Name Change Signals Shift for Beyond
Beyond Meat, the El Segundo-based plant-based meat alternative supplier, has rebranded as Beyond The Plant Protein Co. in response to challenging industry conditions. The company also expanded its protein beverage line, Beyond Immerse, with new flavors. This strategic shift comes as demand for plant-based meat alternatives is declining and Beyond reports significant financial losses, while protein-rich foods are gaining popularity.
https://labusinessjournal.com/manufacturing/name-change-signals-shift-for-beyond/