Adobe Inc. ($ADBE) Stock Forecast: Down 7.2% Today

What is Adobe Inc.?

Adobe Inc. (ADBE) is a leading multinational computer software company known for its creative software products like Photoshop, Illustrator, and Premiere Pro. The company caters to a wide range of professionals in the design, photography, and video editing industries. Today, ADBE experienced a significant bearish movement in the stock market.

Why is Adobe Inc. going down?

ADBE stock is down 7.2% on Feb 3, 2026 20:53

• The bearish movement in Adobe's stock price could be attributed to the discontinuation of Adobe Animate, a software with a 30-year legacy, as the company shifts its focus towards integrating AI into its creative workflows. This move might have raised concerns among investors about the company's strategic direction and the impact on its product portfolio.
• Analysts lowering price targets and downgrading Adobe's stock could have added to the bearish sentiment. The concerns raised by these analysts regarding rising competition in the creative software market and the potential impact on smaller businesses, students, and freelancers might have weighed on investor confidence.
• Despite the bullish average brokerage recommendation for Adobe, investors might have been cautious due to the conflicting signals from the Zacks Rank indicating a "Strong Sell" for the stock. This divergence in opinions could have contributed to the downward pressure on ADBE's stock price.
• The launch of Adobe's Creative Collective, focusing on AI's role in creative work, while emphasizing a community-driven approach to technology, might have been overshadowed by the negative news of product discontinuation and analyst downgrades, leading to the bearish market movement for Adobe today.

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ADBE News

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https://finviz.com/news/297535/should-you-invest-in-devon-energy-dvn-based-on-bullish-wall-street-views

Inside Adobe's Creative Collective: A thoughtful look at AI's role in creative work

Adobe has launched the Creative Collective, a group of leading creative professionals, to explore the practical integration of AI into creative work beyond the initial hype. This initiative aims to foster honest conversations, provide real-world examples, and offer actionable guidance on navigating AI's impact on creativity, authorship, and compensation. The Collective emphasizes a pragmatic, community-driven approach to ensure technology amplifies human creativity rather than replacing it.

https://www.creativeboom.com/news/inside-adobes-creative-collective/

Here Are Tuesday’s Top Wall Street Analyst Research Calls: Adobe, Disney, Exxon Mobil, Lockheed Martin, Mastercard, Palantir Technologies, SoFi Technologies, and More

This article summarizes top Wall Street analyst upgrades, downgrades, and initiations for several companies on Tuesday, February 3, 2026. It also provides an overview of market performance, including treasuries, oil, gold, and cryptocurrencies, following a strong market rally on Monday. The report highlights key factors influencing these markets, such as geopolitical developments and upcoming economic data.

https://247wallst.com/investing/2026/02/03/here-are-tuesdays-top-wall-street-analyst-research-calls/

UBS, Baird Lower PT on Adobe (ADBE), BMO Capital Downgrades to Market Perform

UBS and Baird have reduced their price targets for Adobe Inc. (ADBE), with UBS setting it at $340 and Baird at $350, both maintaining Neutral ratings. BMO Capital also downgraded Adobe from Outperform to Market Perform, citing rising competition in the creative software market affecting smaller businesses, students, and freelancers, despite the company's "undemanding" current valuation. The analysts believe Adobe's shares are likely to remain range-bound.

https://finance.yahoo.com/news/ubs-baird-lower-pt-adobe-115544575.html

Adobe Ends Animate’s 30-Year Run as AI Steals the Spotlight

Adobe Animate, a software with a 30-year legacy tracing back to FutureSplash Animator, will be discontinued as of March 1, 2026. This move reflects Adobe's aggressive shift towards integrating AI into its creative workflows, with a focus on tools like After Effects and Adobe Express. The discontinuation raises questions for advertisers and developers regarding legacy creative assets and highlights a broader industry trend towards AI-driven creative platforms.

https://www.techrepublic.com/article/news-adobe-animate-ends/

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Adobe Inc. Price History

29.00.2026 - ADBE Stock was down 5.3%

• Adobe Inc. is a multinational software company known for its creativity and multimedia software products, including Photoshop, Illustrator, and Acrobat Reader. The company is a leader in digital media solutions, digital marketing software, and web content management systems.
• A significant increase in stake by AustralianSuper Pty Ltd during the third quarter, acquiring an additional 233,814 shares, indicates confidence in Adobe's long-term growth prospects.
• Positive insider sentiment through increased insider buying over the past quarter contrasts recent insider selling by Adobe's CFO and CAO, potentially raising concerns among investors.
• Apple's launch of Creator Studio, a subscription service offering creative and productivity apps at a lower price point than Adobe's Creative Cloud, could be contributing to market worries about competition and market share erosion for Adobe in the creative software space.
• The bearish movement in Adobe's stock today may be attributed to profit-taking by traders following strong price appreciation, along with uncertainties surrounding competition and insider selling activities.

02.00.2026 - ADBE Stock was down 3.1%

• Adobe Inc. (ADBE) faced a strong bearish movement despite surpassing quarterly expectations with impressive earnings and revenue.
• Institutional investors like Ninety One UK Ltd, Allspring Global Investments Holdings LLC, and Yarbrough Capital LLC have been reducing their stakes in Adobe Inc., contributing to the downward pressure on the stock.
• Mixed analyst ratings and recent price target cuts may have added to the bearish sentiment surrounding Adobe, despite positive financial performance and optimistic guidance for the future.
• The market may be reacting to the increased selling activity by major institutions, signaling a potential lack of confidence in Adobe's future growth prospects despite its strong fundamentals and market position.

13.00.2026 - ADBE Stock was down 6.1%

• Adobe's stock declined to a 52-week low of $311.55, marking a 24.42% decrease over the past year, primarily attributed to broader market challenges, competitive pressures, and investor concerns.
• Several analysts, including those from major financial firms, have downgraded Adobe, contributing to the prevailing negative sentiment around the company. These downgrades emphasize Adobe's difficulties in the face of AI-driven alternatives and competitive dynamics.
• The recent launch of a new subscription plan for creative software apps by Apple's Creator Studio, priced at $12.99 per month, has added to the competitive pressure on Adobe, potentially impacting its stock performance.
• Despite these challenges, Adobe continues to attract investor interest for its long-term potential in digital media and enterprise software. However, short-term growth constraints and uncertainties in macroeconomic conditions pose significant hurdles for the company.

03.01.2026 - ADBE Stock was down 7.2%

• The bearish movement in Adobe's stock price could be attributed to the discontinuation of Adobe Animate, a software with a 30-year legacy, as the company shifts its focus towards integrating AI into its creative workflows. This move might have raised concerns among investors about the company's strategic direction and the impact on its product portfolio.
• Analysts lowering price targets and downgrading Adobe's stock could have added to the bearish sentiment. The concerns raised by these analysts regarding rising competition in the creative software market and the potential impact on smaller businesses, students, and freelancers might have weighed on investor confidence.
• Despite the bullish average brokerage recommendation for Adobe, investors might have been cautious due to the conflicting signals from the Zacks Rank indicating a "Strong Sell" for the stock. This divergence in opinions could have contributed to the downward pressure on ADBE's stock price.
• The launch of Adobe's Creative Collective, focusing on AI's role in creative work, while emphasizing a community-driven approach to technology, might have been overshadowed by the negative news of product discontinuation and analyst downgrades, leading to the bearish market movement for Adobe today.

03.01.2026 - ADBE Stock was down 5.9%

• Adobe (ADBE) experienced a bearish movement today.
• Analysts from UBS, Baird, and BMO Capital have reduced price targets and downgraded the stock, citing increased competition in the creative software market affecting smaller businesses, students, and freelancers.
• The discontinuation of Adobe Animate, a software with a 30-year legacy, in favor of AI-driven creative tools like After Effects and Adobe Express may have raised concerns among investors about the company's future direction.
• Despite beating earnings expectations and providing strong guidance, the stock received a consensus "Hold" rating as institutional investors like Strengthening Families & Communities LLC increased their stake, while others like Mediolanum International Funds Ltd decreased their holdings in other companies like Synopsys, Inc.

05.11.2025 - ADBE Stock was up 5.1%

• The bullish movement in Adobe Inc. (ADBE) stock could be attributed to the positive sentiment surrounding the company's strategic response to generative AI through Firefly.
• The collaboration between Adobe and Qualcomm to develop generative AI tools in Arabic might have also contributed to investor optimism, showcasing Adobe's commitment to innovation and expansion in the AI market.
• Analyst confidence in Qualcomm Inc. (QCOM) and its accelerating AI and data center strategy could have indirectly boosted Adobe's stock, as the partnership between the two companies indicates potential synergies and growth opportunities in the tech sector.
• Overall, the market seems to be responding positively to Adobe's strong operational performance, strategic initiatives in AI, and collaborative efforts with key industry players like Qualcomm, driving the bullish movement in ADBE stock.

21.10.2025 - ADBE Stock was up 2.8%

• Adobe's stock had a strong bullish movement today.
• The acquisition of SEMrush Holdings, Inc. for $1.9 billion in cash is seen as a strategic move to bolster Adobe's enterprise reach and competitive strength in search engine optimization and emerging generative.
• The partnership with HUMAIN, a provider of AI solutions, further highlights Adobe's commitment to innovation and expanding its technological capabilities.
• Despite some fluctuations in the stock price, the overall market sentiment seems positive towards Adobe's recent strategic moves and partnerships, driving the bullish movement.

11.11.2025 - ADBE Stock was up 3.8%

• Adobe surpassed the expectations of financial analysts for its fiscal fourth quarter, announcing noteworthy earnings and sales figures and offering a favorable forecast for the current period.
• The company's strategic focus on AI technology appears to be yielding positive outcomes, with AI playing a substantial role in Adobe's remarkable annual revenue growth.
• Despite the decline in share price, Adobe's CEO expresses confidence in the company's position within the global AI ecosystem and aims to boost revenue through AI-powered platforms.
• The market's optimistic reception of Adobe's performance today is likely influenced by the firm's robust financial results, encouraging guidance, and the ongoing success of its AI ventures.

03.01.2026 - ADBE Stock was down 7.2%

• Adobe's bearish movement today can be attributed to key analysts lowering price targets and downgrading the stock, indicating a lack of confidence in the company's growth prospects.
• The discontinuation of Adobe Animate, a long-standing software product, in favor of AI-driven tools like After Effects and Adobe Express may have raised concerns among investors about the company's strategic direction and ability to innovate.
• The launch of Adobe's Creative Collective to explore AI's role in creative work, while innovative, may have also sparked uncertainty among investors about the potential impact on Adobe's traditional software offerings and revenue streams.
• Overall, the combination of analyst downgrades, product changes, and AI integration initiatives likely contributed to the bearish sentiment surrounding Adobe's stock today.

29.09.2025 - ADBE Stock was down 5.1%

• Despite positive announcements and partnerships at its annual conference, Adobe's stock had a bearish movement.
• The average brokerage recommendation for Adobe is a Buy, showing optimism among Wall Street analysts.
• Adobe closed slightly higher in the previous trading session but did not match the overall market's performance, indicating potential profit-taking or market sentiment shifts affecting the stock negatively today.

29.09.2025 - ADBE Stock was down 5.4%

• Despite introducing new AI tools and receiving positive feedback on its innovations, Adobe's stock witnessed a significant downward movement.
• An earlier increase in the stock price could be linked to the positive reception of product updates and new partnerships announced by the company at its annual conference.
• However, the bearish movement indicates that investors might have opted to take profits or respond to overall market conditions, resulting in a sell-off.
• Divergent recommendations from brokers, some advising to Buy while the stock lags behind the market, suggest mixed investor sentiment and contribute to the downward pressure on Adobe's stock price.

13.00.2026 - ADBE Stock was down 5.1%

• Adobe's stock was negatively impacted by the introduction of Apple's new subscription service, Creator Studio, which competes directly with Adobe's offerings.
• Despite exceeding quarterly earnings expectations, analyst sentiment towards Adobe has cooled, leading to downgrades and reduced price targets.
• The acquisition of a $2.39 million stake in Adobe by Tema Etfs LLC did not alleviate the overall negative market sentiment towards the stock.
• The bearish movement in Adobe's stock may have been influenced by broader market conditions, such as recent geopolitical tensions and Federal Reserve news affecting various asset classes.