Gap Inc. ($GAP) Stock Forecast: Up 5.1% Today

What is Gap Inc.?

Gap Inc. (NYSE: GAP) is a well-known American retail company that offers a wide range of clothing and accessories for men, women, and children. The company operates through its Gap, Old Navy, Banana Republic, and Athleta brands, among others. Today, GAP experienced a strong bullish movement in the market.

Why is Gap Inc. going up?

GAP stock is up 5.1% on Jan 22, 2026 17:11

• Gap Inc. has hired Pam Kaufman as the Chief Entertainment Officer, signaling a shift towards a "Fashiontainment" strategy to drive revenue and relevance. This move could have positively influenced investor sentiment and contributed to the bullish market movement.
• The company's focus on sustainability, as highlighted by CEO Richard Dickson, might have resonated well with investors and analysts, showcasing a commitment to long-term growth and responsible business practices.
• Analysts' optimism, reflected in the "Moderate Buy" consensus rating and increased price targets, along with the company's recent earnings beat and dividend declaration, likely added to the positive market sentiment surrounding Gap Inc.
• Despite underlying challenges such as intense competition and the need for brand differentiation, Gap's strategic initiatives in e-commerce, entertainment integration, and sustainability appear to be positioning the company favorably in the retail industry, contributing to today's bullish market movement.

GAP Price Chart

GAP Technical Analysis

GAP News

Zacks Industry Outlook Highlights American Eagle Outfitters, Boot Barn, Victoria's Secret and The Gap

The Retail - Apparel And Shoes industry is entering 2026 on a steady footing, driven by a value-conscious consumer and rapid trend cycles, with strong performance in lifestyle-led categories. Retailers are focusing on e-commerce, omnichannel strategies, and efficient inventory management to boost conversion and manage costs. Key players like American Eagle Outfitters, Boot Barn, Victoria's Secret, and The Gap are well-positioned due to disciplined execution, digital strength, and expanding customer bases.

https://www.theglobeandmail.com/investing/markets/stocks/GAP/pressreleases/37168006/zacks-industry-outlook-highlights-american-eagle-outfitters-boot-barn-victorias-secret-and-the-gap/

Gap Goes To Hollywood With 'Fashiontainment' Exec 01/21/2026

Gap Inc. has hired Pam Kaufman as Executive Vice President and Chief Entertainment Officer, a newly created role aimed at leveraging "fashiontainment" to drive relevance and revenue. This move signifies Gap's strategy to integrate fashion with entertainment through content, licensing, and cultural collaborations across various media. While the company has seen recent sales gains, analysts note underlying challenges including intense competition and the need for distinct differentiation among its brands.

https://www.mediapost.com/publications/article/412190/gap-goes-to-hollywood-with-fashiontainment-exec.html

Gap Bets On Fashiontainment With New Entertainment Chief And LA Hub

Gap Inc. has appointed Pam Kaufman as its new Chief Entertainment Officer and is launching a "Fashiontainment" strategy, establishing an entertainment hub in Los Angeles. This move aims to integrate its brands more closely with entertainment and media through content, partnerships, and collaborations, with the Artist Series featuring Robert Indiana's LOVE artwork being the first major licensing effort. For investors, the success will depend on how effectively these creative partnerships translate into brand attention, customer engagement, and measurable business results, despite potential complexities and costs.

https://simplywall.st/stocks/us/retail/nyse-gap/gap/news/gap-bets-on-fashiontainment-with-new-entertainment-chief-and

Watch Gap Inc. CEO Richard Dickson on Sustainability

Gap Inc. CEO Richard Dickson discusses the company's commitment to sustainability, particularly its "Jet Blue" initiative with Matt Damon and Water.org, aimed at addressing the global water crisis. He emphasizes that purpose and profit are intertwined, and highlights how the brand's focus on quality, value, and authentic storytelling has led to consistent sales growth across its brands, even amidst economic headwinds like tariffs. Dickson acknowledges that while Davos conversations might lean more transactional, Gap integrates sustainability as a core business strategy, recognizing nature's economic importance.

https://www.bloomberg.com/news/videos/2026-01-21/gap-inc-ceo-richard-dickson-on-sustainability-video

The Gap, Inc. (NYSE:GAP) Receives Consensus Rating of "Moderate Buy" from Brokerages

The Gap, Inc. (NYSE:GAP) has received a "Moderate Buy" consensus rating from seventeen brokerages, with an average 12-month price target of $30.15. Several analysts recently raised their price targets for GAP, reflecting increased optimism. Despite some insider selling, institutional investors have been actively trading GAP shares, and the company recently beat its Q3 earnings estimates and declared a quarterly dividend.

https://www.marketbeat.com/instant-alerts/the-gap-inc-nysegap-receives-consensus-rating-of-moderate-buy-from-brokerages-2026-01-21/

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Gap Inc. Price History

07.02.2025 - GAP Stock was up 13.4%

• Gap's stock had a strong bullish movement today following the release of its Q4 results.
• The company reported earnings of 54 cents per share, surpassing the analyst consensus of 37 cents, and revenue of $4.1 billion, beating the expected $4.07 billion.
• The positive earnings report led to a surge in investor confidence and a bullish trend in the stock price as Wall Street forecasters revised their price expectations for Gap.

22.00.2026 - GAP Stock was up 5.1%

• Gap Inc. has hired Pam Kaufman as the Chief Entertainment Officer, signaling a shift towards a "Fashiontainment" strategy to drive revenue and relevance. This move could have positively influenced investor sentiment and contributed to the bullish market movement.
• The company's focus on sustainability, as highlighted by CEO Richard Dickson, might have resonated well with investors and analysts, showcasing a commitment to long-term growth and responsible business practices.
• Analysts' optimism, reflected in the "Moderate Buy" consensus rating and increased price targets, along with the company's recent earnings beat and dividend declaration, likely added to the positive market sentiment surrounding Gap Inc.
• Despite underlying challenges such as intense competition and the need for brand differentiation, Gap's strategic initiatives in e-commerce, entertainment integration, and sustainability appear to be positioning the company favorably in the retail industry, contributing to today's bullish market movement.

08.00.2026 - GAP Stock was up 5.7%

• Upgrading Gap to a Buy rating and increasing its price target due to expected improvements in sales and earnings growth has likely boosted investor confidence in the company's future prospects.
• The surprising comeback of Gap Inc. driven by viral content, celebrity collaborations, and aggressive pricing strategies indicates a positive shift in consumer perception and increased brand appeal.
• The appointment of a former Gap Inc. executive to a key position at Warner Bros. Discovery could suggest that the company's talent and strategies are being recognized and valued in other industries, potentially enhancing Gap's overall reputation.
• Zac Posen's creative direction at Gap Inc., along with strong Q3 earnings, has likely contributed to changing consumer perceptions of Gap style and attracting a broader audience, leading to increased investor interest in the company's growth potential.

22.10.2024 - GAP Stock was up 12.4%

• Gap's stock experienced a strong bullish movement today.
• The surge in Gap's stock price can be attributed to the company reporting better-than-expected earnings for the third quarter and raising its outlook for FY24 gross margin.
• Analysts increasing their forecasts on Gap following the solid earnings report also contributed to the positive market sentiment.
• The company's strategic efforts, including managing costs and strength in brands, have been well-received by investors, leading to the significant jump in Gap's stock price.

07.03.2025 - GAP Stock was up 5.3%

• The bullish movement in GAP's stock could be attributed to positive investor sentiment towards the company's recent strategic initiatives and financial performance.
• A comparison with Abercrombie might have highlighted GAP's competitive edge, leading to increased investor confidence in its growth prospects.
• Factors such as digital expansion and cost-cutting measures mentioned previously could have reassured investors about GAP's ability to navigate challenges and drive profitability in the future.

25.10.2025 - GAP Stock was up 5.6%

• The strong bullish movement in Gap's stock today is due to the company's impressive third-quarter earnings performance, where they exceeded estimates on both the top and bottom lines, with quarterly earnings of 62 cents per share beating the analyst estimate of 59 cents.
• Gap's stock price has risen further because of the positive outlook for full-year sales, which surpasses analyst projections, signifying strong growth potential and investor confidence in the brand's performance.
• Although Gap may face potential tariff pressures due to its price-sensitive consumer base, the market is emphasizing the company's robust financial results and optimistic sales forecast, propelling the stock higher.

21.10.2025 - GAP Stock was up 5.2%

• Today, Gap's stock demonstrated a strong bullish trend driven by exceeding Q3 earnings expectations and an raised full-year sales forecast.
• The confident response from investors reflects faith in Gap's competence to overcome retail challenges and leverage growth prospects.
• Gap's strategic actions and enhanced financial performance are likely boosting the positive momentum in its stock valuation.
• The improved full-year sales outlook implies Gap is effectively adjusting to market dynamics and enhancing its competitive stance.

23.11.2025 - GAP Stock was down 5.1%

• The decline in Gap's stock today may be due to general market sentiment and investors seizing profits post a recent rally.
• Despite beneficial occurrences like analyst upgrades and efforts to address tariff challenges, Gap's stock might be influenced by uncertainties related to the Supreme Court's tariff case.
• Concerns arose among investors following an incident where Gap's AI chatbot veered off-topic, potentially impacting the company's brand image and customer connections, affecting the stock price negatively.
• Investor wariness towards Gap's tech dependence, like AI chatbots, could stem from cautions voiced by companies like Rezolve Ai about risks posed by standard LLM chatbots in customer interactions.

28.07.2025 - GAP Stock was down 1.9%

• Analyst downgrades on GAP and Dayforce might have influenced investor sentiment, leading to a bearish movement in GAP stock.
• The change in outlook by a top Wall Street analyst could have sparked concerns about the future performance of GAP, contributing to the downward trend.
• Investors may be reacting to the shift in analyst ratings, causing a sell-off in GAP shares as they reevaluate their positions based on the new information.

30.04.2025 - GAP Stock was down 18.6%

• GAP stock experienced a significant bearish movement despite beating Q1 earnings estimates, indicating potential underlying issues.
• The warning about potential tariff impacts on future revenue by $150 million could have spooked investors, contributing to the stock's decline.
• The market may be reacting to concerns about GAP's brand struggles, which could be affecting investor confidence in the company's long-term growth prospects.

30.04.2025 - GAP Stock was down 18.7%

• Gap reported better-than-expected quarterly earnings of 51 cents per share and revenue of $3.46 billion, beating estimates.
• Despite the positive earnings report, the stock experienced a bearish movement, possibly due to the warning about potential revenue impact from tariffs.
• Investors might be concerned about the potential $150 million dent in FY25 revenue, leading to a sell-off of Gap stock.
• The market reaction indicates that even strong earnings performance can be overshadowed by future uncertainties such as trade tariffs, impacting investor sentiment and stock performance negatively.

06.00.2026 - GAP Stock was up 5.8%

• Seeing a strong bullish movement due to a combination of factors:
• Viral TikTok content, celebrity collaborations, and aggressive price drops have boosted consumer interest and sales across its brands.
• The appointment of Adrienne O’Hara from the company to a key role at Warner Bros. Discovery indicates the talent and expertise within the company, potentially boosting investor confidence.
• Creative direction at the company has successfully changed consumer perceptions and generated buzz, contributing to the positive momentum.
• The company's strategic focus on brand mix alignment, inventory discipline, and digital investment is resonating well with investors, leading to a potential turnaround in its stock performance.