Starbucks Corporation ($SBUX) Stock Forecast: Down 5.7% Today

What is Starbucks Corporation?

Starbucks Corporation (SBUX) is a well-known multinational chain of coffeehouses, offering a wide range of beverages and food items. The company has a strong presence globally, with thousands of stores in various countries. Today, SBUX experienced a significant bearish movement in the stock market.

Why is Starbucks Corporation going down?

SBUX stock is down 5.7% on Feb 13, 2026 14:46

• The bearish movement in SBUX's stock could be attributed to challenges faced by fast-casual chains like Chipotle Mexican Grill, which reported declining same-store sales due to consumer cutbacks on discretionary spending. This broader trend may have raised concerns about consumer spending habits impacting Starbucks' sales.
• Additionally, a positive earnings report from McDonald's, highlighting stronger-than-expected results and growth in both revenues and earnings, may have shifted investor focus towards competitors in the fast-food industry, potentially leading to a sell-off in Starbucks stock.
• The announcement from Dutch Bros Inc. about its significant financial growth and expansion could have also diverted investor attention away from Starbucks, causing a bearish sentiment as traders reevaluated their investment choices within the coffee and beverage sector.
• Overall, the combination of concerns about consumer spending, competitive pressures from other chains, and positive news from Starbucks' peers may have contributed to the bearish movement in SBUX's stock today.

SBUX Price Chart

SBUX Technical Analysis

SBUX News

Dutch Bros Inc. SEC 10-K Report

Dutch Bros Inc. has released its 2025 SEC 10-K report, highlighting significant financial growth with total revenues of $1,638.2 million and a net income of $117.3 million. The report details the company's expansion to 1,136 shops across 25 states, driven by its unique drive-thru model and popular Dutch Rewards loyalty program. Dutch Bros aims for continued high growth through new shop openings, enhanced customer engagement, and product offerings, while addressing risks such as evolving consumer preferences and intense competition.

https://www.tradingview.com/news/tradingview:39a32d5578c84:0-dutch-bros-inc-sec-10-k-report/

How Chipotle lost its sizzle

Chipotle Mexican Grill experienced its worst year ever, with same-store sales declining for the first time since going public, reflecting a broader slowdown in fast-casual chains. This downturn is attributed to an uncertain K-shaped economy where consumers are cutting discretionary spending. Despite executive assurances that core customers are high-income, and attempts to offer value without significant price cuts, the company faces challenges with declining sales and a drop in stock value as competitors offer cheaper alternatives.

https://www.latimes.com/business/story/2026-02-12/how-chipotle-lost-its-sizzle

Braskem Announces Petrobras Waives Preemptive and Tag-Along Rights in Potential Share Transfer

Braskem announced that its major shareholder, Petrobras, decided not to exercise its preemptive and tag-along rights concerning a potential transfer of Braskem shares from Novonor to Shine I FIDC. This decision could facilitate a change in Braskem's shareholder structure and governance by allowing the transaction to proceed without Petrobras asserting its contractual protections at this stage. Braskem indicated it would continue to update the market on any material developments related to this proposed share transfer.

https://www.tipranks.com/news/company-announcements/braskem-announces-petrobras-waives-preemptive-and-tag-along-rights-in-potential-share-transfer

McDonald's Q4 Earnings & Revenues Beat Estimates, Rise Y/Y

McDonald's Corporation (MCD) reported stronger-than-expected fourth-quarter 2025 results, with earnings per share and revenues surpassing Zacks Consensus Estimates. The company saw a year-over-year increase in both its top and bottom lines, driven by comparable-sales growth, restaurant expansion, and strategic initiatives. Operational highlights include strong performance across U.S. and international markets, despite various economic headwinds affecting other industry players.

https://www.tradingview.com/news/zacks:fcddcd52f094b:0-mcdonald-s-q4-earnings-revenues-beat-estimates-rise-y-y/

Filet Mignon or Filet-o-Fish? Here's How McDonald's Plans to Keep Courting Wealthier Customers

McDonald's is focusing on attracting high-income consumers by introducing new menu items in beverages and chicken, as these customers are increasingly trading down from full-service restaurants. While higher-earners are expected to drive mid-single-digit traffic growth, the company anticipates continued pressure on its lower-income customer base due to elevated inflation and a weakening labor market. This strategy aims to offset softer demand from its traditional low-income demographic and capitalize on the trend of wealthier diners seeking more affordable options.

https://www.investopedia.com/filet-mignon-or-filet-o-fish-here-s-how-mcdonald-s-plans-to-keep-courting-wealthier-customers-mcd-stock-11905540

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Starbucks Corporation Price History

01.07.2025 - SBUX Stock was down 5.6%

• SBUX stock saw a decline today after missing Q3 earnings estimates significantly (-23.08% surprise).
• Global same-store sales fell by 2%, and margin pressure added to the negative market sentiment.
• Despite the earnings miss, there were indicators of improvement such as U.S. transaction trends and growth in China comps, signaling a potential early-stage turnaround.
• Investors may approach SBUX's future performance cautiously due to the mixed results in the latest quarter, leading to the downward movement in the market.

11.05.2025 - SBUX Stock was up 5.0%

• The bullish movement in SBUX stock can be attributed to Starbucks considering selling a minority stake in its China business, seen as a strategic move for growth in the region.
• Implementing the "Green Dot Assist" powered by Microsoft Azure OpenAI assistant for baristas could have boosted investor confidence in the company's innovative operational approach.
• The decision to cut iced beverage prices in China by an average of 5 yuan to combat rising competition from local players and delivery services like JD.com and Alibaba might have resonated well with investors as a proactive measure to maintain market share and attract more customers.
• The positive market sentiment towards Starbucks, surpassing market returns and reflecting a +1.77% change compared to its last close, further contributed to the bullish movement in SBUX stock.

29.00.2026 - SBUX Stock was down 6.1%

• Today, Starbucks (SBUX) experienced a significant bearish movement in the market, despite reporting positive revenue growth and strong international performance. The following factors may have contributed to this downturn:
• Profitability challenges were faced, with a 19% drop in EPS and declining North America operating margins due to inflation, leading investors to react negatively to the company's financial performance.
• A $266 million tax charge related to China operations and a decline in operating margin to 9.0% impacted net earnings, overshadowing the revenue growth and comparable store sales increase.
• The market may have reacted to the company's two-year plan to cut $2 billion in costs, which could signal potential short-term impacts on profitability and operational efficiency, causing concerns among investors.
• Despite Starbucks' positive revenue growth and strong sales, the focus on profitability challenges and cost-cutting measures likely influenced the bearish movement in the stock price today.

13.01.2026 - SBUX Stock was down 5.7%

• The bearish movement in SBUX's stock could be attributed to challenges faced by fast-casual chains like Chipotle Mexican Grill, which reported declining same-store sales due to consumer cutbacks on discretionary spending. This broader trend may have raised concerns about consumer spending habits impacting Starbucks' sales.
• Additionally, a positive earnings report from McDonald's, highlighting stronger-than-expected results and growth in both revenues and earnings, may have shifted investor focus towards competitors in the fast-food industry, potentially leading to a sell-off in Starbucks stock.
• The announcement from Dutch Bros Inc. about its significant financial growth and expansion could have also diverted investor attention away from Starbucks, causing a bearish sentiment as traders reevaluated their investment choices within the coffee and beverage sector.
• Overall, the combination of concerns about consumer spending, competitive pressures from other chains, and positive news from Starbucks' peers may have contributed to the bearish movement in SBUX's stock today.

22.03.2025 - SBUX Stock was up 5.3%

• Starbucks stock (SBUX) closed the trading session higher than the market, showcasing a positive move of +0.92% from the previous day's close.
• Over the past 15 years, Starbucks has consistently outperformed the market, boasting an impressive average annual return of 12.54%.
• Despite the overall bullish sentiment, there has been a notable bearish move in options trading for Starbucks, with a majority of traders (84%) displaying bearish tendencies. This divergence in market sentiment could be attributed to varying outlooks on the company's future performance and potential challenges ahead.

02.04.2025 - SBUX Stock was up 5.1%

• After a midweek decline of nearly 10% related to disappointing fiscal second-quarter results, Starbucks rebounded and exhibited a strong bullish movement.
• The market activity is potentially linked to increased investor confidence in Starbucks' capability to improve its performance under new leadership, despite encountering challenges with its brand and margins.
• CEO Brian Niccol's assurance of progress happening "below the surface" may have encouraged optimism among investors, contributing to the positive market movement.
• The resurgence in Starbucks' stock price could also be impacted by market volatility and traders seizing opportunities during fluctuating market conditions.

18.11.2025 - SBUX Stock was up 5.1%

• Starbucks (SBUX) experienced a strong bullish movement today.
• The market reacted positively possibly due to another company unveiling its winter 2027/28 deployment and reintroducing the "Free at Sea Plus™" package, which includes perks like unlimited Starbucks. This could have created a ripple effect of optimism among investors.
• Despite facing challenges like barista strikes and legal pressures, Starbucks' stock saw a surge, indicating that investors may be focusing on the potential growth opportunities presented by the company's strategic transformation under CEO Brian Niccol.
• The combination of positive industry news and potential value reassessment could have contributed to the bullish movement in Starbucks' stock today.

10.03.2025 - SBUX Stock was down 5.1%

• Starbucks (SBUX) faced significant bearish movement today.
• Factors contributing to this bearish sentiment may include a cautious upgrade from an analyst, uncertainty surrounding near-term earnings, and challenges related to a cultural overhaul and cost pressures.
• Despite increased trading volume, the positive trend in earnings estimates did not result in notable price growth, leading to profit-taking activities and a downward trend.
• Negative influences on market sentiment, like recent analyst downgrades, such as one from Citigroup analyst Paul Lejuez, have also weighed on Starbucks' stock performance.

30.03.2025 - SBUX Stock was down 9.0%

• Weaker-than-expected second-quarter financial results were reported by Starbucks, leading to a sharp decline in its stock price.
• Analysts warn that Starbucks faces growing risks from competition, costs, and global tensions, which could have contributed to the bearish market movement.
• Despite the disappointing earnings, Starbucks' CEO remains optimistic about the company's resilience in the face of economic challenges, emphasizing coffee as a 'simple everyday luxury' that people would still want.
• The downward trend in Starbucks' stock price could be exacerbated by concerns about consumer conditions deteriorating further, as discretionary purchases like coffee may face added pressure in such scenarios.

30.03.2025 - SBUX Stock was down 5.6%

• Starbucks stock was negatively impacted today due to the company's second-quarter financial results falling below expectations.
• Investor confidence may have wavered after the CEO's comments on progress that did not provide reassurance.
• The disappointing earnings report and subsequent losses during the earnings call likely contributed to the market's pessimism towards Starbucks.
• Market volatility and economic challenges may have intensified the downward pressure on Starbucks stock despite the CEO's positive outlook on the resilience of coffee as a daily luxury.

31.09.2025 - SBUX Stock was down 5.1%

• SBUX stock experienced a bearish movement today.
• The mixed Q4 earnings report with rising sales but cooling profits, and EPS missing estimates due to margin pressure, likely contributed to the bearish trend.
• Despite a 5.5% increase in revenues and a $1 billion business in coffee delivery, investors may have been disappointed by the earnings miss and the uncertainties surrounding the company's turnaround plan.
• The market might be reacting to concerns about the company's ability to effectively execute its strategies under the new leadership, as highlighted by the focus on the CEO's turnaround strategy.

05.10.2025 - SBUX Stock was up 5.1%

• Starbucks stock (SBUX) experienced a strong bullish movement today.
• The market reacted positively to the news of Starbucks selling a 60% stake in its Chinese operations to a private-equity firm, indicating a strategic move to improve business prospects.
• Governor Ron DeSantis' comments urging young Americans to opt for plain black coffee over sweetened beverages might have resonated well with investors, highlighting a potential shift in consumer preferences towards simpler coffee choices.
• The formation of a joint venture with Boyu Capital to operate Starbucks' retail locations in China could be seen as a strategic decision to revitalize sales in the region, potentially boosting investor confidence in the company's future growth prospects.