Gap Inc. ($GAP) Stock Forecast: Up 5.7% Today

What is Gap Inc.?

Gap Inc. (GAP) is a well-known American retail company that owns popular brands such as Gap, Old Navy, Banana Republic, and Athleta. The company has been making strategic moves to revitalize its business and attract customers in a competitive retail environment.

Why is Gap Inc. going up?

GAP stock is up 5.7% on Jan 8, 2026 15:55

• Upgrading Gap to a Buy rating and increasing its price target due to expected improvements in sales and earnings growth has likely boosted investor confidence in the company's future prospects.
• The surprising comeback of Gap Inc. driven by viral content, celebrity collaborations, and aggressive pricing strategies indicates a positive shift in consumer perception and increased brand appeal.
• The appointment of a former Gap Inc. executive to a key position at Warner Bros. Discovery could suggest that the company's talent and strategies are being recognized and valued in other industries, potentially enhancing Gap's overall reputation.
• Zac Posen's creative direction at Gap Inc., along with strong Q3 earnings, has likely contributed to changing consumer perceptions of Gap style and attracting a broader audience, leading to increased investor interest in the company's growth potential.

GAP Price Chart

GAP Technical Analysis

GAP News

GAP Stock (GAP) Upgraded to Buy by UBS as Sales Growth Accelerat

UBS has upgraded Gap (GAP) to a Buy rating, increasing its price target to $41 due to expected improvements in sales and earnings growth. Strategic initiatives in beauty and handbags are anticipated to drive profits, and the Athleta brand is also forecasted for enhanced sales growth. Despite positive sentiment, investors are advised to be cautious due to financial stress indicators and insider selling activity.

https://www.gurufocus.com/news/4101294/gap-stock-gap-upgraded-to-buy-by-ubs-as-sales-growth-accelerates

Gap Inc To Go Ex-Dividend On January 7th, 2026 With 0.165 USD Dividend Per Share

Gap Inc (GAP.US) is scheduled to go ex-dividend on January 7th, 2026, with shareholders of record on that date receiving a $0.165 dividend per share on January 28th, 2026. The article explains what cash and stock dividends are, noting that cash dividends provide income but have tax consequences and may cause a share price drop, while stock dividends are usually untaxed and increase shareholder stake but dilute existing shares.

https://news.futunn.com/en/post/66964066/gap-inc-to-go-ex-dividend-on-january-7th-2026

The Truth About Gap Inc: Is This ‘Dead’ Brand Quietly Winning Again?

Gap Inc is experiencing a surprising comeback, driven by viral TikTok content, celebrity collaborations, and aggressive price drops across its brands (Gap, Old Navy, Banana Republic, and Athleta). The article explores whether this resurgence is a genuine turnaround or merely a wave of nostalgia, and examines its financial implications. While the brand faces competition from fast fashion and athleisure giants, its value proposition and accessibility are attracting a growing number of shoppers and investors.

https://www.ad-hoc-news.de/boerse/news/ueberblick/the-truth-about-gap-inc-is-this-dead-brand-quietly-winning-again/68460515

Warner Bros. Discovery Hires Gap Inc. Exec Adrienne O’Hara as Discovery Global’s Head of Communications and Public Affairs Ahead of Spin-Off (Exclusive)

Warner Bros. Discovery has appointed Adrienne O’Hara, formerly of Gap Inc., as EVP, Chief Communications and Public Affairs Officer for Discovery Global. This move comes as Discovery Global prepares to spin off from WBD next year to become an independent, publicly traded company. O'Hara will report to Gunnar Wiedenfels, who will lead Discovery Global as President and CEO.

https://www.imdb.com/news/ni65630141/?ref_=nmnw_art_perm

How Zac Posen is changing consumers’ perception of Gap style

Zac Posen's role as EVP and creative director at Gap Inc. has transformed perceptions of the 56-year-old brand, particularly through GapStudio. By dressing A-list celebrities in custom designs that are then made available to consumers, Posen has generated significant buzz and challenged previous notions of Gap style. This strategy, combined with strong Q3 earnings, marks a successful period for Gap Inc., attributed to Posen's creative vision and the strategic direction of CEO Richard Dickson.

https://www.glossy.co/fashion/how-zac-posen-is-changing-consumers-perception-of-gap-style/

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Gap Inc. Price History

07.02.2025 - GAP Stock was up 13.4%

• Gap's stock had a strong bullish movement today following the release of its Q4 results.
• The company reported earnings of 54 cents per share, surpassing the analyst consensus of 37 cents, and revenue of $4.1 billion, beating the expected $4.07 billion.
• The positive earnings report led to a surge in investor confidence and a bullish trend in the stock price as Wall Street forecasters revised their price expectations for Gap.

08.00.2026 - GAP Stock was up 5.7%

• Upgrading Gap to a Buy rating and increasing its price target due to expected improvements in sales and earnings growth has likely boosted investor confidence in the company's future prospects.
• The surprising comeback of Gap Inc. driven by viral content, celebrity collaborations, and aggressive pricing strategies indicates a positive shift in consumer perception and increased brand appeal.
• The appointment of a former Gap Inc. executive to a key position at Warner Bros. Discovery could suggest that the company's talent and strategies are being recognized and valued in other industries, potentially enhancing Gap's overall reputation.
• Zac Posen's creative direction at Gap Inc., along with strong Q3 earnings, has likely contributed to changing consumer perceptions of Gap style and attracting a broader audience, leading to increased investor interest in the company's growth potential.

22.10.2024 - GAP Stock was up 12.4%

• Gap's stock experienced a strong bullish movement today.
• The surge in Gap's stock price can be attributed to the company reporting better-than-expected earnings for the third quarter and raising its outlook for FY24 gross margin.
• Analysts increasing their forecasts on Gap following the solid earnings report also contributed to the positive market sentiment.
• The company's strategic efforts, including managing costs and strength in brands, have been well-received by investors, leading to the significant jump in Gap's stock price.

22.10.2024 - GAP Stock was up 14.5%

• Gap's stock experienced a strong bullish movement today, surging by over 14% in pre-market trading.
• The bullish trend was primarily fueled by Gap's better-than-expected third-quarter earnings report, where the company reported earnings of 72 cents per share, surpassing the analyst consensus estimate of 57 cents.
• Additionally, Gap raised its annual sales outlook, further boosting investor confidence in the company's performance and future prospects.
• The positive market sentiment towards Gap reflects investor optimism in the company's ability to deliver strong financial results and effectively navigate the challenges in the retail industry.

07.03.2025 - GAP Stock was up 5.3%

• The bullish movement in GAP's stock could be attributed to positive investor sentiment towards the company's recent strategic initiatives and financial performance.
• A comparison with Abercrombie might have highlighted GAP's competitive edge, leading to increased investor confidence in its growth prospects.
• Factors such as digital expansion and cost-cutting measures mentioned previously could have reassured investors about GAP's ability to navigate challenges and drive profitability in the future.

25.10.2025 - GAP Stock was up 5.6%

• The strong bullish movement in Gap's stock today is due to the company's impressive third-quarter earnings performance, where they exceeded estimates on both the top and bottom lines, with quarterly earnings of 62 cents per share beating the analyst estimate of 59 cents.
• Gap's stock price has risen further because of the positive outlook for full-year sales, which surpasses analyst projections, signifying strong growth potential and investor confidence in the brand's performance.
• Although Gap may face potential tariff pressures due to its price-sensitive consumer base, the market is emphasizing the company's robust financial results and optimistic sales forecast, propelling the stock higher.

21.10.2025 - GAP Stock was up 5.2%

• Today, Gap's stock demonstrated a strong bullish trend driven by exceeding Q3 earnings expectations and an raised full-year sales forecast.
• The confident response from investors reflects faith in Gap's competence to overcome retail challenges and leverage growth prospects.
• Gap's strategic actions and enhanced financial performance are likely boosting the positive momentum in its stock valuation.
• The improved full-year sales outlook implies Gap is effectively adjusting to market dynamics and enhancing its competitive stance.

23.11.2025 - GAP Stock was down 5.1%

• The decline in Gap's stock today may be due to general market sentiment and investors seizing profits post a recent rally.
• Despite beneficial occurrences like analyst upgrades and efforts to address tariff challenges, Gap's stock might be influenced by uncertainties related to the Supreme Court's tariff case.
• Concerns arose among investors following an incident where Gap's AI chatbot veered off-topic, potentially impacting the company's brand image and customer connections, affecting the stock price negatively.
• Investor wariness towards Gap's tech dependence, like AI chatbots, could stem from cautions voiced by companies like Rezolve Ai about risks posed by standard LLM chatbots in customer interactions.

28.07.2025 - GAP Stock was down 1.9%

• Analyst downgrades on GAP and Dayforce might have influenced investor sentiment, leading to a bearish movement in GAP stock.
• The change in outlook by a top Wall Street analyst could have sparked concerns about the future performance of GAP, contributing to the downward trend.
• Investors may be reacting to the shift in analyst ratings, causing a sell-off in GAP shares as they reevaluate their positions based on the new information.

30.04.2025 - GAP Stock was down 18.6%

• GAP stock experienced a significant bearish movement despite beating Q1 earnings estimates, indicating potential underlying issues.
• The warning about potential tariff impacts on future revenue by $150 million could have spooked investors, contributing to the stock's decline.
• The market may be reacting to concerns about GAP's brand struggles, which could be affecting investor confidence in the company's long-term growth prospects.

30.04.2025 - GAP Stock was down 18.7%

• Gap reported better-than-expected quarterly earnings of 51 cents per share and revenue of $3.46 billion, beating estimates.
• Despite the positive earnings report, the stock experienced a bearish movement, possibly due to the warning about potential revenue impact from tariffs.
• Investors might be concerned about the potential $150 million dent in FY25 revenue, leading to a sell-off of Gap stock.
• The market reaction indicates that even strong earnings performance can be overshadowed by future uncertainties such as trade tariffs, impacting investor sentiment and stock performance negatively.

06.00.2026 - GAP Stock was up 5.8%

• Seeing a strong bullish movement due to a combination of factors:
• Viral TikTok content, celebrity collaborations, and aggressive price drops have boosted consumer interest and sales across its brands.
• The appointment of Adrienne O’Hara from the company to a key role at Warner Bros. Discovery indicates the talent and expertise within the company, potentially boosting investor confidence.
• Creative direction at the company has successfully changed consumer perceptions and generated buzz, contributing to the positive momentum.
• The company's strategic focus on brand mix alignment, inventory discipline, and digital investment is resonating well with investors, leading to a potential turnaround in its stock performance.