Beyond Meat’s protein soda might be its last chance and best hope
Beyond Meat is launching a new protein soda called Beyond Immerse, which marks a significant departure from its traditional meat-alternative products. This pivot comes as the company faces declining sales and financial struggles in the plant-based meat market. The protein soda, offered in fruity flavors with impressive nutritional macros, targets the rapidly growing functional drinks market, which Beyond Meat hopes will provide a much-needed path to profitability and allow it more time to turn its fortunes around.
https://www.theverge.com/science/869209/beyond-meat-immerse-protein-soda