Beyond Meat Inc. ($BYND) Stock Forecast: Down 6.6% Today

What is Beyond Meat Inc.?

Beyond Meat Inc. (BYND) is a prominent player in the plant-based food sector, known for its innovative meat alternatives catering to the growing demand for vegan products. The company has been facing financial challenges amidst increasing competition and shifting consumer preferences in the market.

Why is Beyond Meat Inc. going down?

BYND stock is down 6.6% on Jan 30, 2026 15:00

• Beyond Meat's stock experienced a strong bearish movement today, likely influenced by class action lawsuits filed alleging securities fraud and failure to disclose information about the fair value of its long-lived assets.
• The launch of Beyond Immerse protein drinks, while aiming to tap into the protein product trend, may not be sufficient to reverse the company's declining sales and low profitability, contributing to the negative market sentiment.
• The introduction of Beyond Immerse protein soda as a strategic pivot towards functional drinks could be seen as a last-ditch effort for Beyond Meat to regain market traction and improve its financial performance, amidst intensifying competition in the plant-based food industry.
• Despite being part of a thriving vegan brands sector, Beyond Meat's current challenges and legal issues have overshadowed its potential for growth, leading to the bearish movement in its stock price.

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BYND Technical Analysis

BYND News

INVESTOR ALERT: Securities Class Action Filed Against Beyond Meat – Contact Kirby McInerney LLP

Kirby McInerney LLP has filed a class action lawsuit against Beyond Meat, Inc. on behalf of investors who purchased securities between February 27, 2025, and November 11, 2025. The lawsuit alleges that Beyond Meat failed to disclose that its long-lived assets' book value exceeded fair value, leading to a material non-cash impairment charge and significant stock price declines. Investors have until March 24, 2026, to request lead plaintiff appointment.

https://www.businesswire.com/news/home/20260129270687/en/INVESTOR-ALERT-Securities-Class-Action-Filed-Against-Beyond-Meat-Contact-Kirby-McInerney-LLP

Beyond Meat Launches Protein Drinks. Could They Save the Struggling Stock?

Beyond Meat, a struggling alternative meat company, has launched a new line of protein drinks called Beyond Immerse. This move aims to capitalize on the growing demand for protein products, fueled by the popularity of weight loss drugs and concerns about muscle mass loss. However, given the company's declining sales, increasing losses, and low gross profit margins, it remains uncertain if these new products can significantly improve its financial outlook and save its stock from further decline.

https://finviz.com/news/292447/beyond-meat-launches-protein-drinks-could-they-save-the-struggling-stock

Beyond Meat’s protein soda might be its last chance and best hope

Beyond Meat is launching a new protein soda called Beyond Immerse, which marks a significant departure from its traditional meat-alternative products. This pivot comes as the company faces declining sales and financial struggles in the plant-based meat market. The protein soda, offered in fruity flavors with impressive nutritional macros, targets the rapidly growing functional drinks market, which Beyond Meat hopes will provide a much-needed path to profitability and allow it more time to turn its fortunes around.

https://www.theverge.com/science/869209/beyond-meat-immerse-protein-soda

Top 10: Vegan Brands

As Veganuary concludes, the plant-based food sector continues to thrive, with leading brands demonstrating innovation in vegan meats, dairy alternatives, and plant-based milks. This article highlights the top 10 influential vegan brands—Impossible Foods, Califia Farms, Daiya, Gardein, Beyond Meat, Violife, Silk, Vitasoy, Oatly, and Alpro—that are setting industry standards through product quality, scale, and mainstream adoption. These companies are meeting the growing consumer demand for tasty, nutritious, and convenient plant-based options while also focusing on sustainability and reducing environmental impact.

https://fooddigital.com/top10/top-10-vegan-brands

BYND Investors Have Opportunity to Lead Beyond Meat, Inc. Securities Fraud Lawsuit

Rosen Law Firm has announced a class action lawsuit against Beyond Meat, Inc. (NASDAQ: BYND) for alleged securities fraud, covering the period between February 27, 2025, and November 11, 2025. The lawsuit claims that Beyond Meat made materially false and misleading statements regarding the fair value of its long-lived assets, potential impairment charges, and its ability to file periodic reports with the SEC. Investors who purchased BYND securities during this period have until March 24, 2026, to move the Court to serve as lead plaintiff.

https://www.morningstar.com/news/pr-newswire/20260127dc72294/bynd-investors-have-opportunity-to-lead-beyond-meat-inc-securities-fraud-lawsuit

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Beyond Meat Inc. Price History

15.00.2026 - BYND Stock was up 8.6%

• BYND stock showed a strong bullish movement recently, likely influenced by the positive reception and potential market expansion of its new plant-based recovery drinks, Immerse.
• The company's strategic decision to broaden its product line beyond meat alternatives could signal to investors its innovation and growth potential in new market segments.
• Additionally, Beyond Meat's action of adding its EU subsidiary as a guarantor for its convertible notes may have boosted investor confidence in the company's financial stability and debt management tactics.
• Although brokerages gave a consensus "Strong Sell" rating, the market responded positively to Beyond Meat's recent endeavors, indicating investor focus on the growth potential stemming from its product expansion rather than short-term financial indicators.

15.00.2026 - BYND Stock was up 16.3%

• Beyond Meat's bullish movement today can be attributed to the launch of its new line of plant-based protein drinks, Beyond Immerse, catering to the growing demand for alternative protein sources.
• The expansion into the sports recovery drink market with Immerse marks a strategic move by Beyond Meat to diversify its product offerings and tap into new consumer segments.
• The company's signing of a supplemental indenture with Wilmington Trust to modify its existing convertible notes demonstrates efforts to strengthen its financial position and provide support to noteholders, potentially boosting investor confidence.
• Despite receiving a consensus "Strong Sell" rating from brokerages, Beyond Meat's innovative product launches and financial restructuring initiatives seem to have positively influenced investor sentiment, driving the bullish movement in its stock price today.

21.00.2026 - BYND Stock was down 5.0%

• The bearish movement in Beyond Meat's stock (BYND) today could be attributed to the following factors:
• Despite the launch of Beyond Immerse plant-based beverages, some investors may harbor doubts about the success prospects of this new venture.
• Declining sales in Beyond Meat's core plant-based meat products have raised concerns about the company's growth and profitability potential.
• A comparison between Beyond Meat's Q3 performance and that of competitors in the perishable food industry may have influenced the negative sentiment towards the stock.
• The entry of Beyond Immerse into the protein drink market may have sparked uncertainty among investors regarding the company's expansion into a new product category and the associated challenges and risks.

13.00.2026 - BYND Stock was down 5.7%

• Beyond Meat experienced a decrease in its stock price today, influenced by various factors:
• Concerns arose among investors regarding the company's substantial debt of $1.31 billion and recent measures taken to secure its Convertible Senior Secured Second Lien PIK Toggle Notes due 2030, impacting perceptions of its financial stability.
• Analysts have collectively rated Beyond Meat as a "Strong Sell," setting a conservative 12-month target price of $1.70, which likely contributed to the negative investor sentiment.
• The appointment of a new accounting chief and efforts to improve financial operations suggest internal restructuring, but the market is awaiting concrete outcomes to rebuild confidence in the company.
• Negative attitudes towards alternative meat products and Beyond Meat's struggle with declining sales and ongoing losses over the past year are additional factors affecting the current bearish trend.

12.00.2026 - BYND Stock was up 5.2%

• The recent appointment of Tony Kalajian as the new Chief Accounting Officer raises expectations for enhanced financial transparency at Beyond Meat, which could increase investor confidence.
• Despite receiving a "Strong Sell" rating from brokers and experiencing financial difficulties in the past, the unveiling of the Corporate Responsibility Report highlighting environmental accomplishments may have positively impacted investor outlook.
• The stock movement could also be attributed to investor speculation regarding Beyond Meat's potential recovery following a notable decline in 2025, as the company works through challenges in sales and profitability.
• Overall, today's bullish trend in BYND may reflect optimism surrounding the new accounting leadership, positive sustainability initiatives, and the potential for a turnaround despite ongoing financial obstacles.

30.00.2026 - BYND Stock was down 6.6%

• Beyond Meat's stock experienced a strong bearish movement today, likely influenced by class action lawsuits filed alleging securities fraud and failure to disclose information about the fair value of its long-lived assets.
• The launch of Beyond Immerse protein drinks, while aiming to tap into the protein product trend, may not be sufficient to reverse the company's declining sales and low profitability, contributing to the negative market sentiment.
• The introduction of Beyond Immerse protein soda as a strategic pivot towards functional drinks could be seen as a last-ditch effort for Beyond Meat to regain market traction and improve its financial performance, amidst intensifying competition in the plant-based food industry.
• Despite being part of a thriving vegan brands sector, Beyond Meat's current challenges and legal issues have overshadowed its potential for growth, leading to the bearish movement in its stock price.

07.00.2026 - BYND Stock was up 11.1%

• Today, Beyond Meat (BYND) saw a significant surge in its stock price following the appointment of Tony Kalajian as the new Chief Accounting Officer. This appointment is seen as a proactive measure to tackle accounting weaknesses and strengthen financial reporting procedures.
• The market's positive response to Beyond Meat's (BYND) recent actions suggests that investors view the company's efforts to address financial reporting deficiencies as a step towards enhancing transparency and accountability.
• Despite contending with declining sales and profits, Beyond Meat's (BYND) strategic hire in the accounting department is potentially instilling confidence in shareholders regarding the firm's dedication to resolving financial challenges and ensuring long-term viability.

06.00.2026 - BYND Stock was up 5.5%

• The appointment of Tony Kalajian as the new chief accounting officer at Beyond Meat signals a strategic move to strengthen the financial leadership of the company, potentially boosting investor confidence in the stock.
• The investigation by Pomerantz LLP into potential securities fraud claims against Beyond Meat could have initially caused uncertainty and negative sentiment among investors, leading to a dip in the stock price. However, the strong bullish movement today indicates that investors may be regaining confidence in the company's future prospects despite the ongoing legal scrutiny.
• Overall, the bullish market movement for BYND today suggests that investors are focusing more on the positive news of the new appointment rather than the negative implications of the ongoing investigation, showcasing resilience and optimism in the stock's performance.

29.00.2026 - BYND Stock was down 7.2%

• Beyond Meat's stock (BYND) experienced a strong bearish movement today, potentially influenced by the ongoing securities fraud lawsuits and allegations of misrepresentations regarding the value of its long-lived assets.
• The introduction of a new product, Beyond Immerse protein soda, although innovative, might not have been sufficient to offset the negative sentiment surrounding the company's financial struggles and declining sales in the plant-based meat market.
• The legal challenges and investor alerts related to securities fraud could have further dampened investor confidence in Beyond Meat, leading to the bearish market movement.
• Despite being part of a thriving plant-based food sector, Beyond Meat's current predicament highlights the importance of transparency and accurate financial reporting to maintain trust and stability in the market.

16.00.2026 - BYND Stock was down 5.8%

• Beyond Meat's stock experienced a bearish movement despite the launch of Beyond Immerse, a new line of plant-based protein beverages.
• The unexpected shift into the beverage market may have caused uncertainty among investors, leading to a sell-off of BYND shares.
• The company's decision to diversify its product line amidst financial challenges and changing consumer preferences could be seen as a risky move by some investors, impacting the stock price negatively.
• While the launch of Beyond Immerse was aimed at capitalizing on the strong consumer demand for protein, the market reaction suggests that investors may need more time to assess the potential success of this new product line before regaining confidence in BYND's stock.

16.00.2026 - BYND Stock was down 5.1%

• The introduction of Beyond Immerse received a warm welcome and positive feedback from consumers and investors.
• Despite the favorable reception of the new product, Beyond Meat's stock faced a downward trend, potentially linked to weaker Q3 results, including lower than expected EBITDA figures, despite the initial success in revenue.
• The market's response to the company's financial difficulties, alongside the necessity to diversify its product portfolio in light of slowing demand for plant-based meats, may have contributed to the negative reaction, despite the strategic move into functional beverages.
• The stock's fluctuating performance and recent challenges may have played a part in the downward trend, despite the optimistic outlook surrounding the new product release.

09.00.2026 - BYND Stock was down 5.2%

• The appointment of Tony Kalajian as the new Chief Accounting Officer at Beyond Meat could indicate internal restructuring to address financial reporting weaknesses, potentially signaling underlying issues within the company.
• Despite positive environmental gains highlighted in the Corporate Responsibility Report, Beyond Meat's ongoing financial challenges, such as negative profit margins and high operating expenses, continue to weigh on investor confidence, leading to the bearish movement in the stock.
• The market's reaction to the news suggests that investors are cautious about the company's long-term financial health, as evidenced by declining sales and profit, emphasizing the importance of addressing these fundamental issues to regain market trust and stability.