Hasbro Inc. ($HAS) Stock Forecast: Down 2.3% Today

What is Hasbro Inc.?

Hasbro (HAS) is a well-known toy and entertainment company that has a diverse range of products including board games, action figures, and digital gaming.

Why is Hasbro Inc. going down?

HAS stock is down 2.3% on Jul 23, 2025 15:36

• Despite outperforming expectations in the second quarter, Hasbro's stock faced a downward trend possibly linked to concerns about a substantial charge due to tariffs affecting toy sales.
• The success of the Wizards and Digital Gaming sectors was insufficient to counterbalance the decline in Consumer Products and Entertainment divisions, resulting in a mixed overall performance.
• Although Hasbro's Q2 earnings and revenues exceeded predictions, apprehensions arose regarding the potential rise in Q3 costs as retailers prepare for the holiday season.
• The market's response may also be shaped by uncertainties regarding how tariff expenses could impact Hasbro's profit margins in the upcoming quarters.

HAS Price Chart

HAS Technical Analysis

HAS News

Hasbro beats second-quarter expectations as gaming division offsets tariff-fueled toy slump

Hasbro's toy and entertainment sales fell and the company recorded a $1 billion charge related to the impact of tariffs.

https://www.cnbc.com/2025/07/23/hasbro-has-earnings-q2-2025.html

Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up

HAS' second-quarter top line reflects dismal contributions from the Consumer Products and Entertainment segments despite strength in Wizards and Digital Gaming.

https://www.zacks.com/stock/news/2608169/hasbros-q2-earnings-and-revenues-beat-estimates-stock-up

Hasbro Q2 Earnings - Hasbro ( NASDAQ:HAS )

Hasbro's Q2 adjusted EPS hit $1.30 and revenue $980.8M, beating analysts' $0.76 EPS and $874.3M sales forecasts. Tariff costs haven't yet affected margins, but Q3 expenses are set to climb as retailers stock up for the holidays.

https://www.benzinga.com/markets/earnings/25/07/46572392/monopoly-and-play-doh-maker-hasbro-lifts-outlook-but-tariffs-pressure-stock

Hasbro ( HAS ) Beats Q2 Earnings and Revenue Estimates

Hasbro (HAS) delivered earnings and revenue surprises of +66.67% and +10.43%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2606954/hasbro-has-beats-q2-earnings-and-revenue-estimates

Can Hasbro ( HAS ) Keep the Earnings Surprise Streak Alive?

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

https://www.zacks.com/stock/news/2603990/can-hasbro-has-keep-the-earnings-surprise-streak-alive

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Hasbro Inc. Price History

20.01.2025 - HAS Stock was up 11.5%

• Strong Q4 earnings were reported by Hasbro, surpassing expectations and demonstrating a significant rise in sales.
• Strategic investments in innovation, collaborations, and sales initiatives are believed to have played a role in the company's positive performance.
• Hasbro's efforts to reduce expenses and expand its audience base to gamers and fans by 2027 have boosted investor confidence, resulting in a bullish trend for the stock.
• The consistent track record of outperforming earnings estimates and the promising future prospects have heightened trader optimism, driving the stock price up.

20.01.2025 - HAS Stock was up 13.0%

• Hasbro's Q4 earnings surpassed estimates, showing resilience in the face of declining revenues in certain segments like The Wizards of the Coast and Digital Gaming.
• The company's strategic move to shift manufacturing away from China to offset the impact of U.S. tariffs demonstrates proactive measures to mitigate potential challenges.
• Despite revenue declines in some segments, Hasbro managed to beat expectations in Q4 earnings, slash costs, and set ambitious targets for expanding its consumer base, leading to a positive market response and bullish movement in the stock.
• The positive surprises in earnings and revenues for Hasbro in Q4 indicate potential growth opportunities and investor confidence in the company's future prospects, contributing to the bullish market movement.

24.03.2025 - HAS Stock was up 14.2%

• Hasbro's stock experienced a strong bullish movement today.
• The positive Q1 earnings and revenue beating estimates contributed to the stock's rise.
• Despite concerns over potential impacts of China tariffs, the company's cost savings and margin growth strategies seem to have reassured investors.
• The renewal of partnerships with Disney for franchises like Star Wars and Marvel also added to the positive sentiment surrounding Hasbro.

24.03.2025 - HAS Stock was up 10.8%

• Hasbro's stock saw a notable bullish movement today.
• Despite worries about China tariffs, Hasbro's Q1 earnings and revenues surpassed expectations, demonstrating the company's strength.
• Comments from the CFO regarding cost savings and margin growth measures seemed to reassure investors about Hasbro's ability to counter tariff effects.
• The strong performance in the first quarter, fueled by impressive results in the MAGIC ecosystem and licensing growth, likely contributed to the positive investor sentiment towards Hasbro's stock.

20.01.2025 - HAS Stock was up 13.9%

• Shifting manufacturing away from overseas locations to mitigate the impact of tariffs demonstrates proactive planning by Hasbro, potentially leading to cost savings and operational improvements that could benefit the company's stock performance.
• Exceeding revenue and EPS expectations in the fourth quarter, as well as a notable expansion in operating margin, signals robust financial results and effective cost control measures, strengthening investor confidence in Hasbro's future growth.
• The company's aim to attract 750 million gamers and fans by 2027 illustrates ambitious growth objectives, which may attract long-term investors interested in the gaming and entertainment sector.
• Investments in innovation, partnerships, and sales strategies likely contributed to Hasbro's strong performance in Q4, highlighting its adaptability and competitive stance in the industry.

09.03.2025 - HAS Stock was down 8.4%

• Hasbro's stock (HAS) decreased by -1.87% in the most recent trading session.
• Despite a history of impressive earnings surprises, the anticipation of its next quarterly report might not have been strong enough to outweigh the current market sentiment, leading to the bearish movement.
• Investors might be adjusting their positions in Hasbro due to uncertainties or concerns in the toy and entertainment industry, impacting the stock price negatively.
• The slight decline in stock value could also be influenced by broader market trends or economic indicators affecting investor confidence in the sector.

06.10.2024 - HAS Stock was down 5.9%

• Hasbro's stock might have experienced a bearish movement due to the lack of significant financial impact from the collaboration with Scooter's Coffee and the CANDY LAND themed menu items.
• Investors may have been expecting a more substantial partnership or revenue-generating announcement from Hasbro, leading to a sell-off of the stock.
• The market may have perceived the collaboration as more of a marketing initiative rather than a value-adding strategic move, resulting in a negative sentiment towards Hasbro's stock.
• Overall, the market reaction suggests that investors were underwhelmed by the news of the CANDY LAND themed menu items at Scooter's Coffee, leading to a bearish movement in Hasbro's stock.

24.03.2025 - HAS Stock was up 8.3%

• Hasbro (HAS) reported Q1 earnings and revenues that surpassed estimates, indicating strong performance in the quarter.
• The company's success in the MAGIC ecosystem, along with growth in licensing and reduced promotional discounts, likely contributed to the positive results.
• Analysts' insights and expectations were optimistic about Hasbro's performance, further boosting investor confidence in the stock.
• Despite initial doubts about earnings growth, Hasbro's actual results seem to have reassured investors, leading to a bullish movement in the stock price.

15.00.2025 - HAS Stock was down 1.9%

• Hasbro's stock price saw a slight decrease of -0.12% in the recent trading day, indicating some investor hesitation or uncertainty.
• The class action lawsuits against Hasbro may have spooked investors, leading to a lack of confidence in the company's future performance.
• The upcoming earnings report will be crucial for Hasbro to potentially reverse the bearish trend, as beating estimates could restore investor trust and drive the stock price higher.
• Investors with significant losses are being advised to seek counsel, hinting at the seriousness of the legal issues surrounding Hasbro and the potential impact on its financial standing.

23.06.2025 - HAS Stock was down 2.3%

• Despite outperforming expectations in the second quarter, Hasbro's stock faced a downward trend possibly linked to concerns about a substantial charge due to tariffs affecting toy sales.
• The success of the Wizards and Digital Gaming sectors was insufficient to counterbalance the decline in Consumer Products and Entertainment divisions, resulting in a mixed overall performance.
• Although Hasbro's Q2 earnings and revenues exceeded predictions, apprehensions arose regarding the potential rise in Q3 costs as retailers prepare for the holiday season.
• The market's response may also be shaped by uncertainties regarding how tariff expenses could impact Hasbro's profit margins in the upcoming quarters.

23.06.2025 - HAS Stock was down 2.9%

• Hasbro (HAS) reported impressive Q2 earnings and revenue, beating estimates by a significant margin.
• Despite the positive earnings surprise, concerns about a year-over-year revenue drop in Q2 due to factors like tariffs and soft consumer product demand weighed on investor sentiment.
• The stock price of Hasbro (HAS) closed higher than the market, indicating some initial positive reaction to the news, but the overall bearish market movement may have overshadowed these positive developments, leading to a strong bearish movement in the stock today.

10.03.2025 - HAS Stock was down 5.9%

• Hasbro (HAS) stock experienced a bearish movement of -1.87% today.
• The strong bearish movement in Hasbro's stock price could be attributed to the overall weakness in the toy and entertainment industry.
• The positive momentum seen in competitor Mattel (MAT) might have diverted investor attention away from Hasbro, leading to a decline in its stock price.
• The lack of significant positive news or developments specific to Hasbro could have contributed to the downward trend in its stock price.