Clorox Company (The) ($CLX) Stock Forecast: Down 3.6% Today

What is Clorox Company (The)?

Clorox (CLX) is a consumer goods company recognized for its diverse array of household and cleaning products. The company has been actively engaged in a business transformation strategy, which includes assimilating acquisitions like Purell and executing an ERP rollout.

Why is Clorox Company (The) going down?

CLX stock is down 3.6% on Feb 17, 2026 15:40

• The bearish movement in Clorox's stock today may be linked to the recent slight decline in Q2 sales and net income. This is happening alongside the company's continuation of its dividend streak and reaffirmation of full-year earnings guidance.
• Investor concerns regarding Clorox's ability to maintain its transformation amidst challenges such as sluggish category growth and consumers seeking lower-priced options could be influencing the market reaction.
• The introduction of a waterless version of Tide detergent by a competitor may also be impacting Clorox's stock. This new product showcases innovation in the consumer goods industry and could potentially overshadow Clorox's own initiatives.
• Furthermore, the recent executive stock sales at a competitor following a mixed earnings report might be signaling caution among investors in the consumer goods sector. This cautious sentiment is contributing to a broader negative outlook affecting Clorox's stock price.

CLX Price Chart

CLX Technical Analysis

CLX News

Inside P&G’s waterless version of Tide detergent

Procter & Gamble is launching Tide evo, a waterless, plastic-free version of its Tide detergent, nationwide after successful testing in Colorado. This new format, concentrated into dissolvable fiber tiles, is the result of over a decade of development and 50 patents. While more expensive per load than liquid Tide or pods, P&G views it as a significant investment that combines the best features of its existing formats and contributes to its sustainability goals, such as reducing water and plastic consumption, though sustainability is not the primary marketing focus.

https://trellis.net/article/pg-water-plastic-out-of-tide-detergent/

What Procter & Gamble (PG)'s Executive Stock Sales After Mixed Earnings Mean For Shareholders

Procter & Gamble's executive chairman and other senior leaders sold significant amounts of PG stock after a mixed fiscal second-quarter earnings report. While the company modestly beat EPS estimates, revenue fell short, leading to analyst commentary on P&G's growth and margin prospects. The article explores how these executive sales and external views shape the investment narrative, emphasizing P&G's ongoing efforts in product innovation and cost discipline amidst risks like input costs and demand volatility.

https://simplywall.st/stocks/us/household/nyse-pg/procter-gamble/news/what-procter-gamble-pgs-executive-stock-sales-after-mixed-ea

Earnings To Watch: Medifast (MED) Reports Q4 Results Tomorrow

Medifast (NYSE:MED) is set to report its Q4 results soon, with analysts expecting a 40% year-on-year revenue decline to $71.4 million and an adjusted loss of -$0.82 per share. Despite positive sentiment in the personal care segment, Medifast's stock is down 7.6% over the last month, heading into earnings with an average analyst price target of $15. The company met revenue expectations last quarter but has missed Wall Street's revenue estimates three times in the last two years.

https://finviz.com/news/311446/earnings-to-watch-medifast-med-reports-q4-results-tomorrow

Clorox Declares Regular Quarterly Dividend of $1.22 Per Share

The Clorox Company announced that its board of directors has declared a quarterly dividend of $1.22 per share on the company's common stock. This dividend is payable on November 7, 2024, to shareholders of record as of October 23, 2024. Clorox highlighted its consistent history of delivering shareholder value through regular dividend payments and annual increases.

https://www.gurufocus.com/news/2529219/clorox-declares-regular-quarterly-dividend-of-122-per-share?mobile=true

Can Clorox (CLX) Sustain Its Transformation While Raising Dividends and Integrating Purell?

Clorox recently reported a slight dip in Q2 sales and net income but reaffirmed its full-year earnings guidance, maintaining its dividend streak and continuing a complex business transformation, including an ERP rollout and integrating the Purell acquisition. The company's investment narrative hinges on its ability to weather weak category growth and consumer trading down, with a focus on margin recovery as ERP disruption fades. Despite these efforts, analysts remain divided on its future prospects and fair value.

https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/can-clorox-clx-sustain-its-transformation-while-raising-divi

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Clorox Company (The) Price History

01.10.2024 - CLX Stock was up 0.2%

• Clorox (CLX) saw a significant bullish movement today.
• Q1 earnings and sales of the company surpassed expectations, indicating a rebound from previous challenges related to a cyberattack.
• The positive performance was driven by robust organic sales in all segments and an expansion in margins.
• Pricing strategies, cost-saving initiatives, innovation, and brand building efforts by Clorox likely influenced the market's favorable response to its earnings results.

04.01.2025 - CLX Stock was down 6.9%

• Clorox outperformed Q2 earnings and revenue projections, demonstrating robust core fundamentals and market share growth. However, a 15% decrease in sales and recovery obstacles from a cyberattack might have affected investor confidence.
• The selection of a new CFO and the integration of a substantial software system upgrade (ERP) could have introduced uncertainty in the market, potentially contributing to the bearish trend.
• Despite increasing its full-year earnings outlook, the market response to Clorox's Q2 performance appears to have been overshadowed by worries regarding the sales decline and continuous operational hurdles.
• The decline in Clorox's stock value today could also be influenced by wider market patterns and investor attention on other prominent stocks like Tyson Foods, which may have diverted focus from Clorox's favorable earnings results.

04.01.2025 - CLX Stock was down 5.2%

• Despite surpassing earnings and revenue expectations in Q2, Clorox experienced a 15% annual decline in net sales, resulting in a bearish trend in the stock.
• The stock faced downward pressure from investors following the sales decline, despite Clorox increasing its full-year earnings forecast, showcasing confidence in future growth.
• The addition of a new CFO and the company's emphasis on innovation and international expansion may have offered some underlying support, although overshadowed by the decrease in sales.
• Market sentiment towards consumer goods companies such as Clorox might have been affected by challenging market conditions, contributing to the bearish movement in the stock.

04.01.2024 - CLX Stock was up 5.6%

• The bullish movement in Clorox's stock today can be attributed to the following factors:
• 1. Better-than-expected earnings: Clorox reported earnings per share of $2.16, surpassing expectations. This positive financial performance likely instilled confidence in investors and contributed to the stock's bullish movement.
• 2. Raised full-year outlook: Clorox also raised its full-year outlook, indicating a positive outlook for future growth and profitability. This optimistic guidance may have attracted investors and led to increased buying activity.
• 3. Solid Q2 results: Clorox's second-quarter fiscal 2024 results exceeded estimates, driven by higher volumes, pricing actions, and cost-saving initiatives. These positive operational factors likely contributed to the stock's upward momentum.
• Overall, the combination of strong financial performance, positive outlook, and solid operational results likely fueled the bullish movement in Clorox's stock today.

17.01.2026 - CLX Stock was down 3.6%

• The bearish movement in Clorox's stock today may be linked to the recent slight decline in Q2 sales and net income. This is happening alongside the company's continuation of its dividend streak and reaffirmation of full-year earnings guidance.
• Investor concerns regarding Clorox's ability to maintain its transformation amidst challenges such as sluggish category growth and consumers seeking lower-priced options could be influencing the market reaction.
• The introduction of a waterless version of Tide detergent by a competitor may also be impacting Clorox's stock. This new product showcases innovation in the consumer goods industry and could potentially overshadow Clorox's own initiatives.
• Furthermore, the recent executive stock sales at a competitor following a mixed earnings report might be signaling caution among investors in the consumer goods sector. This cautious sentiment is contributing to a broader negative outlook affecting Clorox's stock price.

02.10.2023 - CLX Stock was up 8.0%

• The bullish movement in Clorox stock today can be attributed to the following factors:
• 1. Strong Q1 Earnings: Despite a 20% decline in revenue compared to the previous year, Clorox reported better-than-expected earnings for the first quarter. This positive performance likely boosted investor confidence and contributed to the stock's upward movement.
• 2. Resilience after Cyberattack: Clorox recently experienced a cyberattack, which led to a lowered fiscal 2024 outlook. However, the stock managed to rise despite this setback, indicating that investors may have been reassured by the company's ability to overcome the challenges posed by the attack.
• 3. Confidence in Inventory Management: Clorox is betting on strong inventory management to mitigate the impact of the cyberattack. This strategy may have instilled confidence in investors, leading to increased buying activity and driving the stock price higher.
• Overall, Clorox's strong earnings performance, resilience in the face of a cyberattack, and confidence in inventory management likely contributed to the bullish movement in the stock today.

21.10.2025 - CLX Stock was up 5.0%

• The positive market sentiment towards consumer goods companies likely contributed to CLX's upward movement.
• Competitors' emphasis on premium, high-performance products, such as PG, could have indirectly influenced investors' trust in CLX's product range.
• Investor optimism about CLX's potential to leverage consumer conservatism for increased margins and customer loyalty could be driving the company's positive outlook.

02.07.2024 - CLX Stock was up 7.3%

• Clorox's Q4 earnings beat estimates and the company's gross margin is expected to expand in fiscal 2025, driving investor confidence and pushing the stock price higher.
• Despite a target price cut due to increasing competitive pressures, Clorox's strong forward guidance and positive quarterly earnings results have overshadowed these concerns, leading to a surge in the stock price.
• The company's comprehensive margin management efforts and successful financial performance have likely contributed to the bullish movement, attracting investors seeking growth opportunities in the consumer goods sector.
• Overall, Clorox's strategic initiatives and solid financial results have propelled the stock upwards, demonstrating resilience in the face of market challenges and competition.

02.07.2024 - CLX Stock was up 6.8%

• Clorox reported Q4 earnings that beat estimates, with an expected improvement in gross margin for fiscal 2025, showcasing strong financial performance.
• Despite a target price cut due to increasing competitive pressures, investors seem optimistic about the company's ability to navigate challenges and maintain profitability.
• The sale of a business unit and the guilty pleas in a loan scheme involving Bay Area men may have had minimal impact on Clorox's stock movement compared to the positive earnings results.
• Overall, Clorox's strategic margin management efforts and solid financial results likely contributed to the bullish market movement today.

06.04.2025 - CLX Stock was down 5.7%

• Clorox (CLX) witnessed a downward movement following Q3 results that fell below expectations, with both earnings and revenue missing estimates.
• The company attributed the decline in sales to increased macroeconomic uncertainties, leading to a decrease in stock value.
• Despite anticipations of growth from new products and cost-saving measures, the failure to meet projections likely disappointed stakeholders, resulting in the downtrend.
• Investors might adopt a cautious approach towards acquiring shares until Clorox unveils its strategy to tackle the issues outlined in its Q3 results.

01.07.2025 - CLX Stock was down 2.6%

• Clorox (CLX) posted robust Q4 earnings and revenue, surpassing expectations by a significant margin.
• Despite the strong financial performance, concerns regarding macroeconomic challenges and increasing expenses were noted.
• The mixed signals preceding the Q4 earnings release potentially created uncertainty and prompted profit-taking, leading to today's bearish movement in the stock.
• The market's response may be influenced by investor caution, resulting in a sell-off despite the positive earnings outcome.

07.03.2025 - CLX Stock was down 1.7%

• Despite the positive sentiment and expectations of beating earnings estimates, CLX experienced a strong bearish movement today.
• The market might have reacted negatively to factors beyond earnings, such as broader economic concerns or industry-specific challenges.
• Investors may have been disappointed by other aspects of the company's performance or future outlook, leading to the bearish trend.
• It's essential to consider that short-term market movements can be influenced by a variety of factors, not solely reliant on past earnings performance.