The Hershey Company ($HSY) Stock Forecast: Up 5.4% Today

What is The Hershey Company?

Hershey Company (HSY) is a well-known American multinational company known for its chocolate and confectionery products. The company has a strong presence in the snack market and has been focusing on strategic investments and international expansion to drive growth.

Why is The Hershey Company going up?

HSY stock is up 5.4% on Feb 6, 2026 14:44

• Hershey Company (HSY) experienced a bullish movement today following the release of its Q4 2025 results and optimistic 2026 outlook.
• The appointment of Katie Williams as the new chief marketing officer at J.M. Smucker, a competitor in the snack market, may have sparked investor confidence in Hershey's ability to navigate challenges and reinforce its position.
• Envestnet Asset Management Inc.'s significant increase in stake in Hershey Company following its strong Q4 performance and positive outlook for 2026 could have further boosted investor sentiment.
• Despite potential challenges such as elevated cocoa prices and tariffs affecting margins, Hershey's solid financial results, strategic initiatives, and analyst optimism seem to have overshadowed these concerns, driving the bullish movement in the stock.

HSY Price Chart

HSY Technical Analysis

HSY News

J.M. Smucker names Katie Williams as chief marketing officer - Bizwomen

J.M. Smucker Co. has appointed Katie Williams as its new chief marketing officer, effective March 9. Williams brings over 20 years of brand-building experience, previously serving as U.S. CMO for Haleon and GSK, and is expected to help the company navigate challenges for its sweet baked snack brands like Hostess, which it acquired in 2023. This appointment comes as Smucker aims to reinforce its position in the snack market.

https://www.bizjournals.com/dallas/bizwomen/news/latest-news/2026/02/jm-smucker-katie-williams-marketing-hostess.html

Hershey reports Q4 2025 results, issues optimistic 2026 outlook

The Hershey Company reported Q4 2025 consolidated net sales of US$3.091 billion, a 7.0% increase, with full-year sales reaching US$11.693 billion. Despite sales growth, net income and adjusted EPS fell due to higher costs and derivative losses. For 2026, Hershey forecasts 4-5% net sales growth and significant EPS increases, driven by strategic investments, brand strength, and international expansion, expressing confidence in business momentum.

https://millingmea.com/hershey-reports-q4-2025-results-issues-optimistic-2026-outlook/

Envestnet Asset Management Inc. Purchases 605,048 Shares of Hershey Company (The) $HSY

Envestnet Asset Management Inc. significantly increased its stake in Hershey Company by 121.2% in the third quarter, acquiring an additional 605,048 shares, bringing its total to over 1.1 million shares valued at approximately $206.6 million. This increase follows Hershey's strong Q4 performance, beating EPS and revenue estimates, raising FY2026 guidance, and approving a 6% dividend increase. Despite positive financial results and analyst optimism, elevated cocoa prices and tariffs are noted as a potential challenge for near-term margins.

https://www.marketbeat.com/instant-alerts/filing-envestnet-asset-management-inc-purchases-605048-shares-of-hershey-company-the-hsy-2026-02-06/

What Hormel Foods (HRL)'s US$540 Million ESOP Shelf Registration Means For Shareholders

Hormel Foods recently filed a shelf registration for an ESOP-related offering of shares worth approximately US$540.23 million, indicating their continued use of equity-based employee ownership. This filing is viewed as capital structure housekeeping rather than a new risk, with key near-term factors being upcoming earnings, sales guidance, and profit recovery. The article suggests focusing on dividend sustainability and exploring multiple perspectives due to differing fair value estimates.

https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-hrl/hormel-foods/news/what-hormel-foods-hrls-us540-million-esop-shelf-registration

Hershey Company (The) (NYSE:HSY) Given Consensus Recommendation of "Hold" by Brokerages

Hershey Company (NYSE:HSY) has received a consensus "Hold" recommendation from twenty-two analysts, with an average 12-month target price of $197.56. The company recently reported strong Q4 results, beating EPS and revenue expectations, and raised its FY2026 guidance significantly. Despite a dividend increase, potential headwinds remain due to high cocoa prices and tariffs affecting margins.

https://www.marketbeat.com/instant-alerts/hershey-company-the-nysehsy-given-consensus-recommendation-of-hold-by-brokerages-2026-02-06/

Trending Today

The Hershey Company Price History

30.06.2025 - HSY Stock was up 7.2%

• Hershey (HSY) saw a significant increase in its stock price, rising by +1.75% during the trading session.
• The company's Q2 earnings and revenues surpassed expectations by +19.80% and +2.62%, respectively, indicating a robust financial performance.
• Analysts had anticipated an earnings beat for Hershey, which likely influenced the positive market sentiment.
• The company's outperformance in key metrics and optimistic projections have fueled investor confidence in Hershey's future growth potential, leading to the upward movement in the stock price.

30.09.2025 - HSY Stock was down 5.1%

• Despite surpassing Q3 earnings and revenue estimates, Hershey (HSY) saw a decline in its stock price, suggesting that the market may have had higher expectations.
• The company's pricing strategies and efficiency programs could have boosted Q3 sales, yet increased cocoa costs and brand spend may have negatively impacted margins, causing investor concerns.
• The anticipation of Hershey (HSY) beating earnings estimates might have already been accounted for in the stock price, resulting in a sell-off post-earnings report, possibly due to investors expecting even more impressive results.

05.01.2026 - HSY Stock was up 8.3%

• Hershey's strong bullish movement today can be attributed to the company's impressive Q4 results and optimistic outlook for 2026.
• The expansion of the Jolly Rancher Gummies lineup, including innovative new products like "swicy" Heat Wave Gummies, showcases Hershey's commitment to product innovation and meeting consumer preferences, which likely contributed to investor confidence.
• The company's ability to surpass analyst expectations for adjusted EPS and revenue, driven by pricing strategies, acquisitions, and new product launches, indicates a solid growth trajectory and market positioning.
• Hershey's dividend hike, upbeat fiscal outlook for 2026, and plans for continued growth through pricing power, innovation, and cost-saving initiatives have instilled further investor optimism, leading to the significant jump in the stock price.

05.01.2026 - HSY Stock was up 8.5%

• Hershey Co (HSY) witnessed a significant bullish trend today following its Q4 2025 earnings performance, surpassing expectations in both EPS and revenue.
• The company's positive full-year outlook for 2026, coupled with forthcoming investments in media, technology, and supply chain improvements, were key drivers behind the favorable market response.
• Despite concerns regarding future demand and market reach due to modest revenue growth and decreased sales volumes, Hershey's robust financial results and strategic initiatives have inspired investor confidence, fueling the bullish market activity.
• The declaration of the 384th consecutive regular dividend payment also underscores the company's dedication to delivering steady returns to shareholders, further bolstering investor trust in Hershey's future prospects.

11.11.2024 - HSY Stock was down 5.1%

• The stock of Hershey (HSY) experienced a bearish movement today.
• The rejection of a preliminary bid from Mondelez International, Inc. (MDLZ) by the Hershey Trust Co., citing the offer as too low, likely contributed to the negative market sentiment.
• The exploration of Hershey's acquisition by Mondelez could have initially boosted the stock on Monday but the subsequent rejection of the bid today might have dampened investor confidence.
• Unusual options activity indicating a bullish stance on Hershey could be a conflicting factor in the overall market movement, suggesting differing opinions among investors.

05.01.2025 - HSY Stock was up 0.6%

• The bullish movement in Hershey's stock today may be linked to the market's expectations of favorable Q4 earnings, supported by pricing strategies and a strong brand presence despite challenges such as cost inflation and a competitive consumer landscape.
• The decline in Hershey's stock during the previous trading session could have been a temporary fluctuation or profit-taking by investors, contributing to today's rebound.
• Analyst downgrades on other companies like Occidental Petroleum and United Parcel Service could have had an indirect impact on market sentiment, leading to some fluctuations that did not significantly affect Hershey's overall bullish trend.
• Despite varied analyst sentiments and forecasts of moderate earnings growth, investors express optimism about Hershey's future performance, driving the bullish movement in the stock today.

09.06.2025 - HSY Stock was down 4.9%

• Hershey (HSY) witnessed a notable bearish movement today, closing at $169.93, reflecting a -3.2% decrease from the prior trading day.
• The announcement of Kirk Tanner as Hershey's new CEO effective August 18 might have instigated uncertainty and investor apprehension, resulting in the stock's decline.
• Despite the current market conditions, analysts hold an optimistic outlook on Hershey's earnings potential, pointing to its track record of surpassing estimates and possessing favorable components for a likely earnings beat in the upcoming quarterly results.
• In general, macroeconomic factors like tariffs and inflation could be enhancing the bearish sentiment towards Hershey's stock, in addition to the internal transition in leadership within the company.

06.01.2025 - HSY Stock was up 8.4%

• Hershey's stock saw a significant bullish movement today after unveiling its Q4 earnings.
• The company disclosed sales and adjusted EPS for the quarter that surpassed expectations, fostering positive investor sentiment.
• Even though Hershey's reported strong earnings, its FY25 adjusted EPS guidance fell short of forecasts due to cocoa price pressures, which may have sparked some initial investor worries.
• In conclusion, the market responded positively to Hershey's robust Q4 performance, largely disregarding potential future challenges related to cocoa prices.

23.11.2025 - HSY Stock was down 1.6%

• Hershey Company (HSY) is a well-known American chocolate manufacturer, with a strong brand presence in the confectionery industry. The company has recently reported strong quarterly earnings, beating estimates and issuing positive FY2025 guidance.
• The stock of Hershey Company (HSY) experienced a bearish movement today.
• Despite Hershey's strong quarterly earnings and positive guidance, investors are cautious due to concerns over pricing power, sugar costs, and valuation.
• Analysts have a consensus "Hold" rating on Hershey, with the stock being stuck in a tight range as investors weigh growth prospects against potential challenges in managing margins and reigniting volume growth.
• The bearish movement in HSY stock could be attributed to investor uncertainty surrounding the company's ability to navigate through pricing pressures and input cost challenges, despite the positive earnings report and guidance.

11.02.2025 - HSY Stock was down 5.4%

• High cocoa costs and weak demand are putting pressure on Hershey's profits.
• The market struggles could have contributed to the bearish movement in HSY's stock price today.
• Investors might be concerned about Hershey's ability to bounce back from these challenges, leading to a sell-off of the stock.

06.01.2026 - HSY Stock was up 5.4%

• Hershey Company (HSY) experienced a bullish movement today following the release of its Q4 2025 results and optimistic 2026 outlook.
• The appointment of Katie Williams as the new chief marketing officer at J.M. Smucker, a competitor in the snack market, may have sparked investor confidence in Hershey's ability to navigate challenges and reinforce its position.
• Envestnet Asset Management Inc.'s significant increase in stake in Hershey Company following its strong Q4 performance and positive outlook for 2026 could have further boosted investor sentiment.
• Despite potential challenges such as elevated cocoa prices and tariffs affecting margins, Hershey's solid financial results, strategic initiatives, and analyst optimism seem to have overshadowed these concerns, driving the bullish movement in the stock.

09.00.2026 - HSY Stock was up 3.3%

• HSY stock experienced a bullish movement today.
• The collaboration with basketball legend Shaquille O'Neal for the "Shaq-A-Licious Slams" gummies seems to have generated positive market sentiment and excitement among investors.
• The launch of interactive and innovative candy products by Hershey, such as the multi-textural gummy candies, could have contributed to the bullish movement as investors anticipate increased consumer interest and potential sales growth.
• The diversification of Hershey's product offerings, especially amidst rising cocoa prices, demonstrates the company's adaptability and strategic partnerships to drive revenue and market expansion.