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Starbucks Corporation ($SBUX) Stock Forecast: Up 5.0% Today

Morpher AI identified a bullish signal. The stock price may continue to rise based on the momentum of the good news.

What is Starbucks Corporation?

Starbucks (SBUX) is a renowned multinational chain of coffeehouses, known for its premium coffee and cozy ambiance. The company operates globally and has a significant presence in China, a key market for its expansion.

Why is Starbucks Corporation going up?

SBUX stock is up 5.0% on Jun 11, 2025 17:25

  • The bullish movement in SBUX stock can be attributed to Starbucks considering selling a minority stake in its China business, seen as a strategic move for growth in the region.
  • Implementing the "Green Dot Assist" powered by Microsoft Azure OpenAI assistant for baristas could have boosted investor confidence in the company's innovative operational approach.
  • The decision to cut iced beverage prices in China by an average of 5 yuan to combat rising competition from local players and delivery services like JD.com and Alibaba might have resonated well with investors as a proactive measure to maintain market share and attract more customers.
  • The positive market sentiment towards Starbucks, surpassing market returns and reflecting a +1.77% change compared to its last close, further contributed to the bullish movement in SBUX stock.

SBUX Price Chart

SBUX Technical Analysis

SBUX News

Starbucks CEO Confirms 'A Lot Of Interest' In Potential China Stake Sale, Admits 'Pricing Architecture' For Non-Coffee Drinks Needs Fixing - Starbucks ( NASDAQ:SBUX )

Starbucks Corp. SBUX is considering selling a minority stake in its China business to an outside investor as part of efforts to reinvigorate growth in the region, according to the company's CEO.

https://www.benzinga.com/markets/equities/25/06/45882950/starbucks-ceo-confirms-a-lot-of-interest-in-potential-china-stake-sale-we-want-to-be-more-compet

0 News Article Image Starbucks CEO Confirms 'A Lot Of Interest' In Potential China Stake Sale, Admits 'Pricing Architecture' For Non-Coffee Drinks Needs Fixing - Starbucks  ( NASDAQ:SBUX )

Starbucks to roll out Microsoft Azure OpenAI assistant for baristas

Starbucks will launch "Green Dot Assist" in stores in the U.S. and Canada in fiscal 2026.

https://www.cnbc.com/2025/06/10/starbucks-to-roll-out-microsoft-azure-openai-assistant-for-baristas.html

1 Missing News Article Image Starbucks to roll out Microsoft Azure OpenAI assistant for baristas

Starbucks Tinkers With Pricing To Hold Ground In China: Report - Starbucks ( NASDAQ:SBUX )

Starbucks will cut iced beverage prices in China by an average of 5 yuan to attract more afternoon traffic. The move comes amid rising competition from Luckin, Cotti, and delivery services like JD.com and Alibaba. Ready to turn the market's comeback into steady cash flow?

https://www.benzinga.com/markets/asia/25/06/45834659/starbucks-tinkers-with-pricing-to-hold-ground-in-china-report

2 News Article Image Starbucks Tinkers With Pricing To Hold Ground In China: Report - Starbucks  ( NASDAQ:SBUX )

Starbucks to cut prices in China

Consumer businesses under pressure from weaker economic backdrop and intense competition ...

https://www.ft.com/content/8b2ea9e2-3299-49c6-8b09-6deeaf878f58

3 News Article Image Starbucks to cut prices in China

Starbucks ( SBUX ) Surpasses Market Returns: Some Facts Worth Knowing

Starbucks (SBUX) reachead $88.13 at the closing of the latest trading day, reflecting a +1.77% change compared to its last close.

https://www.zacks.com/stock/news/2484895/starbucks-sbux-surpasses-market-returns-some-facts-worth-knowing

4 Missing News Article Image Starbucks  ( SBUX )  Surpasses Market Returns: Some Facts Worth Knowing

Starbucks Corporation Price History

11.05.2025 - SBUX Stock was up 5.0%

  • The bullish movement in SBUX stock can be attributed to Starbucks considering selling a minority stake in its China business, seen as a strategic move for growth in the region.
  • Implementing the "Green Dot Assist" powered by Microsoft Azure OpenAI assistant for baristas could have boosted investor confidence in the company's innovative operational approach.
  • The decision to cut iced beverage prices in China by an average of 5 yuan to combat rising competition from local players and delivery services like JD.com and Alibaba might have resonated well with investors as a proactive measure to maintain market share and attract more customers.
  • The positive market sentiment towards Starbucks, surpassing market returns and reflecting a +1.77% change compared to its last close, further contributed to the bullish movement in SBUX stock.

09.03.2025 - SBUX Stock was down 5.4%

  • Starbucks (SBUX) stock experienced a bearish movement of -0.39% today.
  • The stock has been slipping over the past month, down by 19%.
  • The market sentiment towards restaurant stocks, including Starbucks, has been negatively impacted by certain policies, leading to a broader market tumble.
  • Analyst downgrades on Starbucks may have contributed to the bearish movement, signaling a shift in outlook for the company's performance in the near future.

22.03.2025 - SBUX Stock was up 5.3%

  • Starbucks stock (SBUX) closed the trading session higher than the market, showcasing a positive move of +0.92% from the previous day's close.
  • Over the past 15 years, Starbucks has consistently outperformed the market, boasting an impressive average annual return of 12.54%.
  • Despite the overall bullish sentiment, there has been a notable bearish move in options trading for Starbucks, with a majority of traders (84%) displaying bearish tendencies. This divergence in market sentiment could be attributed to varying outlooks on the company's future performance and potential challenges ahead.

02.04.2025 - SBUX Stock was up 5.1%

  • After a midweek decline of nearly 10% related to disappointing fiscal second-quarter results, Starbucks rebounded and exhibited a strong bullish movement.
  • The market activity is potentially linked to increased investor confidence in Starbucks' capability to improve its performance under new leadership, despite encountering challenges with its brand and margins.
  • CEO Brian Niccol's assurance of progress happening "below the surface" may have encouraged optimism among investors, contributing to the positive market movement.
  • The resurgence in Starbucks' stock price could also be impacted by market volatility and traders seizing opportunities during fluctuating market conditions.

06.02.2025 - SBUX Stock was down 5.3%

  • Despite the overall market gains, Starbucks (SBUX) stock experienced a bearish movement, closing at $111.69, down by -0.33%.
  • The appointment of Nordstrom executive Cathy Smith as the new CFO amidst organizational changes could have caused uncertainty among investors, leading to a sell-off of SBUX shares.
  • The surge in options activity with a majority of traders showing bullish tendencies indicates positive sentiment towards Starbucks. However, the market may have reacted negatively to other factors overshadowing this optimism.
  • Starbucks being in the midst of a turnaround plan under CEO Brian Niccol could have also contributed to the bearish movement as investors may be cautious about the company's future performance amidst restructuring efforts.

29.00.2025 - SBUX Stock was up 8.8%

  • A strong first-quarter performance was noted by Starbucks, surpassing earnings expectations with EPS exceeding consensus and a smaller decline in same-store sales.
  • Investors responded positively to the company's menu simplification efforts, which involved reducing items in both food and beverages.
  • Analysts hold an optimistic view on Starbucks' future prospects, with a majority recommending it as a favorable investment, leading to a bullish trend in the stock.
  • The upbeat outlook surrounding Starbucks, driven by robust financial outcomes and analyst endorsements, likely played a role in the stock's upward movement for the day.

10.03.2025 - SBUX Stock was up 5.4%

  • Starbucks (SBUX) saw a significant increase in its stock price today, with shares rising by 11.3%, reflecting optimistic market sentiment.
  • The boost in Starbucks' stock value may be linked to growing investor confidence in the company's ability to enhance brand loyalty over the long term and optimize its in-store operations.
  • Although there was a slight -0.39% fluctuation in the stock price recently, analysts remain positive about Starbucks' potential for further growth, recognizing its initiatives to reconnect with customers and bolster overall performance.
  • The favorable projections for Starbucks stand in contrast to recent negative evaluations by certain analysts, underscoring the mixed opinions surrounding the company's stock.

03.03.2025 - SBUX Stock was down 11.1%

  • The bearish movement in Starbucks' stock today may be linked to the broader market turmoil stemming from recent tariff implementations, resulting in a downturn across restaurant stocks.
  • Concerns among investors may center around the potential repercussions of reciprocal tariffs on Starbucks' supply chain and overall business operations.
  • The prevailing uncertainty surrounding trade tensions could be prompting investors to reassess their positions in Starbucks, contributing to the downward trend in the stock price.

08.03.2025 - SBUX Stock was up 5.2%

  • Despite recent downgrades by top Wall Street analysts, Starbucks (SBUX) experienced a strong bullish movement today.
  • The stock's ability to reconnect with customers, improve in-store operations, and drive long-term brand loyalty seems to have positively impacted investor sentiment.
  • The overall market turbulence due to external factors affecting restaurant stocks did not deter Starbucks from its upward trajectory, showcasing resilience in the face of broader market challenges.
  • Investors might be optimistic about Starbucks' potential for sustainable recovery, leading to increased buying interest and driving the bullish movement in the stock price.

10.03.2025 - SBUX Stock was down 5.1%

  • Starbucks (SBUX) faced significant bearish movement today.
  • Factors contributing to this bearish sentiment may include a cautious upgrade from an analyst, uncertainty surrounding near-term earnings, and challenges related to a cultural overhaul and cost pressures.
  • Despite increased trading volume, the positive trend in earnings estimates did not result in notable price growth, leading to profit-taking activities and a downward trend.
  • Negative influences on market sentiment, like recent analyst downgrades, such as one from Citigroup analyst Paul Lejuez, have also weighed on Starbucks' stock performance.

30.03.2025 - SBUX Stock was down 9.0%

  • Weaker-than-expected second-quarter financial results were reported by Starbucks, leading to a sharp decline in its stock price.
  • Analysts warn that Starbucks faces growing risks from competition, costs, and global tensions, which could have contributed to the bearish market movement.
  • Despite the disappointing earnings, Starbucks' CEO remains optimistic about the company's resilience in the face of economic challenges, emphasizing coffee as a 'simple everyday luxury' that people would still want.
  • The downward trend in Starbucks' stock price could be exacerbated by concerns about consumer conditions deteriorating further, as discretionary purchases like coffee may face added pressure in such scenarios.

30.03.2025 - SBUX Stock was down 5.6%

  • Starbucks stock was negatively impacted today due to the company's second-quarter financial results falling below expectations.
  • Investor confidence may have wavered after the CEO's comments on progress that did not provide reassurance.
  • The disappointing earnings report and subsequent losses during the earnings call likely contributed to the market's pessimism towards Starbucks.
  • Market volatility and economic challenges may have intensified the downward pressure on Starbucks stock despite the CEO's positive outlook on the resilience of coffee as a daily luxury.
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Disclaimer
Morpher is not liable for the content of the AI investment insights. Like most GPT-powered tools, these summaries may contain AI hallucinations and inaccurate information. Morpher is not presenting you with any investment advice. All investments involve risk, and the past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. These summaries do not constitute investment advice.