Unusual Group Market Outlook: The Impact of the Omnicom–IPG Merger, 2025–2027
Unusual Group predicts that the recently completed US$13.5 billion merger between Omnicom and Interpublic Group (IPG) will trigger a significant shift in the advertising industry. They anticipate a major migration of clients and senior talent from the large merged entity to independent agencies, which are expected to grow 2 to 3 times faster through 2027. Unusual Group argues that scale will not resolve the underlying issues faced by holding groups and that the integration process will lead to operational drag and client dissatisfaction, benefiting more agile independent firms.
https://www.wdtn.com/business/press-releases/ein-presswire/874476216/unusual-group-market-outlook-the-impact-of-the-omnicom-ipg-merger-2025-2027