CarMax Inc ($KMX) Stock Forecast: Up 5.2% Today

What is CarMax Inc?

CarMax (KMX) is a prominent used car retailer known for its customer-centric approach and innovative "no-haggle" pricing model. The company operates 255 stores and offers flexible online and in-store shopping experiences.

Why is CarMax Inc going up?

KMX stock is up 5.2% on Feb 4, 2026 19:44

• CarMax's bullish movement today is due to the positive recognition from TIME Magazine as one of America's Most Iconic Companies. This showcases its brand recognition, cultural influence, and commitment to transparency and innovation in the used car market.
• The market responded favorably to CarMax's strategic initiatives, including new pricing and marketing strategies, significant cost-cutting measures, and layoffs to address a recent sales slump. Investors may view these actions as proactive steps towards revitalizing sales and improving the company's financial performance.
• Despite facing challenges such as declining retail sales and profit margins, the news of BML Capital Management's substantial investment in CarMax, with a $6 million bet on a potential turnaround, likely instilled confidence in the market about the company's future prospects, contributing to today's bullish movement.

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CarMax Recognized by TIME Magazine as One of America's Most Iconic Companies

CarMax has been named one of America's Most Iconic Companies by TIME Magazine, celebrating the nation's 250th anniversary, due to its customer-centric approach, innovative "no-haggle" car buying model, and transparent practices. This recognition from a survey of over 10,000 people highlights CarMax's significant cultural influence, brand recognition, and resilience. CarMax operates 255 stores, employs over 28,000 associates, and offers flexible online and in-store shopping experiences with options like home delivery and a 10-day Money Back Guarantee.

https://www.quiverquant.com/news/CarMax+Recognized+by+TIME+Magazine+as+One+of+America%27s+Most+Iconic+Companies

CarMax Named One of TIME’s America’s Most Iconic Companies

CarMax has been recognized by TIME Magazine as one of America's Most Iconic Companies, a list honoring 250 businesses that symbolize American identity. This recognition highlights CarMax's three decades of commitment to transparency, customer-centric experiences, and innovation in the used car market, particularly its "no-haggle" pricing model. The selection was based on a multi-dimensional methodology, including brand recognition, cultural influence, emotional connection, resilience, and perceived "Americanness."

https://www.manilatimes.net/2026/02/04/tmt-newswire/globenewswire/carmax-named-one-of-times-americas-most-iconic-companies/2271530

CarMax, Inc. (KMX) Turns to Pricing and Marketing Actions to Revitalize Sales

CarMax (KMX) is implementing new pricing and marketing strategies along with $150 million in cost cuts, including layoffs, to combat a significant sales slump. While management is optimistic about improving sales, they anticipate near-term pressure on earnings. Truist Securities maintained a Hold rating but raised its price target, acknowledging the company's challenges amidst competition from online retailers and traditional dealers.

https://uk.finance.yahoo.com/news/carmax-inc-kmx-turns-pricing-104416036.html

CarMax, Inc. (KMX) Turns to Pricing and Marketing Actions to Revitalize Sales

CarMax, Inc. (KMX) is implementing pricing and marketing strategies, along with $150 million in cost cuts and layoffs, to address a significant sales slump. Despite these efforts, interim CEO David McCreight anticipates near-term earnings pressure. Truist Securities maintained its "Hold" rating while slightly raising the price target, reflecting concerns about the company's position between online competitors and traditional dealerships.

https://www.insidermonkey.com/blog/carmax-inc-kmx-turns-to-pricing-and-marketing-actions-to-revitalize-sales-1688225/

CarMax Stock Down 47% This Past Year, But One Fund Is Betting $6 Million on a Turnaround

Despite a 47% drop in CarMax (NYSE:KMX) stock over the past year, BML Capital Management, LLC has made a significant bet on the company's recovery, acquiring 155,000 shares valued at approximately $5.99 million. This investment represents 5.18% of BML Capital's assets under management, signaling a strong belief in the used vehicle retailer's future potential. CarMax faces current challenges with declining retail sales and gross profit per unit, but management is implementing cost-saving measures and aggressive share buybacks, which BML Capital likely sees as catalysts for a turnaround.

https://finance.yahoo.com/news/carmax-stock-down-47-past-152049721.html

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CarMax Inc Price History

19.11.2025 - KMX Stock was down 8.7%

• CarMax (KMX) reported Q3 earnings that surpassed expectations but showed a decline in revenues year-over-year, leading to investor concerns about the company's growth prospects.
• The ongoing securities class action lawsuits against CarMax alleging overstated growth prospects due to tariff speculation have likely contributed to the negative sentiment surrounding the stock.
• The evaluation of GM's Sterling Anderson as a potential CEO successor indicates a shift towards technology leadership in the automotive industry, possibly impacting investor confidence in traditional dealership models like CarMax.
• The disappointing financial results reported by CarMax for the second quarter of fiscal year 2026 have further fueled uncertainties among shareholders, triggering a significant drop in the stock price.

14.00.2026 - KMX Stock was up 7.5%

• CarMax (KMX) experienced a strong bullish movement today.
• The bullish trend could be attributed to the company's strategic decisions to optimize operations and resources, as highlighted in the consolidation of multiple locations into higher-performing dealerships.
• Additionally, positive news in the automotive industry, such as the upgrade of a competitor by Loop Capital, may have positively influenced investor sentiment towards CarMax.
• The ongoing securities investigation urged by a legal firm could have created some uncertainty in the market, but it seems that investors are focusing more on the company's operational improvements and industry trends.

07.00.2026 - KMX Stock was up 5.9%

• CarMax cutting prices and margins on used cars while increasing marketing spend to drive unit sales seemed to resonate well with investors, resulting in a bullish movement in the stock.
• The strategic shift to make vehicles more affordable and reduce overall expenses by $150 million annually reflects a proactive approach by CarMax to address declining sales and earnings, likely boosting investor confidence.
• The positive outlook for the used car market, with projected growth through 2033, could have also contributed to the bullish sentiment surrounding CarMax, aligning with the company's focus on this segment of the automotive industry.
• General Motors' mixed performance in the fourth quarter, with a decline in sales but strong full-year results, may have indirectly influenced investor sentiment towards CarMax, highlighting competitive dynamics within the automotive sector.

07.00.2026 - KMX Stock was up 6.2%

• CarMax experienced a strong bullish movement today, outperforming its competitors despite the overall market trend.
• The bullish movement can be attributed to the positive outlook for the used car market, as projected significant growth through 2033.
• Additionally, the news of a major shareholder selling shares of a competitor might have indirectly impacted CarMax's stock positively, as investors may have shifted their focus towards companies with stronger growth prospects.
• The ongoing investigations into potential breaches of fiduciary duties by certain officers and directors of CarMax and other companies did not seem to have a negative impact on the stock today.

04.01.2026 - KMX Stock was up 5.2%

• CarMax's bullish movement today is due to the positive recognition from TIME Magazine as one of America's Most Iconic Companies. This showcases its brand recognition, cultural influence, and commitment to transparency and innovation in the used car market.
• The market responded favorably to CarMax's strategic initiatives, including new pricing and marketing strategies, significant cost-cutting measures, and layoffs to address a recent sales slump. Investors may view these actions as proactive steps towards revitalizing sales and improving the company's financial performance.
• Despite facing challenges such as declining retail sales and profit margins, the news of BML Capital Management's substantial investment in CarMax, with a $6 million bet on a potential turnaround, likely instilled confidence in the market about the company's future prospects, contributing to today's bullish movement.

21.10.2025 - KMX Stock was up 5.4%

• The bullish movement in KMX stock could be attributed to CarMax's recent expansion into Arkansas, hinting at growth and revenue potential.
• Despite a class action lawsuit, demand concerns, and CEO departure, investors appear optimistic about CarMax's resilience and market position.
• The market may be reacting positively to the job creation aspect of CarMax's expansion to 42 states, indicating economic growth possibilities for the company.
• Investors seem more interested in CarMax's expansion and growth prospects rather than its current legal challenges, influencing the stock's upward trajectory.

25.10.2025 - KMX Stock was up 5.4%

• Despite ongoing legal challenges involving securities fraud allegations, CarMax's stock price saw a significant rise.
• The surge in stock value may be influenced by an upgrade in Carvana's stock by Wedbush, pointing towards a positive market sentiment within the automotive industry.
• Investors seem to hold positive expectations for CarMax's future performance, potentially overlooking the company's current legal hurdles.
• This sudden upward movement in stock value could be driven by market speculation or short-term trading strategies rather than reflecting the company's underlying financial performance.

08.00.2026 - KMX Stock was up 5.1%

• CarMax's stock surged following the company's strategy to reduce prices and margins on used cars, ramp up marketing expenses, and lower overall costs to drive unit sales and increase affordability for customers.
• This shift in approach comes after a period of sales and earnings decline, prompting recent changes in senior leadership.
• The market responded positively to these strategic changes, possibly expecting an improvement in CarMax's financial performance and growth opportunities, leading to today's bullish movement in the stock price.

20.10.2025 - KMX Stock was up 5.2%

• Despite a class action lawsuit and challenges in demand, along with the departure of the CEO, CarMax's stock showed a strong bullish movement.
• The market's positive response may stem from potential resolutions or strategies introduced by the company to tackle legal and operational issues.
• Investor optimism about CarMax's ability to navigate legal troubles and management changes could be driving the stock's upward trend.
• This unforeseen market reaction suggests that investors perceive the lawsuit and CEO departure to have a less severe impact on CarMax's long-term prospects than initially anticipated.

07.10.2025 - KMX Stock was down 13.7%

• The bearish movement in CarMax's stock price can be attributed to the termination of CEO Bill Nash and the subsequent appointment of an interim CEO, causing uncertainty and lack of confidence among investors.
• The announcement of a securities class action pending against CarMax may have further fueled negative sentiment and led to increased selling pressure on the stock.
• Downgrades by top Wall Street analysts, including the change in outlook from Buy to Hold, also contributed to the downward pressure on CarMax's stock price.
• Overall, the combination of leadership changes, legal challenges, and analyst downgrades likely played a significant role in the bearish market movement of CarMax today.

06.10.2025 - KMX Stock was down 25.1%

• The bearish movement in CarMax's stock price today can be attributed to the following factors:
• The announcement of the CEO stepping down led to uncertainty and lack of confidence among investors, resulting in a sell-off of the stock.
• Multiple class action lawsuits against CarMax, with investors facing substantial losses, added to the negative sentiment surrounding the company.
• The legal implications and potential financial impact of the lawsuits created a cloud of uncertainty, causing investors to react by selling off their positions in CarMax.
• The combination of leadership changes and legal troubles likely contributed to the bearish trend in CarMax's stock price today.

10.11.2025 - KMX Stock was up 5.7%

• Investors may consider the recent legal issues and fraud accusations as temporary hurdles for CarMax, leading to the surge in the stock price.
• Despite the unfavorable Q2 Fiscal Year 2026 financial results and stock decline, the current stock price might have attracted investors, prompting increased demand and the upward movement in the market.
• The company's ability to navigate challenges and remain resilient could have boosted investor confidence, contributing to the favorable market performance witnessed today.