Under Armour Inc. Class A ($UAA) Stock Forecast: Up 5.9% Today

What is Under Armour Inc. Class A?

Under Armour (NYSE: UAA) is a well-known American sports equipment company that produces footwear, sports, and casual apparel. The stock had a strong bullish movement today, reflecting positive investor sentiment.

Why is Under Armour Inc. Class A going up?

UAA stock is up 5.9% on Feb 4, 2026 18:26

• Increased stake in Under Armour by Fairfax Financial Holdings signals confidence in the company's future prospects, despite its recent mixed stock performance.
• Divergence between the short-term gains and longer-term declines in Under Armour's shares indicates potential volatility in the stock.
• Expanding position by Fairfax could influence Under Armour's strategic decisions and capital allocation strategies, leading to further market optimism and driving the bullish movement in the stock.

UAA Price Chart

UAA Technical Analysis

UAA News

Fairfax Ups Under Armour Stake As Valuation And Momentum Diverge

Fairfax Financial Holdings has increased its stake in Under Armour (NYSE:UAA) by purchasing additional Class A and Class C shares, signaling potential further buying. This move is significant given Under Armour's mixed stock performance, with recent short-term gains against longer-term declines. While the stock is currently trading around analyst targets, Simply Wall St assesses it as overvalued by 36.4%, and future influence among shareholders and strategic decisions could be affected by Fairfax's growing position.

https://www.sahmcapital.com/news/content/fairfax-ups-under-armour-stake-as-valuation-and-momentum-diverge-2026-01-31

Fairfax Expands Under Armour Stake As Valuation And Momentum Diverge

Fairfax Financial has increased its ownership in Under Armour (NYSE:UAA) to over 22%, as disclosed in recent regulatory filings. While Under Armour's shares have seen a short-term gain, they have experienced significant declines over longer periods. This move by Fairfax suggests a long-term commitment and could influence the company's future direction and capital allocation strategies.

https://www.sahmcapital.com/news/content/fairfax-expands-under-armour-stake-as-valuation-and-momentum-diverge-2026-01-30

Fairfax Financial buys Under Armour (UA) shares worth $16.4 million

Fairfax Financial Holdings LTD/CAN and WATSA V PREM ET AL, identified as ten percent owners, collectively purchased $16.4 million worth of Under Armour, Inc. (NASDAQ:UA) Class A and Class C Common Shares. These transactions occurred on January 27 and 28, 2026, at prices ranging from $6.1959 to $6.2974 per share. Following these purchases, their indirect holdings include 21,999,128 Class C and 43,000,872 Class A Common Shares.

https://m.investing.com/news/insider-trading-news/fairfax-financial-buys-under-armour-ua-shares-worth-164-million-93CH-4474942?ampMode=1

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Under Armour Inc. Class A Price History

04.01.2026 - UAA Stock was up 5.9%

• Increased stake in Under Armour by Fairfax Financial Holdings signals confidence in the company's future prospects, despite its recent mixed stock performance.
• Divergence between the short-term gains and longer-term declines in Under Armour's shares indicates potential volatility in the stock.
• Expanding position by Fairfax could influence Under Armour's strategic decisions and capital allocation strategies, leading to further market optimism and driving the bullish movement in the stock.

28.07.2024 - UAA Stock was down 5.4%

• The bearish movement in UAA stock today could be due to investors' concerns about its position in the fitness and gym market compared to its competitors.
• The information about the global wellness market reaching $1.8 trillion may have raised questions about Under Armour's ability to capitalize on this growing market.
• Investors might be reevaluating their positions in UAA based on the comparison with other fitness and gym stocks, leading to the downward movement in the stock price.

07.00.2026 - UAA Stock was up 5.9%

• The stock's surge was driven by a nearly $71 million increased stake from Prem Watsa of Fairfax Financial Holdings, reflecting growing investor confidence in the company.
• Even though Under Armour reported a net loss and revenue decline in the second quarter of fiscal year 2026, its stock price reached a four-month high, indicating positive investor sentiment towards the company's future.
• Additionally, the company's inclusion in the S&P 600 index and technical analysis pointing towards a bullish trend supported by rising volumes further boosted investor optimism.
• In summary, strategic changes, significant investor actions, and a major confidence boost have led to an uptick in Under Armour's stock price, hinting at a potential turnaround in the company's outlook despite its ongoing struggles.

08.00.2026 - UAA Stock was up 5.2%

• The bullish movement in Under Armour's stock can be attributed to the significant increase in stake by Fairfax Financial Holdings, led by Prem Watsa, also known as the 'Canadian Warren Buffett.'
• Fairfax's confidence in Under Armour, demonstrated by the $67 million stock buy, has reassured investors and contributed to the surge in stock price.
• The company's inclusion in the S&P 600 index has also played a role in boosting investor confidence and driving the stock price higher.
• Despite facing challenges such as a net loss and revenue drop in the second quarter of fiscal year 2026, Under Armour's strategic initiatives and investor backing have propelled the stock to a four-month high.

21.00.2026 - UAA Stock was up 5.1%

• Significantly, Under Armour has made key executive leadership changes by appointing Kara Trent as Chief Merchandising Officer and Adam Peake as President, Americas. This strategic decision is aimed at accelerating transformation and fostering operational discipline within the company.
• In response to this news, the market exhibited a positive reaction, with investors perceiving these changes as a move to fortify Under Armour's global product, brand, and marketplace strategies. This optimistic sentiment suggests potential enhancements in performance and growth opportunities for the company.
• The market's bullish outlook suggests that investors have faith in Under Armour's capacity to address challenges and foster innovation under its new leadership. This positions the company favorably for future success in the competitive sports apparel sector.

28.00.2026 - UAA Stock was down 5.5%

• The bearish movement in UAA stock today may be linked to negative analyst forecasts, with projections indicating a potential price decrease of -5.44% in the upcoming year.
• Despite recent short-term gains, the overall decline in stock price over the past year likely contributed to a shift in investor sentiment towards bearishness.
• Anticipated declines in earnings per share (EPS) and revenue may have further fueled selling pressure on Under Armour's stock.

30.11.2025 - UAA Stock was up 5.8%

• The bullish movement in UAA stock today could be attributed to the launch of their new suite of Connected Fitness products, showcasing the company's innovation and commitment to providing athletes with cutting-edge technology to enhance their performance and health.
• Despite facing a class action lawsuit for failing to protect customer data, investors seem to be focusing more on the positive news of the product launch, which is driving up the stock price.
• The lawsuit may have initially caused some concerns among investors, but the market's reaction indicates that they are more optimistic about the potential growth and profitability that the new Connected Fitness products could bring to Under Armour.

08.07.2024 - UAA Stock was up 17.5%

• Following the company's first-quarter fiscal 2025 results announcement and restructuring plan, Under Armour's stock surged, reflecting investor confidence in the strategic direction.
• The company's shift towards reducing discounting and emphasizing full-price sales appears to be positively influencing revenue and overall performance.
• Investor optimism towards Under Armour's revitalization efforts is evident in the market's bullish response, driven by enhanced customer value offerings and revenue strategies.
• Under Armour's positive market reception stands in contrast to the challenges experienced by other companies like Bumble and Warner Bros. Discovery, underscoring the critical role of effective restructuring and strategic planning in navigating difficult market conditions.

08.07.2024 - UAA Stock was up 17.1%

• Under Armour's stock (UAA) surged by 17% after reporting positive earnings for the fiscal first quarter of 2025, beating expectations and showing progress in its restructuring efforts.
• The company's drop in revenue was expected as it reduced discounting to increase full-price sales, indicating a strategic shift in its sales approach.
• CEO Kevin Plank's restructuring initiatives, including realigning the supply chain processes, seem to be resonating well with investors and contributing to the stock's bullish movement.
• Despite a sales decline, the company's adjusted EPS exceeding expectations and the positive outlook for fiscal 2025 have likely fueled investor optimism and confidence in Under Armour's future prospects.

08.07.2024 - UAA Stock was up 15.1%

• Despite facing a sales slowdown and implementing restructuring efforts, Under Armour surprised the market by posting a profit in the latest quarter, largely driven by reduced inventory levels.
• The strategy to reduce discounts and promotions to position the brand as more premium appears to have had a negative impact on short-term sales.
• Today, UAA's stock showed overall bullish movement, possibly due to the market's positive response to the company's unexpected profit amidst its turnaround endeavors.
• The general market sentiment, marked by volatility and uncertainty, may have also influenced the uptrend in UAA as investors look for opportunities in firms demonstrating resilience and adaptability.

09.07.2024 - UAA Stock was up 5.1%

• A raised price target and improved first-quarter results led to a surge in Under Armour's stock price today, reflecting positive investor sentiment.
• The market movement suggests that Under Armour's restructuring efforts are yielding positive results.
• Despite Dutch Bros. (BROS) stock beating earnings expectations, it experienced a plunge, contrasting with the favorable performance of Under Armour and underscoring the diverging fortunes within the sector.
• Under Armour's bullish movement can be ascribed to its enhanced financial performance, optimistic analyst projections, and successful restructuring initiatives.

08.07.2024 - UAA Stock was up 16.0%

• Under Armour's stock surged today due to the positive reception of its restructuring efforts, as evidenced by beating Q1 estimates despite a sales dip.
• The company's focus on overhauling its operating model and supply chain processes to achieve cost savings seems to be resonating well with investors.
• The better-than-expected financial results, including a narrower loss per share and improved gross margin, have instilled confidence in the market regarding Under Armour's progress.
• Overall market sentiment, although on edge with recent volatility, did not deter Under Armour's bullish movement, showcasing investor optimism in the company's turnaround efforts.