Hotels face speed problem as video platforms reshape the booking journey
The article discusses how hotels are struggling to keep pace with evolving consumer booking habits, particularly with the rise of video platforms like YouTube and TikTok. Industry experts highlight the need for hotels to adapt their technology systems, operating models, and marketing strategies to the increasing number of digital touchpoints and the growing influence of user-generated video content in the travel planning journey. There's a call for greater integration of marketing, distribution, and revenue management, along with more partnerships and a culture shift towards experimentation to remain relevant.
https://www.phocuswire.com/news/technology/hotels-speed-problem-video-platforms-reshape-booking-journey