Sony Group Corp ($SONY) Stock Forecast: Up 5.2% Today

What is Sony Group Corp?

Sony Group Corporation is a multinational conglomerate recognized for its diverse business interests across consumer electronics, gaming, entertainment, and financial services. The company is distinguished as a leader in technology and innovation on a global scale.

Why is Sony Group Corp going up?

SONY stock is up 5.2% on Feb 6, 2026 14:36

• Sony's recent uptrend is linked to the unveiling of a ¥150 billion extended equity repurchase initiative following a record-breaking performance in third-quarter sales and operating income for fiscal 2025. This move demonstrates Sony's confidence in its current achievements and future potentials.
• Through the implementation of a worldwide supply chain to integrate sustainable plastics into its products, Sony emphasizes its dedication to environmental sustainability, resonating positively with both investors and consumers.
• The robust performance observed in Sony's music and entertainment divisions, marked by exceeding $3 billion in revenue in the final quarter of 2025, has prompted the company to revise its profit projections for fiscal year 2025. This strategy of diversification and success in higher-profit segments is likely fostering optimistic sentiments among investors.
• Although Sony experienced a marginal decline in its stock value post-announcement, potentially due to investor circumspection, the overall outlook remains favorable, buoyed by robust user engagement in gaming, a surge in music streaming revenues, and a deliberate emphasis on recurring digital revenue streams.

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SONY News

Establishment of the World’s First[1] Global Supply Chain to Introduce the Use of Renewable Plastics in Sony’s High-Performance Products

A global supply chain involving fourteen companies from five countries and regions has been established to introduce renewable plastics into Sony's high-performance audio-visual products. This initiative, led by Sony and Mitsubishi Corporation, aims to replace virgin fossil-based plastics with biomass-based alternatives using a mass balance approach, ensuring quality equivalent to traditional plastics while reducing environmental impact. The project also focuses on tracking and documenting GHG emissions across the supply chain to further reduce carbon footprints.

https://www.neste.com/news/establishment-of-the-worlds-first-1-global-supply-chain-to-introduce-the-use-of-renewable-plastics-in-sonys-high-performance-products

Sony Group Corporation (SONY) Stock: Expands Buyback After Record Q3 Results

Sony Group Corporation (SONY) announced an expanded equity buyback program of ¥150 billion, signaling strong confidence after achieving record third-quarter sales and operating income for fiscal 2025. Despite raising its full-year outlook and reporting strong performance in gaming services, music, and image sensors, the company's shares experienced a slight dip, indicating investor caution. Sony's strategy focuses on higher-margin businesses, content ownership, and recurring digital revenue, although its PlayStation hardware sales saw a decline.

https://coincentral.com/sony-group-corporation-sony-stock-expands-buyback-after-record-q3-results/

Sony raises FY 2025 profit outlook to 1.13 tril. yen on firm music sector

Sony Group Corp. has raised its net profit forecast for fiscal year 2025 to 1.13 trillion yen, primarily due to strong performance in its music and entertainment sectors, including a boosted stake in Peanuts Holdings. The company expects to surpass 1 trillion yen in net profit for the second consecutive year. Despite anticipating a 50 billion yen impact from U.S. tariffs, Sony reported significant growth in net and operating profit for the April-December period, driven by its game and network services, and imaging solutions.

https://english.kyodonews.net/articles/-/69914

SONY Q3 Earnings & Sales Up Y/Y on I&SS Momentum, FY25 Outlook Raised

Sony Group Corporation (SONY) reported a rise in Q3 fiscal 2025 net income and a 1% year-over-year increase in total revenues, driven by strong performance in its Imaging & Sensing Solutions (I&SS) and Music segments, despite weaker sales in Gaming. The company has revised its fiscal 2025 sales and operating income forecasts upward, expecting ¥12,300 billion in sales and ¥1,540 billion in operating income, primarily due to anticipated strength in G&NS and I&SS, coupled with favorable forex movements. This positive outlook is supported by robust user engagement in gaming and growth in live events, merchandising, and streaming in music.

https://www.nasdaq.com/articles/sony-q3-earnings-sales-y-y-iss-momentum-fy25-outlook-raised

Sony’s combined revenue from recorded music and publishing blasts past $3B milestone in calendar Q4 2025

Sony's global music rights operation, encompassing recorded music and music publishing, exceeded $3 billion in revenue for the first time in calendar Q4 2025, reaching $3.01 billion. This marks an 11.4% year-over-year increase, driven by growth in streaming revenues and participation in live concerts and merchandise. The recorded music division alone generated $2.30 billion, with streaming contributing $1.45 billion, while music publishing generated $703 million.

https://www.musicbusinessworldwide.com/sonys-combined-quarterly-revenues-from-recorded-music-and-publishing-topped-3b-for-the-first-time-ever-in-calendar-q4-2025/

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Sony Group Corp Price History

14.04.2024 - SONY Stock was up 5.1%

• Sony reported fiscal fourth-quarter 2023 sales growth of 14% year-on-year, surpassing analyst expectations, which led to a surge in the stock price.
• The announcement of a stock split and stock buyback plan by Sony Group Corporation further fueled investor confidence and contributed to the bullish momentum.
• Strong performance in segments like Game & Network Services, Music, and Pictures, with significant revenue and operating income growth, showcased the company's solid financial health and strategic execution.
• The positive earnings report for Q4 2023, beating both EPS and revenue estimates, highlighted Sony's resilience and ability to deliver strong results even in challenging market conditions.

14.04.2024 - SONY Stock was up 6.0%

• Fourth-quarter revenue and profit for Sony exceeded expectations. Plans for a stock split and share buybacks were announced, boosting investor confidence.
• Sales growth in Q4 was strong, particularly in segments like Game & Network Services, Music, and Pictures, contributing to positive market sentiment.
• The release of growth forecasts for FY2025 also influenced the rise in the stock price.
• Sony's robust financial performance, strategic initiatives such as the stock split and buybacks, and optimistic future growth outlook propelled the stock on a bullish trajectory.

06.01.2026 - SONY Stock was up 5.2%

• Sony's recent uptrend is linked to the unveiling of a ¥150 billion extended equity repurchase initiative following a record-breaking performance in third-quarter sales and operating income for fiscal 2025. This move demonstrates Sony's confidence in its current achievements and future potentials.
• Through the implementation of a worldwide supply chain to integrate sustainable plastics into its products, Sony emphasizes its dedication to environmental sustainability, resonating positively with both investors and consumers.
• The robust performance observed in Sony's music and entertainment divisions, marked by exceeding $3 billion in revenue in the final quarter of 2025, has prompted the company to revise its profit projections for fiscal year 2025. This strategy of diversification and success in higher-profit segments is likely fostering optimistic sentiments among investors.
• Although Sony experienced a marginal decline in its stock value post-announcement, potentially due to investor circumspection, the overall outlook remains favorable, buoyed by robust user engagement in gaming, a surge in music streaming revenues, and a deliberate emphasis on recurring digital revenue streams.

03.06.2024 - SONY Stock was down 0.9%

• Sony's stock experienced a strong bearish movement despite the company's recent share repurchase progress.
• The surge in Koss Corporation's stock due to renewed meme interest might have diverted attention from Sony, impacting its stock negatively.
• The information about Sony preparing to launch a cryptocurrency exchange could have raised concerns among investors about the company's focus and diversification strategy, leading to the bearish movement.
• The ongoing debate about game performance between PlayStation 5 and Xbox Series X could have influenced market sentiment towards Sony's gaming division, potentially contributing to the stock decline.

13.07.2024 - SONY Stock was up 5.1%

• Sony's stock surged due to positive market sentiment driven by various factors:
• Leadership changes in Sony Pictures Networks India's Hindi entertainment and movie channels, signaling strategic efforts to drive growth and profitability.
• Japan's Nikkei index soaring by 3.5% on its return from a holiday, with Sony Group benefiting from the weaker yen and overall market optimism.
• A record-low price drop for Sony's WH-1000XM4 headphones, enhancing the company's consumer electronics segment and potentially boosting revenue.
• The competitive landscape in the entertainment industry, with news of Reliance and Disney offering concessions for their India media merger, could have indirectly contributed to Sony's bullish movement as investors may view Sony as a key player in the sector.

13.07.2024 - SONY Stock was up 5.0%

• SONY stock experienced a strong bullish movement recently.
• A discounted deal on Sony's WH-1000XM4 noise-cancelling headphones on a popular retail platform could have boosted consumer interest and sales, reflecting positively on SONY's revenue potential.
• The announcement of Sony appointing new heads for its Hindi entertainment and movie channels indicates strategic leadership changes aimed at driving growth and profitability, which might have instilled investor confidence in the company's future prospects.
• The overall surge in Japan's Nikkei by 3.5%, with key players like Sony Group witnessing significant upticks, could have also contributed to the bullish movement in SONY stock, reflecting positive market sentiment and investor optimism in the tech sector.

02.07.2024 - SONY Stock was down 5.4%

• SONY's bearish movement could be attributed to the conflict with Tata Play over the removal of Sony Pictures Networks India (SPNI) channels from consumer packs, leading to uncertainties in the company's broadcasting revenue.
• The launch of PlayStation Portal Remote Player in India might not have provided the positive market sentiment investors were hoping for, potentially impacting SONY's stock performance.
• Despite revealing a free PS Plus lineup for August 2024, the market reaction to this news might have been overshadowed by the broader industry challenges faced by Sony in the ongoing dispute with Tata Play.
• The overall bearish market movement in Tokyo, with the Nikkei 225 plunging and the strong yen affecting giant exporters like Sony, could have further contributed to SONY's negative stock performance today.

07.07.2024 - SONY Stock was up 5.9%

• Strong financial results were reported by Sony for the first quarter of 2024, surpassing both EPS and revenue expectations.
• Significant growth was seen in the company's gaming and music divisions, contributing to its overall positive performance.
• The bullish movement seems to reflect the market's favorable response to Sony's robust financial results and its strategic positioning across various sectors. Additionally, investor optimism may have been boosted by the announcement of a stock split.

30.00.2026 - SONY Stock was down 1.5%

• The bearish movement in Sony's stock market performance today may be linked to its recent announcement of a partnership with Singapore's GIC Pte to invest $2-3 billion in acquiring music rights, raising concerns about short-term profitability despite the potential long-term advantages.
• Sony Group Corp. ADR's lagging performance compared to competitors, especially amidst strong financial results from Unity Software, could have contributed to the downward trend, as investors may have turned their attention to companies with healthy revenue growth, impacting Sony's stock value.
• While the joint venture with GIC offers an opportunity for Sony to grow its music division, investor apprehension about the execution and profitability of such a major investment in the music industry may have influenced the bearish market movement for Sony.