns among investors regarding Mattel's competitive standing within the sector may have contributed to a decrease in stock value.

25.09.2024 - MAT Stock was up 5.2%

• Mattel's stock surged after reporting third-quarter results that exceeded analyst expectations, with EPS beating estimates.
• Despite lowering guidance for 2024 along with competitor Hasbro, Mattel's strong Q3 performance and revised outlook boosted investor confidence.
• The company's focus on the Optimizing for Profitable Growth program seems to be paying off, as evident from the positive sales trends in the third quarter.
• Analysts are optimistic about Mattel's future performance, especially as the holiday season approaches, despite concerns about soft consumer demand in the toy industry.

05.01.2025 - MAT Stock was up 14.7%

• Mattel (MAT) reported Q4 earnings that surpassed estimates by a significant margin, indicating strong financial performance.
• The company's impressive earnings surprise history and positive outlook for future earnings suggest investor confidence and optimism in its growth prospects.
• The robust demand for Hot Wheels, one of Mattel's popular products, likely contributed to the strong quarterly performance and positive market sentiment towards the stock.
• Overall, the bullish movement in Mattel's stock can be attributed to the better-than-expected earnings results and the anticipation of continued success in its product offerings.

05.01.2025 - MAT Stock was up 15.0%

• Strong bullish movement in Mattel Inc. (MAT) stock post better-than-expected fourth-quarter earnings.
• Analysts express optimism about the company's growth potential, foreseeing market share expansion and positive 2025 guidance.
• Potential impact of tariffs on toy prices may increase costs for consumers, but Mattel's efficient supply chain and cost-saving initiatives are enhancing margins.
• Earnings beat and positive revenue surprises are driving the stock's upward trend, showcasing investor faith in the company's performance and future prospects.

05.01.2025 - MAT Stock was up 14.8%

• The uptick in Mattel's stock today is linked to the strong Q4 earnings performance, surpassing expectations and displaying robust margins from efficiency improvements in the supply chain and cost-cutting initiatives.
• Despite worries about possible price hikes from tariffs, investors appear positive about Mattel's ability to navigate these obstacles and sustain profitability.
• The expected high demand for Hot Wheels in the fourth quarter likely added to the optimistic outlook on the stock.
• Backed by a track record of impressive earnings results and a promising future outlook, investors seem confident in Mattel's potential for sustained success in the toy industry.

21.09.2024 - MAT Stock was down 2.1%

• Mattel's stock experienced a bearish movement today, possibly due to concerns about the company's upcoming Q3 earnings report.
• Analysts are estimating a decline in earnings for Mattel, indicating potential negative sentiment among investors.
• The soft sales in North America could be contributing to the bearish trend, reflecting challenges in a key market for the company.
• Investors may be cautious about the company's performance and outlook, leading to selling pressure on the stock.

07.04.2025 - MAT Stock was up 5.8%

• Mattel's stock experienced a strong bullish movement today despite pausing its 2025 guidance due to tariff uncertainty.
• The company's beat on Q1 earnings and revenue estimates, along with margin improvement and strong cash reserves, contributed to the positive market sentiment.
• Mattel's decision to raise prices to offset the impact of tariffs on China, amidst President Trump's predictions of higher prices for toys, could have reassured investors about the company's proactive approach to mitigate cost impacts.
• The robust sales in North America and the company's strategic actions to address tariff concerns seem to have instilled confidence in investors, driving the bullish movement in the stock.

10.03.2025 - MAT Stock was down 7.3%

• Mattel's stock (MAT) recently saw a significant decrease in value, even after a notable 8.0% increase.
• Despite a temporary rise in trading volume, the stock's positive momentum was short-lived.
• Speculations suggest that alterations in earnings projections could be impacting investor confidence, contributing to the stock's downward trend.
• Concerns regarding Mattel's future performance may have triggered a wave of selling, overriding the initial optimism.

06.04.2025 - MAT Stock was up 1.7%

• Mattel (MAT) experienced a strong bullish movement today following the release of its first-quarter 2025 financial results, which exceeded expectations.
• The company's robust sales in North America contributed to narrower losses than estimated and surpassed revenue expectations, instilling confidence in investors.
• Despite the positive performance, Mattel paused its full-year 2025 guidance due to uncertainties surrounding tariffs and the volatile macro-economic environment, which could be a factor to watch for future market movements.
• The decision to wind down its Hot Wheels Virtual Garage NFTs might have also impacted the stock positively, as it shows a strategic shift in focus towards core operations and away from potentially risky ventures.

24.06.2024 - MAT Stock was up 8.1%

• Mattel's Q2 earnings exceeded expectations, with increased margins and higher adjusted EBITDA, showcasing strong financial performance.
• The introduction of inclusive Barbies, including a Black Barbie with Down syndrome and a blind Barbie, reflects Mattel's commitment to diversity and inclusion, potentially attracting positive attention and consumer sentiment.
• Despite a slight decline in net sales for the second quarter, the innovative product launches and expanded retail support position Mattel for continued success, contributing to the bullish movement in the stock.
• The negative performance attributed to Patient Capital Management's second-quarter investor letter did not seem to significantly impact the overall market sentiment towards Mattel, as the company's strategic initiatives and financial performance took the spotlight.