Your Cruise Line Loyalty Program is Changing. Here’s Why and What it Means For You
Cruise line loyalty programs are currently undergoing significant changes due to rapid industry growth and maturation. As more people cruise and reach top-tier status, cruise lines are rethinking their programs to reward higher-spending customers and maintain profitability, moving away from simply rewarding repeat cruisers. These changes are also influenced by evolving customer demographics (younger, digitally savvy travelers) and advancements in technology that enable more sophisticated customer relationship management, leading to loyalty programs that prioritize spend over cruise nights and potentially alter lifetime status perks.
https://www.cruisecritic.com/news/cruise-loyalty-program-changes