Philip Morris International Inc ($PM) Stock Forecast: Up 5.3% Today

What is Philip Morris International Inc?

Philip Morris International (PM) is a leading tobacco company known for its innovative smoke-free products and traditional combustibles. Today, the stock of PM experienced a strong bullish movement in the market.

Why is Philip Morris International Inc going up?

PM stock is up 5.3% on Mar 13, 2026 13:36

• PM unveiled a new segment structure and metrics, focusing on its smoke-free strategy, which has been well-received by investors.
• The company's strategic shift towards smoke-free products aligns with market trends towards healthier alternatives, driving investor confidence.
• Despite regulatory challenges in markets like India, PM's commitment to shareholder returns through affirming its quarterly dividend has reassured investors about the company's resilience.
• Institutional investor activity, including stake reductions by entities like the Employees Retirement System of Texas, may have initially raised concerns but were outweighed by positive market sentiment towards PM's long-term strategy.

PM Price Chart

PM Technical Analysis

PM News

Philip Morris unveils new segment structure and metrics

Philip Morris International (PM) has reorganized its reporting structure from four geographic segments into three new units: International Smoke-Free, International Combustibles, and U.S. This change, effective January 1, 2026, aims to provide clearer insights into its smoke-free and U.S. business performance. The company also introduced a new profitability metric, Operating Companies Income, and recast historical data to align with the new structure without altering past consolidated results, indicating a strategic shift towards its smoke-free strategy.

https://www.tipranks.com/news/company-announcements/philip-morris-unveils-new-segment-structure-and-metrics

Philip Morris International updates segment reporting structure and posts recast data

Philip Morris International has updated its organizational and reporting structure from four geographic segments to three new reportable segments: International Smoke-Free, International Combustibles, and U.S., effective January 1, 2026. This change is part of an evolved organizational model and the company has posted recast historical shipment volume and financial information for 2023, 2024, and 2025 to reflect this new structure, without affecting previously reported consolidated financial positions. The company also introduced "Corporate expenses and other" in its consolidated statement of earnings, and InvestingPro analysis suggests the stock is currently overvalued.

https://www.investing.com/news/sec-filings/philip-morris-international-updates-segment-reporting-structure-and-posts-recast-data-93CH-4559651

Mackenzie Financial Corp Sells 31,734 Shares of The Kroger Co. $KR

Mackenzie Financial Corp reduced its stake in The Kroger Co. by 4.1%, selling 31,734 shares and retaining 740,331 shares valued at approximately $49.9 million. This adjustment follows Kroger's positive earnings report, dividend declaration, and analyst upgrades, which helped the stock reach an intraday high. However, some analysts suggest the stock is now fairly valued, and potential near-term risks include the closure of about 50 Little Clinics and involvement in a frozen-rice recall.

https://www.marketbeat.com/instant-alerts/filing-mackenzie-financial-corp-sells-31734-shares-of-the-kroger-co-kr-2026-03-13/

Employees Retirement System of Texas Decreases Stock Holdings in Philip Morris International Inc. $PM

The Employees Retirement System of Texas reduced its stake in Philip Morris International Inc. (NYSE:PM) by 13.3% in the third quarter of last year, selling 28,714 shares and holding a total of 186,882 shares valued at over $30 million. This comes amidst other institutional investor activity and recent insider stock sales by the company's CEO and CFO. Analysts currently rate Philip Morris International as a "Moderate Buy" with an average price target of $196.83.

https://www.marketbeat.com/instant-alerts/filing-employees-retirement-system-of-texas-decreases-stock-holdings-in-philip-morris-international-inc-pm-2026-03-13/

How India’s Heated Tobacco Ban And Dividend Move At Philip Morris International (PM) Has Changed Its Investment Story

Philip Morris International's investment outlook is being recalibrated due to India's ban on heated tobacco products, which challenges the company's "smoke-free" growth strategy. Despite this regulatory headwind, the company recently affirmed its quarterly dividend, signaling continued commitment to shareholder returns. Investors are now weighing the impact of heightened regulatory risk on future growth against the reliability of current dividends.

https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-pm/philip-morris-international/news/how-indias-heated-tobacco-ban-and-dividend-move-at-philip-mo

Trending Today

Ethereum ($ETH) Crypto Forecast: Down 5.5% Today

Dogecoin ($DOGE) Crypto Forecast: Down 5.3% Today

Philip Morris International Inc Price History

04.03.2025 - PM Stock was down 5.2%

• Despite Philip Morris Intl (PM) outperforming the market over the past 5 years, the company experienced a strong bearish movement today.
• The absence of technology stocks in the list of the 3 best performing S&P 500 stocks of Q1 2025 may have shifted investor focus away from traditional sectors like tobacco, impacting PM's stock negatively.
• Investors might be reallocating their portfolios towards sectors with higher growth potential, causing a sell-off in established companies like Philip Morris Intl.
• The market sentiment towards tobacco stocks could be changing due to evolving consumer preferences and increasing regulatory pressures, contributing to the bearish movement in PM's stock today.

21.09.2025 - PM Stock was down 7.0%

• Despite reporting stronger-than-expected third-quarter results and surpassing earnings and revenue estimates, Philip Morris International's stock (PM) faced a bearish trend.
• The market may have reacted negatively due to concerns about future growth prospects or guidance provided by the company.
• Investors might have been expecting even higher performance from PM, leading to profit-taking and a dip in the stock price.
• It's possible that external factors, such as regulatory challenges or shifts in consumer preferences away from tobacco products, influenced the bearish movement in PM's stock.

21.09.2025 - PM Stock was down 5.6%

• Despite expectations of revenue and earnings growth in the Q3 release, PM's stock witnessed a notable bearish trend.
• The market response might have been influenced by concerns that PM lacks the essential ingredients for a potential earnings beat in the upcoming report.
• Investors appear apprehensive about PM's performance metrics for the quarter ending September 2025, impacting the stock's decline.
• Uncertainties surrounding PM's earnings outlook likely contributed to the prevailing bearish sentiment, overshadowing positive factors such as its successful smoke-free products and strong global performance.

05.00.2026 - PM Stock was up 0.5%

• Positive investor sentiment today has driven a bullish movement in PM's stock, possibly due to Railway Pension Investments Ltd increasing their stake in the company and the announcement of a healthy quarterly dividend.
• Altria Group, Inc.'s diversification into smoke-free products and outperforming Q3 earnings potentially influenced PM's stock performance.
• A positive trend in the tobacco industry, evident in Altria's recovery and the broader rally in uranium miners, may have boosted investor confidence in PM's future growth.
• Investors seem hopeful about PM's stability and growth prospects amidst the industry shift towards reduced-risk products and the company's strategic actions to navigate the changing market landscape.

06.01.2026 - PM Stock was down 1.1%

• Despite Philip Morris meeting EPS forecasts and slightly surpassing revenue expectations in Q4 2025, there was a 2.75% decline in pre-market trading, indicating a bearish trend.
• While the profit outlook for the future was raised due to robust growth in smoke-free products, weaker-than-expected Q4 results led to early pressure on shares.
• Strategic initiatives such as iQTEC age-gating technology and the shift towards quality nicotine customers by Ispire Technology may have highlighted competition in the smoke-free market, negatively impacting Philip Morris' stock.
• The tepid response from investors to Philip Morris' Q4 results, despite meeting projections, hints that market sentiment could have been influenced by factors extending beyond financial performance, potentially linked to concerns regarding future growth and industry competition in the tobacco sector.

25.10.2025 - PM Stock was up 5.0%

• The bullish movement in PM's stock today could be attributed to Altria Group Inc. (MO) narrowing its 2025 EPS outlook. This development suggests that PM's competitor is facing challenges in margin growth, potentially indicating a shift in market dynamics in favor of PM.
• The evolving margin trends across key segments for MO might be seen as a positive sign for PM, hinting at potential market share gains or competitive advantages for PM in the tobacco industry.
• Investors might view the recent development as a signal of PM's resilience and strength in the market, leading to increased confidence and driving the bullish movement in the stock price.

05.02.2026 - PM Stock was down 5.3%

• The stock price of PM declined by 3.37% on March 5, possibly due to profit-taking after a recent run-up in the stock price.
• Tower Bridge Advisors acquired a new stake in PM, indicating continued institutional interest in the company despite the recent dip in stock price.
• The announcement of a quarterly dividend of $1.47 per share by PM may have reassured income-focused investors but did not prevent the overall bearish trend in the stock.
• Insider selling by the CFO and CEO, alongside a reduction in stake by Orion Portfolio Solutions LLC, might have contributed to the negative sentiment surrounding PM's stock today.

22.06.2025 - PM Stock was down 8.5%

• PM surpassed earnings expectations and raised its full-year guidance; however, the stock faced significant downward pressure.
• The revenue shortfall in Q2 relative to projections possibly contributed to the negative market sentiment, suggesting uncertainties regarding the company's growth trajectory.
• Investors seem to be responding to conflicting signals in the earnings update, with a strong EPS beat but revenue falling short, creating doubts about the stock's future performance.
• The market appears to be factoring in the revenue discrepancy and general market sentiment towards tobacco companies, influencing PM's bearish movement despite the positive earnings outcomes.

22.06.2025 - PM Stock was down 6.6%

• Despite surpassing earnings estimates and revising the full-year outlook, Philip Morris (PM) encountered a decline in the market.
• The failure to meet revenue expectations may have played a role in the negative sentiment, despite exceeding EPS estimates.
• The stock's downturn may be attributed to investor disappointment over the marginal revenue miss and concerns regarding future growth prospects.
• Market reaction could be influenced by general market trends or sector-specific factors affecting tobacco stocks.

22.06.2025 - PM Stock was down 7.6%

• The bearish movement in Philip Morris' stock could be attributed to the market's reaction to the upcoming Q2 earnings report.
• Despite analysts' expectations of positive earnings growth, investors might be concerned about the company's ability to meet these projections.
• The uncertainty surrounding key metrics and the lack of a clear indication of a potential earnings beat could have contributed to the negative sentiment towards PM's stock.
• Investors might be taking a cautious approach towards Philip Morris until the actual earnings results are released, leading to the bearish movement in the stock today.

13.02.2026 - PM Stock was up 5.3%

• PM unveiled a new segment structure and metrics, focusing on its smoke-free strategy, which has been well-received by investors.
• The company's strategic shift towards smoke-free products aligns with market trends towards healthier alternatives, driving investor confidence.
• Despite regulatory challenges in markets like India, PM's commitment to shareholder returns through affirming its quarterly dividend has reassured investors about the company's resilience.
• Institutional investor activity, including stake reductions by entities like the Employees Retirement System of Texas, may have initially raised concerns but were outweighed by positive market sentiment towards PM's long-term strategy.

01.09.2025 - PM Stock was down 1.7%

• The bearish movement in PM's stock today could be attributed to investors favoring Altria Group Inc. (MO) over PM in terms of future prospects.
• Altria's focus on pricing strength and growth in nicotine pouches might have overshadowed PM's momentum in smoke-free products and global scale, leading to a dip in PM's stock price.
• This comparison between MO and PM might have raised concerns among investors about PM's competitive positioning in the evolving tobacco industry, resulting in the bearish market movement today.