Hormel Foods Corporation ($HRL) Stock Forecast: Up 5.1% Today

What is Hormel Foods Corporation?

Hormel Foods Corporation (NYSE: HRL) is a leading global food company known for its popular brands like SPAM and Skippy peanut butter. Today, the stock of HRL experienced a strong bullish movement in the market.

Why is Hormel Foods Corporation going up?

HRL stock is up 5.1% on Jan 14, 2026 16:51

• The retirement announcements of two veteran executives, Mark Morey and Paul Peil, may have been perceived positively by investors, signaling potential for fresh leadership and strategic changes within the company.
• The increase in stake by Sumitomo Mitsui DS Asset Management Company Ltd could have instilled confidence in the market, indicating a strong belief in Hormel's future growth prospects.
• Despite missing revenue estimates, the company's Q3 EPS beat analyst expectations, showcasing operational efficiency and resilience in challenging market conditions.
• The upcoming annual meeting of stockholders and the related gift boxes at the SPAM Museum might have generated excitement and positive sentiment around the company, contributing to the bullish movement in the stock price.

HRL Price Chart

HRL Technical Analysis

HRL News

Hormel announces retirement of veteran pork, fresh meats execs

Hormel Foods Corp. announced the upcoming retirements of two long-serving executives, Mark Morey and Paul Peil. Morey, vice president of operations for fresh pork, and Peil, vice president of marketing for fresh and ready meats, are recognized for their significant contributions to the growth and transformation of their respective business units over several decades at the company. Jeff Ettinger, interim CEO, lauded both leaders for their impact on operations, sales, marketing strategy, and customer relationships.

https://www.meatpoultry.com/articles/32965-hormel-announces-retirement-of-veteran-pork-fresh-meats-execs

Hormel Foods Announces Upcoming Retirements of Mark Morey and Paul Peil

Hormel Foods Corporation (NYSE: HRL) has announced the upcoming retirements of two long-standing leaders: Mark Morey, vice president of operations for fresh pork, and Paul Peil, vice president of marketing for fresh and ready meats. Interim CEO Jeff Ettinger praised Morey for his three decades of trusted leadership and contributions to the fresh pork business. The full story requires a login.

https://www.foodmarket.com/News/A/1330683/0/Hormel-Foods-Announces-Upcoming-Retirements-of-Mark-Morey-and-Paul-Peil

Sumitomo Mitsui DS Asset Management Company Ltd Purchases 51,827 Shares of Hormel Foods Corporation $HRL

Sumitomo Mitsui DS Asset Management Company Ltd significantly increased its stake in Hormel Foods Corporation (NYSE:HRL) by 130% in the third quarter, acquiring an additional 51,827 shares, bringing its total holdings to 91,706 shares valued at $2.27 million. This comes as Hormel Foods recently declared an increased quarterly dividend of $0.2925 per share, representing an annualized dividend of $1.17 and a 5.0% yield. Despite missing revenue estimates, the company reported Q3 EPS of $0.32, beating analyst expectations, though its FY2026 guidance is below current analyst forecasts.

https://www.marketbeat.com/instant-alerts/filing-sumitomo-mitsui-ds-asset-management-company-ltd-purchases-51827-shares-of-hormel-foods-corporation-hrl-2026-01-14/

Two Longtime Execs to Retire After Combined 70 Years with Hormel

Hormel Foods Corporation announced the retirements of two long-serving executives, Mark Morey and Paul Peil, who have a combined 70 years with the company. Morey served as vice president of operations for fresh pork, and Peil was vice president of marketing for fresh and ready meats. Interim CEO Jeff Ettinger praised their significant contributions to strengthening operations, advancing marketing strategy, and driving growth for their respective business units.

https://meatingplace.com/two-longtime-execs-to-retire-after-combined-70-years-with-hormel/

SPAM Museum gift boxes await Hormel stockholders after 2026 meeting

Hormel Foods will host its 2026 Annual Meeting of Stockholders in person on January 27, 2026, at Austin High School in Austin, Minnesota. Stockholders of record as of November 28, 2025, are eligible to attend, with pre-registration available for expedited check-in. Additionally, eligible stockholders can pick up gift boxes at the SPAM Museum from January 28-31, 2026, while supplies last, requiring proof of ownership.

https://www.stocktitan.net/news/HRL/hormel-foods-to-hold-2026-annual-meeting-of-807kttm4kpuz.html

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Hormel Foods Corporation Price History

04.08.2024 - HRL Stock was down 7.5%

• Hormel Foods' Q3 earnings report may have disappointed investors, leading to a bearish sentiment.
• The high SG&A costs and potential pressure on the International unit could have contributed to the negative market reaction.
• Despite the bearish movement, investors might still be eyeing the company's dividends, given its annual yield of 3.47%.
• The contrasting bullish setups in other companies like Anheuser-Busch InBev (BUD) further emphasize the specific challenges faced by Hormel Foods in today's trading session.

30.04.2025 - HRL Stock was up 5.2%

• Hormel Foods had a strong bullish movement today.
• The company met second-quarter earnings estimates as sales increased year over year.
• Despite a decline in volumes, International units posted modest net sales gains.
• This positive performance could be attributed to the company's ability to meet market expectations and show growth in sales, especially in the International segment.

14.00.2026 - HRL Stock was up 5.1%

• The retirement announcements of two veteran executives, Mark Morey and Paul Peil, may have been perceived positively by investors, signaling potential for fresh leadership and strategic changes within the company.
• The increase in stake by Sumitomo Mitsui DS Asset Management Company Ltd could have instilled confidence in the market, indicating a strong belief in Hormel's future growth prospects.
• Despite missing revenue estimates, the company's Q3 EPS beat analyst expectations, showcasing operational efficiency and resilience in challenging market conditions.
• The upcoming annual meeting of stockholders and the related gift boxes at the SPAM Museum might have generated excitement and positive sentiment around the company, contributing to the bullish movement in the stock price.

29.01.2024 - HRL Stock was up 13.5%

• Hormel Foods Corporation (HRL) experienced a strong bullish movement today, with shares soaring over 13%.
• The bullish trend can be attributed to the company delivering better-than-expected earnings results for the first quarter of 2024 and reaffirming its outlook for the fiscal year.
• The upbeat earnings report and reaffirmed outlook indicate continued momentum from Hormel's foodservice business, showcasing resilient demand for its products.
• Investors reacted positively to the news, driving the stock price higher as they responded favorably to the company's performance and future prospects in the market.

30.04.2024 - HRL Stock was down 9.5%

• Earnings per share for the second quarter of 2024 were reported at 38 cents, surpassing analyst estimates.
• The company's revenue of $2.89 billion fell below the analyst estimate, suggesting a slight revenue miss.
• Despite exceeding earnings expectations, the stock possibly faced a bearish trend due to the revenue miss and a year-over-year decline in sales and volumes.
• The market's response to the mixed results and cautious outlook shared during the earnings call may be contributing to the bearish sentiment towards HRL stock.

30.04.2024 - HRL Stock was down 7.6%

• Hormel Foods (HRL) experienced a bearish movement today due to the following reasons:
• Sales for the second quarter of fiscal 2024 declined by 3% year-over-year, missing market expectations.
• Despite beating profit expectations and raising full-year earnings, the decline in sales, particularly in the Retail segment, contributed to the negative market sentiment.
• The mixed performance across segments, with Retail sales declining by 6.7% while Foodservice gained 5.7%, added to the uncertainty surrounding the company's growth prospects.
• The company's ability to maintain its sales forecast and adjust its earnings view will be crucial in restoring investor confidence and reversing the bearish trend in the future.

04.03.2024 - HRL Stock was up 1.5%

• The bullish movement in HRL stock today could be attributed to positive market sentiment driven by strong financial performance and growth prospects.
• The series of insider selling activities by Director Elsa Murano and an executive might have initially raised concerns among investors, but the market seems to have shrugged off these sales.
• The resignation of a board member could have initially caused some uncertainty, but investors might have viewed it as a strategic decision for the company's future direction.
• Overall, the market seems to be focusing more on the company's underlying fundamentals and growth potential rather than the insider selling and board member resignation updates.

30.04.2024 - HRL Stock was down 9.4%

• Hormel Foods (HRL) reported earnings per share of 38 cents, surpassing analyst estimates, while revenue of $2.89 billion fell short of expectations.
• Despite strength in the Foodservice business and improvement in the International unit, overall sales and volumes decreased year over year.
• The mixed segment performance, with Retail sales decreasing and Foodservice increasing, contributed to the negative movement in the stock.
• The demand for higher-priced meats helped Hormel Foods achieve a profit beat for the quarter, although the overall sales decline and missed revenue expectations likely impacted investor sentiment, resulting in the downward market movement.

01.02.2024 - HRL Stock was down 5.0%

• Today, despite the positive earnings and sales beat, Hormel Foods (HRL) experienced a strong bearish movement in the market. This unexpected downturn could be attributed to several factors:
• Market expectations: The market may have had overly optimistic expectations following the impressive first-quarter results, leading to profit-taking and a subsequent bearish trend.
• Profit realization: Investors who had initially driven the stock price up in anticipation of strong earnings may have decided to realize their profits, causing a downward pressure on the stock.
• External factors: Macro-economic conditions or sector-specific news could have influenced the market sentiment, overshadowing the positive earnings report from Hormel Foods.

28.07.2025 - HRL Stock was down 15.1%

• The stock of Hormel Foods (HRL) experienced a bearish movement today.
• The Q3 adjusted EPS of $0.35 missed estimates of $0.41, indicating a weaker-than-expected financial performance.
• Despite sales rising 4.6% to $3.03B, cost pressures likely impacted profitability and investor sentiment.
• The market may have reacted negatively to the earnings miss and concerns about cost pressures outweighing the positive sales growth.

28.07.2025 - HRL Stock was down 12.8%

• Despite a 4.6% increase in sales year over year, Hormel Foods (HRL) experienced a bearish movement due to its third-quarter earnings missing estimates.
• The company's Q3 adjusted EPS of $0.35 fell short of the expected $0.41, signaling potential concerns about profitability.
• While sales growth was strong, cost pressures are anticipated to impact results, leading to investor unease and the bearish market movement for HRL.
• The market may be reacting to the discrepancy between sales growth and earnings miss, highlighting the importance of balancing revenue generation with cost management in the food industry.

04.11.2025 - HRL Stock was up 7.6%

• The company reported a Q4 profit beat and raised its forecast for the upcoming year, estimating a growth in earnings per share of 4% to 10%. This optimistic projection influenced the stock's upward trend.
• Hormel's Q4 adjusted EPS of $0.32 per share surpassed expectations, signaling a strong financial performance for the quarter and bolstering investor confidence.
• Despite encountering challenges such as input cost inflation and impairment charges, Hormel achieved a 2% rise in organic net sales for the fiscal year, further reinforcing the positive market sentiment.
• The improved sales outlook for 2026, accompanied by a dividend increase announcement, highlighted Hormel's resilience and strategic planning, propelling the stock price higher.