Molson Coors Brewing Company Class B ($TAP) Stock Forecast: Down 0.4% Today

What is Molson Coors Brewing Company Class B?

Molson Coors Beverage Company ($TAP) is a well-known beverage company, producing a variety of alcoholic and non-alcoholic beverages. The stock had a bearish movement today amidst recent market activities.

Why is Molson Coors Brewing Company Class B going down?

TAP stock is down 0.4% on Dec 3, 2025 15:41

• A significant increase in stake by JPMorgan Chase & Co. in Molson Coors, acquiring more shares despite the company reporting an earnings miss for the quarter, might have signaled concerns about the company's future performance, contributing to the bearish trend.
• The 18.9% year-to-date drop in Molson Coors' stock price has attracted attention from investors, with suggestions that the stock may be undervalued. However, this potential undervaluation might not have been sufficient to offset the negative sentiment surrounding the earnings miss and future guidance, leading to the downward movement.
• The combination of increased institutional investment, poor quarterly performance, and ongoing industry volatility may have created a perfect storm for Molson Coors, resulting in the bearish market movement observed today.

TAP Price Chart

TAP Technical Analysis

TAP News

JPMorgan Chase & Co. Buys 175,587 Shares of Molson Coors Beverage Company $TAP

JPMorgan Chase & Co. increased its stake in Molson Coors Beverage Company ($TAP) by 20.4%, acquiring an additional 175,587 shares, bringing their total ownership to 1,036,110 shares valued at approximately $49.83 million. This increase in institutional investment comes as Molson Coors reported an earnings miss for the quarter and set its FY2025 guidance, maintaining an average "Hold" rating from analysts with a target price of $53.59. The company also declared a quarterly dividend of $0.47, reflecting a 4.0% yield.

https://www.marketbeat.com/instant-alerts/filing-jpmorgan-chase-co-buys-175587-shares-of-molson-coors-beverage-company-tap-2025-12-01/

Is Molson Coors a Bargain After 18.9% Drop and Industry Volatility in 2025?

Molson Coors Beverage (TAP) has seen an 18.9% year-to-date drop, prompting an analysis of its valuation. Using a Discounted Cash Flow (DCF) model and Price-to-Sales (P/S) ratio, Simply Wall St suggests the stock may be significantly undervalued. The article also introduces a "Narratives" approach for investors to create personalized valuation theses.

https://www.sahmcapital.com/news/content/is-molson-coors-a-bargain-after-189-drop-and-industry-volatility-in-2025-2025-11-26

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Molson Coors Brewing Company Class B Price History

03.11.2025 - TAP Stock was down 0.4%

• A significant increase in stake by JPMorgan Chase & Co. in Molson Coors, acquiring more shares despite the company reporting an earnings miss for the quarter, might have signaled concerns about the company's future performance, contributing to the bearish trend.
• The 18.9% year-to-date drop in Molson Coors' stock price has attracted attention from investors, with suggestions that the stock may be undervalued. However, this potential undervaluation might not have been sufficient to offset the negative sentiment surrounding the earnings miss and future guidance, leading to the downward movement.
• The combination of increased institutional investment, poor quarterly performance, and ongoing industry volatility may have created a perfect storm for Molson Coors, resulting in the bearish market movement observed today.

08.10.2024 - TAP Stock was up 4.4%

• Molson Coors reported better-than-expected earnings per share for the third quarter, exceeding analysts' estimates.
• Despite the earnings win, the company's quarterly sales fell short of expectations, leading to a drop in net sales.
• The bold bet on the non-alcoholic beverage market with Dwayne 'The Rock' Johnson's ZOA could have contributed to the positive market sentiment and bullish movement in the stock.
• Investors may be optimistic about the company's strategic shift towards non-alcoholic beverages and the potential growth opportunities in that segment, driving the bullish movement in the stock.

03.10.2023 - TAP Stock was up 5.7%

• The bullish movement in TAP stock today can be attributed to several factors:
• 1. Strong Q3 Earnings: TAP reported impressive sales growth, beating analyst estimates. This positive performance was driven by favorable pricing, sales mix, and higher financial volumes. The company's core brands and business units showcased strength, contributing to the overall success.
• 2. Favorable Market Conditions: The US beer category has been experiencing healthier growth, which has benefited Molson Coors Beverage. Additionally, the company's ability to win market share with brands like Miller Lite and Coors Light has further boosted investor confidence.
• 3. Global Strength: TAP's solid earnings and sustained growth have positioned the company as a strong player in the global beer market. This, coupled with favorable foreign currency exchange rates, has contributed to the bullish movement in the stock.
• 4. Consumer Staples Performance: Molson Coors Beverage has outpaced the S&P 500 and consumer staples indexes over the last year. This consistent outperformance has likely attracted investors and contributed to the bullish sentiment surrounding the stock.

05.09.2023 - TAP Stock was down 5.0%

• The bearish movement in TAP could be attributed to the article mentioning that Gen Z consumers are not as interested in beer, which is a significant market segment for Molson Coors. This could indicate a potential decline in future beer sales.
• The news about Molson Coors venturing into non-alcoholic offerings, such as the launch of non-alcoholic Blue Moon, might have also contributed to the bearish movement. Investors may be uncertain about the success of these new products and their ability to offset any potential decline in beer sales.
• The article mentioning the CEO's interview with Jim Cramer could have also influenced the market movement, as investors may have gained insights into the company's future plans and potential challenges.
• Overall, the bearish movement in TAP today could be a result of concerns about the declining interest in beer among Gen Z consumers, uncertainty about the success of non-alcoholic offerings, and potential market reactions to the CEO's interview.

07.02.2025 - TAP Stock was up 5.1%

• TAP stock experienced a strong bullish movement today, potentially driven by positive market sentiment and investor optimism.
• The momentum in the market could be attributed to favorable economic indicators and overall confidence in the beverage industry.
• While specific news related to TAP may not be available, the general positive momentum in the market could have influenced the bullish movement in the stock.

04.10.2025 - TAP Stock was up 0.8%

• Despite facing softer beer demand and rising aluminum costs in Q3, Molson Coors managed to have a strong bullish movement.
• The market likely responded positively to the company's innovative strategies and focus on premiumization to counter the challenges in the industry.
• Investors may have been encouraged by Molson Coors' ability to adapt and potentially mitigate the impact of external factors on its financial performance.
• This bullish movement could indicate that shareholders have confidence in the company's resilience and strategic initiatives, leading to an optimistic outlook for its future performance.

06.07.2024 - TAP Stock was up 8.0%

• Molson Coors (TAP) reported strong quarterly results, beating analyst expectations in both earnings per share ($1.92 vs. $1.70) and revenue ($3.25 billion vs. $3.22 billion).
• The positive earnings report likely contributed to the bullish movement in TAP stock as investors reacted favorably to the company's performance.
• The stable sales and improved profitability showcased in the quarterly results indicate that Molson Coors is effectively navigating market challenges and maintaining growth.
• Overall, the upbeat earnings report and the company's ability to deliver solid results in a competitive market environment likely fueled the bullish movement in TAP stock.

06.07.2024 - TAP Stock was up 5.5%

• Molson Coors (TAP) outperformed revenue projections in Q2 CY2024, displaying strong financial resilience.
• Despite a slight dip in net sales, the company saw a substantial rise in income before income taxes, driving the positive market movement.
• Robust cash flow, strategic investments, and rewarding shareholder returns underscored the company's solid performance, boosting investor confidence.
• The company's reaffirmation of its full-year growth guidance further solidified investor trust, prompting a bullish trajectory in the stock price.

11.02.2025 - TAP Stock was down 5.1%

• Despite the upbeat outlook on Molson Coors, the stock saw a bearish movement recently.
• The contrast between the optimistic analysis and the market performance implies that external factors could have played a role in the stock's decline.
• Broader market trends, industry-specific challenges, or unexpected news may have influenced TAP's recent bearish movement, despite its outlined growth prospects.

25.07.2025 - TAP Stock was down 2.0%

• The bearish movement in TAP's stock today could be attributed to the significant drop in U.S. alcohol exports to Canada, impacting not only TAP but also other alcohol producers like Constellation Brands.
• The revelation about the decline in exports and lost revenue due to Ontario's decision to stop selling American liquor sheds light on the challenges faced by these companies in the international market.
• Investors might be reacting to the news by selling off TAP's stock, anticipating a potential decrease in revenue and profitability for the company in the near future.
• This event underscores the importance of international trade dynamics and regulations on the performance of companies like TAP in the global market.