Nike Inc. ($NKE) Stock Forecast: Up 1.6% Today

What is Nike Inc.?

Nike, Inc. (NKE) is a multinational corporation known for its athletic footwear, apparel, equipment, and accessories. The company is a major player in the sports industry, with a strong brand presence globally.

Why is Nike Inc. going up?

NKE stock is up 1.6% on Feb 20, 2026 16:01

• Nike (NKE) experienced a bullish market movement today.
• The closure of the GXO Logistics distribution center in Memphis, along with other business closures in the region, might have led investors to shift focus towards established and resilient companies like Nike.
• The positive quarterly earnings report and dividend declaration by Costco Wholesale Corporation (COST) could have boosted investor confidence in the retail sector, indirectly benefiting Nike.
• Despite insider selling at Costco and questions about its valuation, the reaffirmation of positive ratings for the company by analysts could have contributed to a positive sentiment in the retail sector, benefiting Nike as well.

NKE Price Chart

NKE Technical Analysis

NKE News

Alberta Investment Management Corp Sells 3,100 Shares of Costco Wholesale Corporation $COST

Alberta Investment Management Corp significantly reduced its stake in Costco Wholesale Corporation (NASDAQ:COST) by 58.5%, selling 3,100 shares and retaining 2,200 shares valued at approximately $2.04 million. This move coincides with recent insider selling by two executive VPs, totaling 6,915 shares sold for $6.32 million over the last 90 days. Despite institutional ownership being high at 68.48% and an average "Moderate Buy" analyst rating, the stock trades near $988 with a P/E of ~52.9 and a 0.5% dividend yield, raising questions about valuation after multi-year gains.

https://www.marketbeat.com/instant-alerts/filing-alberta-investment-management-corp-sells-3100-shares-of-costco-wholesale-corporation-cost-2026-02-20/

International logistics company announces closure of Memphis distribution center

GXO Logistics will close its distribution center in Memphis, Tennessee, resulting in 185 layoffs. The closure is expected to occur between April 3 and May 31, 2026. This follows other business closures in the Mid-South, including IKEA and Nike.

https://www.localmemphis.com/article/news/local/international-logistics-company-announces-closure-of-memphis-distribution-center/522-a41705df-97de-404c-9aca-6747897f82fb

US civil rights agency sues Coca-Cola distributor for excluding men from casino work trip

The U.S. Equal Employment Opportunity Commission (EEOC) is suing Coca-Cola Beverages Northeast for alleged sex discrimination, claiming the company excluded male employees from a women's networking event at a casino resort. The lawsuit challenges diversity programming, an area the EEOC has recently targeted, and seeks monetary compensation for men who were excluded. Coca-Cola Northeast expressed disappointment in the EEOC's investigation process and stated they look forward to being vindicated in court.

https://www.registercitizen.com/business/article/us-civil-rights-agency-sues-coca-cola-distributor-21362821.php

Here's What Analysts Are Saying About Costco Wholesale Corporation (COST)

Bernstein and Evercore ISI have reaffirmed positive ratings for Costco Wholesale Corporation (COST). Bernstein maintained an Outperform rating and a $1,155 price target, while Evercore ICI reiterated an Outperform rating and raised its price target to $1,050. The article highlights Costco's position as a natural and organic food stock and mentions the broader economic factors influencing the retail sector.

https://finviz.com/news/315782/heres-what-analysts-are-saying-about-costco-wholesale-corporation-cost

Harold Davidson & Associates Inc. Raises Holdings in Costco Wholesale Corporation $COST

Harold Davidson & Associates Inc. significantly increased its stake in Costco Wholesale Corporation (NASDAQ:COST) by 41.2% in the third quarter, making it their 9th largest holding. This comes as Costco reported strong quarterly earnings, beating analyst estimates, and declared a $1.30 quarterly dividend. Despite this positive institutional sentiment and operational performance, the article also highlights recent insider selling and mixed analyst ratings, with an average "Moderate Buy" consensus.

https://www.marketbeat.com/instant-alerts/filing-harold-davidson-associates-inc-raises-holdings-in-costco-wholesale-corporation-cost-2026-02-19/

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Nike Inc. Price History

31.11.2025 - NKE Stock was up 5.1%

• Positive sentiment in the sportswear industry and Nike's solid financial performance likely contributed to the company's strong bullish movement today.
• The surge in Under Armour's stock price, driven by strategic market expansion and inclusion in the S&P 600 index, may have bolstered investor confidence in the athletic apparel sector, benefiting Nike.
• Founder Chip Wilson's proxy fight at Lululemon, resulting in a decline in the company's stock value, may have steered investor attention towards more established players like Nike.
• A significant insider purchase at Under Armour by Fairfax Financial Holdings near the stock's 52-week low could have indicated to the market that the company is undervalued, potentially boosting overall sector sentiment and positively impacting Nike's stock price.

20.01.2026 - NKE Stock was up 1.6%

• Nike (NKE) experienced a bullish market movement today.
• The closure of the GXO Logistics distribution center in Memphis, along with other business closures in the region, might have led investors to shift focus towards established and resilient companies like Nike.
• The positive quarterly earnings report and dividend declaration by Costco Wholesale Corporation (COST) could have boosted investor confidence in the retail sector, indirectly benefiting Nike.
• Despite insider selling at Costco and questions about its valuation, the reaffirmation of positive ratings for the company by analysts could have contributed to a positive sentiment in the retail sector, benefiting Nike as well.

02.09.2025 - NKE Stock was up 6.2%

• Nike (NKE) stock saw a significant increase of over 6% in trading today.
• This positive market movement is linked to Nike's fiscal first-quarter revenue of $11.72B, which surpassed the $10.97B estimate.
• Analysts and investors are optimistic about Nike's future, with JPMorgan analyst Matthew Boss maintaining an Overweight rating and raising the price target from $93 to $100.
• The market sentiment regarding Nike is positive, driven by the company's strong financial performance and the promising turnaround outlook.

19.11.2025 - NKE Stock was down 11.7%

• Nike's stock experienced a bearish movement today amidst a broader market trend of consumer discretionary stocks.
• The intense competition in the human capital management sector affecting Paychex Inc. could have signaled concerns about market competition, potentially impacting Nike's stock negatively.
• The launch of Hilma, a new running shoe company for women, might have introduced new competition in the athletic footwear market, leading to a bearish sentiment for Nike.
• Information about discounted Nike products at Ross Dress for Less could have hinted at potential pricing pressures or lower profit margins for Nike, contributing to the bearish movement.

19.11.2025 - NKE Stock was down 10.9%

• The bearish movement in NKE stock today could be attributed to various factors:
• The potential appointment of a new Federal Reserve Chair, especially if the chosen candidate signals a shift in monetary policy that could impact consumer spending and economic growth.
• Concerns about rising tariffs and supply chain vulnerabilities, as highlighted in discussions about Deckers Outdoor Corporation, which could affect production costs and profit margins for companies like Nike.
• Market sentiment regarding the overall retail sector, as demonstrated by the comparison of discounted products at Ross Dress for Less versus higher-priced items at competitors like Sephora and Amazon, indicating potential consumer preference for cost-effective options.
• These factors, combined with broader economic uncertainties and investor sentiment, may have contributed to the bearish movement in NKE stock today.

19.11.2025 - NKE Stock was down 10.9%

• Today's downward trend in Nike's stock value may be linked to worries regarding potential competition from discount retailers, such as Ross Dress for Less, which are offering significant savings on popular items like a Nike graphic cardigan. This competitive pricing strategy could potentially affect Nike's sales and profit margins.
• Furthermore, recent updates about Arcus Biosciences revising its loan agreement and undergoing substantial cash burn have likely heightened investor concerns about market sentiment, leading to a sell-off of Nike stock.
• The impact of a sluggish start to the winter season on ski businesses in Colorado and Utah, including major industry players like Vail Resorts, may have contributed to the prevailing negative market sentiment. Since winter sports constitute a significant market segment for Nike, industry challenges could weigh on the company's performance.
• In summary, a confluence of competitive pricing pressures, uncertainties surrounding cash flow in the biotech sector, and weather-related disruptions affecting key industries may have collectively influenced the bearish movement observed in Nike's stock prices today.

04.01.2026 - NKE Stock was up 5.1%

• Nike's stock displayed a strong bullish movement today despite a recent decline in stock price within the consumer discretionary stocks segment. This uptick can be attributed to various factors:
• The company exceeding revenue and EBITDA expectations.
• Increased stake from notable institutions like Atlantic Union Bankshares Corp and positive signals from the CEO and director purchasing company shares.
• Optimism in the market regarding Nike's adept handling of challenges and ability to sustain robust financial performance.
• Favorable market outlook towards the athletic apparel sector, mirrored in the 52-week highs of companies such as Steven Madden and Academy Sports Outdoors Inc.

08.00.2026 - NKE Stock was up 5.0%

• The bullish movement in Nike's stock today is due to the positive sentiment surrounding the company's turnaround efforts and growth prospects across different segments.
• Analysts' confidence in Nike's ongoing recovery, particularly in wholesale orders and key market segments, has boosted investor trust in the company's stock.
• The positive forecast for footwear stocks, with Nike identified as a top choice for 2026, has also played a role in the upward momentum of NKE shares.
• Nike stands out from competitors facing challenges and downgrades, benefiting from its strong market position and potential for growth, which has lifted its stock in today's trading session.

24.11.2025 - NKE Stock was up 5.3%

• Nike (NKE) demonstrated a strong bullish movement today.
• The positive market sentiment and potential growth catalysts, like upcoming product launches or strong sales performance, could be driving this bullish trend.
• Investors seem optimistic about Nike's competitive positioning in the athletic apparel market and its ability to align with consumer trends.
• Furthermore, favorable macroeconomic conditions and general market optimism may have influenced the bullish momentum in Nike's stock price.

24.11.2025 - NKE Stock was up 5.0%

• Nike's strong bullish movement today could be attributed to positive market sentiment and potentially favorable earnings or product announcements.
• The bearish movement in Academy Sports and Outdoors (ASO) stock might have had a spillover effect from disappointing results from Nike, impacting the athletic retail sector as a whole.
• Investors may have reacted positively to Nike's performance, driving up the stock price and overall market sentiment in the athletic apparel industry.
• The market movement suggests that Nike's strategic initiatives or product innovations may have resonated well with consumers and investors, leading to a bullish trend in the stock.

01.09.2025 - NKE Stock was up 5.9%

• Nike stock experienced a strong bullish movement today.
• The bullish trend can be attributed to Nike reporting better-than-expected financial results for the first quarter, with earnings and revenue surprises exceeding estimates.
• Investors seem optimistic about Nike's performance, especially with the company indicating an expected improvement in its future quarters despite a temporary decline in sales.
• The positive market sentiment towards Nike could also be influenced by the overall strength of the company's brand and its ability to adapt to changing market conditions.

01.09.2025 - NKE Stock was up 5.9%

• There was a notable bullish movement in Nike's (NKE) stock today.
• The positive market sentiment was driven by a strong fiscal first-quarter performance that surpassed expectations.
• Investor sentiment and analyst outlook for Nike are positive, fueled by the company's better-than-expected Q1 FY26 results.
• The rise in stock price is attributed to Nike's solid earnings and revenue surprises, reflecting optimism for future growth and market confidence in the company's performance.