Hasbro Inc. ($HAS) Stock Forecast: Up 9.4% Today

What is Hasbro Inc.?

Hasbro Inc. (HAS: NASDAQ) Market Hasbro Inc. is a multinational toy and entertainment company recognized for its renowned brands like Transformers, Monopoly, and Magic: The Gathering. The company's focus has been on digital innovation and expanding its global fan base.

Why is Hasbro Inc. going up?

HAS stock is up 9.4% on Feb 10, 2026 18:16

• Strong Q4 earnings and revenues exceeded expectations, resulting in a notable rise in stock value for Hasbro.
• The performance of Wizards of the Coast games and the digital segment significantly contributed to tripling the company's profit, illustrating advancements in its digital-first initiative.
• Hasbro's optimistic forecast for 2026, predicting revenue growth and adjusted EBITDA, demonstrates its confidence in sustained progress and evolution.
• The announcement of a quarterly cash dividend underlines Hasbro's dedication to enhancing shareholder returns and creating long-term value.

HAS Price Chart

HAS Technical Analysis

HAS News

Hasbro Q4 Earnings and Revenues Beat Estimates, Stock Up

Hasbro, Inc. reported strong fourth-quarter fiscal 2025 results, with both earnings and revenues surpassing Zacks Consensus Estimates, leading to a 2% pre-market stock increase. The company's "Playing to Win" strategy, disciplined execution, and cost-saving initiatives contributed to the improvement, with Wizards of the Coast and record Magic revenues being key drivers. Hasbro also reaffirmed its commitment to shareholder returns, including a planned $1 billion share repurchase, and provided a positive outlook for 2026.

https://www.tradingview.com/news/zacks:cae1815ef094b:0-hasbro-q4-earnings-and-revenues-beat-estimates-stock-up/

Hasbro's profit triples on Wizards' success; sets upbeat FY26 guidance (HAS:NASDAQ)

Hasbro reported a strong finish to 2025, with profit tripling, largely driven by the success of its Wizards of the Coast games and digital segment. The company is progressing in its transformation into a digital-first play and IP company, engaging one billion fans. For 2026, Hasbro anticipates revenue growth of 3-5% and adjusted EBITDA ranging from $1.40B to $1.45B, with a margin of 24-25%.

https://seekingalpha.com/news/4549426-hasbros-profit-triples-on-wizards-success-sets-upbeat-fy26-guidance

Hasbro (NASDAQ:HAS) Surprises With Strong Q4 CY2025

Hasbro (NASDAQ:HAS) reported better-than-expected Q4 CY2025 results, with revenue up 31.3% year-on-year to $1.45 billion and non-GAAP EPS of $1.51, significantly beating analyst estimates. The company's adjusted EBITDA and operating margin also exceeded expectations, indicating improved efficiency. Despite past revenue declines, these strong quarterly figures and a positive EBITDA guidance suggest a potential turnaround for the toy and entertainment giant.

https://finviz.com/news/305389/hasbro-nasdaq-has-surprises-with-strong-q4-cy2025

Milestone hires legal chief as it rolls out PSVT nasal spray

Milestone Pharmaceuticals (Nasdaq: MIST) has appointed David Sandoval as General Counsel and Chief Compliance Officer, timed with the commercial launch of its CARDAMYST™ (etripamil) nasal spray, an FDA-approved self-administered treatment for acute PSVT. Sandoval brings over 15 years of legal and compliance experience in life sciences, reinforcing Milestone's leadership as it expands commercialization efforts. His role will encompass advising on contracts, finance, investor relations, business development, intellectual property, and human resources as the company aims for long-term growth and global expansion.

https://www.stocktitan.net/news/MIST/milestone-pharmaceuticals-appoints-david-sandoval-as-general-counsel-43ihr5utodyv.html

Hasbro, Inc. Declares Quarterly Cash Dividend, Payable on March 4, 2026

Hasbro, Inc. announced that its Board of Directors has declared a quarterly cash dividend of $0.70 per common share. This dividend is payable on March 4, 2026, to shareholders registered by the close of business on February 18, 2026. The announcement was published on February 10, 2026, at 07:56 am EST.

https://www.marketscreener.com/news/hasbro-inc-declares-quarterly-cash-dividend-payable-on-march-4-2026-ce7e5adcd88cf323

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Hasbro Inc. Price History

10.09.2025 - HAS Stock was down 3.8%

• Hasbro's stock closed at $74.78 with a -1.46% shift.
• An investigation into Hasbro on behalf of long-term stockholders may have contributed to investors' concerns and a sell-off.
• The launch of the first-ever stand-alone mobile app for the iconic board game SORRY! in partnership with Gameberry Labs may not have counteracted the negative sentiment surrounding the stock.
• Hasbro's performance might be influenced by specific company-related issues, considering the stock's decline amidst a rising market.

03.01.2026 - HAS Stock was up 5.2%

• The stock price of Hasbro surged by 5.07% to $93.84, hitting a new 52-week high, driven by positive sentiments from analysts and a Buy rating from a leading firm with a revised price target of $103.
• Hasbro's robust financial performance, indicated by strong revenue growth and return on equity, has bolstered investor confidence and contributed to its favorable market position.
• Analysts anticipate sustained profitability for the company, with an improved earnings forecast, raised price targets, and key leadership changes in its video game division, despite some concerns about potential overvaluation.

30.00.2026 - HAS Stock was down 2.4%

• Valley Wealth Managers Inc. and Great Lakes Advisors LLC cutting their stakes in Hasbro by significant percentages in Q3 may have signaled a lack of confidence in the company's future performance, contributing to the bearish trend.
• The shareholder lawsuit alleging that Hasbro intentionally overprinted Magic: The Gathering cards to boost revenue at the expense of card value and investor trust likely raised concerns among investors, leading to a negative market sentiment.
• Despite the positive coverage of Hasbro's classic game Twister as a party favorite, the overshadowing negative news of insider sales, reduced institutional holdings, and legal challenges could have outweighed any positive impact on the stock price.
• The combination of reduced institutional investments, insider selling, and legal troubles surrounding the Magic: The Gathering cards might have created a perfect storm of uncertainty and skepticism, driving the bearish movement in Hasbro's stock today.

23.09.2025 - HAS Stock was down 0.2%

• Hasbro reported an upbeat third quarter with strong Wizards-led growth and solid profits, but the stock still experienced a bearish movement.
• The positive earnings and revenue surprises in Q3 might not have been enough to offset broader market concerns or investor expectations.
• The partnership with Netflix for the animated film "KPop Demon Hunters" may have raised concerns about the company's diversification strategy or future growth prospects.
• Despite the positive news about Little Tikes and the PEPPA PIG collection, external factors or market sentiment could have influenced the stock's downward trend.

23.06.2025 - HAS Stock was down 2.3%

• Despite outperforming expectations in the second quarter, Hasbro's stock faced a downward trend possibly linked to concerns about a substantial charge due to tariffs affecting toy sales.
• The success of the Wizards and Digital Gaming sectors was insufficient to counterbalance the decline in Consumer Products and Entertainment divisions, resulting in a mixed overall performance.
• Although Hasbro's Q2 earnings and revenues exceeded predictions, apprehensions arose regarding the potential rise in Q3 costs as retailers prepare for the holiday season.
• The market's response may also be shaped by uncertainties regarding how tariff expenses could impact Hasbro's profit margins in the upcoming quarters.

23.06.2025 - HAS Stock was down 2.9%

• Hasbro (HAS) reported impressive Q2 earnings and revenue, beating estimates by a significant margin.
• Despite the positive earnings surprise, concerns about a year-over-year revenue drop in Q2 due to factors like tariffs and soft consumer product demand weighed on investor sentiment.
• The stock price of Hasbro (HAS) closed higher than the market, indicating some initial positive reaction to the news, but the overall bearish market movement may have overshadowed these positive developments, leading to a strong bearish movement in the stock today.

02.01.2026 - HAS Stock was up 5.0%

• Hasbro's stock achieved a 52-week peak at $90.85 USD, exhibiting an impressive 60.57% increase over the past year and a notable 21.85% rise in the last six months. This upward momentum in stock value appears to stem from optimistic analyst outlooks and anticipation of profitability.
• Analysts have revised higher price targets for Hasbro, with one firm adjusting its target to $103 from $94 and maintaining an Overweight rating on the stock. This adjustment signifies a high level of confidence in the company's prospective performance.
• The recent unveiling of a licensing deal with Legendary Entertainment to develop toys for the upcoming Street Fighter movie might have also added to the bullish upswing. This partnership has the potential to unlock fresh revenue streams and elevate Hasbro's brand visibility within the entertainment sector.
• In conclusion, Hasbro's robust financial position, favorable analyst evaluations, and strategic business decisions, including the collaboration with Legendary Entertainment, are likely driving forces behind the surge in the stock price and subsequent traction among investors in the current bullish market climate.

06.00.2026 - HAS Stock was up 0.3%

• Hasbro's stock surged to a new 52-week high of $85.25, representing a significant 49.32% increase over the past year, attributed to strong investor confidence and positive market sentiment.
• The rise in Hasbro's stock price is linked to the company's successful transformation into an intellectual property powerhouse, emphasized during a CEO's discussion at an industry event.
• Investor confidence was reinforced by positive analyst revisions, with multiple firms raising price targets and endorsing a "Moderate Buy" consensus rating, reflecting optimism about Hasbro's future growth prospects.
• The overall positive momentum in Hasbro's stock is associated with the company's strategic endeavors, the strong performance of key franchises like Magic: The Gathering, and favorable developments such as analyst upgrades and an improved outlook by a credit rating agency.

11.11.2025 - HAS Stock was up 5.1%

• Mane Global Capital Management LP and Broad Bay Capital Management LP both made significant investments in Hasbro, acquiring millions of dollars worth of shares, indicating strong confidence in the company's future prospects.
• Analysis suggests Hasbro is well positioned in the Toys Games Hobbies industry, with strategic partnerships and STEM toy innovation expected to drive growth despite challenges.
• Hasbro's stock has performed well, surpassing quarterly EPS estimates and trading near its 12-month high, boosted by investments and industry outlook. The company has seen increased institutional ownership and positive analyst ratings, signaling a promising market outlook.

10.01.2026 - HAS Stock was up 11.3%

• Hasbro's profit tripled and Q4 results exceeded expectations, leading to significant bullish movement in the stock.
• Positive FY26 guidance, with anticipated revenue growth and improved adjusted EBITDA, has bolstered investor confidence in the company's future outlook.
• The announcement of a new licensing partnership regarding the Harry Potter universe with a major entertainment company has further enhanced market sentiment, indicating promising growth opportunities.
• Hasbro's emphasis on a digital-first strategy and franchise-driven approach, coupled with robust quarterly performance, signal a favorable turnaround for the company, fueling investor optimism and a surge in the stock price.

10.01.2026 - HAS Stock was up 9.4%

• Strong Q4 earnings and revenues exceeded expectations, resulting in a notable rise in stock value for Hasbro.
• The performance of Wizards of the Coast games and the digital segment significantly contributed to tripling the company's profit, illustrating advancements in its digital-first initiative.
• Hasbro's optimistic forecast for 2026, predicting revenue growth and adjusted EBITDA, demonstrates its confidence in sustained progress and evolution.
• The announcement of a quarterly cash dividend underlines Hasbro's dedication to enhancing shareholder returns and creating long-term value.

24.09.2025 - HAS Stock was up 6.8%

• The strong performance in the third quarter has led to an increase in Hasbro's stock value.
• Investors are optimistic about Hasbro's growth potential, especially with the exceptional sales in Magic: The Gathering and the improved EBITDA forecast for 2025.
• The collaboration with The Little Tikes Company for the PEPPA PIG product line has further boosted confidence in Hasbro's brand expansion and revenue opportunities.
• Hasbro's strategic initiatives and positive financial outcomes have reinforced market confidence and investor enthusiasm for the company's future prospects.