Southwest Airlines Company ($LUV) Stock Forecast: Up 5.2% Today

What is Southwest Airlines Company?

Southwest Airlines (LUV) is a major American airline known for its low-cost, no-frills travel approach. Today, the stock experienced a strong bullish movement in the market.

Why is Southwest Airlines Company going up?

LUV stock is up 5.2% on Dec 11, 2025 15:57

• Analysis of airline pricing strategies, particularly focusing on revenue management, may have positively influenced market sentiment towards airlines like Southwest, leading to increased investor confidence.
• Bearish Q4 guidance from Alaska Air Group and challenges faced by other airlines like Delta and Southwest could have underscored Southwest's resilience and growth potential, contributing to the stock price increase.
• The CEO of Southwest exploring the establishment of airport lounges reflects a strategic shift towards improving customer experience, which investors may perceive favorably and contribute to the bullish movement.
• The positive recognition of Loyalty Juggernaut in loyalty platforms might benefit Southwest indirectly if they leverage these platforms to enhance customer loyalty and engagement, further bolstering the stock's performance.

LUV Price Chart

LUV Technical Analysis

LUV News

Doug Parker Gives An Airline Pricing Masterclass — And Accidentally Exposes How American Went Wrong On His Watch

Former American Airlines CEO Doug Parker provided a detailed analysis of airline pricing strategies, emphasizing revenue management over cost-cutting as the primary profit engine. He highlighted the evolution of fare fences like Basic Economy to segment customers and maximize revenue, arguing that airlines like Delta, United, and American will converge on a multi-tier premium model. However, the author critically notes that Parker's actions at American Airlines before the pandemic, which prioritized cost-cutting and density over product enhancement, directly contradicted the very playbook he now advocates.

https://viewfromthewing.com/doug-parker-gives-an-airline-pricing-masterclass-and-accidentally-exposes-how-american-went-wrong-on-his-watch/

Should Investors Avoid Alaska Air Stock Post Bearish Q4 Guidance?

Alaska Air Group (ALK) has issued disappointing Q4 2025 guidance due to outages, government shutdown losses, and higher fuel costs, leading to a revised earnings per share expectation of around 10 cents. While ALK’s stock has shown recent price improvement and attractive valuation, the negative estimate revisions and a Zacks Rank #4 (Sell) suggest it remains a risky investment. Other airlines like Delta and Southwest have also provided updated guidance, citing similar challenges.

https://www.tradingview.com/news/zacks:9d62016cf094b:0-should-investors-avoid-alaska-air-stock-post-bearish-q4-guidance/

Southwest CEO says airline 'actively pursuing' network of airport lounges

Southwest Airlines CEO Robert Jordan has indicated the company is actively exploring the creation of its own network of airport lounges. This move would represent a significant shift for the airline, traditionally known for its focus on low-cost, no-frills travel, and could offer enhanced amenities for its passengers. The airline is evaluating various options to implement this new service.

https://www.msn.com/en-us/money/companies/southwest-ceo-says-airline-actively-pursuing-network-of-airport-lounges/ar-AA1S67eP?ocid=finance-verthp-feeds

Loyalty Juggernaut Ushers in a New Era of Modern Loyalty Tech: Recognized as a Strong Performer in The Forrester Wave™ for Loyalty Platforms, Q4 2025

Loyalty Juggernaut (LJI) has been recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025, a significant achievement for the company's first evaluation. This recognition highlights LJI's GRAVTY® platform for its reliability, strong partnership mindset, and suitability for multinational brands requiring advanced international privacy controls and compliance. The company is praised for enabling real-time personalization, advanced data intelligence, and global compliance, supporting the next generation of enterprise loyalty ecosystems.

https://www.prnewswire.com/news-releases/loyalty-juggernaut-ushers-in-a-new-era-of-modern-loyalty-tech-recognized-as-a-strong-performer-in-the-forrester-wave-for-loyalty-platforms-q4-2025-302637682.html

Alaska Airlines (ALK) backs 500-drone New Year's at the Needle spectacle for 2026

Alaska Airlines will return as the presenting sponsor for the New Year's at the Needle event in Seattle to welcome 2026. The 18-minute spectacle will feature 500 drones and the largest structurally launched fireworks display in North America, broadcast across four West Coast markets. This sponsorship reinforces Alaska Airlines' branding, highlighting Seattle as a key hub with over 100 nonstop destinations.

https://www.stocktitan.net/news/ALK/new-year-s-at-the-needle-returns-the-west-coast-window-to-the-4kbx7q9879ym.html

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Southwest Airlines Company Price History

30.06.2025 - LUV Stock was down 5.5%

• Southwest Airlines (LUV) witnessed a significant downturn today, with shares plunging approximately 11%.
• This downward trend is linked to the company's uncertain Q3 outlook, raising doubts about achieving a substantial profit increase in Q4.
• Despite analysts raising full-year EPS projections, concerns likely arose due to the company missing Q2 earnings and revenue targets, coupled with decreased traffic and rising expenses.
• The prevailing negative market sentiment towards airlines, evident in the weaker performance of industry peers, may have exacerbated the decline in Southwest Airlines' stock.

05.11.2025 - LUV Stock was up 5.0%

• Despite the adjusted EBIT outlook, Southwest Airlines showed a bullish trend, implying investor confidence in the airline's resilience.
• An upsurge in booking demand may have contributed to the positive market response, underscoring the company's ability to withstand revenue challenges.
• Investor optimism was likely bolstered by a new partnership with a German carrier and the announcement of a quarterly cash dividend, potentially offsetting concerns about the EBIT revision.
• The market appears focused on the company's strategic decisions and recovery in booking demand as opposed to short-term earnings setbacks.

05.11.2025 - LUV Stock was up 5.2%

• Southwest Airlines (LUV) stock displayed a bullish trend despite revising its 2025 EBIT outlook to $500 million, lower than the earlier projection of $600 million to $800 million, attributed to the U.S. government shutdown impact and escalating fuel prices.
• The market apparently responded positively to the prompt rebound in booking demand to expected levels, showcasing resilience to external pressures despite the airline's challenges.
• Investor optimism may stem from Southwest Airlines' forthcoming plans for cabin enhancements and updates to the ticketing process, seen as potential contributors to long-term growth and profitability.
• On the whole, the bullish movement in Southwest Airlines' stock indicates investor confidence in the company's capability to navigate challenges and adjust to evolving market conditions.

05.10.2025 - LUV Stock was up 5.2%

• An announcement about a partnership with Philippine Airlines is believed to have heightened investor confidence in Southwest Airlines. This collaboration could create new opportunities for international travel and increase revenue for the company.
• The positive outlook from major investors in the options market suggests a favorable sentiment regarding Southwest Airlines' future performance, potentially leading to a rise in the stock price.
• The partnership with Philippine Airlines has the potential to expand Southwest Airlines' market share, attract new customers, and enhance its financial performance. These favorable factors likely contributed to the recent upswing in the stock's value.

09.09.2025 - LUV Stock was up 0.2%

• Despite a slight drop in the current market session, Southwest Airlines' stock has shown a significant bullish movement over the past month and year.
• The positive trend in the stock price could be attributed to improving market sentiment towards the airline industry as vaccination efforts progress and travel restrictions ease.
• Investors may be optimistic about Southwest's potential for recovery as more people feel comfortable traveling again, leading to increased demand for the company's services.
• The overall positive performance of Southwest Airlines' stock reflects growing confidence in the airline's ability to navigate the challenges posed by the pandemic and adapt to the changing market conditions.

24.06.2025 - LUV Stock was down 12.3%

• Southwest Airlines (LUV) experienced a bearish movement today due to missing Q2 earnings and revenue estimates, with a 25.9% decrease in earnings and a 1.5% slip in revenues.
• Despite lower fuel prices, the airline faced challenges with decreased traffic and increased costs, impacting its financial performance.
• The market reacted negatively to the news, reflecting investor concerns about Southwest Airlines' Q2 performance and the broader challenges facing the airline industry.
• The "constructive backdrop" mentioned for the back half of 2025 by Southwest Airlines may provide some optimism for the future, but the disappointing Q2 results weighed heavily on the stock today.

24.06.2025 - LUV Stock was down 10.3%

• Southwest Airlines reported weaker-than-expected Q2 earnings, missing analyst estimates for earnings per share and falling below quarterly revenue expectations, likely leading to a decline in the stock's performance.
• Despite the earnings shortfall, Southwest Airlines remains optimistic about the second half of 2025, citing a positive outlook for future performance.
• The transportation sector, encompassing airlines like Delta and United, has seen a mix of earnings outcomes, with some surpassing estimates while facing cost challenges. This industry landscape could have influenced investor sentiment towards Southwest Airlines.
• Investors will be monitoring closely for any strategic or operational adjustments from Southwest Airlines in light of the Q2 results to assess the company's potential for future growth.

22.07.2025 - LUV Stock was up 5.1%

• Despite being down 6.6% since the last earnings report, investors seem to have regained confidence in Southwest Airlines, leading to today's bullish movement.
• The market may be reacting positively to new developments or future growth prospects within the airline industry, potentially overshadowing concerns from the previous earnings report.
• Investors might be optimistic about Southwest's ability to navigate challenges and capitalize on opportunities in the post-pandemic travel recovery phase, driving the stock higher.

23.09.2025 - LUV Stock was down 6.1%

• The bearish movement in LUV could be due to disappointing third-quarter earnings results, possibly missing analysts' expectations.
• Investors might have reacted negatively to any guidance or outlook provided by Southwest Airlines during their earnings call.
• Market sentiment towards the transportation sector as a whole might have also influenced the bearish movement in LUV, especially if there are concerns about future travel demand or rising operating costs.

23.09.2025 - LUV Stock was down 5.7%

• Despite surpassing earnings expectations, Southwest Airlines (LUV) faced bearish movement as it fell short of revenue estimations in Q3.
• The market's response to the revenue disappointment overshadowed the positive earnings per share surprise.
• Concerns among investors may have arisen regarding the fourth quarter revenue projection, with LUV foreseeing a slight 1-3% increase in unit revenues year over year.
• The combination of mixed Q3 results and conservative guidance for the upcoming quarter likely fueled the negative sentiment surrounding Southwest Airlines' stock performance.

23.09.2025 - LUV Stock was down 8.2%

• Despite Southwest Airlines surprising with a profit in their third-quarter results, the stock experienced a bearish movement.
• The market may have reacted negatively due to profit-taking by investors after the positive earnings report.
• Investors might have been expecting even stronger results, leading to a sell-off in the stock.
• The overall sentiment in the transportation sector could have influenced LUV's stock movement, as investors compare the company's performance with its peers like UNP, AAL, and NSC.

11.11.2025 - LUV Stock was up 5.2%

• Analysis of airline pricing strategies, particularly focusing on revenue management, may have positively influenced market sentiment towards airlines like Southwest, leading to increased investor confidence.
• Bearish Q4 guidance from Alaska Air Group and challenges faced by other airlines like Delta and Southwest could have underscored Southwest's resilience and growth potential, contributing to the stock price increase.
• The CEO of Southwest exploring the establishment of airport lounges reflects a strategic shift towards improving customer experience, which investors may perceive favorably and contribute to the bullish movement.
• The positive recognition of Loyalty Juggernaut in loyalty platforms might benefit Southwest indirectly if they leverage these platforms to enhance customer loyalty and engagement, further bolstering the stock's performance.