Nike Inc. ($NKE) Stock Forecast: Up 5.1% Today

What is Nike Inc.?

Nike (NKE): Nike, Inc. is a multinational corporation known for its athletic footwear, apparel, equipment, and accessories. The company is a market leader in the sports industry, with a strong brand presence globally.

Why is Nike Inc. going up?

NKE stock is up 5.1% on Feb 4, 2026 19:51

• Nike's stock displayed a strong bullish movement today despite a recent decline in stock price within the consumer discretionary stocks segment. This uptick can be attributed to various factors:
• The company exceeding revenue and EBITDA expectations.
• Increased stake from notable institutions like Atlantic Union Bankshares Corp and positive signals from the CEO and director purchasing company shares.
• Optimism in the market regarding Nike's adept handling of challenges and ability to sustain robust financial performance.
• Favorable market outlook towards the athletic apparel sector, mirrored in the 52-week highs of companies such as Steven Madden and Academy Sports Outdoors Inc.

NKE Price Chart

NKE Technical Analysis

NKE News

The Five Most Important Analyst Inquiries From VF Corp’s Fourth Quarter Earnings Conference

VF Corp's Q4 earnings call revealed market concerns despite surpassing revenue expectations, driven by strong performance from The North Face and Timberland, though Vans' struggles and international challenges persist. Analyst inquiries focused on consumer demand, Vans' recovery, growth in The North Face, foot traffic at Vans stores, and the return of long-term guidance. The company's stock rose slightly post-earnings, signaling a potential turning point to watch.

https://www.bitget.com/news/detail/12560605182473

Steven Madden stock hits 52-week high at 46.61 USD By Investing.com

Steven Madden (SHOO) stock reached a new 52-week high of $46.61, reflecting a significant 25.37% increase over the past year. This growth is attributed to strong consumer demand and strategic initiatives. The company currently has a market capitalization of $3.4 billion, with analyst price targets reaching up to $53.

https://za.investing.com/news/company-news/steven-madden-stock-hits-52week-high-at-4661-usd-93CH-4093221

Academy Sports Outdoors stock hits 52-week high at $59.52

Academy Sports Outdoors Inc. (ASO) stock has reached a new 52-week high of $59.55, reflecting a strong year with an 11.41% price return over the past 12 months. Despite this, InvestingPro analysis indicates the stock may still be undervalued with a P/E ratio of 10.72. The company's performance is supported by aggressive share buybacks, a 0.93% dividend yield, and significant dividend growth.

https://www.investing.com/news/company-news/academy-sports-outdoors-stock-hits-52week-high-at-5952-93CH-4482599

Consumer Discretionary Stocks Q4 Highlights: Forestar Group (NYSE:FOR)

This article reviews the Q4 performance of several consumer discretionary stocks, highlighting Forestar Group (NYSE:FOR), Nike (NYSE:NKE), American Airlines (NASDAQ:AAL), Scholastic (NASDAQ:SCHL), and 1-800-FLOWERS (NASDAQ:FLWS). Forestar Group reported satisfactory results, exceeding revenue expectations, while Nike outperformed with revenue and EBITDA beats despite a stock drop. American Airlines had a slower quarter with misses on EBITDA and EPS, and Scholastic showed mixed results with a revenue lag but EPS beat.

https://finviz.com/news/296696/consumer-discretionary-stocks-q4-highlights-forestar-group-nyse-for

Atlantic Union Bankshares Corp Has $6.41 Million Stock Position in NIKE, Inc. $NKE

Atlantic Union Bankshares Corp significantly increased its stake in NIKE, Inc. by 47.3% in the third quarter, holding 91,883 shares valued at $6.41 million. Other major institutions also expanded their positions, with institutional ownership now at 64.25%. Notably, NIKE's CEO and a director recently purchased a substantial number of shares, and the company beat quarterly EPS and revenue estimates while raising its dividend.

https://www.marketbeat.com/instant-alerts/filing-atlantic-union-bankshares-corp-has-641-million-stock-position-in-nike-inc-nke-2026-02-03/

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Nike Inc. Price History

31.11.2025 - NKE Stock was up 5.1%

• Positive sentiment in the sportswear industry and Nike's solid financial performance likely contributed to the company's strong bullish movement today.
• The surge in Under Armour's stock price, driven by strategic market expansion and inclusion in the S&P 600 index, may have bolstered investor confidence in the athletic apparel sector, benefiting Nike.
• Founder Chip Wilson's proxy fight at Lululemon, resulting in a decline in the company's stock value, may have steered investor attention towards more established players like Nike.
• A significant insider purchase at Under Armour by Fairfax Financial Holdings near the stock's 52-week low could have indicated to the market that the company is undervalued, potentially boosting overall sector sentiment and positively impacting Nike's stock price.

02.09.2025 - NKE Stock was up 6.2%

• Nike (NKE) stock saw a significant increase of over 6% in trading today.
• This positive market movement is linked to Nike's fiscal first-quarter revenue of $11.72B, which surpassed the $10.97B estimate.
• Analysts and investors are optimistic about Nike's future, with JPMorgan analyst Matthew Boss maintaining an Overweight rating and raising the price target from $93 to $100.
• The market sentiment regarding Nike is positive, driven by the company's strong financial performance and the promising turnaround outlook.

19.11.2025 - NKE Stock was down 11.7%

• Nike's stock experienced a bearish movement today amidst a broader market trend of consumer discretionary stocks.
• The intense competition in the human capital management sector affecting Paychex Inc. could have signaled concerns about market competition, potentially impacting Nike's stock negatively.
• The launch of Hilma, a new running shoe company for women, might have introduced new competition in the athletic footwear market, leading to a bearish sentiment for Nike.
• Information about discounted Nike products at Ross Dress for Less could have hinted at potential pricing pressures or lower profit margins for Nike, contributing to the bearish movement.

19.11.2025 - NKE Stock was down 10.9%

• The bearish movement in NKE stock today could be attributed to various factors:
• The potential appointment of a new Federal Reserve Chair, especially if the chosen candidate signals a shift in monetary policy that could impact consumer spending and economic growth.
• Concerns about rising tariffs and supply chain vulnerabilities, as highlighted in discussions about Deckers Outdoor Corporation, which could affect production costs and profit margins for companies like Nike.
• Market sentiment regarding the overall retail sector, as demonstrated by the comparison of discounted products at Ross Dress for Less versus higher-priced items at competitors like Sephora and Amazon, indicating potential consumer preference for cost-effective options.
• These factors, combined with broader economic uncertainties and investor sentiment, may have contributed to the bearish movement in NKE stock today.

19.11.2025 - NKE Stock was down 10.9%

• Today's downward trend in Nike's stock value may be linked to worries regarding potential competition from discount retailers, such as Ross Dress for Less, which are offering significant savings on popular items like a Nike graphic cardigan. This competitive pricing strategy could potentially affect Nike's sales and profit margins.
• Furthermore, recent updates about Arcus Biosciences revising its loan agreement and undergoing substantial cash burn have likely heightened investor concerns about market sentiment, leading to a sell-off of Nike stock.
• The impact of a sluggish start to the winter season on ski businesses in Colorado and Utah, including major industry players like Vail Resorts, may have contributed to the prevailing negative market sentiment. Since winter sports constitute a significant market segment for Nike, industry challenges could weigh on the company's performance.
• In summary, a confluence of competitive pricing pressures, uncertainties surrounding cash flow in the biotech sector, and weather-related disruptions affecting key industries may have collectively influenced the bearish movement observed in Nike's stock prices today.

27.05.2025 - NKE Stock was up 15.9%

• Strong Q4 results from Nike surpassed expectations, showing significant sales growth and improved margins, prompting a rise in the stock price.
• Analysts increased their price targets for Nike after the impressive earnings report, reflecting their confidence in the company's performance.
• The rapid success of Nike's Vomero 18 running shoes, reaching $100 million in sales within a 90-day period, added to the positive outlook for the stock.
• The overall market sentiment, buoyed by positive tech trade developments and easing concerns about tariffs, likely contributed to the bullish movement of Nike's stock.

04.01.2026 - NKE Stock was up 5.1%

• Nike's stock displayed a strong bullish movement today despite a recent decline in stock price within the consumer discretionary stocks segment. This uptick can be attributed to various factors:
• The company exceeding revenue and EBITDA expectations.
• Increased stake from notable institutions like Atlantic Union Bankshares Corp and positive signals from the CEO and director purchasing company shares.
• Optimism in the market regarding Nike's adept handling of challenges and ability to sustain robust financial performance.
• Favorable market outlook towards the athletic apparel sector, mirrored in the 52-week highs of companies such as Steven Madden and Academy Sports Outdoors Inc.

08.00.2026 - NKE Stock was up 5.0%

• The bullish movement in Nike's stock today is due to the positive sentiment surrounding the company's turnaround efforts and growth prospects across different segments.
• Analysts' confidence in Nike's ongoing recovery, particularly in wholesale orders and key market segments, has boosted investor trust in the company's stock.
• The positive forecast for footwear stocks, with Nike identified as a top choice for 2026, has also played a role in the upward momentum of NKE shares.
• Nike stands out from competitors facing challenges and downgrades, benefiting from its strong market position and potential for growth, which has lifted its stock in today's trading session.

24.11.2025 - NKE Stock was up 5.3%

• Nike (NKE) demonstrated a strong bullish movement today.
• The positive market sentiment and potential growth catalysts, like upcoming product launches or strong sales performance, could be driving this bullish trend.
• Investors seem optimistic about Nike's competitive positioning in the athletic apparel market and its ability to align with consumer trends.
• Furthermore, favorable macroeconomic conditions and general market optimism may have influenced the bullish momentum in Nike's stock price.

24.11.2025 - NKE Stock was up 5.0%

• Nike's strong bullish movement today could be attributed to positive market sentiment and potentially favorable earnings or product announcements.
• The bearish movement in Academy Sports and Outdoors (ASO) stock might have had a spillover effect from disappointing results from Nike, impacting the athletic retail sector as a whole.
• Investors may have reacted positively to Nike's performance, driving up the stock price and overall market sentiment in the athletic apparel industry.
• The market movement suggests that Nike's strategic initiatives or product innovations may have resonated well with consumers and investors, leading to a bullish trend in the stock.

01.09.2025 - NKE Stock was up 5.9%

• Nike stock experienced a strong bullish movement today.
• The bullish trend can be attributed to Nike reporting better-than-expected financial results for the first quarter, with earnings and revenue surprises exceeding estimates.
• Investors seem optimistic about Nike's performance, especially with the company indicating an expected improvement in its future quarters despite a temporary decline in sales.
• The positive market sentiment towards Nike could also be influenced by the overall strength of the company's brand and its ability to adapt to changing market conditions.

01.09.2025 - NKE Stock was up 5.9%

• There was a notable bullish movement in Nike's (NKE) stock today.
• The positive market sentiment was driven by a strong fiscal first-quarter performance that surpassed expectations.
• Investor sentiment and analyst outlook for Nike are positive, fueled by the company's better-than-expected Q1 FY26 results.
• The rise in stock price is attributed to Nike's solid earnings and revenue surprises, reflecting optimism for future growth and market confidence in the company's performance.