General Mills Inc. ($GIS) Stock Forecast: Down 2.5% Today

What is General Mills Inc.?

General Mills (GIS) is a multinational food company with popular consumer brands like Cheerios, Yoplait, and Betty Crocker. The food stock market has been experiencing uncertainty recently due to changing consumer preferences and economic factors.

Why is General Mills Inc. going down?

GIS stock is down 2.5% on Sep 25, 2025 14:41

• GIS's bearish movement may be a result of investor caution regarding its competition with other food industry giants such as Kraft Heinz.
• Speculation about a potential decline in General Mills' stock may have prompted some investors to sell off their holdings, contributing to its bearish trend.
• Uncertainty surrounding consumer behavior and the impact of lower interest rates on premium food categories might be prompting market participants to reassess their investments in companies like General Mills, leading to the downward trajectory of the stock price.

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General Mills vs. Kraft Heinz: Bite the Dip in these Popular Food Stocks?

Considering lower rates could re-shift consumers back to premium branded food categories, investors may wonder if now is a good time to bite on the dip in General Mills or Kraft Heinz stock.

https://www.zacks.com/stock/news/2753750/general-mills-vs-kraft-heinz-bite-the-dip-in-these-popular-food-stocks

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General Mills Inc. Price History

26.01.2025 - GIS Stock was down 5.0%

• GIS encountered a downward movement today, possibly due to concerns about competition and market saturation in the food industry.
• Investor sentiment towards GIS may have been influenced by upcoming earnings reports from AB InBev, Boston Beer, and Keurig Dr Pepper, which highlight challenges in the beverage sector.
• The prevailing negative sentiment in the consumer goods industry could have contributed to GIS's bearish performance today.

18.08.2024 - GIS Stock was down 1.0%

• The company announced mixed Q1 results, surpassing earnings expectations but facing a decline in sales due to unfavorable pricing and mix.
• Despite exceeding earnings and revenue estimates, there are concerns about General Mills' ability to adapt to a changing consumer environment and its increased brand investments.
• The bearish movement may also be linked to investors turning their attention to other stocks during a generally positive trading day in the U.S. market.
• In summary, the market movement for GIS today appears to be influenced by a blend of internal performance factors and external market conditions, resulting in a sense of caution among investors.

26.05.2024 - GIS Stock was down 6.6%

• General Mills faced challenges in the fourth quarter with a revenue decline of 6.3% year-on-year, falling short of analyst predictions.
• The company's EPS also failed to meet expectations, influencing the downward trend in the stock.
• Concerns over disappointing sales projections and a decrease in organic net sales across key categories resulted in a 4% decrease in shares, indicating investor apprehensions about the company's outlook.

26.05.2024 - GIS Stock was down 5.1%

• General Mills (GIS) shares decreased following lower-than-anticipated quarterly revenue figures and a conservative outlook related to reduced prices and sales volumes.
• In the fourth quarter, the company reported a 6.3% decrease in sales compared to the previous year, failing to meet analyst expectations.
• General Mills projected a yearly profit that was below what was predicted, citing challenges such as cost pressures, diminished demand for snack bars and pet food, and increased input expenses.
• The overall performance in Q4, marked by earnings per share missing the mark and revenue coming in below projections, contributed to the stock's decline.

31.07.2023 - GIS Stock was down 0.8%

• The bearish movement in GIS stock today can be attributed to the news of Hostess Brands exploring a sale and the potential interest from companies like General Mills. This news might have caused investors to speculate on the impact of a potential acquisition on General Mills' financials and future growth prospects. Additionally, the positive earnings surprise from Smucker (SJM) could have diverted some investor attention away from General Mills, leading to a bearish sentiment in the stock.

20.02.2024 - GIS Stock was up 2.3%

• General Mills (GIS) shares saw a notable increase following the announcement of a third-quarter FY24 sales decline of only 1% year-on-year, surpassing analyst predictions. This strong earnings performance and revenue beat contributed to the positive movement in the stock.
• The company exceeded expectations by 12.50% in earnings and 2.93% in revenue for the quarter ending in February 2024, showcasing robust performance and enhancing investor confidence.
• The positive news regarding General Mills outperforming Q3 earnings and revenue forecasts, combined with the overall favorable sentiment towards the stock, likely generated heightened investor interest and buying activity, driving the bullish market movement observed today.

17.10.2023 - GIS Stock was down 0.5%

• The bearish movement in GIS stock today can be attributed to the following factors:
• 1. Mixed market conditions: Despite the overall market conditions being mixed, General Mills shares edged down, indicating a weaker sentiment towards the stock. This could be due to concerns about the company's performance or future growth prospects.
• 2. Decrease in holdings: Charles Schwab Investment Management Inc. and Financial Architects Inc. both reduced their positions in General Mills during the second quarter. This selling pressure from institutional investors might have contributed to the bearish movement in the stock.
• 3. Market-wide trends: The bearish movement in GIS could also be influenced by broader market trends. The Russell 2000 index, which had a significant gain today, suggests that investors may have been rotating out of defensive stocks like General Mills and into more growth-oriented sectors.
• 4. CPI data and rate cut expectations: The market's reaction to the CPI data, with expectations of rate cuts in 2024, could have impacted investor sentiment towards General Mills. As a consumer goods company, General Mills may be sensitive to changes in interest rates and inflation expectations.
• Overall, the bearish movement in GIS stock today can be attributed to mixed market conditions, decrease in institutional holdings, broader market trends, and the impact of CPI data and rate cut expectations.

01.08.2023 - GIS Stock was down 1.0%

• The bearish movement in GIS stock today can be attributed to the following factors:
• 1. Flat to negative net sales growth: an article from Seeking Alpha highlights General Mills' struggle with flat to negative net sales growth in most of its core divisions. This lackluster performance could have dampened investor sentiment and contributed to the bearish movement.
• 2. Mixed market performance: While GIS closed with a slight gain in the previous trading session, it lagged behind the overall market. This relative underperformance might have influenced investors to sell off their positions, leading to the bearish movement.
• 3. Potential sale of Hostess Brands: an article from MarketWatch mentions General Mills as one of the companies interested in acquiring Hostess Brands. This news could have created uncertainty among investors, as mergers and acquisitions can impact a company's financials and future prospects.
• 4. Lack of positive catalysts: an article from Seeking Alpha suggests that General Mills has faced a challenging year, but also mentions that the worst may be over. However, it seems that investors are still waiting for more concrete positive developments before committing to the stock, resulting in the bearish movement.
• Overall, the bearish movement in GIS stock today can be attributed to the company's flat to negative net sales growth, mixed market performance, uncertainty surrounding potential acquisitions, and the lack of strong positive catalysts.

25.06.2024 - GIS Stock was up 5.3%

• General Mills (GIS) stock showed a bullish trend, potentially linked to Asheesh Saksena's appointment as Chief Strategy & Growth Officer, indicating a focus on sustainable growth strategies.
• Highlighting dividend stocks with a history of payouts may have positively affected investor confidence in GIS as a dependable income stock.
• GIS's market response appears influenced by the strategic leadership change and its reputation for consistent dividend payments, positioning it attractively for investors seeking stability and growth opportunities.

25.08.2025 - GIS Stock was down 2.5%

• GIS's bearish movement may be a result of investor caution regarding its competition with other food industry giants such as Kraft Heinz.
• Speculation about a potential decline in General Mills' stock may have prompted some investors to sell off their holdings, contributing to its bearish trend.
• Uncertainty surrounding consumer behavior and the impact of lower interest rates on premium food categories might be prompting market participants to reassess their investments in companies like General Mills, leading to the downward trajectory of the stock price.

11.02.2025 - GIS Stock was down 5.3%

• Bearish options activity on General Mills has increased, possibly due to concerns raised by RFK Jr. about health issues related to processed foods and additives, leading investors to adopt a more cautious stance.
• A meeting between executives from PepsiCo and General Mills aimed at addressing health concerns may have added uncertainty to the market, affecting General Mills' stock price negatively.
• The rise in bearish options activity and the focus on health issues associated with processed foods could have contributed to the significant bearish movement in General Mills' stock today, as investors react to potential changes in regulations and consumer opinions in the food sector.

10.05.2025 - GIS Stock was up 1.3%

• Analyst downgrades on Tesla and other companies did not have a positive impact on GIS, pointing to a distinct market sentiment for the food industry.
• Options market activity indicates a potential spike in GIS stock, potentially influenced by positive news or strong financial performance.
• In general, investors exhibit optimism about General Mills, possibly driven by heightened demand for consumer goods or positive company developments.