Mattel Inc. ($MAT) Stock Forecast: Up 6.6% Today

What is Mattel Inc.?

Mattel (NASDAQ: MAT) is a renowned American multinational toy manufacturing company, known for brands like Barbie, Hot Wheels, and Fisher-Price. The company has a significant presence in the global toy market.

Why is Mattel Inc. going up?

MAT stock is up 6.6% on Feb 13, 2026 18:56

• The bullish movement in Mattel's stock today could be attributed to the recent acquisition of the Teenage Mutant Ninja Turtles (TMNT) toy license. This strategic move to expand its product portfolio with a popular franchise could have boosted investor confidence in the company's growth prospects.
• Despite recent financial setbacks, such as missing holiday sales estimates and issuing a lower profit forecast for 2026, the positive market sentiment following the TMNT license acquisition may have overshadowed these concerns in the short term.
• The celebration of the 40th anniversary of the American Girl® brand might have also generated positive brand sentiment among investors and consumers, contributing to the bullish movement in the stock.
• The cautionary outlook on Mattel's long-term prospects due to underlying structural weaknesses may still be a concern for some investors, despite the current bullish momentum.

MAT Price Chart

MAT Technical Analysis

MAT News

Mattel Stock Runs Out Of Playtime

Mattel (NASDAQ: MAT) is in Phase 18 of its Adhishthana cycle, a final stage whose long-term outlook is dimmed due to a lack of bullish structure in prior phases. Despite a recent sharp decline, the stock is likely to continue experiencing consolidation and choppy price action rather than a sustained bullish advance, making caution warranted for investors. The underlying structural weakness, rather than recent missed forecasts, is the primary driver of this outlook according to the Adhishthana framework.

https://www.benzinga.com/Opinion/26/02/50605408/mattel-stock-runs-out-of-playtime

Mattel Reports Fourth Quarter and Full Year 2025 Financial Results

Mattel has announced its financial results for the fourth quarter and the full fiscal year of 2025. The report details the company's performance and key financial metrics during these periods.

https://corporate.mattel.com/news/mattel-reports-fourth-quarter-and-full-year-2025-financial-results

Mattel Marks 40 Years of the American Girl® Brand, Celebrating Every Memory, Every Story, Every Girl

Mattel is celebrating the 40th anniversary of its American Girl® brand. The celebration focuses on honoring the memories, stories, and experiences of every girl associated with the brand over four decades.

https://corporate.mattel.com/news/mattel-marks-40-years-of-the-american-girl-brand-celebrating-every-memory-every-story-every-girl

Mattel acquires the coveted TMNT toy license

Mattel has secured a multi-year global licensing partnership with Paramount for the Teenage Mutant Ninja Turtles toy line, ending Playmates Toys' over four-decade tenure with the franchise. This deal, effective in 2027, will see Mattel produce action figures, playsets, vehicles, and collectibles, including new product lines for upcoming TMNT movies. The move follows Mattel's regaining of the DC Comics toy license last year, further expanding its portfolio of major entertainment brands.

https://www.comicsbeat.com/mattel-tmnt-toy-license-announced/

Mattel Shares Plunge After Holiday Results Miss Estimates

Mattel Inc. shares plummeted in premarket trading after the toymaker announced holiday financial results that did not meet analyst expectations. The company also issued a lower profit forecast for 2026. This decline could mark Mattel's largest single-day loss on record.

https://www.bloomberg.com/news/articles/2026-02-10/mattel-shares-plunge-after-holiday-results-miss-estimates

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Mattel Inc. Price History

10.09.2025 - MAT Stock was down 5.0%

• The partnership with MoMA and the launch of a new capsule collection could enhance Mattel's brand image and appeal to art and design-conscious consumers.
• However, the collaboration with OpenAI and the focus on AI in toy design may have sparked concerns among investors about the company's core business strategy and innovation capabilities.
• The bearish movement in the stock price might be linked to investor uncertainty about Mattel's direction, with some viewing the AI collaboration as a departure from its traditional strengths.
• Despite aiming to explore new opportunities and adapt to a tech-driven environment through partnerships with MoMA and OpenAI, the market's response indicates some investor skepticism or caution about Mattel's future prospects.

09.11.2025 - MAT Stock was down 5.2%

• A notable decline in Panagora Asset Management Inc.'s holdings of Mattel implies skepticism regarding the company's future performance, impacting the stock's downward trend.
• Analysts collectively rate Mattel a "Hold," reflecting a cautious stance following the company's recent earnings setback and revised guidance.
• Despite market bearishness, Diametric Capital LP's investment in Mattel may indicate confidence in the company's prospective recovery.
• The prevailing market sentiment appears to be swayed by Mattel's recent financial results rather than external influences, driving a significant drop in the stock price.

11.01.2026 - MAT Stock was down 25.7%

• The bearish movement in Mattel's stock price can be attributed to the company's sluggish results for the holiday quarter, missing analyst estimates despite a year-over-year increase in net sales. Factors such as lower-than-expected December U.S. billings, decreased adjusted gross margins, and challenges related to discounts, inflation, forex, and tariffs have impacted investor confidence.
• Despite celebrating the 40th anniversary of its American Girl® brand and announcing the acquisition of full ownership of the Mattel163 mobile games studio, investors may be concerned about the company's overall financial performance and growth prospects.
• The unveiling of a new buyback plan and increased investments in IP-driven entertainment and gaming could indicate Mattel's efforts to stimulate long-term growth and address revenue growth challenges. However, uncertainties surrounding retailer ordering patterns and market competition may be influencing the stock's bearish trend.

11.01.2026 - MAT Stock was down 28.6%

• Mattel's stock experienced a bearish movement following the company's sluggish results for the holiday quarter, despite a 7% increase in net sales. This decline was primarily driven by lower-than-expected December U.S. billings and a decrease in adjusted gross margins due to various factors like higher discounts, inflation, unfavorable forex, and tariffs.
• The acquisition of full ownership of the Mattel163 mobile games studio from NetEase for $159 million was seen as a strategic move to strengthen Mattel's digital games business. This acquisition aligns with Mattel's focus on innovation, partnerships, and entertainment expansion, aiming to enhance its product roadmap and drive long-term growth.
• Despite mixed financial results for 2025, with weaknesses in certain product lines offset by growth in others, Mattel unveiled a new $1.5 billion share repurchase plan and emphasized investments in IP-driven entertainment and gaming. This strategic shift indicates the company's commitment to stimulating growth and leveraging its intellectual property across different platforms.
• The introduction of the Hot Wheels Aston Martin Vantage GT3 building set by Mattel Brick Shop showcases the company's dedication to product innovation and brand expansion. This move not only caters to collectors and enthusiasts but also reinforces the appeal of Mattel's iconic Hot Wheels brand in the competitive toy market.

13.01.2026 - MAT Stock was up 6.6%

• The bullish movement in Mattel's stock today could be attributed to the recent acquisition of the Teenage Mutant Ninja Turtles (TMNT) toy license. This strategic move to expand its product portfolio with a popular franchise could have boosted investor confidence in the company's growth prospects.
• Despite recent financial setbacks, such as missing holiday sales estimates and issuing a lower profit forecast for 2026, the positive market sentiment following the TMNT license acquisition may have overshadowed these concerns in the short term.
• The celebration of the 40th anniversary of the American Girl® brand might have also generated positive brand sentiment among investors and consumers, contributing to the bullish movement in the stock.
• The cautionary outlook on Mattel's long-term prospects due to underlying structural weaknesses may still be a concern for some investors, despite the current bullish momentum.

23.09.2025 - MAT Stock was up 5.1%

• Despite falling short of Q3 earnings and revenue expectations, Mattel's stock showed a positive trend.
• The recent collaboration with Netflix to create toys inspired by the animated movie KPop Demon Hunters might have triggered investor confidence.
• The market seems to interpret the decline in North American sales and earnings miss as potential opportunities for Mattel to expand its product range.
• Investors are possibly anticipating improved future performance for Mattel, driven by the success of new toy collections and partnerships, which could explain the uptrend in the stock.

12.01.2026 - MAT Stock was down 7.4%

• Despite securing the TMNT toy license and commemorating the 40th anniversary of the American Girl® brand, Mattel's stock faced a downward trend.
• This decline in stock value is linked to the company's underwhelming performance in the holiday quarter, falling short of analysts' expectations despite a rise in net sales compared to the previous year.
• Various factors like lower-than-anticipated billings, reduced gross margins influenced by challenges such as increased discounts, inflation, adverse foreign exchange rates, and tariffs have dampened investor confidence.
• Looking ahead, Mattel's emphasis on brand-focused strategies, innovation, collaborations, and enhancing its entertainment offerings could help rebuild market trust and drive future growth.

21.10.2025 - MAT Stock was up 5.3%

• The positive movement in Mattel Inc. (MAT) could be linked to favorable sentiment following its recent earnings report, which unveiled promising results, instilling confidence among investors.
• The uptick in short interest might have also played a role in the positive movement, with short sellers potentially initiating the covering of their positions, subsequently boosting the stock price.
• In sum, the combination of robust earnings performance and short covering activity likely propelled the upward trend in Mattel's stock today.

05.00.2026 - MAT Stock was up 2.6%

• Despite falling short of earnings expectations, Mattel Inc. (MAT) has experienced a notable upward trend, supported by its franchise strategy and the continued popularity of brands such as Barbie.
• Analysts' careful optimism and the company's focus on licensing, entertainment, and AI-driven merchandising have contributed to the positive movement in its stock.
• The stock's potential for a near-term recovery, bolstered by key technical indicators and a prevailing bullish trend, reflects investor confidence in Mattel's ability to overcome challenges and seize growth opportunities.
• The market's reaction may stem from a reassessment of the company's future outlook, including consumer spending patterns, progress in its entertainment plans, and the integration of technology for enhanced predictability, despite the recent quarterly earnings shortfall.

15.09.2025 - MAT Stock was up 5.5%

• Despite expectations of a decline in Q3 earnings, Mattel's stock saw a strong bullish movement, indicating potential positive sentiment from investors.
• The partnership with MoMA showcasing a new design collaboration could have sparked investor interest and optimism in the company's future growth prospects.
• The market might be focusing more on the long-term strategic initiatives and partnerships of Mattel rather than short-term earnings fluctuations, driving the bullish movement in the stock today.

10.01.2026 - MAT Stock was up 5.2%

• The rise in Mattel's stock today is linked to the buzz surrounding the release of the new Hot Wheels Aston Martin Vantage GT3 building set. This 793-piece set, known for its real metal parts and customizable decals, has attracted considerable interest from collectors, boosting investor optimism about potential sales and revenue growth.
• Furthermore, the debut of the "Easy Connect" system for Thomas & Friends, intended to improve the play experience and lessen frustration for preschoolers, demonstrates Mattel's dedication to innovation and customer satisfaction. This upbeat development might have also bolstered the positive sentiment fueling the stock's rise.
• In general, Mattel's focus on product innovation and consumer involvement seems to be resonating positively with the market, driving up investor confidence and pushing the stock price higher.

13.01.2026 - MAT Stock was up 6.0%

• Despite a recent plunge in shares due to holiday results missing estimates and a lower profit forecast, Mattel has seen a strong bullish movement today.
• This positive market reaction could be attributed to the announcement of Mattel acquiring the coveted TMNT toy license, signaling a strategic move to expand its product portfolio and capitalize on popular franchises.
• The celebration of the 40th anniversary of the American Girl® brand might have also contributed to investor optimism, showcasing the company's long-standing success and brand loyalty.
• Investors may be viewing these recent developments as potential growth drivers for Mattel, leading to the bullish market movement despite previous setbacks.