Hasbro Inc. ($HAS) Stock Forecast: Up 7.1% Today

What is Hasbro Inc.?

Hasbro, a leading toy and entertainment company, saw a strong upward movement in the market today despite challenges from a recent cybersecurity incident. The company's initial first-quarter revenue beat analyst predictions, mainly driven by the success of its Magic: The Gathering franchise.

Why is Hasbro Inc. going up?

HAS stock is up 7.1% on Apr 23, 2026 17:43

• Shares of Hasbro jumped by 7% after the revelation of better-than-expected initial first-quarter revenue, reflecting investor confidence in the company's performance.
• The postponement of financial results due to the cyber incident did not discourage investors, highlighting the company's resilience and ability to surpass sales growth forecasts.
• The focus on higher-margin gaming segments and the maintenance of annual forecasts signal Hasbro's strategic transition towards more profitable areas, contributing to the positive market sentiment.
• Despite disruptions caused by the cybersecurity event, Hasbro's proactive approach in managing the impacts and reaffirming its 2026 guidance demonstrate a solid foundation for future growth, offering reassurance to stakeholders amidst uncertainties.

HAS Price Chart

HAS Technical Analysis

HAS News

Hasbro delays financial results as cyberattack fallout drags into second quarter

Hasbro has delayed its financial results announcement due to the lingering effects of a recent cyberattack. The company released preliminary first-quarter revenue figures between $970 million and $985 million but has not yet estimated the full financial impact of the incident, nor held an analyst call. This ongoing issue highlights the difficulties Hasbro is facing, including previous legal and logistical challenges.

https://www.bizjournals.com/rhodeisland/news/2026/04/23/hasbro-cyber-woes-persist-q1-call-delayed.html

Hasbro stock jumps 7% as preliminary revenue tops estimates

Hasbro's stock jumped 7% after the company reported preliminary first-quarter revenue of $970 million to $985 million, topping analyst estimates of $908.9 million. This growth was largely driven by its Magic: The Gathering franchise, despite a cybersecurity incident that delayed the full earnings release. The company maintained its full-year outlook, emphasizing its shift towards higher-margin gaming segments.

https://www.tradingview.com/news/invezz:f57842f5c094b:0-hasbro-stock-jumps-7-as-preliminary-revenue-tops-estimates/

Hasbro Delays Quarterly Results After Cybersecurity Incident

Hasbro has delayed its quarterly earnings report following a cybersecurity incident that involved unauthorized access to its network. Despite the security breach, the toymaker anticipates a 3% to 5% rise in preliminary first-quarter sales, surpassing analysts' average expectation of 2.5% growth. The company made this announcement on Thursday, April 23, 2026.

https://money.usnews.com/investing/news/articles/2026-04-23/hasbro-delays-quarterly-results-after-cybersecurity-incident

Hasbro delays quarterly results after cybersecurity incident

Hasbro has delayed its first-quarter results following a cybersecurity incident that involved unauthorized access to its network in late March. Despite the delay, the toymaker expects first-quarter sales to increase between 3% and 5%, surpassing analysts' average expectation of 2.5% growth. Hasbro's shares rose by about 7% in premarket trading after the updated forecast.

https://www.reuters.com/business/retail-consumer/hasbro-delays-quarterly-results-after-cybersecurity-incident-2026-04-23/

Hasbro (NASDAQ: HAS) lifts Q1 profit outlook, reiterates 2026 guidance after cyber incident

Hasbro (NASDAQ: HAS) has announced strong preliminary Q1 2026 results, expecting revenue of $970-$985 million and a significant increase in operating profit, driven by the strength of MAGIC: THE GATHERING. Despite a recent cyber incident that will delay their 10-Q filing and impact Q2 consumer products revenue, the company has reiterated its full-year 2026 guidance, demonstrating confidence in its strategic plans. The cyberattack's effects are believed to be contained, with most delayed Q2 shipments expected to be recovered later in the year.

https://www.stocktitan.net/sec-filings/HAS/8-k-hasbro-inc-reports-material-event-718b0e09a3d3.html

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Hasbro Inc. Price History

08.03.2026 - HAS Stock was up 5.0%

• Hasbro's stock underperformed compared to competitors, possibly contributing to the decline in share price.
• The opening of a new distribution hub by Hasbro aimed at cutting costs and improving efficiency could have a positive long-term impact on the company's operations.
• The cyberattack on Hasbro may have caused concerns among investors, leading to a short-term decrease in the stock price.
• Ulta Beauty's significant expansion of its ship-from-store program could have diverted investor attention and capital away from Hasbro temporarily.

03.01.2026 - HAS Stock was up 5.2%

• The stock price of Hasbro surged by 5.07% to $93.84, hitting a new 52-week high, driven by positive sentiments from analysts and a Buy rating from a leading firm with a revised price target of $103.
• Hasbro's robust financial performance, indicated by strong revenue growth and return on equity, has bolstered investor confidence and contributed to its favorable market position.
• Analysts anticipate sustained profitability for the company, with an improved earnings forecast, raised price targets, and key leadership changes in its video game division, despite some concerns about potential overvaluation.

30.00.2026 - HAS Stock was down 2.4%

• Valley Wealth Managers Inc. and Great Lakes Advisors LLC cutting their stakes in Hasbro by significant percentages in Q3 may have signaled a lack of confidence in the company's future performance, contributing to the bearish trend.
• The shareholder lawsuit alleging that Hasbro intentionally overprinted Magic: The Gathering cards to boost revenue at the expense of card value and investor trust likely raised concerns among investors, leading to a negative market sentiment.
• Despite the positive coverage of Hasbro's classic game Twister as a party favorite, the overshadowing negative news of insider sales, reduced institutional holdings, and legal challenges could have outweighed any positive impact on the stock price.
• The combination of reduced institutional investments, insider selling, and legal troubles surrounding the Magic: The Gathering cards might have created a perfect storm of uncertainty and skepticism, driving the bearish movement in Hasbro's stock today.

23.03.2026 - HAS Stock was up 7.1%

• Shares of Hasbro jumped by 7% after the revelation of better-than-expected initial first-quarter revenue, reflecting investor confidence in the company's performance.
• The postponement of financial results due to the cyber incident did not discourage investors, highlighting the company's resilience and ability to surpass sales growth forecasts.
• The focus on higher-margin gaming segments and the maintenance of annual forecasts signal Hasbro's strategic transition towards more profitable areas, contributing to the positive market sentiment.
• Despite disruptions caused by the cybersecurity event, Hasbro's proactive approach in managing the impacts and reaffirming its 2026 guidance demonstrate a solid foundation for future growth, offering reassurance to stakeholders amidst uncertainties.

23.03.2026 - HAS Stock was up 9.2%

• Hasbro expects a 3% to 5% increase in preliminary first-quarter sales, surpassing analysts' expectations, despite the cybersecurity incident.
• Following the updated forecast, Hasbro's shares surged by approximately 7% in premarket trading, indicating a positive market response.
• The company's robust performance in Q1 2026, fueled by MAGIC: THE GATHERING, and its reaffirmation of full-year guidance exhibit confidence in its strategic plans despite the cyberattack.
• Investors are attentively tracking Hasbro's earnings report, particularly focusing on the performance of Magic: The Gathering franchise and the impact of escalating costs on profit margins.

02.01.2026 - HAS Stock was up 5.0%

• Hasbro's stock achieved a 52-week peak at $90.85 USD, exhibiting an impressive 60.57% increase over the past year and a notable 21.85% rise in the last six months. This upward momentum in stock value appears to stem from optimistic analyst outlooks and anticipation of profitability.
• Analysts have revised higher price targets for Hasbro, with one firm adjusting its target to $103 from $94 and maintaining an Overweight rating on the stock. This adjustment signifies a high level of confidence in the company's prospective performance.
• The recent unveiling of a licensing deal with Legendary Entertainment to develop toys for the upcoming Street Fighter movie might have also added to the bullish upswing. This partnership has the potential to unlock fresh revenue streams and elevate Hasbro's brand visibility within the entertainment sector.
• In conclusion, Hasbro's robust financial position, favorable analyst evaluations, and strategic business decisions, including the collaboration with Legendary Entertainment, are likely driving forces behind the surge in the stock price and subsequent traction among investors in the current bullish market climate.

31.02.2026 - HAS Stock was up 5.1%

• A recent collaboration between TMX Transform and Hasbro to establish a new distribution center is viewed positively for enhancing distribution capabilities and improving logistics, indicating growth potential for Hasbro.
• Wealth Enhancement Advisory Services LLC has increased its stake in Hasbro by 42.7% after strong earnings and positive analyst consensus, indicating confidence in the company's performance and future outlook.
• Hasbro's adoption of AI-driven distribution through GXO Logistics, despite some highlighted risks from investors, showcases a commitment to operational efficiency and innovation.
• While there has been a notable increase in short interest for Hasbro, possibly indicating bearish sentiment in the market, the overall analyst consensus of a "Moderate Buy" rating and positive price targets suggest a favorable projection for the company's stock performance.

21.03.2026 - HAS Stock was down 4.4%

• Hasbro's stock declined by 1.82% to $95.38, showing a notable bearish trend.
• The company posted strong Q4 earnings with a significant year-over-year revenue rise, yet its stock performance lagged behind competitors and broader market benchmarks.
• The emergence of a class-action lawsuit related to a recent data breach might have affected investor confidence, sparking worries about cybersecurity measures and potential financial impacts.
• Despite optimistic assessments from Wall Street analysts, the market's response indicates that legal disputes and cybersecurity concerns could be casting a shadow over the positive earnings outcome.

10.01.2026 - HAS Stock was up 11.3%

• Hasbro's profit tripled and Q4 results exceeded expectations, leading to significant bullish movement in the stock.
• Positive FY26 guidance, with anticipated revenue growth and improved adjusted EBITDA, has bolstered investor confidence in the company's future outlook.
• The announcement of a new licensing partnership regarding the Harry Potter universe with a major entertainment company has further enhanced market sentiment, indicating promising growth opportunities.
• Hasbro's emphasis on a digital-first strategy and franchise-driven approach, coupled with robust quarterly performance, signal a favorable turnaround for the company, fueling investor optimism and a surge in the stock price.

10.01.2026 - HAS Stock was up 9.4%

• Strong Q4 earnings and revenues exceeded expectations, resulting in a notable rise in stock value for Hasbro.
• The performance of Wizards of the Coast games and the digital segment significantly contributed to tripling the company's profit, illustrating advancements in its digital-first initiative.
• Hasbro's optimistic forecast for 2026, predicting revenue growth and adjusted EBITDA, demonstrates its confidence in sustained progress and evolution.
• The announcement of a quarterly cash dividend underlines Hasbro's dedication to enhancing shareholder returns and creating long-term value.

17.03.2026 - HAS Stock was up 5.9%

• The recent rise in Hasbro's stock price is possibly linked to the announcement of a new official Dungeons & Dragons show, "Dungeon Masters," which is generating excitement due to its unreleased content and star-studded cast.
• Despite a class-action lawsuit over a data breach, investors seem to be more focused on Hasbro's proactive approach in engaging its audience and developing new content, potentially driving future revenue growth.
• Analysts maintaining an "underperform" rating for Hays (LON:HAS) may not directly impact Hasbro, Inc. (HAS) as they operate in different sectors, allowing investors to remain positive about Hasbro's growth potential.

01.03.2026 - HAS Stock was down 5.1%

• Hasbro's stock price likely experienced a bearish movement due to a recent cyberattack that has caused operational disruptions, potentially affecting product ordering and shipping.
• The cyberattack has raised concerns among investors regarding the company's cybersecurity measures and the uncertainties surrounding the incident, such as data breaches or ransom demands.
• Investors may lack confidence in Hasbro's ability to address the cyberattack effectively, especially considering the mentioned recovery period of "several weeks," hinting at possible long-term repercussions on the company's operations and financial performance.