Starbucks Corporation ($SBUX) Stock Forecast: Down 6.1% Today

What is Starbucks Corporation?

Starbucks Corporation (SBUX) is a renowned multinational chain of coffeehouses and roastery reserves. The company offers a wide range of beverages, food items, and merchandise, with a strong global presence in the coffee industry.

Why is Starbucks Corporation going down?

SBUX stock is down 6.1% on Jan 29, 2026 14:43

• Today, Starbucks (SBUX) experienced a significant bearish movement in the market, despite reporting positive revenue growth and strong international performance. The following factors may have contributed to this downturn:
• Profitability challenges were faced, with a 19% drop in EPS and declining North America operating margins due to inflation, leading investors to react negatively to the company's financial performance.
• A $266 million tax charge related to China operations and a decline in operating margin to 9.0% impacted net earnings, overshadowing the revenue growth and comparable store sales increase.
• The market may have reacted to the company's two-year plan to cut $2 billion in costs, which could signal potential short-term impacts on profitability and operational efficiency, causing concerns among investors.
• Despite Starbucks' positive revenue growth and strong sales, the focus on profitability challenges and cost-cutting measures likely influenced the bearish movement in the stock price today.

SBUX Price Chart

SBUX Technical Analysis

SBUX News

Starbucks Corp (SBUX) Q1 2026 Earnings Call Highlights: Revenue Growth Amidst Profitability ...

Starbucks reported a 5% increase in global revenue to $9.9 billion and 4% comparable store sales growth for Q1 2026, with strong international performance and record Starbucks Rewards membership. Despite this, the company faced profitability challenges, evident in a 19% drop in EPS and declining North America operating margins due to inflation. Starbucks is initiating a two-year plan to cut $2 billion in costs and improve operational efficiency to support its long-term growth strategy.

https://finance.yahoo.com/news/starbucks-corp-sbux-q1-2026-190144868.html

Aptiv Gears Up to Report Q4 Earnings: What's in the Offing?

Aptiv PLC (APTV) is expected to report its fourth-quarter 2025 earnings on Feb. 2, with strong expectations given its impressive track record of surpassing Zacks Consensus Estimates. The company anticipates revenue growth, particularly in its Electrical Distribution and Engineered Components segments, driven by rising demand in North America and China and new product launches. The Advanced Safety & User Experience segment is also predicted to grow, backed by strategic acquisitions and new program introductions, leading to an estimated 4% year-over-year earnings growth.

https://www.sharewise.com/us/news_articles/Aptiv_Gears_Up_to_Report_Q4_Earnings_Whats_in_the_Offing_Zacks_20260128_1652

Starbucks Posts Q1 Revenue Growth but Profits Plunge on Costs and Tax Hit

Starbucks reported a 5.5% increase in Q1 fiscal 2026 net revenue to $9.91 billion, surpassing estimates, driven by 4% global comparable store sales growth. However, net earnings significantly dropped to $293.3 million due to a $266 million tax charge related to China operations and a decline in operating margin to 9.0%. Despite profitability challenges from labor investments and inflation, the company plans 600-650 new stores for fiscal 2026 and projects EPS of $2.15-$2.40.

https://mlq.ai/news/starbucks-posts-q1-revenue-growth-but-profits-plunge-on-costs-and-tax-hit/

Yum China Holdings (YUMC) Earnings Expected to Grow: Should You Buy?

Yum China Holdings (YUMC) is anticipated to report increased earnings and higher revenues for the quarter ended December 2025, with an expected release date of February 4. Analysts have revised the consensus EPS estimate upwards, and the company's positive Earnings ESP combined with a Zacks Rank #2 suggests a high probability of beating earnings estimates. Investors are advised to consider other factors alongside these indicators when making investment decisions.

https://finviz.com/news/290274/yum-china-holdings-yumc-earnings-expected-to-grow-should-you-buy

Nasdaq Gains 150 Points; Starbucks Shares Rise After Strong Sales

U.S. stocks saw mixed trading on Wednesday, with the Nasdaq Composite gaining 150 points while the Dow and S&P 500 also rose. Starbucks shares surged 5% after reporting better-than-expected first-quarter sales, despite missing adjusted earnings estimates. Meanwhile, several small-cap stocks experienced significant price movements, with Tian Ruixiang Holdings and Murano Global Investments seeing large increases, and CalciMedica facing a sharp decline after discontinuing a clinical trial.

https://www.benzinga.com/markets/market-summary/26/01/50192710/nasdaq-gains-150-points-starbucks-shares-rise-after-strong-sales

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Starbucks Corporation Price History

01.07.2025 - SBUX Stock was down 5.6%

• SBUX stock saw a decline today after missing Q3 earnings estimates significantly (-23.08% surprise).
• Global same-store sales fell by 2%, and margin pressure added to the negative market sentiment.
• Despite the earnings miss, there were indicators of improvement such as U.S. transaction trends and growth in China comps, signaling a potential early-stage turnaround.
• Investors may approach SBUX's future performance cautiously due to the mixed results in the latest quarter, leading to the downward movement in the market.

11.05.2025 - SBUX Stock was up 5.0%

• The bullish movement in SBUX stock can be attributed to Starbucks considering selling a minority stake in its China business, seen as a strategic move for growth in the region.
• Implementing the "Green Dot Assist" powered by Microsoft Azure OpenAI assistant for baristas could have boosted investor confidence in the company's innovative operational approach.
• The decision to cut iced beverage prices in China by an average of 5 yuan to combat rising competition from local players and delivery services like JD.com and Alibaba might have resonated well with investors as a proactive measure to maintain market share and attract more customers.
• The positive market sentiment towards Starbucks, surpassing market returns and reflecting a +1.77% change compared to its last close, further contributed to the bullish movement in SBUX stock.

29.00.2026 - SBUX Stock was down 6.1%

• Today, Starbucks (SBUX) experienced a significant bearish movement in the market, despite reporting positive revenue growth and strong international performance. The following factors may have contributed to this downturn:
• Profitability challenges were faced, with a 19% drop in EPS and declining North America operating margins due to inflation, leading investors to react negatively to the company's financial performance.
• A $266 million tax charge related to China operations and a decline in operating margin to 9.0% impacted net earnings, overshadowing the revenue growth and comparable store sales increase.
• The market may have reacted to the company's two-year plan to cut $2 billion in costs, which could signal potential short-term impacts on profitability and operational efficiency, causing concerns among investors.
• Despite Starbucks' positive revenue growth and strong sales, the focus on profitability challenges and cost-cutting measures likely influenced the bearish movement in the stock price today.

22.03.2025 - SBUX Stock was up 5.3%

• Starbucks stock (SBUX) closed the trading session higher than the market, showcasing a positive move of +0.92% from the previous day's close.
• Over the past 15 years, Starbucks has consistently outperformed the market, boasting an impressive average annual return of 12.54%.
• Despite the overall bullish sentiment, there has been a notable bearish move in options trading for Starbucks, with a majority of traders (84%) displaying bearish tendencies. This divergence in market sentiment could be attributed to varying outlooks on the company's future performance and potential challenges ahead.

02.04.2025 - SBUX Stock was up 5.1%

• After a midweek decline of nearly 10% related to disappointing fiscal second-quarter results, Starbucks rebounded and exhibited a strong bullish movement.
• The market activity is potentially linked to increased investor confidence in Starbucks' capability to improve its performance under new leadership, despite encountering challenges with its brand and margins.
• CEO Brian Niccol's assurance of progress happening "below the surface" may have encouraged optimism among investors, contributing to the positive market movement.
• The resurgence in Starbucks' stock price could also be impacted by market volatility and traders seizing opportunities during fluctuating market conditions.

10.03.2025 - SBUX Stock was up 5.4%

• Starbucks (SBUX) saw a significant increase in its stock price today, with shares rising by 11.3%, reflecting optimistic market sentiment.
• The boost in Starbucks' stock value may be linked to growing investor confidence in the company's ability to enhance brand loyalty over the long term and optimize its in-store operations.
• Although there was a slight -0.39% fluctuation in the stock price recently, analysts remain positive about Starbucks' potential for further growth, recognizing its initiatives to reconnect with customers and bolster overall performance.
• The favorable projections for Starbucks stand in contrast to recent negative evaluations by certain analysts, underscoring the mixed opinions surrounding the company's stock.

18.11.2025 - SBUX Stock was up 5.1%

• Starbucks (SBUX) experienced a strong bullish movement today.
• The market reacted positively possibly due to another company unveiling its winter 2027/28 deployment and reintroducing the "Free at Sea Plus™" package, which includes perks like unlimited Starbucks. This could have created a ripple effect of optimism among investors.
• Despite facing challenges like barista strikes and legal pressures, Starbucks' stock saw a surge, indicating that investors may be focusing on the potential growth opportunities presented by the company's strategic transformation under CEO Brian Niccol.
• The combination of positive industry news and potential value reassessment could have contributed to the bullish movement in Starbucks' stock today.

10.03.2025 - SBUX Stock was down 5.1%

• Starbucks (SBUX) faced significant bearish movement today.
• Factors contributing to this bearish sentiment may include a cautious upgrade from an analyst, uncertainty surrounding near-term earnings, and challenges related to a cultural overhaul and cost pressures.
• Despite increased trading volume, the positive trend in earnings estimates did not result in notable price growth, leading to profit-taking activities and a downward trend.
• Negative influences on market sentiment, like recent analyst downgrades, such as one from Citigroup analyst Paul Lejuez, have also weighed on Starbucks' stock performance.

30.03.2025 - SBUX Stock was down 9.0%

• Weaker-than-expected second-quarter financial results were reported by Starbucks, leading to a sharp decline in its stock price.
• Analysts warn that Starbucks faces growing risks from competition, costs, and global tensions, which could have contributed to the bearish market movement.
• Despite the disappointing earnings, Starbucks' CEO remains optimistic about the company's resilience in the face of economic challenges, emphasizing coffee as a 'simple everyday luxury' that people would still want.
• The downward trend in Starbucks' stock price could be exacerbated by concerns about consumer conditions deteriorating further, as discretionary purchases like coffee may face added pressure in such scenarios.

30.03.2025 - SBUX Stock was down 5.6%

• Starbucks stock was negatively impacted today due to the company's second-quarter financial results falling below expectations.
• Investor confidence may have wavered after the CEO's comments on progress that did not provide reassurance.
• The disappointing earnings report and subsequent losses during the earnings call likely contributed to the market's pessimism towards Starbucks.
• Market volatility and economic challenges may have intensified the downward pressure on Starbucks stock despite the CEO's positive outlook on the resilience of coffee as a daily luxury.

31.09.2025 - SBUX Stock was down 5.1%

• SBUX stock experienced a bearish movement today.
• The mixed Q4 earnings report with rising sales but cooling profits, and EPS missing estimates due to margin pressure, likely contributed to the bearish trend.
• Despite a 5.5% increase in revenues and a $1 billion business in coffee delivery, investors may have been disappointed by the earnings miss and the uncertainties surrounding the company's turnaround plan.
• The market might be reacting to concerns about the company's ability to effectively execute its strategies under the new leadership, as highlighted by the focus on the CEO's turnaround strategy.

05.10.2025 - SBUX Stock was up 5.1%

• Starbucks stock (SBUX) experienced a strong bullish movement today.
• The market reacted positively to the news of Starbucks selling a 60% stake in its Chinese operations to a private-equity firm, indicating a strategic move to improve business prospects.
• Governor Ron DeSantis' comments urging young Americans to opt for plain black coffee over sweetened beverages might have resonated well with investors, highlighting a potential shift in consumer preferences towards simpler coffee choices.
• The formation of a joint venture with Boyu Capital to operate Starbucks' retail locations in China could be seen as a strategic decision to revitalize sales in the region, potentially boosting investor confidence in the company's future growth prospects.