Hasbro Inc. ($HAS) Stock Forecast: Down 7.4% Today

What is Hasbro Inc.?

Hasbro Inc. (NASDAQ: HAS) Market Hasbro Inc. is a well-known American multinational toy and board game company. The company is recognized for its popular brands such as Magic: The Gathering, GI Joe, and Wizards of the Coast.

Why is Hasbro Inc. going down?

HAS stock is down 7.4% on May 20, 2026 17:01

• Hasbro's shares experienced a strong bearish movement.
• Despite reporting a significant increase in profit and revenue for the first quarter, driven by the success of Magic: The Gathering and digital gaming, the stock gapped down in premarket trading and tumbled over 7%.
• The negative market sentiment was influenced by factors such as a cybersecurity issue, the cancellation of a D&D action game, and disappointing sales guidance for the full year.
• The market may have reacted adversely due to concerns about the company's traditional toy segment being flat and its entertainment business declining, despite the strong performance of its gaming units.

HAS Price Chart

HAS Technical Analysis

HAS News

Hasbro (NASDAQ:HAS) Shares Gap Down - Here's What Happened

Hasbro (NASDAQ:HAS) shares gapped down in premarket trading despite beating first-quarter earnings and revenue estimates, driven by strong demand for Wizards of the Coast and digital gaming. The negative market sentiment was influenced by headlines such as the cancellation of a D&D action game and a cybersecurity issue that delayed results. Analysts have a "Moderate Buy" consensus rating with an average target price of $113.14 for the stock.

https://www.marketbeat.com/instant-alerts/hasbro-nasdaqhas-shares-gap-down-heres-what-happened-2026-05-20/

Hasbro Shares Tumble After Sales Guidance Disappoints

Hasbro Inc. shares fell over 7% after the company provided a full-year sales forecast that was at the low end of analyst expectations. Despite a 13% increase in first-quarter sales to $1 billion, driven by its games unit, the traditional toy segment was flat and its entertainment business declined. The company is known for brands like GI Joe and Magic: The Gathering.

https://www.bloomberg.com/news/articles/2026-05-20/hasbro-shares-tumble-after-sales-guidance-disappoints

Hasbro Profit, Revenue Rise on Strong Sales of Magic: The Gathering

Hasbro reported a significant increase in profit and revenue for the first quarter, driven primarily by the strong performance of its Wizards of the Coast and digital-gaming segment, particularly "Magic: The Gathering." The company's profit nearly doubled compared to the same quarter last year, reaching $198.4 million. Revenue also jumped 13% to $1 billion.

https://www.wsj.com/business/earnings/hasbro-profit-revenue-rise-on-strong-sales-of-magic-the-gathering-8afcbbe5

Hasbro beats quarterly estimates on strong demand for its digital games

Hasbro reaffirmed its annual forecasts despite reporting better-than-expected first-quarter revenue and profit, driven by strong demand for its digital games like "Magic: The Gathering." The company also detailed plans to mitigate rising oil prices and expects significant tariff refunds, even as it navigates ongoing macroeconomic challenges and the aftermath of a recent network breach.

https://www.reuters.com/technology/hasbro-beats-quarterly-estimates-strong-demand-its-digital-games-2026-05-20/

Hasbro (NASDAQ: HAS) posts strong Q1 2026 growth led by MAGIC: THE GATHERING

Hasbro reported strong Q1 2026 financial results, with net revenues increasing 13% to $1,000.2 million, driven primarily by its Wizards of the Coast and Digital Gaming segment, particularly MAGIC: THE GATHERING. The company's operating profit and net earnings also saw significant growth, leading to a reaffirmed full-year 2026 outlook. Despite flat Consumer Products revenue and a decline in Entertainment, Hasbro demonstrated robust cash generation, continued shareholder returns, and steps towards debt reduction, while also addressing a recent cybersecurity incident.

https://www.stocktitan.net/sec-filings/HAS/8-k-hasbro-inc-reports-material-event-9e7788170480.html

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Hasbro Inc. Price History

08.03.2026 - HAS Stock was up 5.0%

• Hasbro's stock underperformed compared to competitors, possibly contributing to the decline in share price.
• The opening of a new distribution hub by Hasbro aimed at cutting costs and improving efficiency could have a positive long-term impact on the company's operations.
• The cyberattack on Hasbro may have caused concerns among investors, leading to a short-term decrease in the stock price.
• Ulta Beauty's significant expansion of its ship-from-store program could have diverted investor attention and capital away from Hasbro temporarily.

03.01.2026 - HAS Stock was up 5.2%

• The stock price of Hasbro surged by 5.07% to $93.84, hitting a new 52-week high, driven by positive sentiments from analysts and a Buy rating from a leading firm with a revised price target of $103.
• Hasbro's robust financial performance, indicated by strong revenue growth and return on equity, has bolstered investor confidence and contributed to its favorable market position.
• Analysts anticipate sustained profitability for the company, with an improved earnings forecast, raised price targets, and key leadership changes in its video game division, despite some concerns about potential overvaluation.

23.03.2026 - HAS Stock was up 7.1%

• Shares of Hasbro jumped by 7% after the revelation of better-than-expected initial first-quarter revenue, reflecting investor confidence in the company's performance.
• The postponement of financial results due to the cyber incident did not discourage investors, highlighting the company's resilience and ability to surpass sales growth forecasts.
• The focus on higher-margin gaming segments and the maintenance of annual forecasts signal Hasbro's strategic transition towards more profitable areas, contributing to the positive market sentiment.
• Despite disruptions caused by the cybersecurity event, Hasbro's proactive approach in managing the impacts and reaffirming its 2026 guidance demonstrate a solid foundation for future growth, offering reassurance to stakeholders amidst uncertainties.

23.03.2026 - HAS Stock was up 9.2%

• Hasbro expects a 3% to 5% increase in preliminary first-quarter sales, surpassing analysts' expectations, despite the cybersecurity incident.
• Following the updated forecast, Hasbro's shares surged by approximately 7% in premarket trading, indicating a positive market response.
• The company's robust performance in Q1 2026, fueled by MAGIC: THE GATHERING, and its reaffirmation of full-year guidance exhibit confidence in its strategic plans despite the cyberattack.
• Investors are attentively tracking Hasbro's earnings report, particularly focusing on the performance of Magic: The Gathering franchise and the impact of escalating costs on profit margins.

20.04.2026 - HAS Stock was down 7.4%

• Hasbro's shares experienced a strong bearish movement.
• Despite reporting a significant increase in profit and revenue for the first quarter, driven by the success of Magic: The Gathering and digital gaming, the stock gapped down in premarket trading and tumbled over 7%.
• The negative market sentiment was influenced by factors such as a cybersecurity issue, the cancellation of a D&D action game, and disappointing sales guidance for the full year.
• The market may have reacted adversely due to concerns about the company's traditional toy segment being flat and its entertainment business declining, despite the strong performance of its gaming units.

31.02.2026 - HAS Stock was up 5.1%

• A recent collaboration between TMX Transform and Hasbro to establish a new distribution center is viewed positively for enhancing distribution capabilities and improving logistics, indicating growth potential for Hasbro.
• Wealth Enhancement Advisory Services LLC has increased its stake in Hasbro by 42.7% after strong earnings and positive analyst consensus, indicating confidence in the company's performance and future outlook.
• Hasbro's adoption of AI-driven distribution through GXO Logistics, despite some highlighted risks from investors, showcases a commitment to operational efficiency and innovation.
• While there has been a notable increase in short interest for Hasbro, possibly indicating bearish sentiment in the market, the overall analyst consensus of a "Moderate Buy" rating and positive price targets suggest a favorable projection for the company's stock performance.

21.03.2026 - HAS Stock was down 4.4%

• Hasbro's stock declined by 1.82% to $95.38, showing a notable bearish trend.
• The company posted strong Q4 earnings with a significant year-over-year revenue rise, yet its stock performance lagged behind competitors and broader market benchmarks.
• The emergence of a class-action lawsuit related to a recent data breach might have affected investor confidence, sparking worries about cybersecurity measures and potential financial impacts.
• Despite optimistic assessments from Wall Street analysts, the market's response indicates that legal disputes and cybersecurity concerns could be casting a shadow over the positive earnings outcome.

10.01.2026 - HAS Stock was up 11.3%

• Hasbro's profit tripled and Q4 results exceeded expectations, leading to significant bullish movement in the stock.
• Positive FY26 guidance, with anticipated revenue growth and improved adjusted EBITDA, has bolstered investor confidence in the company's future outlook.
• The announcement of a new licensing partnership regarding the Harry Potter universe with a major entertainment company has further enhanced market sentiment, indicating promising growth opportunities.
• Hasbro's emphasis on a digital-first strategy and franchise-driven approach, coupled with robust quarterly performance, signal a favorable turnaround for the company, fueling investor optimism and a surge in the stock price.

10.01.2026 - HAS Stock was up 9.4%

• Strong Q4 earnings and revenues exceeded expectations, resulting in a notable rise in stock value for Hasbro.
• The performance of Wizards of the Coast games and the digital segment significantly contributed to tripling the company's profit, illustrating advancements in its digital-first initiative.
• Hasbro's optimistic forecast for 2026, predicting revenue growth and adjusted EBITDA, demonstrates its confidence in sustained progress and evolution.
• The announcement of a quarterly cash dividend underlines Hasbro's dedication to enhancing shareholder returns and creating long-term value.

17.03.2026 - HAS Stock was up 5.9%

• The recent rise in Hasbro's stock price is possibly linked to the announcement of a new official Dungeons & Dragons show, "Dungeon Masters," which is generating excitement due to its unreleased content and star-studded cast.
• Despite a class-action lawsuit over a data breach, investors seem to be more focused on Hasbro's proactive approach in engaging its audience and developing new content, potentially driving future revenue growth.
• Analysts maintaining an "underperform" rating for Hays (LON:HAS) may not directly impact Hasbro, Inc. (HAS) as they operate in different sectors, allowing investors to remain positive about Hasbro's growth potential.

01.03.2026 - HAS Stock was down 5.1%

• Hasbro's stock price likely experienced a bearish movement due to a recent cyberattack that has caused operational disruptions, potentially affecting product ordering and shipping.
• The cyberattack has raised concerns among investors regarding the company's cybersecurity measures and the uncertainties surrounding the incident, such as data breaches or ransom demands.
• Investors may lack confidence in Hasbro's ability to address the cyberattack effectively, especially considering the mentioned recovery period of "several weeks," hinting at possible long-term repercussions on the company's operations and financial performance.

20.04.2026 - HAS Stock was down 5.2%

• Hasbro delivered robust financial results in the first quarter of 2026, driven by the strong performance of its Wizards of the Coast division and digital gaming segment, particularly "Magic: The Gathering."
• The impressive earnings, which saw a near doubling of profits and a 13% growth in revenue, caused a downward movement in Hasbro's stock price. This reaction may indicate that investors had set high expectations for the company, which the solid performance did not fully satisfy.
• Despite the positive financial updates and the success of Magic: The Gathering, some investors may have opted to take profits, contributing to the bearish sentiment in the market.
• Additionally, the Chief Financial Officer's routine share disposition for tax withholding purposes, though not an open-market sale, could have also played a part in fostering uncertainty among investors and further exacerbating the negative market sentiment.