Starbucks Corporation ($SBUX) Stock Forecast: Down 2.0% Today

What is Starbucks Corporation?

Starbucks Corporation ($SBUX) is a well-known global coffee chain with a strong presence in various markets. Today, the stock experienced a significant bearish movement amidst recent developments in the company and the market.

Why is Starbucks Corporation going down?

SBUX stock is down 2.0% on May 26, 2026 14:40

• An increased stake in Starbucks Corporation by Legal & General Group Plc and positive quarterly results were overshadowed by Starbucks Korea's sales decline due to a controversial marketing campaign, leading to public outrage and impacting the company's performance.
• The restructuring plan and turnaround efforts by Starbucks globally, including job cuts and office closures, are being closely monitored by analysts amidst the Korean unit's misstep, contributing to the bearish movement in the stock.
• Despite Starbucks' strong brand and digital capabilities, the weaker-than-expected quarterly results and cut in full-year guidance due to slower traffic growth and cost pressures have raised concerns among investors, further influencing the bearish market movement of the stock.

SBUX Price Chart

SBUX Technical Analysis

SBUX News

Legal & General Group Plc Acquires 14,850 Shares of Starbucks Corporation $SBUX

Legal & General Group Plc has increased its stake in Starbucks Corporation by 14,850 shares in Q4, bringing its total holdings to 7.04 million shares valued at approximately $592.9 million. Starbucks reported strong quarterly results, beating EPS and revenue estimates, and reiterated its FY2026 EPS guidance. The company also announced a quarterly dividend of $0.62 per share, and analysts maintain a "Moderate Buy" rating with an average target price of $107.48.

https://www.marketbeat.com/instant-alerts/filing-legal-general-group-plc-acquires-14850-shares-of-starbucks-corporation-sbux-2026-05-26/

Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica

Starbucks Korea is experiencing a significant sales decline due to a controversial "Tank Day" marketing campaign that coincided with the anniversary of the May 18 Gwangju Uprising. The campaign, which invoked a politically sensitive event, led to public outrage and an apology from Shinsegae Group chairman Chung Yong-jin, who operates Starbucks Korea. This incident occurs as Starbucks global implements a restructuring plan, including job cuts and office closures, with analysts like TD Cowen maintaining a positive outlook on the company's turnaround efforts despite the Korean unit's misstep.

https://www.benzinga.com/markets/asia/26/05/52769476/starbucks-korea-is-seeing-sales-drop-after-a-controversial-tank-day-marketing-campaign-sparked-political-outrage-and-public-backlash

Can McDonald's Support Franchisee Margins Amid Inflation Pressure?

McDonald's is facing significant challenges in maintaining franchisee margins due to high inflation, particularly in beef and energy costs, especially in Europe. The company is trying to balance affordability for consumers with increasing operational costs, which is putting strain on franchisees. Strategies like focusing on chicken innovation, leveraging scale, and hedging are being employed to manage these pressures, but sustaining franchisee economics remains a key challenge for the foreseeable future.

https://www.tradingview.com/news/zacks:1900474d3094b:0-can-mcdonald-s-support-franchisee-margins-amid-inflation-pressure/

Starbucks Corp. stock (US8552441094): focus on strategy after latest quarterly results

Starbucks Corp. is navigating a transitional period marked by weaker-than-expected quarterly results and a cut in full-year guidance, attributed to slower traffic growth and cost pressures. Despite these challenges, the company maintains a strong global brand, extensive store network, and expanding digital capabilities that are crucial for its long-term strategy. Investors are closely watching comparable store sales, China growth trends, and the execution of cost and productivity initiatives to assess the stock's future performance.

https://www.ad-hoc-news.de/boerse/news/ueberblick/starbucks-corp-stock-us8552441094-focus-on-strategy-after-latest/69415291

McDonald's Corporation stock (US5801351017): investors weigh fresh earnings and dividend power

McDonald's Corporation has released new quarterly figures and reaffirmed its dividend approach, keeping the fast-food giant a key focus for investors. The company's performance reflects its navigation of inflation, changing consumer habits, and intense competition, supported by its "Accelerating the Arches" strategy, which emphasizes digital, delivery, and drive-thru initiatives. For US investors, McDonald's represents a stable, dividend-paying company with global exposure, appealing to those seeking established brands and consistent cash flows.

https://www.ad-hoc-news.de/boerse/news/ueberblick/mcdonald-s-corporation-stock-us5801351017-investors-weigh-fresh/69415285

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Starbucks Corporation Price History

29.00.2026 - SBUX Stock was down 6.1%

• Today, Starbucks (SBUX) experienced a significant bearish movement in the market, despite reporting positive revenue growth and strong international performance. The following factors may have contributed to this downturn:
• Profitability challenges were faced, with a 19% drop in EPS and declining North America operating margins due to inflation, leading investors to react negatively to the company's financial performance.
• A $266 million tax charge related to China operations and a decline in operating margin to 9.0% impacted net earnings, overshadowing the revenue growth and comparable store sales increase.
• The market may have reacted to the company's two-year plan to cut $2 billion in costs, which could signal potential short-term impacts on profitability and operational efficiency, causing concerns among investors.
• Despite Starbucks' positive revenue growth and strong sales, the focus on profitability challenges and cost-cutting measures likely influenced the bearish movement in the stock price today.

26.04.2026 - SBUX Stock was down 2.0%

• An increased stake in Starbucks Corporation by Legal & General Group Plc and positive quarterly results were overshadowed by Starbucks Korea's sales decline due to a controversial marketing campaign, leading to public outrage and impacting the company's performance.
• The restructuring plan and turnaround efforts by Starbucks globally, including job cuts and office closures, are being closely monitored by analysts amidst the Korean unit's misstep, contributing to the bearish movement in the stock.
• Despite Starbucks' strong brand and digital capabilities, the weaker-than-expected quarterly results and cut in full-year guidance due to slower traffic growth and cost pressures have raised concerns among investors, further influencing the bearish market movement of the stock.

13.01.2026 - SBUX Stock was down 5.7%

• The bearish movement in SBUX's stock could be attributed to challenges faced by fast-casual chains like Chipotle Mexican Grill, which reported declining same-store sales due to consumer cutbacks on discretionary spending. This broader trend may have raised concerns about consumer spending habits impacting Starbucks' sales.
• Additionally, a positive earnings report from McDonald's, highlighting stronger-than-expected results and growth in both revenues and earnings, may have shifted investor focus towards competitors in the fast-food industry, potentially leading to a sell-off in Starbucks stock.
• The announcement from Dutch Bros Inc. about its significant financial growth and expansion could have also diverted investor attention away from Starbucks, causing a bearish sentiment as traders reevaluated their investment choices within the coffee and beverage sector.
• Overall, the combination of concerns about consumer spending, competitive pressures from other chains, and positive news from Starbucks' peers may have contributed to the bearish movement in SBUX's stock today.

15.04.2026 - SBUX Stock was up 0.2%

• SBUX stock experienced a strong bullish movement today.
• The market reacted positively to Starbucks' restructuring plan and cost-cutting initiatives, aimed at achieving $2 billion in savings.
• The focus on streamlining support functions, simplifying operations, and improving customer service has resonated well with investors.
• The upbeat sentiment from Wall Street analysts and the company's strong earnings have further boosted investor confidence in Starbucks' turnaround strategy, contributing to the bullish movement in the stock price.

18.11.2025 - SBUX Stock was up 5.1%

• Starbucks (SBUX) experienced a strong bullish movement today.
• The market reacted positively possibly due to another company unveiling its winter 2027/28 deployment and reintroducing the "Free at Sea Plus™" package, which includes perks like unlimited Starbucks. This could have created a ripple effect of optimism among investors.
• Despite facing challenges like barista strikes and legal pressures, Starbucks' stock saw a surge, indicating that investors may be focusing on the potential growth opportunities presented by the company's strategic transformation under CEO Brian Niccol.
• The combination of positive industry news and potential value reassessment could have contributed to the bullish movement in Starbucks' stock today.

27.02.2026 - SBUX Stock was down 5.3%

• Brokerages have advised a "Moderate Buy" consensus, possibly offering some backing. However, missing EPS estimates and internal selling activities likely influenced the negative outlook.
• The rise in coffee futures, specifically Arabica hitting record highs, may have led to increased cost challenges for Starbucks, affecting its financials and stock performance.
• The CFO's routine selling of shares for tax reasons, even though not through open market transactions, might have raised investor apprehensions about internal operations or financial stability.
• The lagging performance of Starbucks' stock in comparison to rivals, along with broader market setbacks, hints at external factors like market conditions and investor sentiment impacting the recent bearish trend.

27.02.2026 - SBUX Stock was down 5.1%

• Starbucks stock (SBUX) experienced a significant bearish movement, dropping nearly 4% amidst concerns about the pace of its turnaround strategy and various challenges.
• The market reacted negatively to worries about rising labor costs, store redesign expenses, and increased competition, leading to a sell-off of Starbucks shares.
• Despite efforts to implement a "Back to Starbucks" plan aimed at revitalizing the company, skepticism remains regarding the plan's effectiveness and speed, contributing to the bearish sentiment.
• Additionally, technical indicators showing a breakdown in the stock's performance and its trading below major moving averages further fueled the bearish momentum, with analysts highlighting key support levels to watch for potential reversals.

29.03.2026 - SBUX Stock was up 6.0%

• The emphasis by Starbucks CEO on enhancing customer experience and fostering human connections appears to have resonated positively with investors, resulting in a favorable market response.
• The robust Q2 2026 earnings performance of the company, demonstrating growth in revenue and global comparable sales, has inspired confidence among investors and analysts.
• Starbucks' optimistic guidance, which includes an increase in forecasts for same-store sales growth and EPS, has added to the current bullish sentiment surrounding the stock.
• The market's favorable reception of Starbucks' results contrasts with varying valuation assessments in companies like Chipotle Mexican Grill, underscoring the effectiveness of Starbucks' strategic efforts and operational enhancements.

29.03.2026 - SBUX Stock was up 9.1%

• Following its Q1 earnings report, Starbucks (SBUX) witnessed a strong bullish movement, exceeding expectations with adjusted EPS and revenue figures. This favorable performance resulted in an uptick in analysts' price targets and an increase in the company's fiscal year adjusted EPS guidance.
• CEO Brian Niccol's focus on improving customer experience and fostering human connections through the "Back to Starbucks" strategy has played a key role in the recent turnaround of the company, leading to growth in both top and bottom-line figures for the first time in over two years.
• The company's robust Q2 2026 earnings, primarily driven by revenue growth and enhanced global comparable sales, demonstrate Starbucks' confidence in its operational strategies and market performance. Optimism about fiscal 2026, backed by elements like menu enhancements and improved customer loyalty initiatives, has strengthened investor faith in SBUX's future prospects.

29.03.2026 - SBUX Stock was up 9.2%

• Starbucks (SBUX) experienced a strong bullish movement today due to the following reasons:
• The company reported impressive fiscal second-quarter results, surpassing sales and earnings estimates, with a notable 6.2% increase in global same-store sales and a 7.1% growth in North America sales.
• The surge in Starbucks' stock price was also fueled by its best traffic performance in three years, attributed to effective marketing strategies, menu innovations, and operational enhancements.
• Analysts reacted positively to the earnings report, with several raising price targets for SBUX, as the management also raised its fiscal 2026 earnings guidance, instilling confidence in investors.
• The CEO's emphasis on enhancing customer experience and human connection under the "Back to Starbucks" strategy resonated well with consumers, contributing to the overall positive sentiment surrounding the stock.

05.10.2025 - SBUX Stock was up 5.1%

• Starbucks stock (SBUX) experienced a strong bullish movement today.
• The market reacted positively to the news of Starbucks selling a 60% stake in its Chinese operations to a private-equity firm, indicating a strategic move to improve business prospects.
• Governor Ron DeSantis' comments urging young Americans to opt for plain black coffee over sweetened beverages might have resonated well with investors, highlighting a potential shift in consumer preferences towards simpler coffee choices.
• The formation of a joint venture with Boyu Capital to operate Starbucks' retail locations in China could be seen as a strategic decision to revitalize sales in the region, potentially boosting investor confidence in the company's future growth prospects.