Lucid CEO Says Automakers Are Marketing EVs the Wrong Way
Lucid Motors CEO Marc Winterhoff states that the automotive industry is incorrectly marketing electric vehicles (EVs) by overemphasizing their eco-friendliness instead of highlighting their superior performance, value, and features. He argues that today's consumers prioritize value and performance, not just environmental benefits, and a new survey by Deloitte supports this by showing that only 7% of U.S. car buyers plan to purchase an EV, while quality, performance, and price are key factors in brand switching. Winterhoff believes shifting the narrative to these practical advantages is crucial for overcoming current challenges in EV adoption.
https://www.autoblog.com/news/lucid-ceo-says-automakers-are-marketing-evs-the-wrong-way