Campbell Soup Company ($CPB) Stock Forecast: Up 5.2% Today

What is Campbell Soup Company?

Campbell Soup Company (CPB) is a well-known American food company, famous for its soups and snacks. Today, CPB's stock experienced a strong bullish movement in the market.

Why is Campbell Soup Company going up?

CPB stock is up 5.2% on Feb 4, 2026 20:44

• The launch of Hershey Co.'s new spicy gummies may have sparked excitement in the food industry, potentially drawing attention away from Campbell Soup's challenges.
• Despite facing slow growth and integration issues from a recent snacks acquisition, CPB's stock saw a bullish trend, possibly indicating investor confidence in the company's long-term prospects.
• The decision by Campbell's to consolidate potato chip production, although impacting employees, could be viewed positively by investors as a strategic move towards efficiency and long-term growth.
• The controversy surrounding Campbell Soup Company executive, Martin Bally, may have momentarily overshadowed the company's challenges, allowing the stock to rise as investors focus on other aspects of the business.

CPB Price Chart

CPB Technical Analysis

CPB News

The Hershey Co. adds spicy gummies

The Hershey Co. is launching new Heat Wave Gummies under its Jolly Rancher brand, featuring five fruit flavors with a chili-inspired coating. The company aims to excite consumers by blending iconic fruit flavors with a hint of heat. These spicy gummies are expected to be available for purchase later this month.

https://www.foodbusinessnews.net/articles/29741-the-hershey-co-adds-spicy-gummies

Campbell Soup Stock: Defensive Comfort Or Value Trap As Wall Street Stays Cautious?

Campbell Soup's stock is currently in a consolidation mode, trading closer to its 52-week lows despite a modest recent uptick. Investors are weighing its reliable dividend and defensive cash flows against slow growth, cost pressures, and the integration of a large snacks acquisition like Sovos Brands. Wall Street remains cautiously skeptical with mostly "Hold" ratings, suggesting limited upside potential given current earnings growth and sales momentum.

https://www.ad-hoc-news.de/boerse/news/ueberblick/campbell-soup-stock-defensive-comfort-or-value-trap-as-wall-street-stays/68549485

Campbell Soup Stock: Defensive Comfort Or Value Trap As Wall Street Stays Cautious?

Campbell Soup's stock is experiencing a cautious market sentiment, trading closer to its 52-week lows despite a recent moderate uptick. The company faces challenges such as slow growth, inflation, and the integration of a large snacks acquisition, while investors weigh these against its reliable dividend and defensive cash flows. Wall Street analysts largely maintain a "Hold" rating, suggesting the stock offers comfort but limited upside potential, positioning it in a consolidation phase awaiting clearer catalysts for growth.

https://www.ad-hoc-news.de/boerse/ueberblick/campbell-soup-stock-defensive-comfort-or-value-trap-as-wall-street-stays/68549485

Campbell’s to consolidate potato chip production in US plant

Campbell's will close its Hyannis, Massachusetts plant, the smallest in its snacks network, by April 2026. This move is part of an ongoing strategy to optimize its snacks network and shift potato chip production to more efficient facilities in Wisconsin, North Carolina, and Pennsylvania. The closure impacts 49 employees, who will receive comprehensive assistance, while Campbell's continues significant capital investments across its snack and soup divisions to support long-term growth and efficiency.

https://millingmea.com/campbells-to-consolidate-potato-chip-production-in-us-plant/

Who is Martin Bally? Campbell Soup Company executive under fire over ‘poor’ customers remark

Martin Bally, an executive at Campbell Soup Company, is facing criticism for comments he made regarding the company's marketing strategy towards "poor" customers. His remarks, specifically about catering to food stamp recipients, have drawn significant backlash.

http://www.msn.com/en-in/society-culture-and-history/pop-culture/who-is-martin-bally-campbell-soup-company-executive-under-fire-over-poor-customers-remark/ar-AA1R5oUe?ocid=BingNewsVerp&apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1

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Campbell Soup Company Price History

07.00.2026 - CPB Stock was down 0.6%

• An invitation extended to rapper 50 Cent to tour their facilities raised questions about Campbell's soup ingredients, potentially affecting investor confidence in the company's products and reputation.
• Investors may have anticipated a drop in Campbell's stock price due to an upcoming quarterly dividend after receiving an ex-dividend reminder.
• The sale of company stock by Campbell's EVP during a notable stock price decrease and varied analyst opinions could have indicated internal worries or a lack of faith in the company's future performance, leading to diminished investor trust.
• Negative market sentiment, evidenced by Kimberly-Clark reaching a 52-week low and Campbell's stock experiencing a year-to-date decline of 41.45%, likely exacerbated the downward trend in Campbell's stock value.

11.08.2024 - CPB Stock was down 5.1%

• The disclosure of Campbell Soup's long-term growth plan and rebranding initiatives failed to excite investors, resulting in a bearish trend in the stock.
• Although the company set ambitious targets for organic sales growth, adjusted EBIT, and EPS growth, investors possibly expected more immediate positive outcomes.
• The market response indicates investor caution regarding the company's implementation of plans and the competitive environment in the food industry.

03.08.2024 - CPB Stock was up 2.3%

• CPB exceeded Q4 earnings projections, reporting earnings per share of $0.63, which surpassed the Zacks Consensus Estimate. This positive earnings outcome likely influenced the bullish movement in CPB stock.
• The company's acquisition of Sovos Brands and enhancements in supply-chain efficiency were evident in its Q4 performance, indicating promising growth prospects.
• An analysis from Wells Fargo that highlighted Campbell Soup's potential for recovery by adjusting the shares target also bolstered investor confidence in the company's future performance.
• Despite a slight decline in organic sales due to unfavorable net price realization, Campbell Soup's projection of annual sales exceeding Wall Street's expectations based on consistent demand further strengthened the positive sentiment surrounding the stock.

21.09.2024 - CPB Stock was down 1.5%

• The bearish movement in CPB stock today could be attributed to the slight drop in its P/E ratio, indicating a potential decrease in investor confidence.
• The recent 5.33% decrease in the stock price over the past month might have also contributed to today's bearish trend.
• Despite the bearish movement today, the overall 22.70% increase in CPB stock over the past year shows long-term growth potential, suggesting today's dip could be a temporary correction rather than a long-term trend.

07.11.2023 - CPB Stock was up 5.4%

• Campbell Soup reported better-than-expected first-quarter earnings and reaffirmed FY24 guidance, indicating positive financial performance.
• The company's upbeat quarterly profit can be attributed to higher prices, which has been a consistent strategy for global staple food makers.
• Despite the overall decline in market sentiment, Campbell Soup's stock had a strong bullish movement, possibly driven by investors' positive response to the company's financial performance and strategic approach.
• The impact of labor market reports on Fed decision making may have influenced the broader market movement, but it does not seem to have directly affected Campbell Soup's bullish trend.

04.01.2026 - CPB Stock was up 5.2%

• The launch of Hershey Co.'s new spicy gummies may have sparked excitement in the food industry, potentially drawing attention away from Campbell Soup's challenges.
• Despite facing slow growth and integration issues from a recent snacks acquisition, CPB's stock saw a bullish trend, possibly indicating investor confidence in the company's long-term prospects.
• The decision by Campbell's to consolidate potato chip production, although impacting employees, could be viewed positively by investors as a strategic move towards efficiency and long-term growth.
• The controversy surrounding Campbell Soup Company executive, Martin Bally, may have momentarily overshadowed the company's challenges, allowing the stock to rise as investors focus on other aspects of the business.

06.02.2024 - CPB Stock was down 1.1%

• Despite surpassing analyst estimates in revenue, Campbell Soup's stock encountered a bearish movement.
• The company's profit for the second quarter declined compared to the previous year, potentially influencing the negative market sentiment.
• A caution regarding sales tracking towards the lower end of the estimate could have sparked investor concerns, resulting in the stock decrease.
• The market's response to the overall company performance, notwithstanding the favorable earnings beat, indicates a restrained outlook on Campbell Soup's future growth potential.

21.07.2023 - CPB Stock was down 2.1%

• The bearish movement in CPB stock today could be attributed to the following factors:
• 1. Tariffs on food-can metal: The announcement of new tariffs on food-can metal from China, Germany, and Canada could have negatively impacted CPB's stock. These tariffs may raise the prices of canned foods, including Campbell's products, which could potentially lead to a decrease in consumer demand and lower revenue for the company.
• 2. Campbell deal speculation: The mention of a Campbell deal in one of the articles could have also influenced the bearish movement. If the deal is perceived negatively by investors or if there are concerns about its impact on the company's financials, it could have contributed to the decline in CPB stock.
• 3. Overall market sentiment: It's important to consider the broader market sentiment when analyzing the movement of any stock. If there is a general bearish sentiment in the market or concerns about the food industry as a whole, it could have influenced the decline in CPB stock.
• Please note that the provided assessment is based on the given information and should be considered as a speculative analysis.

06.11.2023 - CPB Stock was down 0.4%

• The bearish movement in CPB stock today can be attributed to the following factors:
• 1. Disappointing Q1 Sales: Campbell Soup reported sales below analyst estimates in their Q1 earnings, indicating a potential slowdown in consumer demand for their products. This negative sales performance could have contributed to the bearish movement in the stock.
• 2. Decrease in Q1 Profit: Despite beating Street estimates, Campbell Soup's Q1 profit decreased from the same period last year. This decline in profitability might have raised concerns among investors, leading to a sell-off and driving the stock price down.
• 3. Revenue Decline: Campbell Soup reported a decline in revenue for FQ1, which could have further dampened investor sentiment. However, the company's reaffirmation of its full-year guidance for FY24 might have provided some reassurance to investors, preventing a more significant drop in the stock price.
• 4. Overall Market Sentiment: It's important to consider that broader market conditions and investor sentiment can also influence the movement of individual stocks. If there was a general bearish sentiment in the market today, it could have contributed to the decline in CPB stock.
• In conclusion, the bearish movement in CPB stock today can be attributed to disappointing sales, a decrease in profit, and a decline in revenue. However, the company's ability to beat estimates and maintain its full-year guidance may have mitigated the extent of the stock's decline.

10.11.2025 - CPB Stock was down 5.2%

• The decline in CPB stock today can be attributed to multiple factors:
• Controversy surrounding a Campbell's executive's disparaging comments about their products may have harmed the brand's reputation and consumer trust, potentially leading to decreased sales.
• Price hikes on Campbell's ready-to-serve soups, influenced by inflation and tariffs, have dissuaded consumers from purchasing these products, impacting the company's revenue and market share.
• Tariffs impacting the company's soup sales have resulted in reduced profits, contributing to the negative market movement.
• Despite maintaining a stable stock price, the overall sentiment surrounding CPB appears to be influenced by these challenges, resulting in the observed bearish trend today.

09.11.2025 - CPB Stock was down 2.9%

• The decline in CPB stock today is linked to the effects of tariffs and price hikes on its ready-to-serve soup division, resulting in decreased sales and revenue.
• Despite attempts to adapt to changing consumer preferences through acquisitions of premium brands and a focus on healthier options, persistent obstacles with tariffs and pricing have affected the company's performance.
• Market response reflects reduced demand for Campbell's soups as consumers seek more affordable alternatives amidst rising prices, underlining the significance of offering value during key sales periods.
• While Campbell's ability to uphold its dividend yield and engage in strategic acquisitions may offer some stability, challenges in its core soup business appear to dominate sentiment, despite positive sales results in other product categories.

09.11.2025 - CPB Stock was down 3.1%

• The bearish movement in CPB stock today could be attributed to the struggles in its snacking division, potentially leading to concerns among investors.
• The firing of a Vice President over disparaging remarks about the company's products could have negatively impacted CPB's public image and investor confidence, resulting in a sell-off of the stock.
• Despite reporting better-than-expected sales and adapting its strategy, overall investor nervousness due to leadership changes and challenges in the snacking division might have overshadowed the positive sales performance in the soup segment.
• The broader industry trend towards healthier and premium products, as seen in Campbell's acquisition of the Rao's pasta sauce brand, indicates a shift in consumer preferences that could impact CPB's future growth potential.