Under Armour Inc. Class A ($UAA) Stock Forecast: Up 5.2% Today

What is Under Armour Inc. Class A?

Under Armour (UAA) is a well-known American sports equipment company that produces footwear, sports, and casual apparel. The company is recognized for its performance-oriented products and endorsements by various athletes.

Why is Under Armour Inc. Class A going up?

UAA stock is up 5.2% on May 21, 2026 18:35

• The bullish movement in Under Armour's stock (UAA) today can be attributed to several insider transactions reported in Form 4 filings:
• Chief Legal Officer, Chief Marketing Officer, Chief Merchandising Officer, and Chief Supply Chain Officer all conducted routine tax-related dispositions of shares to cover tax obligations.
• CEO Kevin Plank updated his indirect holdings across various entities and trusts, clarifying the organization of his ownership.
• These transactions, while not reflecting new market trading, may have instilled confidence in investors regarding the company's leadership stability and financial transparency, leading to the positive market movement.

UAA Price Chart

UAA Technical Analysis

UAA News

Under Armour (UA) CMO Eric Liedtke uses 34,233 shares for tax withholding

Under Armour's Chief Marketing Officer, Eric Liedtke, reported a tax-related disposition of 34,233 Class C common shares for tax withholding purposes. Following this transaction, Liedtke directly holds 274,669 Class C shares and indirectly holds 15,232 Class C shares through his spouse. This transaction is characterized as routine equity and tax administration, not an open-market sale.

https://www.stocktitan.net/sec-filings/UA/form-4-under-armour-inc-insider-trading-activity-e5fda2b66b09.html

Under Armour (UA) legal chief logs 23,490-share tax withholding in Form 4

Under Armour's Chief Legal Officer, Shadman Mehri, reported a routine tax-withholding disposition of 23,490 Class C Common Stock shares, as detailed in a recent Form 4 filing. This adjustment covers tax obligations and is not an open-market transaction. Following this, Mehri directly holds 165,054 Class C shares and 1,570 Class A shares, with no reported derivative positions.

https://www.stocktitan.net/sec-filings/UA/form-4-under-armour-inc-insider-trading-activity-1f18343b14c4.html

Under Armour (UA) CEO Kevin Plank logs tax-withheld shares and updates indirect holdings

Under Armour President and CEO Kevin A. Plank filed a Form 4, primarily to update his indirect holdings across various entities and trusts and to report a routine tax-related disposition of shares. The filing indicates that 61,636 shares of Class C Common Stock were disposed of for tax withholding purposes, leaving him with 4,041,298 Class C shares held directly. The report also details his extensive indirect ownership of Class A, B, and C shares through several holding companies and family trusts, clarifying the organization of his ownership rather than reflecting new market trading.

https://www.stocktitan.net/sec-filings/UA/form-4-under-armour-inc-insider-trading-activity-9026eb6ce521.html

[Form 4] Under Armour, Inc. Insider Trading Activity

Under Armour's Chief Merchandising Officer, Trent Kara, reported routine equity compensation activities. He received 226,815 shares of Class C Common Stock as an award on May 14, 2026, and subsequently disposed of 54,907 shares on May 15, 2026, to cover tax obligations. After these transactions, Kara directly holds 631,650 Class C shares.

https://www.stocktitan.net/sec-filings/UA/form-4-under-armour-inc-insider-trading-activity-7eb7aae72fb8.html

[Form 4] Under Armour, Inc. Insider Trading Activity

Under Armour's Chief Supply Chain Officer, Shawn Curran, reported routine equity compensation. He received 189,013 shares of Class C Common Stock as an award on May 14, 2026, and subsequently disposed of 52,849 shares on May 15, 2026, to cover tax obligations. Following these transactions, Curran directly holds 555,838 Class C shares.

https://www.stocktitan.net/sec-filings/UA/form-4-under-armour-inc-insider-trading-activity-04190af8d40e.html

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Under Armour Inc. Class A Price History

02.03.2026 - UAA Stock was down 5.1%

• The rotational strategy timing analysis highlighted weak sentiment in the near and mid-term, potentially leading to profit-taking and selling pressure on the stock.
• The recent filing showing 0% ownership of Under Armour Inc. (UA) common stock could have signaled a lack of confidence from a major institutional investor, impacting market sentiment negatively.
• The compilation of trading ideas may have included bearish signals like double tops or OBV bearish divergence, influencing traders to take short positions and further driving down the stock price.
• Overall, the combination of weak sentiment, institutional selling, and technical bearish signals likely contributed to the bearish movement in Under Armour Inc. Class A (UAA) stock today.

21.03.2026 - UAA Stock was up 5.1%

• The bullish movement in Under Armour's stock (UAA) today could be attributed to the positive impact of Google's 2026 Discover Core Update. This update has made it easier for retail investors to access personalized and timely financial news related to Under Armour, leading to increased interest and investment in the stock.
• By prioritizing E-E-A-T content and delivering key metrics, product launches, and competitive positioning directly to investors' mobile feeds, Google has empowered investors to make more informed decisions about investing in Under Armour.
• The shift towards democratizing access to financial news and making investing more proactive and informed for mobile-savvy investors globally has likely contributed to the bullish movement in Under Armour's stock today.

23.01.2026 - UAA Stock was down 5.1%

• The $434 million settlement in the shareholder lawsuit likely contributed to the bearish movement as it signifies a significant financial impact on the company.
• The legal troubles and allegations of defrauding investors could have shaken investor confidence in Under Armour, leading to a sell-off of the stock.
• Despite the innovative introduction of NEOLAST™ fiber in its products, the negative news overshadowed any positive sentiment, resulting in a bearish market movement for UAA.

05.02.2026 - UAA Stock was down 5.3%

• There was a notable decline in Under Armour's net income and revenue for fiscal 2024, primarily stemming from reduced sales in North America, causing concern among investors and resulting in a downtrend in the stock price.
• The company's strategic plan involves layoffs and a share repurchase program to streamline operations and emphasize innovative products. However, market uncertainties exist regarding the plan's execution and potential impact on future earnings.
• Despite obstacles, the direct-to-consumer segment's resilience and the company's robust balance sheet offer some hope for a potential recovery. Nonetheless, investors are likely to adopt a cautious stance until the restructuring initiatives demonstrate concrete outcomes.

13.04.2026 - UAA Stock was up 5.1%

• Despite a slight revenue decrease for the fourth quarter and full-year fiscal 2026, Under Armour's initial fiscal 2027 outlook has garnered positive market response.
• Investors are optimistic about the potential increase in gross margin attributed to tariff reversals and pricing actions, which could enhance profitability in the upcoming fiscal year.
• The bullish movement in UAA's stock price today reflects the market's confidence in the company's strategic initiatives and growth prospects in the near future.

27.01.2026 - UAA Stock was down 5.1%

• The recent bearish movement in Under Armour's stock has been linked to a significant $434 million settlement in a shareholder lawsuit. Large-scale legal challenges and settlements like this can have a notable impact on the company's financial situation and investor confidence, leading to a negative response from the market.
• Despite commendable efforts such as the promotion of the "Stand for Equality" core value and the integration of NEOLAST™ fiber in their product range, the overshadowing effect of the settlement news may have overshadowed these positive advancements, prompting a bearish reaction from investors.
• Under Armour's emphasis on diversity, equity, inclusion, and material innovation illustrates the company's commitment to maintaining relevance and competitiveness in the market. Nonetheless, addressing legal issues effectively and rebuilding trust with investors will be paramount in reviving a bullish sentiment towards the stock.

14.03.2026 - UAA Stock was up 5.0%

• Unrivaled Sports' strategic partnerships with Under Armour and DICK'S Sporting Goods are expected to boost UAA's brand visibility and sales in the youth sports market.
• The exclusive performance apparel partnership with Under Armour and the sponsorship from DICK'S Sporting Goods indicate a positive outlook for UAA's revenue growth.
• By focusing on enhancing youth sports experiences and setting a new standard in the industry, UAA is likely to attract more customers and investors, leading to a bullish market movement.

17.03.2026 - UAA Stock was up 5.6%

• The strong bullish movement in UA stock today can be attributed to the following factors:
• Positive earnings reports or guidance indicating strong financial performance.
• Potential new product launches or partnerships driving investor optimism.
• Favorable analyst recommendations or upgrades boosting investor confidence.
• Overall market momentum or sector rotation leading to increased buying interest in the stock.

17.03.2026 - UAA Stock was up 5.6%

• The notable uptrend in UAA stock may be linked to optimistic earnings, reflecting solid financial performance and growth opportunities for the company.
• Investors appear to be reacting favorably to hints of upcoming product releases or collaborations that could enhance Under Armour's future revenue.
• The positive market trend could also be influenced by growing optimism in the retail and sports sectors, potentially boosting consumer confidence and benefiting companies like Under Armour.

17.01.2026 - UAA Stock was up 5.5%

• The announcement of an upsized private offering of convertible senior notes due 2024 by Under Armour provided a positive outlook for investors, leading to increased confidence in the company's financial stability and future growth prospects.
• Despite facing competitive challenges and a data breach threatening its brand integrity, Under Armour's association with global sports continues to be a beacon of hope for a potential comeback, showcasing resilience and potential for recovery in the market.
• The market's bullish movement today can be attributed to the strategic financial decisions made by Under Armour, demonstrating proactive measures to address debt and enhance liquidity, which resonated positively with investors and analysts alike.
• Moving forward, Under Armour's ability to navigate through competition, cybersecurity threats, and leverage its sports partnerships will be crucial in sustaining this positive momentum and driving further growth in the market.

31.02.2026 - UAA Stock was up 5.1%

• The bullish movement in Under Armour (UAA) stock today could be attributed to its business model resilience and strategic emphasis on athlete endorsements, digital innovation, and market expansion.
• 0% ownership in Under Armour Inc. (UA) common stock by The Vanguard Group may have caused some initial uncertainty in the market, but the positive outlook on the company's core strengths likely overshadowed this development.
• Trading ideas and analyses for Under Armour, Inc. Class C stock (UA) on TradingView, including technical patterns and market performance assessments, might have also contributed to the positive sentiment and bullish movement in the stock today.

21.04.2026 - UAA Stock was up 5.2%

• The bullish movement in Under Armour's stock (UAA) today can be attributed to several insider transactions reported in Form 4 filings:
• Chief Legal Officer, Chief Marketing Officer, Chief Merchandising Officer, and Chief Supply Chain Officer all conducted routine tax-related dispositions of shares to cover tax obligations.
• CEO Kevin Plank updated his indirect holdings across various entities and trusts, clarifying the organization of his ownership.
• These transactions, while not reflecting new market trading, may have instilled confidence in investors regarding the company's leadership stability and financial transparency, leading to the positive market movement.