Brokers Suggest Investing in Costco (COST): Read This Before Placing a Bet
This article discusses the reliability of brokerage recommendations for Costco (COST) and introduces the Zacks Rank as a more dependable indicator for stock performance. While Costco has a favorable average brokerage recommendation (ABR) of 1.82, the article cautions against relying solely on these, noting potential positive biases from brokerage firms. It highlights that the Zacks Rank, which uses earnings estimate revisions, provides a more timely and accurate prediction of near-term stock price movements, currently assigning Costco a Zacks Rank #2 (Buy).
https://finviz.com/news/328385/brokers-suggest-investing-in-costco-cost-read-this-before-placing-a-bet