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Affordable Luxury Watches

Author Image Ovidiu Popescu

Ovidiu Popescu

Affordable Luxury Watches

In this article, we will take a different approach to luxury watches. Normally, we look at the most expensive or rare watches, but not today. Due to the ever-increasing prices of watches, not many people can afford many luxury watches. Hence, we set out to find pieces that are still affordable but also luxurious. Those pieces actually comply with the quality and design standards that are demanded by luxury watch enthusiasts. 

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We would even go that far as to say that watches that were once attainable for many are now only distant dreams of collectors. A timepiece that was once within reach may now be unattainable due to luxury watch brands’ soaring costs and extravagant marketing strategies. This begs two questions: why are these watches so expensive, and why should true watch enthusiasts be denied the pleasure of owning a luxury watch simply because of its price? 

Well, if you feel the same way, welcome to our guide on affordable watches. It’s almost an oxymoron – a concept that challenges the traditional notion of luxury. These timepieces marry high-quality craftsmanship with a price point that makes them accessible to many. 

This article aims to explore the world of affordable luxury watches and highlight their immense appeal. By examining the intricacies of these timepieces, we will debunk the notion that luxury is synonymous with unattainable prices. Instead, we will showcase various watch brands that have disrupted the market with their commitment to craftsmanship, design excellence, and affordability. 

Most Affordable Luxury Watches of 2023

Obviously, affordable luxury watches are subjective; for some, an Omega or a certain Panerai may already be an affordable luxury watch, but we will not cover those. We will perhaps go another step lower on the luxury scale but give you more affordability. Each timepiece in this collection features proper watch movements, ensuring accurate timekeeping and reliable performance. 

Furthermore, we have carefully chosen brands that have established themselves as trusted names in the industry. We focused on those brands with a history of producing exceptional watches. Especially brands that have garnered recognition for their commitment to quality and innovation over the years. 

Our list has a wide-ranging field, from very affordable options below the $1000 price range to slightly higher-priced models up to $3000, which we consider the high benchmark of affordable luxury watches. We also tried to cover some brands that might not be the classic timepieces you would think of when discussing affordable watches. So with this list, we hope to give everyone looking for an affordable luxury watch some great insight into possible models to buy. 

Tissot Le Locle Powermatic 80

Approximate Price Range: $500-$800

Tissot Le Locle Powermatic 80

The Tissot Le Locle Powermatic 80 is a remarkable example of Tissot’s expertise in affordable luxury timepieces. Nestled within the small town of Le Locle in the Swiss Jura Mountains, Tissot has been crafting exceptional watches for over 160 years. The Le Locle Powermatic 80 embodies the brand’s commitment to precision, craftsmanship, and accessible luxury.

The most remarkable aspect of this timepiece lies in its impressive Powermatic 80 movement. With a remarkable 80-hour power reserve, this automatic movement ensures reliable and accurate timekeeping for an extended period without requiring manual winding. Seamlessly blending reliability and convenience makes it an exceptional choice for individuals who value masterful craftsmanship and practicality. Moreover, as more voices emerge from different perspectives, we can observe the profound impact these developments have on the industry as a whole.

Furthermore, exuding elegance through its sleek design is the Le Locle Powermatic 80 model. Its classic silver dial showcases exquisite hour markers alongside elegant hands that pay homage to the esteemed tradition of Swiss watchmaking heritage. The stainless steel case not only enhances durability but also encapsulates timeless significance.

Interestingly enough is an anecdote associated with the Tissot Le Locle Powermatic 80: it is a tribute to Tissot’s birthplace – none other than Le Locle itself. This town holds immense importance in shaping Tissot’s prestigious history within watchmaking by serving as its genesis during earlier years. Donning this timepiece on your wrist signifies embracing a tangible connection to their illustrious legacy expressed through incredible craftsmanship.

Hamilton Jazzmaster Viewmatic

Approximate Price Range: $500-$900

Hamilton Jazzmaster Viewmatic

The Hamilton Jazzmaster Viewmatic is a captivating timepiece that perfectly embodies the brand’s rich history and commitment to quality craftsmanship. Hamilton, a renowned Swiss watchmaker since 1892, has earned a well-deserved reputation for producing luxury watches that seamlessly blend tradition with innovation, and the Jazzmaster Viewmatic is no exception.

A distinguishing characteristic of this timepiece lies in its unique display case back, which offers a mesmerizing view of the intricate Swiss automatic movement. This captivating feature allows watch enthusiasts to witness the precision and craftsmanship at work, paying homage to Hamilton’s unwavering commitment to horological excellence.

The Hamilton Jazzmaster Viewmatic showcases a classic design infused with modern elements, making it an ideal companion for any occasion. Its elegant silver dial is adorned with polished indices and luminous hands, striking a perfect balance between simplicity and sophistication. Crafted from stainless steel, both the case and bracelet ensure enduring durability and timeless aesthetics that will withstand the test of time.

One fascinating aspect of the Hamilton Jazzmaster Viewmatic is its collaboration with the entertainment industry. Countless characters in major films have sported Hamilton watches on their wrists as they grace audiences worldwide. This partnership attests to how Hamilton effortlessly blends style with functionality while solidifying its standing as a go-to brand for watch enthusiasts and those involved in Hollywood productions.

Bulova Curv

Approximate Price Range: $500-$1,000

Bulova Curv

The Bulova Curv is a groundbreaking timepiece that revolutionizes the world of watchmaking with its innovative design and exceptional comfort. As the world’s first curved chronograph movement, it showcases Bulova’s commitment to pushing the boundaries of horological engineering.

The Bulova Curv is truly extraordinary due to its striking, curved case that has been meticulously handcrafted to perfectly contour the wrist’s natural shape. This impressive ergonomic achievement enhances the watch’s appearance and ensures a comfortable and snug fit for extended wear. As a result, this timepiece seamlessly blends into your everyday life, effortlessly adjusting to every movement you make.

Notably, the Curv showcases cutting-edge technology in its movement by incorporating Bulova’s High-Performance Quartz mechanism—a widely acclaimed innovation known for its unparalleled precision and unwavering dependability. This guarantees accurate timekeeping and consistent performance—traits highly regarded by aficionados who appreciate both style and substance regarding watches.

Furthermore, beyond its technical brilliance lies an undeniable elegance embodied by the Bulova Curv. The stainless steel case exudes sophistication while offering an array of dial and strap options that cater specifically to individual preferences—a perfect avenue for customization so that one can embody their own distinctive style through their choice of timepiece.

One captivating aspect about the Bulova Curv is how well it has been received within horological circles—an accolade nearly unmatched in prestige as awards have poured in recognition of this masterful creation’s groundbreaking design concept merged with exceptional craftsmanship—solidifying itself as nothing less than a trailblazer within the realm of luxury watches.

Frederique Constant Classics Index Automatic

Approximate Price Range: $800-$1,200

Frederique Constant Classics Index Automatic

The Frederique Constant Classics Index Automatic is a remarkable timepiece that showcases the brand’s dedication to timeless elegance and impeccable craftsmanship. As a Swiss luxury watch manufacturer, Frederique Constant has cultivated a reputation for creating exceptional watches that capture the essence of traditional watchmaking techniques.

The exceptional charm of the Classics Index Automatic is reflected in its elegant and refined construct. It boasts a minimalist yet timeless dial featuring classic Roman numeral hour markers—an undeniable embodiment of ageless artistry. Coupled with the slender stainless steel case, this sophisticated timepiece seamlessly blends into any setting—be it formal or casual.

Beyond aesthetics lies a commitment to quality craftsmanship as seen in its meticulous engineering—the heart lies within an automatic movement powering this stellar timepiece, ensuring precise timekeeping and freeing the wearer from frequent battery replacement woes. More than just an impressive accessory on one’s wrist, it serves functionally as a dependable partner throughout your day-to-day activities.

Frederique Constant exhibits unparalleled dedication towards offering luxury at hand’s reach—an admirable attribute that roots deeply within their ethos, which manifests itself clearly through offerings like the Classics Index Automatic watch, A Swiss-engineered luxurious masterpiece presented at relatively attainable price brackets—making for more accessible horological luxury enabling countless individuals to immerse themselves firsthand into Frederique Constant’s rich heritage and renowned craftsmanship.

Oris Divers Sixty-Five

Approximate Price Range: $1,500-$2,500

Oris Divers Sixty-Five

The Oris Divers Sixty-Five is a remarkable timepiece that pays homage to the brand’s rich heritage in dive watches. Oris, a Swiss watchmaker with a history dating back to 1904, has long been known for its expertise in crafting reliable and functional timepieces for underwater adventures.

What sets the Divers Sixty-Five apart is its retro-inspired design, reminiscent of the iconic dive watches of the 1960s. This vintage charm is evident in its domed sapphire crystal, unidirectional rotating bezel, and bold Super-LumiNova indices and hands, ensuring easy legibility even in low-light conditions. The watch’s stainless steel case adds to its durability, making it a reliable companion for exploration both on land and underwater.

Interestingly, the Oris Divers Sixty-Five is a tribute to the past and a modern take on a classic design. While it retains the vintage aesthetic, it incorporates contemporary materials and manufacturing techniques to enhance its performance and overall durability. This fusion of classic and modern elements creates a timepiece that exudes both nostalgia and reliability.

Moreover, the Oris Divers Sixty-Five is equipped with a robust automatic movement, providing precise timekeeping and a power reserve that ensures reliable performance. As a dive watch, it also boasts a water resistance of up to 100 meters, allowing for worry-free aquatic adventures.

Sinn 556

Approximate Price Range: $1,000-$2,000

The Sinn 556 is a true testament to German engineering and precision. Sinn, a renowned German watch manufacturer, has built a reputation for producing robust and reliable timepieces that are functional and durable. The Sinn 556 is no exception, offering exceptional quality at an accessible price range.

Sinn 556

The Sinn 556 truly sets itself apart, emphasising functionality and crystal-clear readability. It displays a clear, uncluttered dial configuration that promises seamless legibility even under challenging lighting conditions. The striking luminous hands and hour markers cast an impressive contrast against the dial, enhancing visibility—a core factor making it an excellent fit for everyday wear.

Imbued with a tough stainless steel casing ensuring substantial water resistance up to 200 meters, this timepiece is the epitome of functional elegance embodied in watchmaking craftsmanship. Its sturdy build, coupled with scratch-proof sapphire glass exudes durable qualities to endure daily wear and tear while providing glimpses into its automatic movement through the transparent case-back, further adding intrigue to this robust accessory.

A fascinating feature about Sinn lies within their dedication towards precision timing—an attribute meticulously incorporated into every timepiece produced by the brand driven by state-of-the-art technology and rigorous trial phases, ensuring each piece aligns impeccably well against utmost standards of accuracy. This steadfast commitment makes Sinn’s watches highly dependable sources used globally across diverse professional terrains from aviation circles to formidable world divers.

Nomos Tangente

Approximate Price Range: $1,500-$2,500

Nomos Tangente

The Nomos Tangente is an exquisite timepiece that showcases the renowned German watchmaking craftsmanship and minimalist design philosophy of Nomos Glashütte. With its clean lines, precise proportions, and attention to detail, the Tangente embraces the concept of Bauhaus-inspired simplicity.

What makes the Tangente truly distinctive is its understated elegance. The watch features a sleek dial, minimalistic hour markers, and slender hands, exuding timeless sophistication. Its stainless steel case is beautifully polished, adding to its refined aesthetic. Combining classic design elements and superior build quality makes the Tangente a versatile and enduring timepiece suitable for any occasion.

What strikes as utterly intriguing about Nomos Glashütte is the brand’s unwavering dedication to executing its manufacturing in-house—an anomaly rare within the luxury timepiece kingdom, often home to external movements. This unique approach allows Nomos Glashütte to craft their mechanical components—the heartbeat of every watch bringing unrivalled accuracy and steadfast reliability into creation; An ethos reflected clearly within the Tangente, which houses its signature, hand-wound Alpha movement providing an impressive power reserve extending up till 43 hours.

Complimenting the technical zeal with social responsibility—Nomos Glashütte reaffirms pride in endorsing sustainable methodologies. The brand is appreciated globally for nature-friendly production mechanisms encompassing ethical material sourcing interspersed with minimizing energy footprints during various manufacturing phases—a choice that empowers not just quality assurance but also echoes louder calls towards a more ecologically conscious horological industry when owning a Tangente.

Kurono Bunkyo Tokyo Series

Approximate Price Range: $2,000-$3,000

Kurono Bunkyo Tokyo Series

The Kurono Bunkyo Tokyo Series is a remarkable collection of watches that encapsulates the essence of Japanese craftsmanship and design. As a relatively new brand, Kurono has quickly made a name for itself by combining traditional watchmaking techniques with a modern aesthetic, creating visually captivating and technically impressive timepieces.

The uniqueness of the Kurono Tokyo Series stems from its intricate attention to detail. Every timepiece is deftly handcrafted within Kurono’s workshop in Tokyo, with skilled craftsmen delicately bringing together and refining every component. This unyielding devotion towards craftsmanship places each piece at a remarkable stepladder of quality and precision, while radiating an artistic vibe paired with exclusivity.

Injected with Tokyo’s pulsating energy and spirited charm, each timepiece in this series presents a robust yet unique design palette. From enthralling dials glittering beneath the sapphire cover to cases mid-dance between light play—each constituent has been mindfully curated. Unrelenting focus permeates even into movement specifications aligned with renowned mechanical modules ensuring unwavering performance within these meticulously constructed masterpieces.

One interesting fact about the Kurono Tokyo Series is its limited availability. As a boutique brand, Kurono produces a limited number of watches each year, ensuring that each piece is a highly sought-after and collectable item. This exclusivity adds to the appeal of owning a Kurono watch, representing a unique and rare piece of artistry on your wrist.

Baume et Mercier Classima

Approximate Price Range: $1,500-$2,500

Baume et Mercier Classima

The Baume et Mercier Classima is a sophisticated timepiece that reflects the brand’s rich heritage and commitment to refined watchmaking. Baume et Mercier, a Swiss luxury watch manufacturer founded in 1830, has established itself as a respected name in the industry, known for its timeless designs and exceptional craftsmanship.

The Classima collection is renowned for its classic and elegant styling. With a clean and refined dial, featuring Roman numerals and sleek hands, the Classima exudes an aura of understated sophistication. The watch is complemented by a variety of options, such as stainless steel or leather straps, allowing for versatile styling that suits any occasion.

What sets the Classima apart is its attention to detail and quality. Crafted with precision and expertise, the watch incorporates Swiss automatic movements renowned for their accuracy and reliability. This ensures that the Classima looks stunning and delivers exceptional performance, making it a reliable companion for everyday wear.

Baume et Mercier has also maintained an affordable luxury pricing strategy for the Classima collection. Despite being a luxury brand, the Classima timepieces are priced within a range that makes them accessible to a wider audience. This makes owning a Baume et Mercier watch a tangible and worthwhile investment for those seeking a prestigious timepiece without breaking the bank.

Frederique Constant Slimline Moonphase Manufacture

Approximate Price Range: $2,500-$3,300

Frederique Constant Slimline Moonphase Manufacture

The Frederique Constant Slimline Moonphase Manufacture is an exquisite timepiece that showcases the brand’s exceptional craftsmanship and mastery of intricate complications. Frederique Constant, known for its commitment to quality and innovation, has created a watch that seamlessly blends style, functionality, and affordability.

The Slimline Moonphase Manufacture distinctively positions itself apart with its sophisticated moon phase complication—a dedicated sub-dial nestled at the 6 ‘o clock marker gracefully illustrating lunar cycles—an admirable feature adding gentle whispers of elegance and romance tickling fancies amongst collectors prizing nuanced complexities.

Impeccably distilled attention to fine detail cascades across this sleek silhouette resulting in a slender profile that manifests as the Slimline Moonphase. Exuding an undeniably classic charm, it features either stainless steel or rose gold-plated casing coupled neatly with a refined dial adorned by timeless Roman numeral hour markers. The sapphire crystal exhibit back creates an inviting window to marvel at these timepieces’ impressive automatic movement propelling life.

A truly remarkable aspect unique to Frederique Constant’s portrayal through the Slimline Moonphase Manufacture is their all-encompassing manufacture movement creation process housed entirely within—making them part of exclusive cohort brands who shoulder full cycle production internally; showcasing solid commitment towards achieving watchmaking excellence par none. This guarantees each distinctive element from horology heart-throb movements right down till final finishing touches enjoys thorough inspection adherently fitting against exact measures ensuring top-notch craftsmanship.

Invest in Luxury Watches Starting with $1

While we have explored a range of great affordable luxury watches in the previous sections, it’s important to note that these timepieces are far from the likes of Rolex or Patek Philippe in terms of prestige and investment potential. One significant drawback is that the watches mentioned earlier may not appreciate in value but rather lose it over time. In contrast, renowned brands like Rolex and Patek Philippe have demonstrated substantial returns on investment, with the latter even achieving a remarkable 200% ROI.

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Therefore, while wearing an affordable luxury watch on your wrist undoubtedly exudes style and sophistication, it is essential to recognize that these timepieces should not be considered as viable investment assets. However, for those interested in diversifying their investment portfolio, there are alternative options to explore.

One such option is choosing to invest in watches with Morpher. Morpher is a platform that offers exposure to the best Rolex models, including iconic pieces like the Submariner and Daytona, with minimal capital requirements. Rather than investing in individual timepieces, Morpher allows investors to participate in the entire collection, providing more control and reducing risk in the investment process.

Through Morpher, watch markets are introduced, reflecting the average price of several watches. This innovative approach enables investors to profit from the price movements of multiple sought-after models without the complexities of investing in specific brands or individual watches. With Morpher, you can diversify your investment portfolio and potentially benefit from iconic timepieces’ enduring popularity and value. It is basically a combination of affordability and the highest possible return on investment. 

watch portfolio on morpher
  1. Register on Morpher and verify your account
  2. Choose the Unique Markets and select Watches
Morpher Unique Markets
  1. Choose a collection and start trading
Morpher Unique Markets
  1. Enjoy the convenience of trading with various indicators and tracking price movements of the highest ROI Rolex watches like Daytona and Submariner
Rolex Submariner Morpher

So, while affordable luxury watches have their allure, it is crucial to differentiate between their qualities as timepieces and their value as investment assets. If you aspire to explore the world of watch investments, considering options like Morpher could provide a practical and accessible avenue for potential returns and building a truly luxurious watch portfolio. 

Trade Watches on Morpher


As you can see, we have delved into affordable luxury watches, uncovering a bunch of exceptional timepieces that combine luxury and accessibility. We have explored a range of watches from renowned brands such as Tissot, Hamilton, Bulova, and Frederique Constant that embody the perfect blend of style, quality, and affordability. However, if you truly want to build a watch portfolio within the most prestigious brands like Rolex, Patek Philippe, Richard Mille, and Audemars Piguet, you should consider Morpher a great alternative.

Disclaimer: All investments involve risk, and the past performance of a security, industry, sector, market, financial product, trading strategy, or individual’s trading does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. This post does not constitute investment advice.

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