Roku Inc. ($ROKU) Stock Forecast: Down 5.1% Today

What is Roku Inc.?

Roku Inc. (NASDAQ: ROKU) is a prominent streaming platform known for offering a diverse range of entertainment options to its users. The company holds a strong position in the streaming industry, emphasizing the delivery of varied content for its customers.

Why is Roku Inc. going down?

ROKU stock is down 5.1% on Nov 18, 2025 14:46

• The decline in Roku's stock price today may be linked to the reduction in short interest as a percent of float, suggesting a possible lack of investor confidence.
• Despite the generally positive sentiment prevailing in the streaming sector, exemplified by companies such as Fox and fuboTV gaining traction, specific internal factors at Roku may have influenced the stock's downward movement.
• Market participants could be reassessing Roku's competitive standing within the streaming market, prompting a sell-off of the stock.
• Investor apprehensions regarding Roku's capacity to sustain its market share and profitability amid intensifying competition and evolving consumer preferences might have played a role in today's downward trend in the stock price.

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ROKU Technical Analysis

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Is the Market Bullish or Bearish on Roku Inc? - Roku ( NASDAQ:ROKU )

Roku Inc's ( NYSE:ROKU ) short interest as a percent of float has fallen 4.01% since its last report. According to exchange reported data, there are now 6.58 million shares sold short, which is 5.74% of all regular shares that are available for trading.

https://www.benzinga.com/insights/short-sellers/25/11/48908940/is-the-market-bullish-or-bearish-on-roku-inc

Top Streaming Stocks Positioned to Gain From Expanding Content Trends

Streaming leaders Fox, fuboTV and Roku gain momentum as content output surges and global streaming adoption accelerates.

https://www.zacks.com/stock/news/2789509/top-streaming-stocks-positioned-to-gain-from-expanding-content-trends

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Roku Inc. Price History

16.08.2025 - ROKU Stock was up 5.1%

• Roku (ROKU) saw a strong bullish movement despite a slight dip in the latest trading session.
• The temporary decrease in stock price may be due to short-term market fluctuations or profit-taking by some investors.
• The positive overall bullish trend suggests investor confidence in Roku's long-term growth prospects and its position in the streaming industry.
• Potential factors driving the bullish movement could include encouraging updates on subscriber growth, content offerings, or partnerships.

10.09.2025 - ROKU Stock was down 5.3%

• Today's decline in Roku's stock price could be attributed to various factors:
• While the overall market saw gains, Roku's stock decreased more significantly, hinting at specific concerns or negative sentiment towards the company.
• Comparisons with FOX as a value investment option could have sparked doubts among investors regarding Roku's current valuation and future growth prospects.
• Despite positive recommendations from Wall Street analysts, investor sentiment appears cautious, possibly due to uncertainties about the future of the streaming industry and the growing market competition.

13.10.2025 - ROKU Stock was down 5.5%

• Despite the positive outlook for streaming stocks, Roku experienced a strong bearish movement today.
• The market might have reacted negatively to specific company-related news or broader market trends impacting Roku's stock price.
• It's possible that investors are focusing on short-term challenges or concerns regarding Roku's financial performance, leading to the bearish movement.
• While the streaming industry is thriving, individual stock movements like Roku's can be influenced by various factors beyond industry trends.

22.09.2025 - ROKU Stock was down 5.1%

• ROKU stock experienced a significant bearish movement, closing at $95.33 with a -3.3% change from the previous day.
• The broader market trend might have influenced ROKU's dip, as investors may have been cautious due to overall market volatility.
• The negative sentiment towards tech stocks or concerns about competition in the streaming industry could have contributed to the bearish movement in ROKU's stock price.
• Investors may be closely monitoring ROKU's performance and upcoming developments to assess the company's growth prospects amidst increasing competition in the streaming market.

08.09.2025 - ROKU Stock was down 5.3%

• The bearish movement in Roku's stock price today could be attributed to profit-taking by investors after a period of strong performance.
• The comparison with FOX as a value stock might have also influenced investor sentiment, leading to some selling pressure on Roku.
• The conflicting opinions of Wall Street analysts, with some being bullish on Roku while others question the stock's potential, could have added to the uncertainty surrounding the company's future prospects.
• Overall, the bearish movement in Roku's stock today may be a result of a combination of profit-taking, comparative value analysis, and mixed analyst recommendations.

18.10.2025 - ROKU Stock was down 5.1%

• The decline in Roku's stock price today may be linked to the reduction in short interest as a percent of float, suggesting a possible lack of investor confidence.
• Despite the generally positive sentiment prevailing in the streaming sector, exemplified by companies such as Fox and fuboTV gaining traction, specific internal factors at Roku may have influenced the stock's downward movement.
• Market participants could be reassessing Roku's competitive standing within the streaming market, prompting a sell-off of the stock.
• Investor apprehensions regarding Roku's capacity to sustain its market share and profitability amid intensifying competition and evolving consumer preferences might have played a role in today's downward trend in the stock price.

07.10.2025 - ROKU Stock was down 6.2%

• Despite beating Q3 earnings and revenue estimates, ROKU's stock faced downward pressure due to concerns over device weakness impacting its performance.
• The bullish stance taken by investors in ROKU's options activity did not translate into a positive market movement, indicating a disconnect between investor sentiment and actual stock performance.
• The positive guidance raise by ROKU was overshadowed by the broader market sentiment, possibly influenced by concerns over device sales affecting the company's bottom line.
• The overall bearish movement in ROKU's stock could also have been influenced by external factors such as market volatility or sector rotation, leading investors to reevaluate their positions in the stock.

22.07.2025 - ROKU Stock was up 5.9%

• The bullish movement in Roku's stock today could be attributed to Stingray launching six new channels on The Roku Channel. This expansion of content offerings could attract more users to the platform, boosting investor confidence in the stock.
• The bearish sentiment from whales in the options trading market may have initially caused some uncertainty, but the overall market sentiment seems to have shifted towards a more positive outlook, possibly driven by the exciting developments in the streaming industry.
• Cathie Wood's Ark Invest selling shares of Robinhood and Shopify may have indirectly benefited Roku, as investors might be reallocating their funds to other promising tech stocks like Roku, leading to increased demand and a bullish movement in the stock price.

01.09.2025 - ROKU Stock was up 5.2%

• ROKU stock had a +1.62% shift, outperforming the broader market and demonstrating strong momentum.
• Roku's advertising innovations like self-service tools and DSP tie-ups are forecasted to drive platform growth, contributing to the bullish movement.
• The market reacted favorably to Roku's strategic initiatives in the advertising sector, reflecting investor confidence in the company's capacity to boost revenue through creative solutions.

23.09.2025 - ROKU Stock was up 5.2%

• Despite a recent decline in its stock price, ROKU displayed a robust upward trend today.
• Conflicting opinions on whether to invest in ROKU may have created uncertainty among investors.
• The recent price drop in ROKU's shares in previous trading sessions could have been a temporary market adjustment, resulting in today's upward movement.
• Overall, the optimistic market outlook on ROKU's growth prospects and the ongoing expansion of the streaming industry likely played a role in its positive movement today.

31.09.2025 - ROKU Stock was up 12.8%

• ROKU stock showed a significant upturn today after the release of its Q3 earnings.
• The company outperformed earnings and revenue projections, showcasing a strong financial performance.
• Various factors, including robust ad expansion, integration with Amazon DSP, and high engagement on the Roku Channel, contributed to the favorable outcomes.
• Investors are expressing confidence in Roku's potential for future expansion, evident in the market's positive response to the earnings release.

31.09.2025 - ROKU Stock was up 6.4%

• Roku's strong bullish movement today can be attributed to its upbeat fourth-quarter outlook, which has sparked optimism among investors.
• The company's impressive third-quarter earnings and revenues surpassing estimates have also contributed to the positive sentiment surrounding the stock.
• Analysts are optimistic about Roku's future performance, citing factors such as improving ad performance, positive cash flow, and momentum in platform expansion as key drivers of growth.
• Overall, Roku's solid performance and positive outlook have fueled investor confidence, leading to the bullish movement in the stock price.