Wimbledon’s app gets AI match chat, key moments and a redesign
IBM and the All England Lawn Tennis Club announced new AI-powered fan features for Wimbledon 2026, including the "Key Moments" tool and an enhanced "Match Chat" AI assistant. These innovations, built using IBM's watsonx and IBM Bob, aim to deepen fan engagement by explaining match dynamics and answering natural-language questions. The digital platform has also been modernized, enabling more efficient content management and personalized user experiences, building on a partnership that has already seen significant engagement growth.
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