Campbell Soup Company ($CPB) Stock Forecast: Down 5.2% Today

What is Campbell Soup Company?

Campbell Soup Company (CPB) is a well-known American food company recognized for its canned soups and other food products. The company has recently encountered difficulties due to various factors affecting its sales and market performance.

Why is Campbell Soup Company going down?

CPB stock is down 5.2% on Dec 10, 2025 14:41

• The decline in CPB stock today can be attributed to multiple factors:
• Controversy surrounding a Campbell's executive's disparaging comments about their products may have harmed the brand's reputation and consumer trust, potentially leading to decreased sales.
• Price hikes on Campbell's ready-to-serve soups, influenced by inflation and tariffs, have dissuaded consumers from purchasing these products, impacting the company's revenue and market share.
• Tariffs impacting the company's soup sales have resulted in reduced profits, contributing to the negative market movement.
• Despite maintaining a stable stock price, the overall sentiment surrounding CPB appears to be influenced by these challenges, resulting in the observed bearish trend today.

CPB Price Chart

CPB Technical Analysis

CPB News

Opinion: A Campbell’s soup fiasco is a reminder that eating healthy will cost you

The article discusses how a Campbell's executive's controversial comments about their products being "shit" food for "poor people" sparked a broader conversation about the prevalence and health implications of ultraprocessed foods (UPFs) in the North American diet. The author highlights the significant challenge of adopting a healthy diet due to the high cost of fresh, nutritious foods, especially for millions of Canadians. It emphasizes the need for education and making healthy food more economically accessible to combat the detrimental effects of UPFs.

https://www.theglobeandmail.com/opinion/article-campbells-soup-fiasco-eating-healthy-cost/

Demand for Liquid Flavors in Japan | Global Market Analysis Report - 2035

The demand for liquid flavors in Japan is projected to grow from USD 64.2 billion in 2025 to USD 83.3 billion by 2035, exhibiting a CAGR of 2.6%. This growth is primarily driven by increasing consumer preferences for customizable and diverse food and beverage experiences, with organic flavors dominating the market and beverages leading the application segment. Key players in this evolving market include International Flavors & Fragrances Inc., Gold Coast Ingredients, Nature's Flavors, Inc., Takasago International Corporation, and McCormick & Company, Inc.

https://www.futuremarketinsights.com/reports/japan-liquid-flavors-market

Soup prices bite: Consumers are pulling back on Campbell's soup as prices rise

The Campbell's Company is seeing consumers reduce purchases of its ready-to-serve soups, such as Chunky and Homestyle, due to recent price increases. These hikes, driven by inflation and tariffs, have led to weaker demand and market share declines as shoppers opt for lower-priced alternatives. However, sales of condensed cooking soups and broth continue to grow, attracting new buyers from Millennial and Gen X households.

https://www.axios.com/2025/12/09/campbells-soup-prices-tariff-price-hikes

Tariffs Dent Campbell’s Soup Sales

Campbell's soup sales are being negatively impacted by tariffs, leading to lower quarterly profit and revenue for the company. The tariff-related price increases are particularly affecting its ready-to-serve soup business, including brands like Chunky and Homestyle. Campbell's CEO Mick Beekhuizen acknowledges the need to provide value to consumers despite these price adjustments during the critical soup season.

https://www.wsj.com/business/earnings/campbells-quarterly-profit-revenue-fall-6c02748e?gaa_at=eafs&gaa_n=AWEtsqcZG-L5Xt9R2TuieRTOEkmN55RR6eJrH5kRgGgUFttOi27bjPt4lXTx&gaa_ts=6938687c&gaa_sig=NJbWzzpLMLUvKxjNUJX4QeaD6VlKMgT6sCEKtmT-olNM6bk6hat-w0TQUdsRIC8Yx5oKvtaBkogElQ8LScDwsQ%3D%3D

Campbell Soup stock holds steady as Stifel reiterates $34 price target

Stifel reiterated a Hold rating and a $34.00 price target for Campbell Soup (NASDAQ:CPB) following its Q1 fiscal 2026 earnings report. Despite a 13% decline in quarterly EPS, the company surpassed analyst estimates and maintained its fiscal year 2026 outlook. Campbell Soup also announced a 49% stake acquisition in La Regina, and continues to offer a 5.15% dividend yield, maintaining payments for 55 consecutive years.

https://www.investing.com/news/analyst-ratings/campbell-soup-stock-holds-steady-as-stifel-reiterates-34-price-target-93CH-4398843

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Campbell Soup Company Price History

11.08.2024 - CPB Stock was down 5.1%

• The disclosure of Campbell Soup's long-term growth plan and rebranding initiatives failed to excite investors, resulting in a bearish trend in the stock.
• Although the company set ambitious targets for organic sales growth, adjusted EBIT, and EPS growth, investors possibly expected more immediate positive outcomes.
• The market response indicates investor caution regarding the company's implementation of plans and the competitive environment in the food industry.

03.08.2024 - CPB Stock was up 2.3%

• CPB exceeded Q4 earnings projections, reporting earnings per share of $0.63, which surpassed the Zacks Consensus Estimate. This positive earnings outcome likely influenced the bullish movement in CPB stock.
• The company's acquisition of Sovos Brands and enhancements in supply-chain efficiency were evident in its Q4 performance, indicating promising growth prospects.
• An analysis from Wells Fargo that highlighted Campbell Soup's potential for recovery by adjusting the shares target also bolstered investor confidence in the company's future performance.
• Despite a slight decline in organic sales due to unfavorable net price realization, Campbell Soup's projection of annual sales exceeding Wall Street's expectations based on consistent demand further strengthened the positive sentiment surrounding the stock.

21.09.2024 - CPB Stock was down 1.5%

• The bearish movement in CPB stock today could be attributed to the slight drop in its P/E ratio, indicating a potential decrease in investor confidence.
• The recent 5.33% decrease in the stock price over the past month might have also contributed to today's bearish trend.
• Despite the bearish movement today, the overall 22.70% increase in CPB stock over the past year shows long-term growth potential, suggesting today's dip could be a temporary correction rather than a long-term trend.

07.11.2023 - CPB Stock was up 5.4%

• Campbell Soup reported better-than-expected first-quarter earnings and reaffirmed FY24 guidance, indicating positive financial performance.
• The company's upbeat quarterly profit can be attributed to higher prices, which has been a consistent strategy for global staple food makers.
• Despite the overall decline in market sentiment, Campbell Soup's stock had a strong bullish movement, possibly driven by investors' positive response to the company's financial performance and strategic approach.
• The impact of labor market reports on Fed decision making may have influenced the broader market movement, but it does not seem to have directly affected Campbell Soup's bullish trend.

07.05.2023 - CPB Stock was down 5.5%

• CPB had a strong bearish movement today, with its stock price falling.
• CPB was expected to report quarterly earnings at $0.65 per share on revenue of $2.24 billion.
• The Fear and Greed Index moved to the "Extreme Greed" zone on Tuesday, which might have affected the market movement.
• If CPB passes the level of $52, then it could reach its next resistance level of $54.

06.02.2024 - CPB Stock was down 1.1%

• Despite surpassing analyst estimates in revenue, Campbell Soup's stock encountered a bearish movement.
• The company's profit for the second quarter declined compared to the previous year, potentially influencing the negative market sentiment.
• A caution regarding sales tracking towards the lower end of the estimate could have sparked investor concerns, resulting in the stock decrease.
• The market's response to the overall company performance, notwithstanding the favorable earnings beat, indicates a restrained outlook on Campbell Soup's future growth potential.

21.07.2023 - CPB Stock was down 2.1%

• The bearish movement in CPB stock today could be attributed to the following factors:
• 1. Tariffs on food-can metal: The announcement of new tariffs on food-can metal from China, Germany, and Canada could have negatively impacted CPB's stock. These tariffs may raise the prices of canned foods, including Campbell's products, which could potentially lead to a decrease in consumer demand and lower revenue for the company.
• 2. Campbell deal speculation: The mention of a Campbell deal in one of the articles could have also influenced the bearish movement. If the deal is perceived negatively by investors or if there are concerns about its impact on the company's financials, it could have contributed to the decline in CPB stock.
• 3. Overall market sentiment: It's important to consider the broader market sentiment when analyzing the movement of any stock. If there is a general bearish sentiment in the market or concerns about the food industry as a whole, it could have influenced the decline in CPB stock.
• Please note that the provided assessment is based on the given information and should be considered as a speculative analysis.

06.11.2023 - CPB Stock was down 0.4%

• The bearish movement in CPB stock today can be attributed to the following factors:
• 1. Disappointing Q1 Sales: Campbell Soup reported sales below analyst estimates in their Q1 earnings, indicating a potential slowdown in consumer demand for their products. This negative sales performance could have contributed to the bearish movement in the stock.
• 2. Decrease in Q1 Profit: Despite beating Street estimates, Campbell Soup's Q1 profit decreased from the same period last year. This decline in profitability might have raised concerns among investors, leading to a sell-off and driving the stock price down.
• 3. Revenue Decline: Campbell Soup reported a decline in revenue for FQ1, which could have further dampened investor sentiment. However, the company's reaffirmation of its full-year guidance for FY24 might have provided some reassurance to investors, preventing a more significant drop in the stock price.
• 4. Overall Market Sentiment: It's important to consider that broader market conditions and investor sentiment can also influence the movement of individual stocks. If there was a general bearish sentiment in the market today, it could have contributed to the decline in CPB stock.
• In conclusion, the bearish movement in CPB stock today can be attributed to disappointing sales, a decrease in profit, and a decline in revenue. However, the company's ability to beat estimates and maintain its full-year guidance may have mitigated the extent of the stock's decline.

28.05.2023 - CPB Stock was down 0.7%

• The bearish movement in CPB's stock today may be attributed to the following factors:
• 1. Weak Consumer Staples Sector: Despite being considered a defensive stock, Campbell Soup's bearish movement could be a reflection of broader market sentiment towards consumer staples. The article highlights how other consumer staples companies, such as Mondelez and Yildiz, are also facing challenges in the market.
• 2. Disappointing Financial Performance: Although not explicitly mentioned in the provided articles, Campbell Soup hitting a 52-week low suggests that investors may have reacted negatively to the company's recent financial results or outlook. This could include factors such as declining sales or profitability.
• 3. Competitive Pressure: The mention of Ferrari stock hitting a 52-week high in one of the articles could indicate a shift in investor preference towards more growth-oriented companies. This could potentially divert attention and investment away from traditional consumer staples companies like Campbell Soup.
• 4. Marketing Strategy and Customer-Centricity: While not directly related to the bearish movement, the mention of Campbell Soup's marketing strategy and customer-centricity in one of the articles suggests that the company may be undergoing changes or facing challenges in adapting to evolving consumer preferences.
• Overall, the bearish movement in CPB's stock today could be a combination of broader market sentiment towards consumer staples, disappointing financial performance, competitive pressure, and potential challenges in adapting to changing consumer demands.

10.11.2025 - CPB Stock was down 5.2%

• The decline in CPB stock today can be attributed to multiple factors:
• Controversy surrounding a Campbell's executive's disparaging comments about their products may have harmed the brand's reputation and consumer trust, potentially leading to decreased sales.
• Price hikes on Campbell's ready-to-serve soups, influenced by inflation and tariffs, have dissuaded consumers from purchasing these products, impacting the company's revenue and market share.
• Tariffs impacting the company's soup sales have resulted in reduced profits, contributing to the negative market movement.
• Despite maintaining a stable stock price, the overall sentiment surrounding CPB appears to be influenced by these challenges, resulting in the observed bearish trend today.

09.11.2025 - CPB Stock was down 2.9%

• The decline in CPB stock today is linked to the effects of tariffs and price hikes on its ready-to-serve soup division, resulting in decreased sales and revenue.
• Despite attempts to adapt to changing consumer preferences through acquisitions of premium brands and a focus on healthier options, persistent obstacles with tariffs and pricing have affected the company's performance.
• Market response reflects reduced demand for Campbell's soups as consumers seek more affordable alternatives amidst rising prices, underlining the significance of offering value during key sales periods.
• While Campbell's ability to uphold its dividend yield and engage in strategic acquisitions may offer some stability, challenges in its core soup business appear to dominate sentiment, despite positive sales results in other product categories.

09.11.2025 - CPB Stock was down 3.1%

• The bearish movement in CPB stock today could be attributed to the struggles in its snacking division, potentially leading to concerns among investors.
• The firing of a Vice President over disparaging remarks about the company's products could have negatively impacted CPB's public image and investor confidence, resulting in a sell-off of the stock.
• Despite reporting better-than-expected sales and adapting its strategy, overall investor nervousness due to leadership changes and challenges in the snacking division might have overshadowed the positive sales performance in the soup segment.
• The broader industry trend towards healthier and premium products, as seen in Campbell's acquisition of the Rao's pasta sauce brand, indicates a shift in consumer preferences that could impact CPB's future growth potential.