Clorox Company (The) ($CLX) Stock Forecast: Down 9.3% Today

What is Clorox Company (The)?

Clorox (CLX:NYSE) is a consumer products company recognized for its cleaning and household items. The stock faced significant downward movement in the market today.

Why is Clorox Company (The) going down?

CLX stock is down 9.3% on May 1, 2026 17:00

• Clorox witnessed a notable decline in its shares following the disclosure of the company's fiscal third-quarter results and a revised FY26 forecast, highlighting ongoing difficulties for the organization.
• The reduced profit outlook is linked to decreases in the Lifestyle segment, escalating manufacturing and logistics costs, and expenses tied to the GOJO acquisition, all of which are impacting the company's margins and overall profitability.
• Analysts from UBS, Goldman Sachs, Morgan Stanley, and Evercore ISI have all adjusted their price targets for Clorox downwards, expressing worries about the weaker guidance, sales hurdles, and margin challenges.
• While certain sectors such as cleaning, international operations, and professional services demonstrate robust performance, issues in gross margin, litter, and food segments, coupled with the updated fiscal year projection, have contributed to the negative market trend for Clorox shares.

CLX Price Chart

CLX Technical Analysis

CLX News

Clorox sees more work ahead, lowers FY26 outlook (CLX:NYSE)

Clorox (CLX) shares dropped significantly after its fiscal third-quarter results and a lowered FY26 outlook, indicating ongoing challenges for the consumer products company. The reduced profitability guidance is attributed to declines in the Lifestyle segment, increased manufacturing and logistics expenses, and costs associated with the GOJO acquisition. These factors suggest continued pressure on the company's margins and overall profitability.

https://seekingalpha.com/news/4583944-clorox-sees-more-work-ahead-lowers-fy26-outlook

SanDisk, Western Digital, Clorox And Other Big Stocks Moving Lower In Friday's Pre-Market Session

SanDisk, Western Digital, Clorox, and several other major stocks experienced declines in Friday's pre-market trading following their respective Q3 or Q1 earnings reports and guidance updates. SanDisk's shares dipped despite beating analyst estimates for EPS and revenue, while Roblox, Summit Therapeutics, and Clorox each saw their stock prices fall after releasing financial results. These movements reflect investor reactions to recent corporate performance and outlooks.

https://www.benzinga.com/trading-ideas/movers/26/05/52209096/sandisk-western-digital-clorox-and-other-big-stocks-moving-lower-in-fridays-pre-market-session

UBS cuts Clorox stock price target on weaker guidance outlook

UBS lowered its price target for Clorox Co. (NYSE:CLX) to $96 from $110, maintaining a Neutral rating, despite the company beating Q3 earnings expectations. The cut reflects concerns over Clorox's significantly weaker fiscal 2026 guidance, organic sales improvement taking longer than anticipated, and limited visibility on future earnings power. Other firms like Goldman Sachs, Morgan Stanley, and Evercore ISI also lowered their price targets, citing similar issues such as reduced guidance, sales challenges, and margin pressures.

https://www.investing.com/news/analyst-ratings/ubs-cuts-clorox-stock-price-target-on-weaker-guidance-outlook-93CH-4652754

Chair and CEO Linda Rendle on Q3 FY26 performance and outlook

Linda Rendle, Chair and CEO of The Clorox Company, discusses the mixed performance of Q3 FY26. While some areas like cleaning, international, and professional businesses showed strength, challenges were noted in gross margin, litter, and food segments amidst a difficult consumer environment. The company completed its U.S. ERP implementation and the GOJO Industries acquisition, and has updated its fiscal year outlook to reflect these changes and current market conditions.

https://www.thecloroxcompany.com/blog/chair-and-ceo-linda-rendle-on-q3-fy26-performance-and-outlook/

Clorox Cuts Earnings Outlook Despite Higher Profit

Clorox has cut its full-year earnings guidance, citing transaction costs from acquiring Purell-maker Gojo and long-term investments. The company lowered its earnings per share outlook to $4.78-$4.98 from the previous $5.60-$5.95, despite reporting a higher profit.

https://www.wsj.com/business/retail/clorox-cuts-earnings-outlook-despite-higher-profit-8cba46f0

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Clorox Company (The) Price History

01.04.2026 - CLX Stock was down 7.8%

• Reductions in price targets by UBS and other firms, attributed to weaker fiscal 2026 guidance and sales challenges, likely played a role in the bearish movement.
• Factors such as Clorox's lowered earnings forecast, transaction costs from acquisitions, and declining demand for cleaning products are impacting investor sentiment and driving the stock price down.
• Challenges in gross margin, litter, and food segments, coupled with increased costs and consumer spending selectivity, are further pressuring Clorox's stock performance.
• Despite some areas of strength, negative outlook and concerns expressed by analysts and the company's management have outweighed positive aspects, contributing to the bearish market movement.

01.04.2026 - CLX Stock was down 9.3%

• Clorox witnessed a notable decline in its shares following the disclosure of the company's fiscal third-quarter results and a revised FY26 forecast, highlighting ongoing difficulties for the organization.
• The reduced profit outlook is linked to decreases in the Lifestyle segment, escalating manufacturing and logistics costs, and expenses tied to the GOJO acquisition, all of which are impacting the company's margins and overall profitability.
• Analysts from UBS, Goldman Sachs, Morgan Stanley, and Evercore ISI have all adjusted their price targets for Clorox downwards, expressing worries about the weaker guidance, sales hurdles, and margin challenges.
• While certain sectors such as cleaning, international operations, and professional services demonstrate robust performance, issues in gross margin, litter, and food segments, coupled with the updated fiscal year projection, have contributed to the negative market trend for Clorox shares.

21.10.2025 - CLX Stock was up 5.0%

• The positive market sentiment towards consumer goods companies likely contributed to CLX's upward movement.
• Competitors' emphasis on premium, high-performance products, such as PG, could have indirectly influenced investors' trust in CLX's product range.
• Investor optimism about CLX's potential to leverage consumer conservatism for increased margins and customer loyalty could be driving the company's positive outlook.

17.01.2026 - CLX Stock was down 3.6%

• The bearish movement in Clorox's stock today may be linked to the recent slight decline in Q2 sales and net income. This is happening alongside the company's continuation of its dividend streak and reaffirmation of full-year earnings guidance.
• Investor concerns regarding Clorox's ability to maintain its transformation amidst challenges such as sluggish category growth and consumers seeking lower-priced options could be influencing the market reaction.
• The introduction of a waterless version of Tide detergent by a competitor may also be impacting Clorox's stock. This new product showcases innovation in the consumer goods industry and could potentially overshadow Clorox's own initiatives.
• Furthermore, the recent executive stock sales at a competitor following a mixed earnings report might be signaling caution among investors in the consumer goods sector. This cautious sentiment is contributing to a broader negative outlook affecting Clorox's stock price.