Nike Inc. ($NKE) Stock Forecast: Up 5.0% Today

What is Nike Inc.?

Nike (NKE) is a global leader in athletic footwear, apparel, equipment, and accessories. The company is known for its innovative products and strong brand presence in the sports industry.

Why is Nike Inc. going up?

NKE stock is up 5.0% on Jan 8, 2026 21:00

• The bullish movement in Nike's stock today is due to the positive sentiment surrounding the company's turnaround efforts and growth prospects across different segments.
• Analysts' confidence in Nike's ongoing recovery, particularly in wholesale orders and key market segments, has boosted investor trust in the company's stock.
• The positive forecast for footwear stocks, with Nike identified as a top choice for 2026, has also played a role in the upward momentum of NKE shares.
• Nike stands out from competitors facing challenges and downgrades, benefiting from its strong market position and potential for growth, which has lifted its stock in today's trading session.

NKE Price Chart

NKE Technical Analysis

NKE News

Smurfit Westrock stock jumps 8% as analysts flag North America “reset” and packaging peers climb

Smurfit Westrock (SW) shares jumped 8% following a TipRanks report indicating a profit-focused "reset" in North America, rebounding after a previous sharp drop. This rise, alongside other packaging companies, suggests investor focus on the $40 stock price level and sector repositioning. The company has focused on sustainability but faces continued risks from prolonged U.S. demand slowdowns, potentially delaying volume recovery.

https://ts2.tech/en/smurfit-westrock-stock-jumps-8-as-analysts-flag-north-america-reset-and-packaging-peers-climb/

Jim Cramer Says "I Think Most of the Pain in Deckers and HOKA Is Already Baked In"

Jim Cramer commented on Deckers Outdoor Corporation (NYSE: DECK), parent company of UGGs, Teva, and HOKA, noting its significant 49% fall in 2025 due to tariff worries and a slowdown in HOKA's growth. Despite these challenges, Cramer believes most of the pain is already reflected in the stock, which trades at about 16 times this year's earnings estimates. He suggests that while bottom-fishing attempts have been unsuccessful, the stock might be undervalued, though he feels alone in this assessment.

https://finviz.com/news/270434/jim-cramer-says-i-think-most-of-the-pain-in-deckers-and-hoka-is-already-baked-in

What to Watch: Nike, On Holdings, Amer Sports and Steven Madden Are Top 2026 Shoe Stock Picks

Wall Street analysts are optimistic about several footwear stocks for 2026, with Nike, On Holding AG, Amer Sports Inc., and Steven Madden Ltd. highlighted as top picks. Analysts anticipate Nike's turnaround will continue, with growth seen in wholesale orders and confidence in its running and North America segments. Other companies like On and Amer Sports are expected to see strong growth driven by premium positioning, innovation, and strategic brand performance, while Steven Madden is poised to benefit from a rebound in fashion footwear.

https://wwd.com/footwear-news/shoe-industry-news/what-to-watch-2026-stocks-shoe-sector-nike-on-amer-madden-1238433124/

Why Wolverine Worldwide (WWW) Stock Is Trading Lower Today

Shares of Wolverine Worldwide (WWW) fell 7.2% after Piper Sandler downgraded the stock from Overweight to Neutral and lowered its price target from $22.00 to $16.00. This downgrade reflects concerns about the footwear company's future prospects, following a previous drop due to weak full-year earnings guidance despite strong quarterly results. The stock is currently trading 46.4% below its 52-week high.

https://finviz.com/news/269681/why-wolverine-worldwide-www-stock-is-trading-lower-today

Baird downgrades Deckers Outdoor stock rating to Neutral on HOKA growth concerns

Baird has downgraded Deckers Outdoor (NYSE:DECK) from Outperform to Neutral, citing concerns over the moderating growth expectations for its HOKA brand, despite the company's 12.62% revenue growth. While Baird maintains a positive long-term outlook and believes Deckers can meet fiscal 2026 EPS estimates, conservative guidance and potential overhang on the near-term multiple led to the downgrade. The firm also notes that the stock appears undervalued from a long-term perspective.

https://www.investing.com/news/analyst-ratings/baird-downgrades-deckers-outdoor-stock-rating-to-neutral-on-hoka-growth-concerns-93CH-4434100

Trending Today

Tezos ($XTZ) Crypto Forecast: Up 5.3% Today

Shiba Inu ($SHIB) Crypto Forecast: Down 5.2% Today

Solana ($SOL) Crypto Forecast: Down 5.8% Today

Vaulta (prev.EOS) ($A) Crypto Forecast: Down 9.5% Today

Litecoin ($LTC) Crypto Forecast: Down 6.9% Today

Sui ($SUI) Crypto Forecast: Down 11.9% Today

Cardano ($ADA) Crypto Forecast: Down 6.9% Today

Pepe ($PEPE) Crypto Forecast: Down 10.2% Today

Dogecoin ($DOGE) Crypto Forecast: Down 7.6% Today

XRP ($XRP) Crypto Forecast: Down 5.0% Today

Nike Inc. Price History

31.11.2025 - NKE Stock was up 5.1%

• Positive sentiment in the sportswear industry and Nike's solid financial performance likely contributed to the company's strong bullish movement today.
• The surge in Under Armour's stock price, driven by strategic market expansion and inclusion in the S&P 600 index, may have bolstered investor confidence in the athletic apparel sector, benefiting Nike.
• Founder Chip Wilson's proxy fight at Lululemon, resulting in a decline in the company's stock value, may have steered investor attention towards more established players like Nike.
• A significant insider purchase at Under Armour by Fairfax Financial Holdings near the stock's 52-week low could have indicated to the market that the company is undervalued, potentially boosting overall sector sentiment and positively impacting Nike's stock price.

02.09.2025 - NKE Stock was up 6.2%

• Nike (NKE) stock saw a significant increase of over 6% in trading today.
• This positive market movement is linked to Nike's fiscal first-quarter revenue of $11.72B, which surpassed the $10.97B estimate.
• Analysts and investors are optimistic about Nike's future, with JPMorgan analyst Matthew Boss maintaining an Overweight rating and raising the price target from $93 to $100.
• The market sentiment regarding Nike is positive, driven by the company's strong financial performance and the promising turnaround outlook.

19.11.2025 - NKE Stock was down 11.7%

• Nike's stock experienced a bearish movement today amidst a broader market trend of consumer discretionary stocks.
• The intense competition in the human capital management sector affecting Paychex Inc. could have signaled concerns about market competition, potentially impacting Nike's stock negatively.
• The launch of Hilma, a new running shoe company for women, might have introduced new competition in the athletic footwear market, leading to a bearish sentiment for Nike.
• Information about discounted Nike products at Ross Dress for Less could have hinted at potential pricing pressures or lower profit margins for Nike, contributing to the bearish movement.

19.11.2025 - NKE Stock was down 10.9%

• The bearish movement in NKE stock today could be attributed to various factors:
• The potential appointment of a new Federal Reserve Chair, especially if the chosen candidate signals a shift in monetary policy that could impact consumer spending and economic growth.
• Concerns about rising tariffs and supply chain vulnerabilities, as highlighted in discussions about Deckers Outdoor Corporation, which could affect production costs and profit margins for companies like Nike.
• Market sentiment regarding the overall retail sector, as demonstrated by the comparison of discounted products at Ross Dress for Less versus higher-priced items at competitors like Sephora and Amazon, indicating potential consumer preference for cost-effective options.
• These factors, combined with broader economic uncertainties and investor sentiment, may have contributed to the bearish movement in NKE stock today.

19.11.2025 - NKE Stock was down 10.9%

• Today's downward trend in Nike's stock value may be linked to worries regarding potential competition from discount retailers, such as Ross Dress for Less, which are offering significant savings on popular items like a Nike graphic cardigan. This competitive pricing strategy could potentially affect Nike's sales and profit margins.
• Furthermore, recent updates about Arcus Biosciences revising its loan agreement and undergoing substantial cash burn have likely heightened investor concerns about market sentiment, leading to a sell-off of Nike stock.
• The impact of a sluggish start to the winter season on ski businesses in Colorado and Utah, including major industry players like Vail Resorts, may have contributed to the prevailing negative market sentiment. Since winter sports constitute a significant market segment for Nike, industry challenges could weigh on the company's performance.
• In summary, a confluence of competitive pricing pressures, uncertainties surrounding cash flow in the biotech sector, and weather-related disruptions affecting key industries may have collectively influenced the bearish movement observed in Nike's stock prices today.

27.05.2025 - NKE Stock was up 17.6%

• Nike's stock showed a bullish trend recently.
• This positive movement is linked to Nike exceeding fourth-quarter earnings per share and sales forecasts.
• Several analysts raised their price targets for the company, showing optimism and faith in its performance.
• The remarkable success of Nike's Vomero 18 running shoes, achieving a $100 million franchise in just 90 days, also added to the favorable market outlook for the corporation.

27.05.2025 - NKE Stock was up 15.9%

• Strong Q4 results from Nike surpassed expectations, showing significant sales growth and improved margins, prompting a rise in the stock price.
• Analysts increased their price targets for Nike after the impressive earnings report, reflecting their confidence in the company's performance.
• The rapid success of Nike's Vomero 18 running shoes, reaching $100 million in sales within a 90-day period, added to the positive outlook for the stock.
• The overall market sentiment, buoyed by positive tech trade developments and easing concerns about tariffs, likely contributed to the bullish movement of Nike's stock.

08.00.2026 - NKE Stock was up 5.0%

• The bullish movement in Nike's stock today is due to the positive sentiment surrounding the company's turnaround efforts and growth prospects across different segments.
• Analysts' confidence in Nike's ongoing recovery, particularly in wholesale orders and key market segments, has boosted investor trust in the company's stock.
• The positive forecast for footwear stocks, with Nike identified as a top choice for 2026, has also played a role in the upward momentum of NKE shares.
• Nike stands out from competitors facing challenges and downgrades, benefiting from its strong market position and potential for growth, which has lifted its stock in today's trading session.

24.11.2025 - NKE Stock was up 5.3%

• Nike (NKE) demonstrated a strong bullish movement today.
• The positive market sentiment and potential growth catalysts, like upcoming product launches or strong sales performance, could be driving this bullish trend.
• Investors seem optimistic about Nike's competitive positioning in the athletic apparel market and its ability to align with consumer trends.
• Furthermore, favorable macroeconomic conditions and general market optimism may have influenced the bullish momentum in Nike's stock price.

24.11.2025 - NKE Stock was up 5.0%

• Nike's strong bullish movement today could be attributed to positive market sentiment and potentially favorable earnings or product announcements.
• The bearish movement in Academy Sports and Outdoors (ASO) stock might have had a spillover effect from disappointing results from Nike, impacting the athletic retail sector as a whole.
• Investors may have reacted positively to Nike's performance, driving up the stock price and overall market sentiment in the athletic apparel industry.
• The market movement suggests that Nike's strategic initiatives or product innovations may have resonated well with consumers and investors, leading to a bullish trend in the stock.

01.09.2025 - NKE Stock was up 5.9%

• Nike stock experienced a strong bullish movement today.
• The bullish trend can be attributed to Nike reporting better-than-expected financial results for the first quarter, with earnings and revenue surprises exceeding estimates.
• Investors seem optimistic about Nike's performance, especially with the company indicating an expected improvement in its future quarters despite a temporary decline in sales.
• The positive market sentiment towards Nike could also be influenced by the overall strength of the company's brand and its ability to adapt to changing market conditions.

01.09.2025 - NKE Stock was up 5.9%

• There was a notable bullish movement in Nike's (NKE) stock today.
• The positive market sentiment was driven by a strong fiscal first-quarter performance that surpassed expectations.
• Investor sentiment and analyst outlook for Nike are positive, fueled by the company's better-than-expected Q1 FY26 results.
• The rise in stock price is attributed to Nike's solid earnings and revenue surprises, reflecting optimism for future growth and market confidence in the company's performance.