P&G Secures Three-Year Official Partnership with Tour de France
Procter & Gamble has announced a three-year official partnership with the Tour de France and Tour de France Femmes avec Zwift. This agreement will involve multi-channel activations for several P&G brands, including in-store campaigns and on-site events. The partnership aims to enhance P&G's visibility and retail engagement in the French market.
https://www.globalcosmeticsnews.com/pg-secures-three-year-official-partnership-with-tour-de-france/