Inside P&G’s waterless version of Tide detergent
Procter & Gamble is launching Tide evo, a waterless, plastic-free version of its Tide detergent, nationwide after successful testing in Colorado. This new format, concentrated into dissolvable fiber tiles, is the result of over a decade of development and 50 patents. While more expensive per load than liquid Tide or pods, P&G views it as a significant investment that combines the best features of its existing formats and contributes to its sustainability goals, such as reducing water and plastic consumption, though sustainability is not the primary marketing focus.
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