Roku Inc. ($ROKU) Stock Forecast: Down 8.5% Today

What is Roku Inc.?

Roku (ROKU) is a leading streaming platform that provides a variety of content to users through its streaming devices and smart TVs, competing in the streaming industry alongside giants like Netflix and Amazon Prime Video.

Why is Roku Inc. going down?

ROKU stock is down 8.5% on Feb 5, 2026 15:23

• Today's decline in Roku's stock price is linked to concerns about a potential class action lawsuit related to issues with Roku TVs, as consumers have reported screen malfunctions. This has sparked worries about product reliability and financial consequences for the company.
• In addition, Roku director Neil D. Hunt's recent sale of shares, despite positive analyst ratings and price targets, may have contributed to the stock's downward trend. This sell-off could be seen as a lack of confidence in the company's short-term outlook.
• With earnings on the horizon, the lawsuit news and insider selling are creating uncertainty among investors, driving the bearish movement in the stock. This situation highlights the importance of monitoring various factors that can impact a company's stock performance.

ROKU Price Chart

ROKU Technical Analysis

ROKU News

Roku director Hunt sells $193k in shares

Roku director Neil D. Hunt sold 2,000 shares of Class A Common Stock for approximately $193k on February 2, 2026, executed via a 10b5-1 trading plan. Despite the sales, which occurred at prices higher than Roku's current trading level, Hunt also acquired and exercised options for additional shares. The company is set to report earnings soon, with analysts maintaining positive ratings and price targets.

https://www.investing.com/news/insider-trading-news/roku-director-hunt-sells-193k-in-shares-93CH-4486320

Roku Faces a Class Action Lawsuit over Its Roku TVs

Roku is facing a potential class action lawsuit due to widespread reports of screen malfunctions in its Roku TVs, including those made with TCL Electronics. Consumers report black or white screens, often within two years of purchase, with limited warranty coverage and manufacturer support. The lawsuit highlights concerns about product reliability, warranty limitations, and Roku's updated Terms of Service, which now include an arbitration clause limiting legal action.

https://cordcuttersnews.com/roku-faces-a-class-action-lawsuit-over-its-roku-tvs/

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Roku Inc. Price History

30.00.2026 - ROKU Stock was down 5.3%

• The information about Roku's expanding partnerships and focus on diversifying revenue streams indicates a strong long-term growth potential for the company.
• Despite the positive developments, the market might have reacted bearishly due to concerns about ongoing advertising monetization pressures impacting short-term profitability.
• Investors may be taking a cautious approach in the short term, leading to a bearish movement in the stock as they wait to see how these new strategies translate into financial performance.
• Overall, while the long-term prospects for Roku look promising, short-term uncertainties could be contributing to the bearish market movement today.

10.09.2025 - ROKU Stock was down 5.3%

• Today's decline in Roku's stock price could be attributed to various factors:
• While the overall market saw gains, Roku's stock decreased more significantly, hinting at specific concerns or negative sentiment towards the company.
• Comparisons with FOX as a value investment option could have sparked doubts among investors regarding Roku's current valuation and future growth prospects.
• Despite positive recommendations from Wall Street analysts, investor sentiment appears cautious, possibly due to uncertainties about the future of the streaming industry and the growing market competition.

13.10.2025 - ROKU Stock was down 5.5%

• Despite the positive outlook for streaming stocks, Roku experienced a strong bearish movement today.
• The market might have reacted negatively to specific company-related news or broader market trends impacting Roku's stock price.
• It's possible that investors are focusing on short-term challenges or concerns regarding Roku's financial performance, leading to the bearish movement.
• While the streaming industry is thriving, individual stock movements like Roku's can be influenced by various factors beyond industry trends.

22.09.2025 - ROKU Stock was down 5.1%

• ROKU stock experienced a significant bearish movement, closing at $95.33 with a -3.3% change from the previous day.
• The broader market trend might have influenced ROKU's dip, as investors may have been cautious due to overall market volatility.
• The negative sentiment towards tech stocks or concerns about competition in the streaming industry could have contributed to the bearish movement in ROKU's stock price.
• Investors may be closely monitoring ROKU's performance and upcoming developments to assess the company's growth prospects amidst increasing competition in the streaming market.

08.09.2025 - ROKU Stock was down 5.3%

• The bearish movement in Roku's stock price today could be attributed to profit-taking by investors after a period of strong performance.
• The comparison with FOX as a value stock might have also influenced investor sentiment, leading to some selling pressure on Roku.
• The conflicting opinions of Wall Street analysts, with some being bullish on Roku while others question the stock's potential, could have added to the uncertainty surrounding the company's future prospects.
• Overall, the bearish movement in Roku's stock today may be a result of a combination of profit-taking, comparative value analysis, and mixed analyst recommendations.

18.10.2025 - ROKU Stock was down 5.1%

• The decline in Roku's stock price today may be linked to the reduction in short interest as a percent of float, suggesting a possible lack of investor confidence.
• Despite the generally positive sentiment prevailing in the streaming sector, exemplified by companies such as Fox and fuboTV gaining traction, specific internal factors at Roku may have influenced the stock's downward movement.
• Market participants could be reassessing Roku's competitive standing within the streaming market, prompting a sell-off of the stock.
• Investor apprehensions regarding Roku's capacity to sustain its market share and profitability amid intensifying competition and evolving consumer preferences might have played a role in today's downward trend in the stock price.

21.10.2025 - ROKU Stock was down 5.0%

• The bearish movement in Roku's stock today could be attributed to the information about Spectrum expanding its 4K content availability to Apple TV 4K and Roku devices. This move by Spectrum may have raised concerns among investors about potential competition for Roku in the streaming market.
• Additionally, the optimistic view on Roku as a buy from Wall Street analysts may have led to profit-taking by some investors, causing a downward pressure on the stock price.
• Despite being highlighted as a high-flying streaming content stock to buy for the rest of 2025, the overall sentiment in the market might have shifted due to the increased short interest in Roku Inc. This could have influenced traders to take a more cautious approach towards the stock, contributing to the bearish movement observed today.

07.10.2025 - ROKU Stock was down 6.2%

• Despite beating Q3 earnings and revenue estimates, ROKU's stock faced downward pressure due to concerns over device weakness impacting its performance.
• The bullish stance taken by investors in ROKU's options activity did not translate into a positive market movement, indicating a disconnect between investor sentiment and actual stock performance.
• The positive guidance raise by ROKU was overshadowed by the broader market sentiment, possibly influenced by concerns over device sales affecting the company's bottom line.
• The overall bearish movement in ROKU's stock could also have been influenced by external factors such as market volatility or sector rotation, leading investors to reevaluate their positions in the stock.

05.01.2026 - ROKU Stock was down 8.5%

• Today's decline in Roku's stock price is linked to concerns about a potential class action lawsuit related to issues with Roku TVs, as consumers have reported screen malfunctions. This has sparked worries about product reliability and financial consequences for the company.
• In addition, Roku director Neil D. Hunt's recent sale of shares, despite positive analyst ratings and price targets, may have contributed to the stock's downward trend. This sell-off could be seen as a lack of confidence in the company's short-term outlook.
• With earnings on the horizon, the lawsuit news and insider selling are creating uncertainty among investors, driving the bearish movement in the stock. This situation highlights the importance of monitoring various factors that can impact a company's stock performance.

23.09.2025 - ROKU Stock was up 5.2%

• Despite a recent decline in its stock price, ROKU displayed a robust upward trend today.
• Conflicting opinions on whether to invest in ROKU may have created uncertainty among investors.
• The recent price drop in ROKU's shares in previous trading sessions could have been a temporary market adjustment, resulting in today's upward movement.
• Overall, the optimistic market outlook on ROKU's growth prospects and the ongoing expansion of the streaming industry likely played a role in its positive movement today.

31.09.2025 - ROKU Stock was up 12.8%

• ROKU stock showed a significant upturn today after the release of its Q3 earnings.
• The company outperformed earnings and revenue projections, showcasing a strong financial performance.
• Various factors, including robust ad expansion, integration with Amazon DSP, and high engagement on the Roku Channel, contributed to the favorable outcomes.
• Investors are expressing confidence in Roku's potential for future expansion, evident in the market's positive response to the earnings release.

31.09.2025 - ROKU Stock was up 6.4%

• Roku's strong bullish movement today can be attributed to its upbeat fourth-quarter outlook, which has sparked optimism among investors.
• The company's impressive third-quarter earnings and revenues surpassing estimates have also contributed to the positive sentiment surrounding the stock.
• Analysts are optimistic about Roku's future performance, citing factors such as improving ad performance, positive cash flow, and momentum in platform expansion as key drivers of growth.
• Overall, Roku's solid performance and positive outlook have fueled investor confidence, leading to the bullish movement in the stock price.