Omnicom consolidates PR agencies following IPG merger
Omnicom has announced a significant restructuring of its PR agencies following its merger with IPG, consolidating Porter Novelli with FleishmanHillard and Ketchum with Golin. This move reflects the broader trend of consolidation in the agency world due to economic pressures, evolving client demands, and the impact of AI. While some agencies like Weber Shandwick and various public affairs firms remain unchanged, further job cuts are anticipated as Omnicom seeks to demonstrate stronger profits to investors.
https://www.axios.com/2026/02/11/omnicom-pr-agency-consolidation-ipg-merger