Amplitude Inc. ($AMPL) Stock Forecast: Down 5.3% Today

What is Amplitude Inc.?

AMPL is the stock of Amplitude, a company that provides product analytics solutions. The market for AMPL experienced a strong bearish movement today.

Why is Amplitude Inc. going down?

AMPL stock is down 5.3% on Mar 13, 2026 15:40

• The bearish movement in AMPL could be attributed to the insider selling activity by the CTO, Liu Curtis, which might have raised concerns among investors about the company's future prospects.
• Despite the positive Q4 fiscal 2025 results and projected revenue growth for fiscal 2026, the continuous insider selling and the overall market sentiment might have overshadowed the positive news, leading to the bearish movement in the stock.
• The mixed reactions from analysts, with some lowering price targets due to concerns, could have also contributed to the downward pressure on AMPL's stock price.
• Investors might be cautious about the stock's performance in the short term, waiting for more clarity on the company's future direction before committing to buying back into the stock.

AMPL Price Chart

AMPL Technical Analysis

AMPL News

Liu Curtis, Amplitude CTO, sells $265k in AMPL stock

Amplitude CTO Liu Curtis sold 33,201 shares of Class A Common Stock worth $265,840 on March 6, 2026, under a pre-arranged 10b5-1 trading plan. Despite the sale, Curtis directly owns over 600,000 shares, and the stock is currently trading below the sale price, with some analysts seeing potential upside. This transaction follows recent mixed news for Amplitude, including strong Q4 fiscal 2025 results and a Morgan Stanley upgrade, juxtaposed with other analysts lowering price targets due to various concerns.

https://m.investing.com/news/insider-trading-news/liu-curtis-amplitude-cto-sells-265k-in-ampl-stock-93CH-4553287?ampMode=1

Liu Curtis, Amplitude CTO, sells $240k in AMPL stock

Amplitude CTO, Curtis Liu, sold 30,061 shares of Class A Common Stock for over $240,000 on March 5, 2026, under a 10b5-1 trading plan. This insider sale follows a 30% decline in Amplitude's share price over the past six months. Despite the sale, Amplitude recently reported positive Q4 fiscal 2025 results and projected strong fiscal 2026 revenue growth, with several analysts maintaining positive ratings on the stock.

https://m.investing.com/news/insider-trading-news/liu-curtis-amplitude-cto-sells-240k-in-ampl-stock-93CH-4551238?ampMode=1

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Amplitude Inc. Price History

23.01.2026 - AMPL Stock was down 5.4%

• Following the favorable financial results shared by Amplitude, the stock witnessed a downward trend today.
• Analysts' optimistic outlook and the company's strong financial performance may have set high investor expectations, leading to profit-taking and a bearish market direction.
• It is possible that some investors were anticipating more remarkable results or future guidance, resulting in a mild market disappointment and prompting selling activity.
• Generally, today's downward movement in Amplitude's stock could be attributed to a temporary market correction or profit realization subsequent to a period of positive developments and analyst endorsements.

03.06.2025 - AMPL Stock was up 5.2%

• The options market is anticipating a rise in AMPL stock, hinting at optimistic sentiment and increased buying activity.
• While business services equities, including AMPL, might have been trailing other sectors in the past few months, today's bullish movement indicates a potential shift in investor confidence and performance.
• The uptick in the market could be linked to the rising demand for digital analytics services, potential new partnerships or contracts, or general market positivity towards the technology sector.

04.10.2025 - AMPL Stock was down 5.6%

• A comparison between SKIL and AMPL might have highlighted potential weaknesses in AMPL's financials or growth prospects, leading investors to sell off their positions.
• Investors may have reevaluated AMPL's valuation and growth potential, causing a bearish sentiment in the market.
• Specific challenges or concerns facing AMPL might have prompted a negative market reaction and a decline in the stock price.

30.08.2025 - AMPL Stock was down 6.0%

• A comparison between AYI and AMPL may have sparked investor concerns about AMPL's valuation, leading to a sell-off.
• Investors might view AYI as a more attractive investment compared to AMPL, prompting a capital shift from AMPL to AYI.
• Potential weaknesses or challenges highlighted in the comparison could have caused investors to reassess their positions and sell their AMPL shares.
• Broader market trends or sector-specific news impacting tech stocks may also be contributing to the bearish sentiment surrounding AMPL.

20.01.2026 - AMPL Stock was up 6.0%

• Impressive financial results for the fourth quarter and fiscal year 2025 were reported by Amplitude, showcasing a significant year-over-year increase in Annual Recurring Revenue and revenue, potentially bolstering investor confidence in the company's growth trajectory.
• The company's emphasis on AI analytics and agentic analytics, as emphasized by CEO Spenser Skates, might have contributed to the positive market sentiment, particularly in a technology-focused market environment.
• Despite instances of insider selling, the consensus "Moderate Buy" rating from analysts and the enlarged stakes held by institutional investors like Vanguard and Alliancebernstein likely influenced the upward movement of the stock price, reflecting general optimism towards Amplitude's future performance.

13.02.2026 - AMPL Stock was down 5.3%

• The bearish movement in AMPL could be attributed to the insider selling activity by the CTO, Liu Curtis, which might have raised concerns among investors about the company's future prospects.
• Despite the positive Q4 fiscal 2025 results and projected revenue growth for fiscal 2026, the continuous insider selling and the overall market sentiment might have overshadowed the positive news, leading to the bearish movement in the stock.
• The mixed reactions from analysts, with some lowering price targets due to concerns, could have also contributed to the downward pressure on AMPL's stock price.
• Investors might be cautious about the stock's performance in the short term, waiting for more clarity on the company's future direction before committing to buying back into the stock.

26.01.2026 - AMPL Stock was up 11.8%

• The departure of President Thomas Hansen and the appointment of Nathaniel Crook as the new Chief Commercial Officer did not deter investor confidence, as the company reaffirmed its financial outlook for Q1 and the full year 2026.
• Analysts' bullish sentiments and buy ratings on Amplitude, along with a positive outlook on top technology stocks, likely contributed to the bullish movement.
• Amplitude's latest earnings call, showcasing accelerated growth, increased enterprise customer adoption, and improved profitability, reinforced investor optimism and fueled the bullish trend in the market.
• Overall, the combination of strong leadership transitions, positive analyst recommendations, and promising earnings call highlights propelled Amplitude's stock to a bullish trajectory.

27.00.2026 - AMPL Stock was down 5.4%

• The bearish movement in AMPL stock today could be attributed to profit-taking by investors following the recent better-than-expected quarterly revenue and EPS results.
• The upcoming earnings webcast on February 18, 2026, might be causing uncertainty among investors, leading to a sell-off in the stock.
• Despite the "Moderate Buy" consensus recommendation from brokerages and the CFO's acquisition of shares, the fact that the company remains unprofitable could be weighing on investor sentiment and contributing to the bearish trend.

23.00.2026 - AMPL Stock was up 5.1%

• The consensus recommendation from brokerages is a "Moderate Buy" and the average 12-month price target of $14.80 indicates positive sentiment and potential growth prospects for AMPL.
• The acquisition of 30,000 shares by the company's CFO despite insider selling suggests confidence in the company's future performance.
• The better-than-expected quarterly revenue and EPS results reflect strong operational performance, contributing to the bullish movement in the stock price.
• Despite remaining unprofitable, the positive financial indicators and strategic moves within the company are likely driving investor optimism and fueling the bullish market movement for AMPL.

03.01.2026 - AMPL Stock was down 12.7%

• The recent investment by Gagnon Advisors LLC in Amplitude may have initially impacted the stock price, but market sentiment seems bearish possibly due to concerns about the company's profitability.
• Insider activity has been mixed, with the CEO selling shares and the CFO buying shares, creating uncertainty among investors and contributing to the bearish market movement.
• Despite positive revenue growth, the company's lack of profitability could be overshadowing its overall performance, leading to a decline in the stock price.

13.00.2026 - AMPL Stock was down 5.1%

• Despite exceeding analyst expectations in revenue, billings, and EBITDA, Amplitude's stock trended bearishly.
• Challenges in monetizing AI investments and achieving profitability appeared to impact investor sentiment.
• The presence of unmonetized AI products, while enhancing the investment narrative, also presents a significant risk for the company.
• Varied fair value estimates among analysts possibly influenced the bearish movement, prompting investors to reconsider the stock's potential upside.

17.01.2026 - AMPL Stock was down 5.0%

• Analysts currently hold a consensus "Moderate Buy" rating for the stock with a target price that surpasses the present trading value, reflecting optimistic sentiment towards the company.
• While there have been instances of insider selling, notable institutional investors such as Vanguard and Alliancebernstein have notably increased their positions, indicating varying perspectives on the company's future.
• The stock's negative PE ratio and the bearish market activity today may be linked to concerns regarding the company's capacity to turn user engagement enhancements into sustainable profitability.
• Despite favorable recommendations from analysts, potential apprehensions about the company's growth trajectory could be contributing to the downward pressure on the stock price.