General Mills Inc. ($GIS) Stock Forecast: Down 5.5% Today

What is General Mills Inc.?

General Mills, Inc. (GIS) is a multinational food company recognized for its popular consumer brands across various product categories.

Why is General Mills Inc. going down?

GIS stock is down 5.5% on Mar 11, 2026 15:35

• The bearish movement in General Mills' stock today is linked to several factors:
• The reduction of Swiss National Bank's stake in GIS by 5.8% in Q3 may have raised concerns among investors about the stock's growth potential.
• Campbell's Co. cutting its annual forecasts due to macroeconomic pressures and consumer preferences for cheaper options likely impacted GIS and other consumer goods stocks.
• Despite Korea Investment CORP increasing its stock holdings in GIS, market sentiment towards consumer goods companies dealing with cost challenges and evolving consumer tastes may have affected GIS's stock performance.
• The overall market environment, where investors are keen on consumer goods companies' ability to manage costs and profitability, may have influenced the downward movement in GIS today.

GIS Price Chart

GIS Technical Analysis

GIS News

Swiss National Bank Trims Position in General Mills, Inc. $GIS

The Swiss National Bank reduced its stake in General Mills (NYSE:GIS) by 5.8% in Q3, selling 95,500 shares. Despite this, General Mills' stock is largely held by institutional investors, and several other large investors increased their positions. Analysts have a "Hold" rating on the stock with a consensus price target of $50.42, and the company recently announced a quarterly dividend of $0.61 per share.

https://www.marketbeat.com/instant-alerts/filing-swiss-national-bank-trims-position-in-general-mills-inc-gis-2026-03-11/

Campbell's cuts annual forecasts amid macroeconomic pressures

Campbell's Co. has lowered its annual sales and profit forecasts due to consumers opting for cheaper alternatives amid rising input costs. The company's shares dropped nearly 6% after also missing second-quarter expectations, indicating challenges from price hikes and increasing raw material costs. Specifically, high beef prices and tariff-related expenses for metals have impacted margins, pushing consumers towards more affordable brands.

https://www.reuters.com/business/retail-consumer/campbells-cuts-annual-forecasts-amid-macroeconomic-pressures-2026-03-11/

Korea Investment CORP Boosts Stock Holdings in General Mills, Inc. $GIS

Korea Investment CORP significantly increased its stake in General Mills (NYSE:GIS) during the third quarter, raising its holdings by 161.9% to 333,199 shares valued at $16.8 million. Other institutional investors also adjusted their positions in the company. General Mills analysts have mostly issued "Hold" ratings, with an average target price of $50.42, and the company recently reported strong earnings and announced a quarterly dividend.

https://www.marketbeat.com/instant-alerts/filing-korea-investment-corp-boosts-stock-holdings-in-general-mills-inc-gis-2026-03-11/

Future Food Quick Bites: Beyond x Starbucks, Alpro Matcha & Savoury Protein Shakes

This edition of Future Food Quick Bites covers several sustainable food innovations, including Beyond Meat’s renewed partnership with Starbucks UK for its plant-based breakfast sandwich, and Alpro's new ready-to-drink matcha. It also highlights Quorn’s new single-serve Protein Bites, the expansion of mycelium-based products from Prime Roots and Revo Foods, and innovative protein shakes from Indian firms Not Rocket Science and SuperYou. The article further discusses Nūmi's progress in cultivated breast milk, leadership changes at Too Good To Go and Millow, and key findings from Veganuary's 2026 campaign.

https://www.greenqueen.com.hk/future-food-quick-bites-beyond-meat-starbucks-alpro-matcha-india-plant-protein/

Do Kraft Heinz’s Volume Struggles Undermine The Turnaround Appeal Of Its New Leadership (KHC)?

Kraft Heinz faces persistent weak packaged-food demand, declining unit sales, and operational challenges, despite new CEO Steve Cahillane attempting a turnaround. While the company exceeded Q4 earnings per share expectations, it missed revenue forecasts, highlighting continued volume pressures that could impact its long-term investment appeal. The article suggests that effectively addressing brand underinvestment, North America volume headwinds, and a rigid cost base will be crucial for the company's future success.

https://simplywall.st/stocks/us/food-beverage-tobacco/nasdaq-khc/kraft-heinz/news/do-kraft-heinzs-volume-struggles-undermine-the-turnaround-ap

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General Mills Inc. Price History

22.09.2025 - GIS Stock was up 1.5%

• GIS experienced a strong bullish movement today due to the company's execution of growth priorities and reaffirmation of fiscal 2026 and long-term goals.
• Focus on consumer-led innovation and sustained growth beyond 2026 may have positively influenced the overall sentiment in the food industry, benefiting GIS as well.
• The market responded favorably to GIS's efforts in accelerating brand strength, portfolio reshaping, and digital growth initiatives, indicating investor confidence in the company's strategic direction.

26.01.2025 - GIS Stock was down 5.0%

• GIS encountered a downward movement today, possibly due to concerns about competition and market saturation in the food industry.
• Investor sentiment towards GIS may have been influenced by upcoming earnings reports from AB InBev, Boston Beer, and Keurig Dr Pepper, which highlight challenges in the beverage sector.
• The prevailing negative sentiment in the consumer goods industry could have contributed to GIS's bearish performance today.

17.11.2025 - GIS Stock was up 3.8%

• General Mills (GIS) stock saw an upward trend subsequent to the Q2 earnings surpass and a Buy rating endorsement from Stifel.
• Despite a reduction in organic sales and a decline in gross margin, the company's stock, perceived as undervalued, coupled with a notable dividend yield of 5.2%, instilled confidence among investors.
• Investor sentiment was buoyed by the company's strategic focus on bolstering brand investments and fostering product innovation, despite challenges in the protein market.
• The recent appointment of a new CEO at Kraft Heinz, a competitor in the food industry, possibly impacted market perception of General Mills' stock, with investors speculating on potential industry dynamics and turnarounds.

18.08.2024 - GIS Stock was down 1.0%

• The company announced mixed Q1 results, surpassing earnings expectations but facing a decline in sales due to unfavorable pricing and mix.
• Despite exceeding earnings and revenue estimates, there are concerns about General Mills' ability to adapt to a changing consumer environment and its increased brand investments.
• The bearish movement may also be linked to investors turning their attention to other stocks during a generally positive trading day in the U.S. market.
• In summary, the market movement for GIS today appears to be influenced by a blend of internal performance factors and external market conditions, resulting in a sense of caution among investors.

26.05.2024 - GIS Stock was down 6.6%

• General Mills faced challenges in the fourth quarter with a revenue decline of 6.3% year-on-year, falling short of analyst predictions.
• The company's EPS also failed to meet expectations, influencing the downward trend in the stock.
• Concerns over disappointing sales projections and a decrease in organic net sales across key categories resulted in a 4% decrease in shares, indicating investor apprehensions about the company's outlook.

26.05.2024 - GIS Stock was down 5.1%

• General Mills (GIS) shares decreased following lower-than-anticipated quarterly revenue figures and a conservative outlook related to reduced prices and sales volumes.
• In the fourth quarter, the company reported a 6.3% decrease in sales compared to the previous year, failing to meet analyst expectations.
• General Mills projected a yearly profit that was below what was predicted, citing challenges such as cost pressures, diminished demand for snack bars and pet food, and increased input expenses.
• The overall performance in Q4, marked by earnings per share missing the mark and revenue coming in below projections, contributed to the stock's decline.

25.08.2025 - GIS Stock was down 2.5%

• GIS's bearish movement may be a result of investor caution regarding its competition with other food industry giants such as Kraft Heinz.
• Speculation about a potential decline in General Mills' stock may have prompted some investors to sell off their holdings, contributing to its bearish trend.
• Uncertainty surrounding consumer behavior and the impact of lower interest rates on premium food categories might be prompting market participants to reassess their investments in companies like General Mills, leading to the downward trajectory of the stock price.

20.02.2024 - GIS Stock was up 2.3%

• General Mills (GIS) shares saw a notable increase following the announcement of a third-quarter FY24 sales decline of only 1% year-on-year, surpassing analyst predictions. This strong earnings performance and revenue beat contributed to the positive movement in the stock.
• The company exceeded expectations by 12.50% in earnings and 2.93% in revenue for the quarter ending in February 2024, showcasing robust performance and enhancing investor confidence.
• The positive news regarding General Mills outperforming Q3 earnings and revenue forecasts, combined with the overall favorable sentiment towards the stock, likely generated heightened investor interest and buying activity, driving the bullish market movement observed today.

25.06.2024 - GIS Stock was up 5.3%

• General Mills (GIS) stock showed a bullish trend, potentially linked to Asheesh Saksena's appointment as Chief Strategy & Growth Officer, indicating a focus on sustainable growth strategies.
• Highlighting dividend stocks with a history of payouts may have positively affected investor confidence in GIS as a dependable income stock.
• GIS's market response appears influenced by the strategic leadership change and its reputation for consistent dividend payments, positioning it attractively for investors seeking stability and growth opportunities.

11.02.2025 - GIS Stock was down 5.3%

• Bearish options activity on General Mills has increased, possibly due to concerns raised by RFK Jr. about health issues related to processed foods and additives, leading investors to adopt a more cautious stance.
• A meeting between executives from PepsiCo and General Mills aimed at addressing health concerns may have added uncertainty to the market, affecting General Mills' stock price negatively.
• The rise in bearish options activity and the focus on health issues associated with processed foods could have contributed to the significant bearish movement in General Mills' stock today, as investors react to potential changes in regulations and consumer opinions in the food sector.

10.05.2025 - GIS Stock was up 1.3%

• Analyst downgrades on Tesla and other companies did not have a positive impact on GIS, pointing to a distinct market sentiment for the food industry.
• Options market activity indicates a potential spike in GIS stock, potentially influenced by positive news or strong financial performance.
• In general, investors exhibit optimism about General Mills, possibly driven by heightened demand for consumer goods or positive company developments.

11.02.2026 - GIS Stock was down 5.5%

• The bearish movement in General Mills' stock today is linked to several factors:
• The reduction of Swiss National Bank's stake in GIS by 5.8% in Q3 may have raised concerns among investors about the stock's growth potential.
• Campbell's Co. cutting its annual forecasts due to macroeconomic pressures and consumer preferences for cheaper options likely impacted GIS and other consumer goods stocks.
• Despite Korea Investment CORP increasing its stock holdings in GIS, market sentiment towards consumer goods companies dealing with cost challenges and evolving consumer tastes may have affected GIS's stock performance.
• The overall market environment, where investors are keen on consumer goods companies' ability to manage costs and profitability, may have influenced the downward movement in GIS today.