ServiceNow Inc. ($NOW) Stock Forecast: Down 2.2% Today

What is ServiceNow Inc.?

ServiceNow (NOW) is a prominent cloud software company known for automating business operations for large enterprises, particularly in the realm of AI and digital technologies. The stock had a bearish movement today.

Why is ServiceNow Inc. going down?

NOW stock is down 2.2% on Jan 2, 2026 15:51

• The prediction of over one million new AI-driven jobs in the UAE by 2030 could indicate a positive outlook for ServiceNow's services, but the lack of immediate revenue generation from AI expectations might have contributed to investor concerns.
• An upgrade to a Neutral rating after a stock slide suggests a cautious stance due to ongoing structural issues and risks associated with acquisitions, potentially impacting investor sentiment negatively.
• The intense competition with Salesforce in the enterprise AI operating system market could be adding pressure on ServiceNow, leading to uncertainties about its future growth prospects.
• The market's reaction to ServiceNow's bearish movement today might reflect a combination of profit-taking, concerns over revenue realization from AI investments, and the competitive landscape in the AI-driven enterprise software sector.

NOW Price Chart

NOW Technical Analysis

NOW News

ServiceNow predicts more than one million new AI-driven jobs in UAE by 2030

ServiceNow forecasts over one million new jobs in the UAE by 2030, driven by AI and digital technologies, transforming the labor market. This growth is spurred by significant investment and national strategies like the UAE National Artificial Intelligence Strategy 2031, though challenges in data security and governance persist. The new roles will be diverse, extending beyond traditional AI fields into IT service management, cybersecurity, and business functions augmented by AI.

https://www.computerweekly.com/news/366636837/ServiceNow-predicts-more-than-one-million-new-AI-driven-jobs-in-UAE-by-2030

Guggenheim Raises ServiceNow (NOW) Rating to Neutral After Stock Slide

Guggenheim upgraded ServiceNow (NOW) from Sell to Neutral, citing the stock's recent slide bringing it back to fair value despite ongoing structural concerns. The firm noted that expectations for AI haven't translated into significant revenue, and pointed to growing risks associated with acquisitions, such as the potential $7 billion purchase of cybersecurity firm Armis. While acknowledging ServiceNow's potential, Guggenheim suggests other AI stocks may offer greater upside and less downside risk.

https://finviz.com/news/265962/guggenheim-raises-servicenow-now-rating-to-neutral-after-stock-slide

The Truth About ServiceNow Inc: Why Wall Street Is Obsessed And What It Means For You

ServiceNow is gaining significant attention on Wall Street for its essential cloud software that automates business operations for large companies, making it a key "picks-and-shovels" AI play. The article details ServiceNow's business model, its competitive landscape against Salesforce, and provides a verdict on whether NOW stock is a "cop" for long-term investors or a "drop" for those seeking quick, meme-style gains. It emphasizes the company's sticky, subscription-based revenue and its role as a critical infrastructure provider in enterprise digital transformation and AI workflows.

https://www.ad-hoc-news.de/boerse/news/ueberblick/the-truth-about-servicenow-inc-why-wall-street-is-obsessed-and-what-it/68450372

The Great Agent War: Salesforce and ServiceNow Clash Over the Future of the Enterprise AI Operating System

Salesforce (NYSE: CRM) and ServiceNow (NYSE: NOW) are engaged in an "Agent War" to dominate the enterprise AI operating system market, shifting from chatbots to autonomous AI agents. Salesforce's Agentforce, leveraging its customer data strength, focuses on front-end customer engagement, while ServiceNow's Zurich release emphasizes back-office automation and a "platform of platforms" strategy. This rivalry marks a significant architectural shift in enterprise technology, with both companies encroaching on each other's traditional market territories as the industry moves into the "Agentic Era" of AI.

https://markets.financialcontent.com/wral/article/tokenring-2026-1-1-the-great-agent-war-salesforce-and-servicenow-clash-over-the-future-of-the-enterprise-ai-operating-system

Beyond the Dotted Line: How DocuSign Reinvented Itself for the AI Era

DocuSign (NASDAQ: DOCU) has successfully transformed from a basic e-signature provider into a comprehensive "Intelligent Agreement Management" (IAM) platform, leveraging AI to unlock economic value from static documents. This strategic pivot, initiated in early 2024 with the launch of DocuSign IAM, Navigator, and Maestro, and strengthened by the acquisition of Lexion, has repositioned the company as a leader in enterprise AI. DocuSign now focuses on document intelligence and automated workflows, with future plans to integrate "Agentic AI" for autonomous contract negotiation.

https://markets.financialcontent.com/wral/article/marketminute-2026-1-1-beyond-the-dotted-line-how-docusign-reinvented-itself-for-the-ai-era

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ServiceNow Inc. Price History

02.00.2026 - NOW Stock was down 2.2%

• The prediction of over one million new AI-driven jobs in the UAE by 2030 could indicate a positive outlook for ServiceNow's services, but the lack of immediate revenue generation from AI expectations might have contributed to investor concerns.
• An upgrade to a Neutral rating after a stock slide suggests a cautious stance due to ongoing structural issues and risks associated with acquisitions, potentially impacting investor sentiment negatively.
• The intense competition with Salesforce in the enterprise AI operating system market could be adding pressure on ServiceNow, leading to uncertainties about its future growth prospects.
• The market's reaction to ServiceNow's bearish movement today might reflect a combination of profit-taking, concerns over revenue realization from AI investments, and the competitive landscape in the AI-driven enterprise software sector.

24.03.2025 - NOW Stock was up 10.5%

• The stock had a strong bullish movement today.
• Surpassed Q1 earnings and revenue estimates, with a 6.60% earnings surprise and a 0.18% revenue surprise.
• The company's positioning as the 'Platinum Standard' for enterprise-grade AI and its strong financial performance in Q1 contributed to the surge in the stock price.
• Investors are optimistic about ServiceNow's future growth prospects following the impressive Q1 results and its strategic positioning in the market.

24.03.2025 - NOW Stock was up 14.9%

• ServiceNow (NOW) experienced a strong bullish movement today.
• ServiceNow reported impressive Q1 earnings, with total revenue of $3.09 billion, driven by higher-than-expected subscription revenues.
• Despite concerns about soft guidance and macro pressures, ServiceNow's resilient subscription base and AI push have positioned it as the 'Platinum Standard' for enterprise-grade AI, instilling investor confidence.
• Unusual bullish options activity suggests a positive sentiment among investors, further supporting the stock's surge.

23.03.2025 - NOW Stock was up 7.7%

• A significant uptrend in NOW stock was observed prior to its Q1 earnings announcement.
• Investor confidence remains high in NOW due to its robust portfolio and strong partner network, despite concerns about various economic factors and high valuation.
• Market expectancies for positive Q1 results aligning with Wall Street forecasts may be driving the recent surge in NOW stock.
• The optimistic outlook towards NOW could also be influenced by the tech sector's overall performance, particularly with major players such as Tesla and Alphabet posting their earnings.

31.09.2025 - NOW Stock was down 4.1%

• Despite the positive financial results, the stock showed bearish movement, hinting at possible profit-taking by investors.
• Concerns arose among investors about the company's future competitiveness in the tech industry after the denial by ServiceNow's CEO of AI companies threatening enterprise software.
• The approval of a 5-for-1 stock split may have prompted some investors to take profits, viewing the stock as overvalued in the short term.
• The downward movement in NOW's stock price may be attributed to profit-taking following recent positive developments and a cautious view on the company's future growth potential.

24.06.2025 - NOW Stock was up 7.7%

• A major platform expansions were announced by Voice2Me.ai, setting a new standard for AI voice automation.
• Q2 earnings and revenue estimates were exceeded by ServiceNow, indicating strong financial performance.
• The CEO of ServiceNow highlighted the company's growth in AI, leading to an increase in guidance.
• Financial giants showed bullish sentiment in ServiceNow options trading, reflecting positive market outlook for the stock.

30.09.2025 - NOW Stock was up 2.5%

• The CEO's denial of AI companies threatening enterprise software reassured investors about the company's unique offerings and competitive edge in the market.
• Strong Q3 earnings and revenue beats, alongside the announcement of a 5-for-1 stock split, fueled investor confidence and drove the stock price higher.
• Positive earnings surprises and the stock split approval demonstrated ServiceNow's robust financial performance and growth prospects, leading to increased investor interest and a bullish market movement for the stock.

07.07.2025 - NOW Stock was down 5.1%

• An integration announcement with Staffbase may have been perceived as underwhelming by investors, failing to generate excitement and positive sentiment in the market.
• Despite a bullish stance observed in options trading, the overall market sentiment may have shifted due to concerns about competition with CRM (Salesforce) and its potential impact on ServiceNow's market position.
• The long-term outperformance of ServiceNow could have led to profit-taking by investors, causing a temporary dip in the stock price as some locked in their gains.
• The lack of significant positive news or catalysts today may have contributed to a more cautious approach from traders, leading to the bearish movement in ServiceNow's stock price.

10.03.2025 - NOW Stock was down 6.2%

• ServiceNow's stock (NOW) saw a decline of -1.07% in the most recent trading session.
• The market sentiment towards ServiceNow has turned bearish, with significant bearish moves in options trading by financial institutions.
• The acquisition of Logik.ai by ServiceNow to bolster its CRM capabilities with AI-driven solutions has raised investor concerns amid currency headwinds and a challenging macroeconomic environment.
• Despite the recent bearish trend, the average brokerage recommendation still views ServiceNow (NOW) as a sound investment, highlighting a potential disparity between Wall Street analysts' positive outlook and current market sentiment.

25.06.2025 - NOW Stock was down 2.6%

• Strong Q2 results were reported by ServiceNow, with revenue exceeding expectations and a substantial year-over-year increase in subscription revenue.
• Despite the favorable earnings report, the stock saw a bearish movement, perhaps a result of profit-taking by investors following a growth period.
• Market sentiment may have been influenced by the introduction of Voice2Me.ai's AI voice agents on multiple platforms, raising competition concerns for ServiceNow.
• The stock's bearish movement after exceeding earnings and revenue expectations could be attributed to the classic "buy the rumor, sell the news" scenario.

18.11.2025 - NOW Stock was down 80.4%

• The bearish movement in ServiceNow's stock price could be attributed to the uncertainty surrounding the potential acquisition of cybersecurity firm Armis for a substantial amount, leading to mixed reactions from analysts and investors.
• Additionally, the company's 5-for-1 stock split coming into effect today might have contributed to the downward pressure on the stock as investors reassess the impact of the split on ServiceNow's valuation and strategic direction.
• The comparison between cybersecurity leaders Fortinet and Cisco in the market might have also influenced investor sentiment, with investors potentially shifting focus towards companies showing strong profitability and growth in AI security, impacting ServiceNow's stock performance.
• Overall, the market's reaction to the M&A speculation, stock split, and industry comparisons could have collectively driven the bearish movement in ServiceNow's stock price today.

28.07.2025 - NOW Stock was up 5.1%

• ServiceNow has demonstrated strong performance over the past ten years, delivering an average annual return of 28.78%.
• Despite a 12% decline post the latest earnings report, ServiceNow remains a competitive player in the market.
• Analysts show optimism towards ServiceNow, as the stock currently trades approximately 25% below its 52-week peak.
• The upbeat outlook for ServiceNow is possibly due to its innovative digital workflow solutions and strong market positioning, fueling the recent bullish movement in the stock.