Redefining Football Betting: Morpher’s New Football Markets - Morpher
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Redefining Football Betting: Morpher’s New Football Markets

Author Image Esin Syonmez

Esin Syonmez

Morpher introduces the Football Markets

At Morpher, we are dedicated to revolutionizing finance with innovations that empower our users to actively participate in the financial markets. Every day, we are working on expanding the range of assets you can trade, introducing unique market ideas that push the boundaries of traditional finance.

Our latest innovation promises a positive shift in the highly controversial and competitive world of football betting. This groundbreaking feature allows you to invest in the performance of your favorite football teams, transforming your passion for the sport into a strategic investment opportunity. Unlike traditional sports betting, which is often risky and complex, trading soccer on Morpher is simpler and safer. Now you can enjoy the thrill of live games without the fear of losing everything on a single bet!

Imagine being able to invest in legendary clubs like Real Madrid, Barcelona, or Manchester United, not just as a fan, but as a strategic investor. This new feature transforms how you engage with football, offering an accessible way to win together with your favorite teams. By trading on their performance, you’re not just passively watching; you’re actively participating in their journey to success.

The Problems with Traditional Soccer Betting: Why Change is Needed

The traditional soccer betting market is plagued with several significant issues that can deter even the most passionate fans. Here are some real-life examples highlighting the negative aspects of soccer betting:

High Risk and Financial Loss: In 2021, a survey by the UK Gambling Commission revealed that nearly 45% of sports bettors experienced financial losses. A notable example is a bettor who lost his life savings of $100,000 on a single bet when his favored team failed to win, underscoring the extreme risks of traditional betting.

Addictiveness: Betting can be highly addictive, leading many of those engaging in it to develop a gambling problem. The National Council on Problem Gambling reports that over 2 million adults in the United States have severe gambling problems, with sports betting being a major contributor.

Lack of Transparency and Unfair Practices: Many betting companies face criticism for their lack of transparency. For instance, a major scandal revealed that several betting platforms manipulated odds to their advantage, essentially betting against their own customers. Such practices erode trust and create an unfair playing field.

Complexity and Hidden Fees: Traditional betting can be complex and opaque, with hidden fees and complicated odds. Bettors frequently complain about confusing spreads and fine print that hides additional costs, making it difficult to understand the real cost of their bets.

Bar chart "Does Football Betting Pay Off?"


Despite these drawbacks, the soccer market itself has immense potential as an investment option. Soccer is one of the most popular sports globally, boasting a massive following and substantial financial backing. Watched by billions of fans worldwide, the sport generates significant revenue from broadcasting rights, sponsorships, and merchandise sales. Clubs like Real Madrid and Manchester United are valued at over $4 billion each, highlighting the lucrative nature of the sport.

The consistent growth and stability of football as a global sport further underline its investment potential. Unlike betting, which hinges on individual game outcomes and can be highly volatile, investing in football clubs considers their long-term performance and growth potential. This approach offers a more stable and less risky option for those looking to benefit from the sport’s dynamics.

By allowing fans to invest in their favorite teams, Morpher transforms their passion into a financial opportunity. This shift from betting to investing means that instead of risking everything on the outcome of a single match, fans can share in the overall success and performance of the teams over an entire season or longer. This strategic investment approach not only mitigates the risks associated with traditional betting but also provides a more rewarding and sustainable way to engage with the sport.

How Does Morpher Fix Sports Betting?

Morpher tackles the common issues found in traditional soccer betting head-on with our innovative Football Markets, providing a superior and safer experience for our users.

Ease of Use: Getting started with Morpher is incredibly quick and straightforward. You can open your first trade in just 34 seconds, without any initial deposit required. This ease of access means you can begin trading immediately, enjoying a seamless onboarding process. Furthermore, new users can manage up to $300 in investments before needing to verify their accounts, making it simple to dive in and start investing.

Fair and Transparent Pricing: One of the biggest advantages of trading on Morpher is our commitment to transparency and fairness. Unlike traditional betting platforms that profit from your losses, Morpher operates with zero counterparties. This means we don’t make money when you lose, and there are no hidden fees to worry about. Our football market spreads are incredibly low, around 0.01%, compared to the hefty 10% spreads you typically find on betting apps. Every trade and transaction on Morpher is verifiable on the blockchain, ensuring full transparency and trust in our platform.

Reduced Risk: Traditional betting is notoriously risky, with the potential to lose everything on a single game. Morpher mitigates this risk by allowing you to invest in the long-term performance of your favorite teams. Instead of losing your bet on one bad result, you can hold your position and potentially profit as your team continues to perform well over the season. This investment approach significantly reduces the volatility and financial risk associated with traditional betting.

Seamless Withdrawals: We believe that accessing your funds should be as easy as investing them. Morpher offers hassle-free withdrawals with a flat fee of 100 MPH. You can withdraw up to $5,000 daily, providing you with the flexibility to access your earnings when you need them. For users in the EU and Canada, our partnership with MoonPay enables seamless transfers to your bank account or Visa card, ensuring that withdrawing your funds is as smooth and straightforward as possible.

To cut the long story short, by addressing these major drawbacks of traditional betting, Morpher’s Football Markets offer a revolutionary way to engage with the sport you love. You can now trade based on the performance of your favorite teams in a manner that is fair, transparent, and significantly less risky. This innovation not only enhances your financial safety but also transforms your passion for football into a viable and exciting investment opportunity.

The Science Behind Football Markets: ELO Score Explained

Our Football Markets use a unique adaptation of the ELO rating system to determine the value of each football club. Originally developed for ranking chess players, the ELO system has been adapted to provide a dynamic and accurate reflection of a football team’s strength and performance. 

The ELO score is a numerical representation of a team’s strength, calculated based on their performance in matches. It’s dynamic, meaning it updates in real-time as new match results come in, ensuring that the market value of each team on Morpher accurately reflects their current form and prospects.

Here are the key factors that influence the ELO score on Morpher:

  • Match Outcomes: The most obvious factor is whether a team wins, draws, or loses a match. Wins increase the ELO score, while losses decrease it. Draws can also affect the score, depending on the relative strength of the opponents.
  • Goal Differences: The margin by which a team wins or loses a match is crucial. A narrow win or loss has a smaller impact on the ELO score compared to a game with a significant goal difference. For example, winning 4-0 against a strong team will boost a team’s ELO score more than a 1-0 win.
  • Quality of Opponents: The strength of the opposing teams plays a significant role. Beating a top-tier team results in a higher increase in the ELO score than beating a lower-ranked team. Conversely, losing to a weaker team will cause a more substantial decrease in the ELO score than losing to a stronger team.
  • Away Game Performances: Performing well in away games can positively influence a team’s ELO score more than home game performances. Winning or drawing in an away match is often seen as a sign of a team’s resilience and quality, thereby increasing their ELO score.

To illustrate, let’s consider an example:

If Real Madrid wins several matches against top-tier teams like Barcelona and Manchester United, their ELO score will increase significantly due to the high quality of their opponents and the positive match outcomes. This increase in their ELO score will, in turn, lead to a rise in their market value on Morpher.

Conversely, if Real Madrid draws or loses against a much weaker team, their ELO score will decrease, reflecting a poor performance relative to the strength of their opponent. This decrease in their ELO score will lead to a drop in their market value on the platform.

Our system continuously tracks all relevant matches and updates the ELO scores in real-time. This ensures that the market value of each team is always aligned with their latest performance, providing a fair and transparent trading environment for users.

By leveraging the ELO rating system, Morpher offers a sophisticated and accurate method to assess and trade on the performance of football teams. This system ensures that investors have a reliable measure of a team’s current strength and future potential, making the trading experience more strategic and informed.

Invest in Your Favorite Football Team in 5 Steps

  1. Open an Account: Create an account on Morpher. The process is quick and easy, requiring minimal information to get started. You can open your first trade in just 34 seconds, and you can manage up to $300 in investments before needing to verify your account. You can execute your trades directly from your desktop computer or Morpher mobile app, ensuring you always have access at your fingertips!
  2. Select Your Team: Start by choosing from top football clubs like FC Barcelona, Juventus, Liverpool FC, Manchester United, Paris Saint-Germain, and Real Madrid. Morpher covers major leagues, including the Champions League, Europa League, Premier League, LaLiga, Serie A, and Ligue 1. Pick the team you’re passionate about and believe in.
Football markets available on
  1. Place Your Trade: Decide whether you want to buy or sell shares based on your team’s expected performance. If you believe your team will perform well, buy shares. If you anticipate that their performance might decline, you can sell shares instead. This flexibility allows you to strategically position yourself based on your insights.
  2. Monitor Performance: Use Morpher’s live charts to visualize and track your investments in real-time. These charts update with every significant event during the game. You can see how your investments are performing and make informed decisions based on real-time data.
  3. Hold or Adjust Your Position: Depending on your team’s ongoing performance and any relevant news, you can choose to hold your investment for potential long-term gains or adjust your position. If your team is performing well, holding your investment might yield better returns. If there are indications of a downturn, you can sell or adjust your shares accordingly.

By following these steps, you can turn your passion for football into a rewarding investment opportunity, enjoying the thrill of the game while potentially earning profits.


With Morpher’s Football Markets, you can now transform your love for football into a strategic investment opportunity. Say goodbye to the high risks and complexities of traditional sports betting! Instead, enjoy a safer, more transparent, and exciting way to support and profit from your favorite football teams winning. 

Imagine that you can not only support your favorite team emotionally, but also benefit financially.As you follow every goal, every victory, and every thrilling moment, your investments can grow alongside your team’s success. It’s not just about betting on a single match; it’s about believing in your team’s journey and benefiting from their long-term performance.

Turn your passion for the sport into a smart investment strategy and experience the excitement of football like never before. Join Morpher today and start your journey towards profitable football investments. The game is on, and the opportunities are endless.

The football markets available on Morpher mobile app
Morpher Trading Platform
Disclaimer: All investments involve risk, and the past performance of a security, industry, sector, market, financial product, trading strategy, or individual’s trading does not guarantee future results or returns. Investors are fully responsible for any investment decisions they make. Such decisions should be based solely on an evaluation of their financial circumstances, investment objectives, risk tolerance, and liquidity needs. This post does not constitute investment advice.

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