Is Altria's Smoke-Free Push Enough to Stabilize Growth Over Time?
Altria Group, Inc. is shifting its strategy towards a diversified smoke-free portfolio, including oral nicotine, e-vapor, and heated tobacco, as cigarette demand declines. While oral nicotine products like "on!" are showing strong progress, the company faces challenges in e-vapor integration and is pursuing FDA applications for heated tobacco. This gradual transition aims to stabilize growth amidst changing consumer preferences, with other companies like Philip Morris International and Turning Point Brands also making significant strides in the smoke-free market.
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