The Hershey Company ($HSY) Stock Forecast: Down 5.1% Today

What is The Hershey Company?

Hershey (HSY) is a well-known American company renowned for its chocolate and confectionery products. The stock market today experienced a strong bearish movement.

Why is The Hershey Company going down?

HSY stock is down 5.1% on Oct 30, 2025 13:46

• Despite surpassing Q3 earnings and revenue estimates, Hershey (HSY) saw a decline in its stock price, suggesting that the market may have had higher expectations.
• The company's pricing strategies and efficiency programs could have boosted Q3 sales, yet increased cocoa costs and brand spend may have negatively impacted margins, causing investor concerns.
• The anticipation of Hershey (HSY) beating earnings estimates might have already been accounted for in the stock price, resulting in a sell-off post-earnings report, possibly due to investors expecting even more impressive results.

HSY Price Chart

HSY Technical Analysis

HSY News

Hershey ( HSY ) Surpasses Q3 Earnings and Revenue Estimates

Hershey (HSY) delivered earnings and revenue surprises of +19.27% and +1.79%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2781077/hershey-hsy-surpasses-q3-earnings-and-revenue-estimates

Gear Up for Hershey ( HSY ) Q3 Earnings: Wall Street Estimates for Key Metrics

Besides Wall Street's top-and-bottom-line estimates for Hershey (HSY), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended September 2025.

https://www.zacks.com/stock/news/2778800/gear-up-for-hershey-hsy-q3-earnings-wall-street-estimates-for-key-metrics

HSY to Report Q3 Earnings: Should You Expect a Beat This Time?

Hershey's pricing moves and efficiency programs may have lifted Q3 sales, though cocoa costs and brand spend are likely to have squeezed margins.

https://www.zacks.com/stock/news/2777967/hsy-to-report-q3-earnings-should-you-expect-a-beat-this-time

Hershey ( HSY ) Stock Declines While Market Improves: Some Information for Investors

Hershey (HSY) closed at $181.58 in the latest trading session, marking a -1.42% move from the prior day.

https://www.zacks.com/stock/news/2775902/hershey-hsy-stock-declines-while-market-improves-some-information-for-investors

Hershey ( HSY ) Expected to Beat Earnings Estimates: Can the Stock Move Higher?

Hershey (HSY) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

https://www.zacks.com/stock/news/2775320/hershey-hsy-expected-to-beat-earnings-estimates-can-the-stock-move-higher

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The Hershey Company Price History

30.06.2025 - HSY Stock was up 7.2%

• Hershey (HSY) saw a significant increase in its stock price, rising by +1.75% during the trading session.
• The company's Q2 earnings and revenues surpassed expectations by +19.80% and +2.62%, respectively, indicating a robust financial performance.
• Analysts had anticipated an earnings beat for Hershey, which likely influenced the positive market sentiment.
• The company's outperformance in key metrics and optimistic projections have fueled investor confidence in Hershey's future growth potential, leading to the upward movement in the stock price.

15.10.2024 - HSY Stock was down 5.2%

• The bearish movement in Hershey's stock could be attributed to profit-taking by investors after a period of sustained growth.
• The mention of Hershey may have drawn attention to the stock, prompting some investors to sell off their positions.
• It's possible that concerns about competition in the confectionery industry or overall market volatility have also contributed to the downward movement in Hershey's stock price today.

10.11.2024 - HSY Stock was up 11.1%

• HSY stock witnessed a robust bullish trend due to speculation surrounding a possible acquisition by Mondelez International, Inc. This development likely boosted investor confidence and propelled the stock price.
• Despite encountering obstacles such as escalating expenses and subdued consumer demand, the anticipation of a takeover bid from a significant player like MDLZ appears to have taken precedence over these issues in the near term.
• The market activity suggests that investors are placing more emphasis on the potential acquisition and strategic opportunities rather than the existing operational hurdles facing Hershey.

30.09.2025 - HSY Stock was down 5.1%

• Despite surpassing Q3 earnings and revenue estimates, Hershey (HSY) saw a decline in its stock price, suggesting that the market may have had higher expectations.
• The company's pricing strategies and efficiency programs could have boosted Q3 sales, yet increased cocoa costs and brand spend may have negatively impacted margins, causing investor concerns.
• The anticipation of Hershey (HSY) beating earnings estimates might have already been accounted for in the stock price, resulting in a sell-off post-earnings report, possibly due to investors expecting even more impressive results.

11.11.2024 - HSY Stock was down 7.5%

• HSY stock experienced a bearish movement likely due to:
• Mondelez International exploring the acquisition of Hershey, which could lead to uncertainty and market speculation.
• Rising costs and weak demand impacting HSY's financial performance, causing investor concerns.
• The competitive landscape in the confectionery market, with companies like Mondelez and changing consumer shopping habits, adding pressure on Hershey's stock price.

11.11.2024 - HSY Stock was down 5.1%

• The stock of Hershey (HSY) experienced a bearish movement today.
• The rejection of a preliminary bid from Mondelez International, Inc. (MDLZ) by the Hershey Trust Co., citing the offer as too low, likely contributed to the negative market sentiment.
• The exploration of Hershey's acquisition by Mondelez could have initially boosted the stock on Monday but the subsequent rejection of the bid today might have dampened investor confidence.
• Unusual options activity indicating a bullish stance on Hershey could be a conflicting factor in the overall market movement, suggesting differing opinions among investors.

05.01.2025 - HSY Stock was up 0.6%

• The bullish movement in Hershey's stock today may be linked to the market's expectations of favorable Q4 earnings, supported by pricing strategies and a strong brand presence despite challenges such as cost inflation and a competitive consumer landscape.
• The decline in Hershey's stock during the previous trading session could have been a temporary fluctuation or profit-taking by investors, contributing to today's rebound.
• Analyst downgrades on other companies like Occidental Petroleum and United Parcel Service could have had an indirect impact on market sentiment, leading to some fluctuations that did not significantly affect Hershey's overall bullish trend.
• Despite varied analyst sentiments and forecasts of moderate earnings growth, investors express optimism about Hershey's future performance, driving the bullish movement in the stock today.

09.11.2024 - HSY Stock was up 5.8%

• Hershey's stock demonstrated a strong bullish movement, even amidst challenges such as increasing costs and weak demand.
• Investor optimism toward Hershey's capability to address challenges and possibly introduce effective strategies was apparent.
• The bullish movement might suggest that investors perceive long-term promise in Hershey's brand and products, despite temporary issues with demand and costs.

09.06.2025 - HSY Stock was down 4.9%

• Hershey (HSY) witnessed a notable bearish movement today, closing at $169.93, reflecting a -3.2% decrease from the prior trading day.
• The announcement of Kirk Tanner as Hershey's new CEO effective August 18 might have instigated uncertainty and investor apprehension, resulting in the stock's decline.
• Despite the current market conditions, analysts hold an optimistic outlook on Hershey's earnings potential, pointing to its track record of surpassing estimates and possessing favorable components for a likely earnings beat in the upcoming quarterly results.
• In general, macroeconomic factors like tariffs and inflation could be enhancing the bearish sentiment towards Hershey's stock, in addition to the internal transition in leadership within the company.

09.11.2024 - HSY Stock was up 12.6%

• Hershey stock surged amidst speculation of potential acquisition interest from Mondelez International, Inc., known for brands like Oreo and Ritz. This development likely fueled investor optimism and propelled the stock price upwards.
• Despite previous challenges such as rising costs and weak consumer demand, the acquisition rumors have cast a positive light on Hershey's future, contributing to the bullish market activity.
• The market reacted positively to the rumors of a potential acquisition, overshadowing previous concerns regarding declining demand and increased costs that had affected Hershey's stock performance.

06.01.2025 - HSY Stock was up 8.4%

• Hershey's stock saw a significant bullish movement today after unveiling its Q4 earnings.
• The company disclosed sales and adjusted EPS for the quarter that surpassed expectations, fostering positive investor sentiment.
• Even though Hershey's reported strong earnings, its FY25 adjusted EPS guidance fell short of forecasts due to cocoa price pressures, which may have sparked some initial investor worries.
• In conclusion, the market responded positively to Hershey's robust Q4 performance, largely disregarding potential future challenges related to cocoa prices.

11.02.2025 - HSY Stock was down 5.4%

• High cocoa costs and weak demand are putting pressure on Hershey's profits.
• The market struggles could have contributed to the bearish movement in HSY's stock price today.
• Investors might be concerned about Hershey's ability to bounce back from these challenges, leading to a sell-off of the stock.